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All Journal Journal of Economic, Bussines and Accounting (COSTING) Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL PENDIDIKAN TAMBUSAI Journal on Education Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Bisnisman : Riset Bisnis dan Manajemen Jurnal Manajemen dan Bisnis Jurnal Fokus Manajemen Jurnal Akuntansi, Manajemen dan Bisnis Digital Balance : Jurnal Akuntansi dan Manajemen Innovative: Journal Of Social Science Research Journal of Management, Economic, and Accounting Indonesian Journal of Entrepreneurship & Startups JT-IBSI (Jurnal Teknik Ibnu Sina) JURNAL ISIP VOICE : Jurnal Ilmu Sosial dan Ilmu Politik
Heri Fitriadi
Universitas Serelo Lahat
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The Effect Of Store Atmosphere And Service Quality On Impulse Buying At Alfamart Pasar Lama Lahat Delviera Putri Kusuma; Nidyawati Nidyawati; Heri Fitriadi
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i1.9807

Abstract

The purpose of this study was to determine the effect of store atmosphere and service quality on impulse buying at Alfamart Pasar Lama Lahat. The results showed that (1) store atmosphere has a significant partial effect on impulse buying, as evidenced by the calculated t-value > t-table (7.089 > 1.993). (2) service quality has a significant partial effect on impulse buying, as evidenced by the calculated t-value > t-table (2.872 > 1.993). (3) store atmosphere and service quality have a significant simultaneous effect on impulse buying at Alfamart Pasar Lama Lahat, as evidenced by the calculated f-value > f-table (61.236 > 3.927), with a significance value lower than the significance level (a) of 0.05 (0.000 < 0.05).
The Effect Of Training And Facilities On Employee Work Productivity At The Gumay Talang Sub-District Office, Lahat Regency Sintia Ulandari; Heri Fitriadi; Nidyawati Nidyawati
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i1.9809

Abstract

From the calculation of the regression coefficient, the equation y = 28,089 + 0.013 X1 + 0.303 + e is obtained, Leadership has a positive influence on the Work Productivity of Employees at the Gumay Talang Sub-district Office, Lahat Regency. The conclusion is because F sig > 0.05 (0.396 > 0.05) This means that together Training and Facilities have a significant effect on the Work Productivity of Employees at the Gumay Talang Sub-district Office, Lahat Regency. From the results of the table above, it can be seen that H1 is accepted F count (0.396) > F table (0.05). For Partial calculations, it can be concluded that the t count for the Training variable (X1) of 0.015 is greater than the t table of 0.05 (0.015 <0.05), thus the Training variable has a significant influence on the Work Productivity of Employees at the Gumay Talang Sub-district Office, Lahat Regency, which means H1 is accepted Ho is rejected. or Partial Calculation, it can be concluded that the calculated t-value for the Facilities variable (X2) is 0.351, which is greater than the t-table value of 0.05 (0.351 > 0.05). Thus, the Facilities variable has a significant influence on the Work Productivity of Employees at the Gumay Talang Sub-district Office, Lahat Regency. The coefficient of determination (R2) is 0.249, indicating that the Training and Facilities variables contribute 62% to Employee Work Productivity, while the remaining 38% is explained by factors outside the study.
The Effect Of Work Motivation And Work Ability On Employee Performance At Pt. Tiga Putri Bersaudara Site (Location) Wsl Azrol Hafiz AN; Nidyawati Nidyawati; Heri Fitriadi
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i1.9810

Abstract

The purpose of this study was to determine the influence of work motivation and work ability on employee performance at PT. Tiga Putri Bersaudara Site WSL. The results of the study showed that (1) work motivation has a significant partial effect on performance, as evidenced by the calculated t value > t table (7.417 > 1.990). (2) work ability has a significant partial effect on performance, as evidenced by the calculated t value > t table (3.087 > 1.990). (3) work motivation and work ability have a significant simultaneous effect on performance, as evidenced by the calculated f value > f table (63.065 > 3.959), with a significance value lower than the significance level (a) of 0.05 (0.000 < 0.05).
The Effect Of Personal Selling And Advertising On Increasing The Sales Volume Of Honda CBR 250r Motorcycles At Bintang Mulia Jaya Lahat Dealers M Rafli Askola; Heri Fitriadi; Delvina Yulanda
Jurnal Fokus Manajemen Vol 6 No 1 (2026): Februari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i1.9845

Abstract

This study aims to determine how personal selling and advertising partially and simultaneously influence the increase in sales volume of the Honda CBR 250R motorcycle at the Bintang Mulia Jaya Lahat dealership. The sample size for this study was 33 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis , processed using SPSS software, resulting in a regression equation. The results showed a significant effect of personal selling on the increase in sales volume of the Honda CBR 250R motorcycle at the Bintang Mulia Jaya Lahat dealership. The F-test showed that personal selling and advertising simultaneously influenced the increase in sales volume of the Honda CBR 250R motorcycle at the Bintang Mulia Jaya Lahat dealership.
The Influence Of Facilities and Location On Customer Satisfaction at Han’s Cafe Lahat Gita Suci; Heri Fitriadi; Delvina Yulanda
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1126

Abstract

This study aims to analyze the influence of facilities and location on customer satisfaction at Han's Cafe Lahat. The type of research used is associative with a quantitative approach. The research variables consist of: facilities (X1) and location (X2) as independent variables, and customer satisfaction (Y) as the dependent variable. All variables are measured using a Likert scale. The number of samples studied was 97 respondents. Instrument testing using validity and reliability tests. The data analysis tool used is multiple linear regression with the help of the SPSS Version 25 application program. The results of this study show the following regression line: Y = 0.083 + 0.363 + 0.629. The R square value (determination coefficient) is 0.896 or 89.6%. The results in this study indicate that partially facilities affect customer satisfaction and location also affects customer satisfaction. Simultaneously, it is proven that facilities and location affect customer satisfaction. Therefore, we recommend that the owner of Han's Cafe Lahat make improvements to its facilities and location.
The Influence of Product Design and Business Location on Competitive Advantage at Sinar Jaya Lahat Furniture Store Aam Maryamah; Darwin Kesuma; Heri Fitriadi
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1136

Abstract

The purpose of this study is to determine the effect of product design on competitive advantage at Sinar Jaya Furniture Store in Lahat. To determine the effect of business location on competitive advantage at Sinar Jaya Furniture Store in Lahat. To determine the effect of product design and business location on competitive advantage at Sinar Jaya Furniture Store in Lahat. The sample in this study consisted of 71 consumers at Sinar Jaya Furniture Store in Lahat. The analysis and calculations show that product design significantly influences competitive advantage at Sinar Jaya Furniture Store in Lahat. Business location significantly influences competitive advantage at Sinar Jaya Furniture Store in Lahat. Product design and business location significantly influence competitive advantage at Sinar Jaya Furniture Store in Lahat.
The Influence of Price and Promotion on Purchasing Decisions at the Helmi Elektronik Store in Tanjung Raja, Ogan Ilir Tessa Anggela Putri; Heri Fitriadi; Nidyawati Nidyawati
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1139

Abstract

Against the backdrop of intense competition in local electronics retailing, this study evaluates the extent to which price and promotion influence consumers’ purchase decisions at Helmi Electronics Store, Tanjung Raja (Ogan Ilir). Adopting an associative quantitative approach, we derived a 62-respondent sample using Slovin’s formula and incidental sampling. Data were gathered via questionnaire, subjected to reliability–validity checks and classical assumption testing, and subsequently estimated through multiple linear regression with SPSS v30. Findings are consistent and robust: both price and promotion exhibit positive, statistically significant effects on purchase decisions, and their simultaneous influence remains significant. The coefficient of determination (R²) of 0.875—high for a retail context—suggests that the bulk of variation in purchasing decisions is accounted for by these two variables, with the residual 12.5% attributable to unmodeled factors. While the use of incidental sampling warrants cautious generalization, the evidence provides a strong signal that customers in this setting are highly responsive to competitive pricing policies and targeted promotional activities.
Co-Authors Aam Maryamah Amaludin, Amaludin Arief Zikry Azrol Hafiz AN Citra Arta, Deddy Novie Darwin Kesuma Darwin Kesuma, Darwin Dasep Supriatna Delviera Putri Kusuma Delvina Yulanda Emila Sholiha Gita Suci Hardianty, Sri Hardiyansyah Hartati, Ely Hendy Tannady Ika Yuniwati, Ika Ivan Batara Komala Sari, Dina Liga Elsita M Nur Syukron M Rafli Askola M. Pahlan Malian, Iskandar Muhamad Risal Tawil Muhammad Sulkhan Nurfatih Nidyawati Nidyawati Nugroho, Budi Sulistiyo Pahlan, M. Pratiwi, Dini Rony, Zahara Tussoleha Sintia Ulandari Sulastri Sulastri Taryana Taryana, Taryana Tessa Anggela Putri Warkianto Widjaja