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APRESIASI PEDAGANG KAKI LIMA TERHADAP MOTTO HIBRIDA SEBAGAI PROGRAM DI KABUPATEN BARRU JUMRIAH. K; . MUSTARI; HASNAWI HARIS
Jurnal Tomalebbi Volume IV, Nomor 3, September 2017
Publisher : Jurusan Pendidikan Pancasila dan Kewarganegaraan (PPKn)

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ABSTRAK: Penelitian ini bertujuan (1) untuk mengetahui Sikap Pedagang Kaki Lima Terhadap Motto Hibrida Sebagai Program Di Kabupaten Barru, dan (2) untuk mengetahui Perilaku Pedagang Kaki Lima Terhadap Motto Hibrida Sebagai Program Di Kabupaten Barru. Metode penelitian yang digunakan Kualitatif dengan jenis penelitian deskriptif. Terdapat 20 informan Pedagang Kaki Lima, 10 Informan Pelanggan Pedagang Kaki Lima, 1 informan dari dinas Koperasi, UKM, Dan Perindag, 1 informan dari Dinas Pengelolaan Lingkungan Hidup dan 1 informan dari Satuan Polisi Pamong Praja. Teknik pengumpulan data diperoleh dengan menggunakan teknik observasi, wawancara, dan dokumentasi, serta menggunakan analisis deskriptif kualitatif dan tabulasi data. Data yang terkumpul diolah dan dibahas menggunakan teknik analisis deskriftif kualitatif. Hasil penelitian menunjukkan bentuk Apresiasi Pedagang Kaki Lima Terhadap Motto Hibrida Sebagai Program di Kabupaten Barru, yaitu: (1) sikap pedagang kaki lima menunjukkan dukungan yang positif terhadap Motto Hibrida sebagai Program ditandai dengan (a) menjaga kebersihan, (b) menjaga dan memelihara tanaman, (c) saling memperingati atau mengingatkan dalam menjaga kebersihan. (2) perilaku pedagang kaki lima terhadap Motto Hibrida sebagai Program yaitu ditunjukkan dengan (a) menanam tanaman, (b) menyiapkan tempat sampah, dan (c) melakukan kerja bakti.Kata Kunci: PKL, Sikap, Perilaku, Motto Hibrida ABSTRACT: This study aims to (1) to know the attitude of street vendors toward hybrid motto as a program in Barru regency, and (2) to know the behavior of street vendors toward hybrid motto as a program in Barru regency. The research method used is qualitative with descriptive research type. There are 20 informants of street vendors, 10 informants of street vendors, 1 informants from the cooperative, SME, and Perindag, 1 informant from the Environmental Management Agency and 1 informant from the Civil Service Police Unit. Data collection techniques were obtained by using observation, interview, and documentation techniques, as well as using qualitative descriptive analysis and tabulation of data. The collected data is processed and discussed using qualitative descriptive analysis technique. The results of the research show the form of Appreciation of Street Traders on Motto Hybrids as a Program in Barru District, namely: (1) the attitude of street vendors shows positive support for Motto Hybrid as Program marked by (a) maintaining cleanliness, (b) maintaining and maintaining plants , (c) commemorate or remind each other in maintaining cleanliness. (2) street hawkers' behavior toward Motto Hybrids as Programs is shown by (a) planting crops, (b) preparing trash cans, and (c) doing consecrated work.Keywords: PKL, Attitude, Behavior, Motto Hybrid

PERSEPSI GURU DAN SISWA T ERHADAP PENERAPAN LIMA HARI SEKOLAH (FULL DAY SCHOOL) DI SMKN 1 PINRANG . HADRIANTI; HASNAWI HARIS; . MUSTARI
Jurnal Tomalebbi Volume V, Nomor 1, Maret 2018
Publisher : Jurusan Pendidikan Pancasila dan Kewarganegaraan (PPKn)

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ABSTRAK: Penelitian ini bertujuan, (1) untuk mengetahui persepsi guru terhadap penerapan lima hari sekolah (full day school) di SMKN 1 Pinrang. (2) untuk mengetahui persepsi siswa terhadap penerapan lima hari sekolah (full day school) di SMKN 1 Pinrang. Penelitian ini menggunakan pendekatan dekskriktif kualitatif. Adapun teknik pengumpulan data yang terdiri dari tiga yaitu : observasi, wawancara, dan dokumentasi. Selain itu sumber data yang digunakan yaitu data primer dan data sekunder. Data primer yaitu terdiri dari 6 guru dan 10 siswa sedangkan data sekunder yaitu dokumen pendukung lainnya. Berdasarkan hasil penelitian menunjukkan bahwa : (1) persepsi guru mengenai penerapan lima hari sekolah (full day school) pada umumnya guru setuju dengan diterapkannya di SMKN 1 Pinrang karena SMKN adalah sekolah kejuruan yang menggunakan waktu yang cukup panjang untuk melakukan kegiatan praktek kejuruan dan perilaku siswa bisa terawasi selama dilingkungan sekolah. (2) persepsi siswa mengenai penerapan lima hari sekolah (full day school) di SMKN 1 Pinrang pada umumnya siswa tidak setuju karena siswa merasa kelelahan, mengantuk dan bosan sehingga aktivitas kelas tidak kondusif dan motivasi belajar siswa menurun serta waktu istirahat siswa tidak menentu. Kata Kunci : Persepsi, Guru, Siswa, 5 Hari Sekolah ABSTRACT: This study aims, (1) to determine the teacher's perception of the application of five school days (full day school) at SMK 1 Pinrang. (2) to find out students' perceptions of the application of five school days (full day school) at SMK 1 Pinrang. This study uses a qualitative dexcctive approach. The data collection technique consists of three, namely: observation, interviews, and documentation. In addition, the data sources used are primary data and secondary data. Primary data consists of 6 teachers and 10 students while secondary data is other supporting documents. Based on the results of the study showed that: (1) the teacher's perception of the application of the five school days (full day school) in general, the teacher agreed with the application in SMK 1 Pinrang because SMKN is a vocational school that uses a long time to conduct vocational practice and student behavior can be supervised during the school environment. (2) students' perceptions of the application of five school days (full day school) at 1 Pinrang Vocational School in general, students did not agree because students felt tired, sleepy and bored so that class activities were not conducive and students' learning motivation decreased and students' rest periods were erratic. Keywords: Perception, Teacher, Students, 5 School Days

IMPLEMENTASI PERATURAN DAERAH NO 6 TAHUN 2012 TENTANG RENCANA TATA RUANG WILAYAH KABUPATEN TAKALAR (STUDI TENTANG ALIH FUNGSI LAHAN PERTANIAN PADA BADAN PERENCANAAN PEMBANGUNAN DAERAH KABUPATEN TAKALAR) NURLIAH .; HASNAWI HARIS
Jurnal Tomalebbi Volume III, Nomor 2, Juni 2016
Publisher : Jurusan Pendidikan Pancasila dan Kewarganegaraan (PPKn)

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Penelitian ini bertujuan untuk mengetahui: 1) Peran Badan Perencanaan Pembangunan Daerah dalam melindungi lahan pertanian produktif, 2) Faktor-faktor pendukung dan penghambat implementasi peraturan daerah No 6 tahun 2012 tentang Rencana tata Ruang Wilayah Kabupaten Takalar terkait tentang alih fungsi lahan pertanian dan 3) Upaya pemerintah dalam mengoptimalisasikan peraturan daerah No 6 Tahun 2012 tentang Rencana Tata Ruang Wilayah Kabupten Takalar terkait tentang alih fungsi lahan pertanian. Penelitian ini adalah penelitian deskriptif kualitatif dan populasi dalam penelitian ini adalah seluruh Pegawai Badan Perencanaan dan Pembangunan Daerah Kabupaten Takalar yang berjumlah 43 orang, dan sampel sebanyak 7 informan. Dengan menggunakan teknik purposive sampling. Pengumpulan data dilakukan dengan teknik wawancara dan dokumentasi. Hasil penelitian ini menunjukkan bahwa :1) Peran Badan Perencanaan Pembangunan Daerah Kabupaten Takalar dalam melindungi lahan pertanian agar tidak beralih fungsi yaitu merumuskan kebijakan teknis di bidang perencanaan melalui penelitian, pembinaan dalam pelaksanaan tugas, fungsi pengawasan, melakukan koordinasi dengan instansi lain, dan melakukan evaluasi dan monitoring, 2) Faktor pendukung implementasi Peraturan Daerah No 6 Tahun 2012 tentang Rencana Tata Ruang Wilayah Kabupaten terkait tentang alih fungsi lahan pertaniann di Kabupaten Takalar yatiu : a) Adanya kebijakan otonomi daerah (desentralisasi), b) Adanya dukungan dari lembaga lain, c) Partisipasi masyarakat dalam perencanaan pembangunan. Sedangkan faktor penghambat yaitu : a) tingginya ego dari beberapa instansi, b) bisnis perumahan semakin berkembang, dan c) kurangnya kesadaran masyarakat, dan 3) Upaya pemerintah dalam mengoptimalisasikan Peraturan Daerah No 6 Tahun 2012 tentang Rencana Tata Ruang dan Wilayah terkait tentang alih fungsi lahan pertanian di Kabupaten Takalar yaitu: a) melakukan sosialisasi, b) Melakukan pengawasan, dan c) pengenaan disinsentif dalam pemanfaatan ruang.Kata Kunci : Implementasi Peraturan Daerah, Alih fungsi Lahan Pertanian.This study aims to determine: 1) The Role of Regional Development Planning Board in protecting productive agricultural land, 2) the factors supporting and hindering the implementation of local regulations No. 6 of 2012 regarding plans The Spatial KabupatenTakalar related about the conversion of agricultural land and 3) government efforts to optimize local regulation No. 6 of 2012 on Spatial Planning Kabupten related Takalar on agricultural land conversion. This study is a qualitative descriptive study and the population in this study are all servants of Regional Planning and Development Agency KabupatenTakalar numbering 43 people, and a sample of seven informants. By using purposive sampling technique. Data were collected by interview and documentation. The results of this study show that: 1) The Role of Regional Development Planning Board KabupatenTakalar in protecting agricultural land from being converted is to formulate technical policy in the field of planning through research, training in the implementation of the tasks, functions of monitoring, coordinating with other agencies, and conducting evaluations and monitoring, 2) factors supporting the implementation of the regional Regulation No. 6 of 2012 on Spatial Planning District related on land conversion pertaniann in Takalar yatiu: a) The existence of regional autonomy (decentralization), b) Support from other agencies, c ) public participation in development planning. While the inhibiting factors, namely: a) the high ego from several agencies, b) the housing business is growing, and c) lack of public awareness, and 3) Government efforts to optimize the Regional Regulation No. 6 of 2012 on Spatial Planning and the Territory of conversion agricultural land in Takalar namely: a) to disseminate, b) to supervise, and c) the imposition of disincentives in the utilization of space.Keywords: Implementation of local regulation, transformation of agricultural land.

PERSEPSI MASYARAKAT TERHADAP KEBERADAAN FORUM KEAMANAN DAN KETERTIBAN MASYARAKAT (STUDI DI DESA PANCIRO KECAMATAN BAJENG KABUPATEN GOWA) HARDIYANTI BAHAR; HASNAWI HARIS
Jurnal Tomalebbi Volume III, Nomor 4, Desember 2016
Publisher : Jurusan Pendidikan Pancasila dan Kewarganegaraan (PPKn)

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ABSTRAK : Penelitian ini bertujuan (1). Mengetahui latar belakang dari eksistensi forum keamanan dan ketertiban masyarakat di Desa Panciro Kecamatan Bajeng Kabupaten Gowa. (2). Mengetahui Persepsi masyarakat terhadap eksistensi forum keamanan dan ketertiban masyarakat di Desa Panciro Kecamatan Bajeng Kabupaten Gowa.Desain penelitian yang digunakan adalah jenis penelitian studi kasus yang merupakan salah satu strategi dalam sebuah penelitian kualitatif. Untuk mendapatkan data-data tersebut maka dalam penelitian ini menggunakan proses pengumpulan data dengan metode angket, wawancara,dokumentasi. Tehnik analisis data yang digunakan dalam penelitian ini adalah tehnik analisis deskriptif. sumber data utama yang dapat dijadikan jawaban terhadap masalah penelitian. Sumber data primer yang dimaksudkan adalah informan utama. Penetapan informan tersebut dilakukan dengan cara purposive sampling, yaitu teknik penentuan sampel dengan pertimbangan tertentu. Kita memilih orang sebagai sampel dengan memilih orang yang benar-benar mengetahui atau memiliki kompetensi dengan topik penelitian kita atau mereka yang terlibat secara langsung dalam interaksi sosial yang diteliti, dan 32 masyarakat yang terpilih sebagai informan tambahan adalah mereka yang dapat memberikan informasi walaupun tidak langsung terlibat dalam interaksi sosial yang diteliti. Hasil penelitian ini menunjukkan bahwa 1. Latar belakang dari eksistensi Forum Keamanan dan Ketertiban Masyarakat di Desa Panciro Kecamatan Bajeng Kabupaten Gowa disebabkan karena faktor meningkatnya tingkat kejahatan dikalangan masyarakat, kurang seriusnya aparat penegak hukum dalam menanggulangi tindak kejahatan serta berkurangnya kepercayaan masyarakat terhadap aparat hukum 2. Persepsi masyarakat Desa Panciro pada umumnya sangat setuju dan mendukung keberadaan Forum Keamanan dan Ketertiban Masyarakat dalam upaya memberantas pencurian, minuman keras, perjudian dan perzinahan, karena dengan adanya Forum Kemanan dan Ketertiban Masyarakat ini keadaan masyarakat aman dan jarang terjadi kejahatan dikalangan masyarakat di Desa Panciro Kecamatan Bajeng Kabupaten GowaKata Kunci: Persepsi, Forum Keamanan dan Ketertiban MasyarakatABSTRACT: This study aimed (1). Knowing the background of the existence of public order and security forum in the village Panciro Bajeng District of Gowa. (2). Knowing the public perception of the existence of public order and security forum in the village Panciro Gowa.Desain District Subdistrict Bajeng study is a case study that is one strategy in a qualitative study. To get the data in this study using the data collection process by the method of questionnaires, interviews, documentation. Technical analysis of the data used in this research is descriptive analysis techniques. The main data sources that can be used as an answer to the problem of research. The primary data source is meant key informants. The informant determination by purposive sampling, the sampling technique with a certain consideration. We choose as a sample by selecting people who actually know or have the competence to research topics we or those who are directly involved in social interactions studied, and 32 people were selected as informants extra is that they can provide information, although not directly involved in social interaction under study. The results of this study indicate that 1. Background of the existence of the Public Order and Safety Forum in the village Panciro Bajeng District of Gowa due to factors increasing crime rate among the public, law enforcement officers are less serious in tackling crime and the decreasing public confidence in the law enforcement agencies 2. The public perception Village Panciro generally strongly agree and support the existence of the Forum for Security and public Order in the fight against theft, liquor, gambling and adultery, because with the Forum Security and public Order is the state of the community is safe and rare crime among the people in the village Panciro Subdistrict Bajeng GowaKeywords: Perception, Public Order and Safety Forum

PEMENUHAN HAK PEKERJA ALIH DAYA STUDI KARYAWAN PT.DWIPUTERA ARUNG MANDIRI PADA FAKULTAS ILMU SOSIAL UNIVERSITAS NEGERI MAKASSAR . SYAINAL; . MUSTARI; HASNAWI HARIS
Jurnal Tomalebbi Volume V, Nomor 1, Maret 2018
Publisher : Jurusan Pendidikan Pancasila dan Kewarganegaraan (PPKn)

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ABSTRAK: Penelitian ini bertujuan untuk mengetahui: (1) Hak-Hak Pekerja Alih Daya Yang Terdapat Dalam Perjanjian Kejra, (2) Pemenuhan Hak Pekerja Aih Daya Studi Karyawan PT.Dwiputera Arung Mandiri Pada Fakultas Ilmu Sosial Universitas Negeri Makassar. Untuk mencapai tujuan tersebut maka peneliti menggunakan teknik pengumpulan data melalui observasi, wawancara dan dokumentasi. Dengan sumber data primer adalah Pekerja Alih Daya Karyawan PT.Dwiputera Arung Mandiri, Direktur PT.Dwiputera Arung Mandiri dan juga Pimpimam Fakultas Ilmu Sosial Universitas Negeri Makassar dalam hal ini Dekan.Data yang telah diperoleh dari hasil penelitian diolah dengan menggunakant eknik analisis secara deskriptif kualitatif.Hasil penelitian menunjukkan bahwa : (1) Secara umum pemenuhan Hak-hak pekerja alih daya karyawan PT.Dwiputera Arung Mandiri yang berada di fakultas ilmu sosial universitas Negeri Makassar sepenuhnya belum terpehuni. Misal Hak upah lembur dan cuti haid bagi pekerja perempuan, (2) Meskipun kondisi dilapangan dibandingkan dengan regulasi yang ada hak para pekerja alih daya belum sepenuhnya terpenuhi tetapi secara umum mereka puas dengan apa yang mereka dapatkan selama ini Kata Kunci: Pemenuhan Hak Pekerja Alih Daya. ABSTRACT: This study aims to find out: (1) the Rights of Workers Transferring Out of the Kejra Agreement, (2) Meeting the Rights of Aih Daya Workers to Study Employees of PT.Dwiputera Arung Mandiri at the Faculty of Social Sciences Makassar State University. To achieve this goal the researcher uses data collection techniques through observation, interviews and documentation. With primary data sources are Employee Outsourcing Workers of PT. Dwiputera Arung Mandiri, Director of PT. Dwiputera Arung Mandiri and also Pimpimam Faculty of Social Sciences, Makassar State University, in this case the Dean. Data obtained from the research results were processed using descriptive qualitative analysis techniques. The results showed that: (1) In general, the fulfillment of the rights of employees of PT. Dwiputera Arung Mandiri's employees who were in the social science faculty of Makassar State University was completely unoccupied. For example the rights of overtime pay and menstruation leave for female workers, (2) Even though the conditions in the field compared to the existing regulations the rights of outsourced workers have not been fully fulfilled but in general they are satisfied with what they have received so far Keywords: Fulfillment of Workers' Rights Over Power

PERSEPSI GURU TERHADAP PENILAIAN HIGHER ORDER THINKING SKILLS (HOTS) (Studi pada UPT Satuan Pendidikan SMAN 1 Jeneponto) Anugrah Sukmawati; Hasnawi Haris; Mustari Mustari
SUPREMASI: Jurnal Pemikiran, Penelitian Ilmu-ilmu Sosial, Hukum dan Pengajarannya Vol 14, No 2 (2019)
Publisher : Universitas Negeri Makassar

Persepsi Guru Terhadap Penilaian Higher Order Thinking Skill (HOTS)(Studi Pada UPT Satuan Pendidikan SMAN 1 Jeneponto). Skripsi Jurusan PendidikanPancasila dan Kewarganegaraan Fakultas Ilmu Sosial Universitas Negeri Makassar.Dibimbing oleh Mustari dan Hasnawi Haris. Penelitian ini bertujuan untuk mengetahui:(1) Pengetahuan guru UPT Satuan Pendidikan SMAN 1 Jeneponto terhadap penilaianHigher Order Thinking Skills (HOTS); (2) Sikap guru UPT Satuan Pendidikan SMAN 1Jeneponto terhadap penilaian Higher Order Thinking Skills (HOTS). Penelitian inimenggunakan jenis penelitian kualitatif dan menggunakan pendekatan penelitiandeskriptif kualitatif. Berdasarkan sumbernya, jenis data yang digunakan yaitu data primerdan data sekunder. Data primer diperoleh melalui metode wawancara terhadap guru aktifpada UPT Satuan Pendidikan SMAN 1 Jeneponto. Sedangkan data sekunder yaitu datayang diperoleh dari berbagai literatur seperti buku dan undang-undang maupun sumberlain yang berkaitan. Pengolahan data dan penyajian data dilakukan secara deskriptif.Hasilpenelitan menunjukkan bahwa: 1) Guru UPT Satuan Pendidikan SMAN 1 Jenepontobelum mengetahui dengan baik mengenai penilaian Higher Order Thinking Skills(HOTS), terlihat dari pengetahuannya mengenai peraturan terkait penerapan penilaianHOTS, karakteristik penilaian HOTS, dan langkah-langkah penyusunan soal HOTS. 2)Persepsi guru UPT Satuan Pendidikan SMAN 1 Jeneponto terbagi atas dua aspek sikap,yaitu: (1) Sikap setuju guru terhadap penerapan penilaian HOTS (2) Sikap tidak setujuguru terhadap penerapan penilaian HOTS.

Meningkatkan Minat Membaca dan Literasi Siswa Sekolah Dasar di Kelurahan Takkalasi Melalui Program Kerja Lapak Baca Luthfia Nur Insyirah Mappaturung; Fajar Arwadi; Hasnawi Haris; Muhammad Irsyad Kurniawan; Arifah Mulyani
Jurnal Hasil-Hasil Pengabdian dan Pemberdayaan Masyarakat Vol. 2 No. 2 (2023): Volume 02 Nomor 02 (Oktober 2023)
Publisher : Jurusan Matematika FMIPA UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35580/jhp2m.v2i2.675

The "Lapak Baca" Program, initiated by the Students of the Community Service Program (Kuliah Kerja Nyata Tematik - KKN-T) at the State University of Makassar, aims to enhance reading interest and literacy among elementary school students in the Takkalasi Village, Balusu District, Barru Regency. Amid the education revolution 4.0, where technology plays a prominent role, boosting reading interest, especially among elementary school students, becomes increasingly crucial. Despite the government's encouragement of the School Literacy Movement (Gerakan Literasi Sekolah - GLS), some children still encounter difficulties in reading. This program employs small-group-based teaching methods and actively involves the local community. Over a series of 23 meetings, the program successfully transformed the reading interest of students who previously struggled, enabling them to recognize letters, read more fluently, and comprehend the use of punctuation. The program's success underscores the importance of making books accessible to children, particularly in communities with limited access to literacy resources. Strong collaboration with schools, parents, and the local community has proven to be a primary success factor. The program also underscores the significance of ensuring easy access to diverse age-appropriate reading materials and organizing engaging and interactive activities to foster reading interest. Involving parents as partners in enhancing children's literacy has also proven effective. Despite financial constraints, efforts to raise funds from various sources, including local sponsors, have been a successful solution. The "Lapak Baca" Program provides hope for improving education and literacy in various regions facing similar challenges. With determination, collaboration, and a holistic approach, this program has the potential to create a positive impact on enhancing reading interest and literacy among children.

Social Deconstruction of Discrimination Against Former Convicts in Wonomulyo, West Sulawesi Masni, Masni; Hasnawi haris; Jumadi, Jumadi; Syamsu Andi Kamaruddin; Hamsu Abdul Gani
Socio-Economic and Humanistic Aspects for Township and Industry Vol. 3 No. 1 (2025): Socio-Economic and Humanistic Aspects for Township and Industry
Publisher : Tinta Emas Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59535/sehati.v3i1.369

This study explores the social discrimination faced by former prisoners in Wonomulyo, Sulawesi Barat, and its impact on their reintegration into society. Social discrimination, fueled by negative perceptions and deep-rooted stereotypes, significantly hinders the ability of former inmates to adapt and contribute positively to their communities. The research highlights how local cultural norms, which emphasize social harmony and moral values, exacerbate the stigma attached to former prisoners, viewing them as threats to the community's well-being. The study reveals that this discrimination not only affects the individuals but also extends to their families, further isolating them from society. The findings also show that lack of societal understanding about the importance of reintegration, coupled with inadequate systemic support, creates barriers for former prisoners to access employment, build relationships, and regain self-esteem. The research concludes that a holistic approach is needed, involving community education, inclusive policies, and empowerment programs, to address the discrimination and support the successful reintegration of former prisoners. Such efforts will help shift the social construct from one of exclusion to one of acceptance and opportunity.

Purchase Decisions For Thrift Online Stores (Case Study On Students Science Education FMIPA UNM Makassar) Andi Ainun Abdillah; Hasnawi Haris; Aslinda; Risma Niswaty; Andi Muhammad Rivai
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.35

The study aims to find out how the decision to purchase thrift online store for Science Education Students Makassar State University Batch 2021. The study uses qualitative research methods. Data collection techniques used are through observation, interviews, and documentation. The number of informants in this study amounted to six people who were representative and met the criteria in this assessment. Data analysis techniques in this study used data collection, data condensation, data presentation, and drawing conclusion/verification. The results of this study indicate that the factors that influence the decision to purchase thrift online store goods are affordable prices among students and in accordance with the quality of the products obtained, very diverse products depending on the marketer, easy and efficient distribution access but on the other hand sometimes vulnerable experience fraud because of the difficulty of getting trusted marketers, various promotions and attracting consumers' attention depending on the creativity of each marketer. The purchase decisiom is stated to be satisfied and will make a repeat purchase if the product quality and price are in accordance with what is expected.

The Influence of Brand Image on The Purchase Decision of Eiger Products Study of Students of The Faculty Of Social Sciences & Law Universitas Negeri Makassar Asdi Suprianto; Hasnawi Haris; Aris Baharuddin; Haedar Akib; Cudai Nur
Business Research and Administration Innovation Vol. 2 No. 2 (2025): BRAIN - AUGUST
Publisher : Fakultas Ilmu Sosial dan Hukum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32457/brain.v2i2.38

This study aims to determine how much influence Brand Image Influence has on Eiger Product Purchase Decisions (Case Study of Students of the Faculty of Social Sciences and Law, State University of Makassar). This study uses a quantitative method with a type of quantitative descriptive research. Data collection techniques used are observation, questionnaires and documentation. The population in this study was 4,160 people. The sampling method used was using the random sampling formula, which was narrowed by 100 people. The data obtained from the research results were processed using the SPSS 25 application which consisted of validity and reliability tests, descriptive data analysis techniques and regression tests.Based on the research results obtained from the descriptive analysis that the Brand Image variable is in the very good category with supporting indicators namely brand identity, brand personality, brand associations, brand attitudes and behavior, and brand benefits and advantages. For the Purchase Decision variable which is in the very high category, most choose to agree on indicators of stability in a product, habits in buying products, providing recommendations to others, and making repeat purchases. Based on the test of the coefficient of determination R2 is at a very high interval, which means that brand image has a very high influence on the Eiger Bag Purchasing Decision for Students of the Faculty of Social Sciences and Law, Makassar State University.

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