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All Journal Jurnal Paradigma Ekonomika Sosiohumaniora J-MAS (Jurnal Manajemen dan Sains) Martabe : Jurnal Pengabdian Kepada Masyarakat Pena Justisia: Media Komunikasi dan Kajian Hukum AL-FALAH : Journal of Islamic Economics BEMAS: Jurnal Bermasyarakat Proceeding International Seminar of Islamic Studies NAJAHA IQTISHOD : Journal of Islamic Economic and Finance Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Neraca Manajemen, Akuntansi, dan Ekonomi Journal of Innovative and Creativity Asian Journal of Management, Entrepreneurship and Social Science
Rafiqi Rafiqi
Universitas Jambi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Social Sciences Other

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Journal : Journal of Innovative and Creativity

 1 
Strategi Pemasaran Pembiayaan Produk BSI Oto Dalam Menarik Minat Masyarakat Kota Jambi Pada Bank Syariah Indonesia (KCP Jambi Sipin Bakaruddin) Mila Sukmawati; Rafiqi Rafiqi; Ary Dean Amri
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4166

Abstract

This study aims to analyze the marketing strategy of BSI Oto financing products in attracting public interest in Jambi City at Bank Syariah Indonesia KCP Jambi Sipin Bakaruddin. The research employed a qualitative descriptive method with data collection techniques including observation, interviews, and documentation. The results indicate that the implemented marketing strategy encompasses the application of the marketing mix (7P), namely quality products based on murabahah contracts, competitive pricing, strategic branch locations, promotion through cooperation with dealers and digital media, professional services, transparent financing processes, and representative physical evidence of facilities. The main obstacles encountered are the low level of public understanding of sharia-based financing and intense competition with conventional financing institutions. The proposed alternative strategies include intensifying public education, optimizing digital promotion, and strengthening partnerships with vehicle dealers. This research is expected to serve as a reference for the development of sharia financing marketing strategies.
Analisis Penerapan Proses Produksi Halal (PPH) Dalam Upaya Meningkatkan Kepercayaan Konsumen Pada Warung Pempek Lita Puri Masurai 11 Muaro Jambi Neni Yuana; Rafiqi Rafiqi; Heni Pratiwi
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4168

Abstract

This study aims to analyze the implementation of the Halal Production Process (HPP) and strategies that can be applied in its implementation at Warung Pempek Lita Puri Masurai II, Muaro Jambi. The research uses a descriptive qualitative approach with data collected through interviews, observation, and documentation. Data were analyzed using the SWOT analysis method. The results show that Warung Pempek Lita has applied halal principles in every stage of production, including raw material selection, processing, packaging, and distribution. Furthermore, the SWOT analysis identified four strategies to strengthen the implementation of HPP in order to increase consumer trust: (1) SO Strategy (Strength-Opportunities): strengthening product image by highlighting the use of fresh ingredients without preservatives and maintaining a clean, independent production process; (2) WO Strategy (Weakness-Opportunities): applying for training and mentoring from halal institutions such as MUI or LPPOM to enhance the owner’s knowledge of halal standards and the Halal Assurance System (SJPH); (3) ST Strategy (Strength-Threats): educating consumers that pempek is produced independently and carefully in accordance with halal principles to foster customer loyalty despite tight competition; (4) WT Strategy (Weakness-Threats): separating the production kitchen from the household kitchen, even in a simple form, as a commitment to halal principles and improved production hygiene..
Co-Authors Aditya Pratama Afi Parnawi Afi Parnawi Ahmad Rodoni Al-dina Putri Alissa, Evalina Amri Amir Amri Amir Aprizal, Yusuf Zaini Ary Dean Amri Camelia Fitriani Dayanti Rahayu Dwi Hastuti Hendriyaldi Heni Pratiwi Ilma Fajriati Indah Nelianti Jessica Pramudhita Rizkyka Senduk Lili Rahma Yanti Listia Duanty Rusdiana Lubis, Paulina Lutfiah Agnesia Putri Rana Marsella Marsella Maswandi Mila Sukmawati Neni Yuana Nurida Isnaeni Paulina Lubis Qodri, Muhammad Amin Ratna Sari Dewi Ridhwan Ridhwan Ridwan Ridwan Riski Hernando Roihan, Muhammad Trisna Levia Umar Hasan Widia Astuti Widiastuti, Fitri