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Journal : Open Access Health Scientific Journal

Digital Marketing Strategy for Indonesia Health Services: A Scoping Review Arizka, Ulfa Dwi; Wijaya, ⁠Andriana Putri; Ernawaty, Ernawaty
Open Access Health Scientific Journal Vol. 6 No. 1 (2025): February 2025
Publisher : Griya Eka Sejahtera

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55700/oahsj.v6i1.71

Abstract

Background: Digital marketing is a strategic approach that seeks to enhance market dominance by utilizing digital technology platforms like social media and mobile applications. Hence, it is vital to devise and execute a well-defined strategy in order to cultivate an effective marketing plan for health services.Methods: This article employs a scoping review and the references were selected based on Preferred Reporting Items for Systematic Reviews (PISMA-ScR) criteria between 2020 and 2024 using searches conducted on Scopus, PubMed, Science Direct, Researchgate, and Google Scholar. Total of 254 articles, six article fulfilled the criteria for inclusion.Results: The references including articles between 2020 and 2024 using searches conducted on Scopus, PubMed, Science Direct, Researchgate, and Google Scholar. Total of 254 articles, six article fulfilled the criteria for inclusion.Conclusion: This article show that digital marketing has many strategies depend on the need of health services. There are a number of different approaches that can be utilized, such as the SMART approach, Kotler's 5A theory, and the IDEA method. Health services also understand and analysis of the surrounding environment, gaining an understanding of the online behavior of the target audience, and ensuring that a positive attitude is maintained in both online and offline interactions.
Co-Authors Adyatma, Rangga Gama Afro, Rahmafika Cinthya Ainun nisa, Farah Yasmine Andani, Khisula Riski Andi Safutra Suraya Anggreini, Narolitha Anggun Wulandari Antayamulya, Vianesa Aurum Anugraheni, Ayudiva Rizky Arief Hargono Arizka, Ulfa Dwi Atika, Nur Attamimy, Helmy Bachtiar Bactiar, Nia Bintarti, Tri Budiarjo, Theresa Budiningsih, Annisa Tria Cahyono, Indra Chandra, Yacob Utama Chandra, Yacob Utama Damayanti, Vinna Amalia Dananjaya, IWK Kantun Dewi, Evita Kumala Dick-Sagoe, Christopher Evriany, Nurul Fauziah, Indah Berliana Favian, Rhesa Milzam Hadinata, Immanuel Michael Herawati, Nika Huwae, Lourenz Simon Isnanta, Raden Jasmawati, Jasmawati Kristoforus, Josefus Kurniawan, Afif Laksono Trisnantoro Lestari, Saptandia Wulan Cahyaning Lutfiana, Ragilia Indah Margono Margono Masse, S. Fakhruddin Masse, S. Nur Fauziyah Maya Handayani, Maya Maya Sari Dewi, Maya Sari Miru, Sulaiman Mirza Hapsari Sakti Titis Penggalih Mita Dwi Ayudha Nafiah, Nilam Cahya Nulhakim, Lukman Nur, Aina Shofi Salsabila Nuzulul Kusuma Putri Puspitasari, Nur Alifa Hera Rahadian, Bayu Rahayu, Fitri Kurnia Rahmadini, Salsabila Rossalya, Monica Ayu Rusbaya, Ageng Salsabila, Miranda Gracia Salsabila, Salsabila Sari, Eka Fitria Sari, Risqi Adinda Shrimarti Rukmini Devy Silla, Dafrossa Vony Sofro, Zaenal Mutaqqien Sri Widati Sujadi, Dadi Supangat, Ririn Widyowati Susila, Edi Nurinda Syahir Natsir Thinni Nurul Rochmah Ubery, Yulinda Ferdiana Ulfa, Anisa Raudatul Wahyu Setyaningsih Wijaya, ⁠Andriana Putri Wulansari, Cahyarani Yuly Sulistyorini Zulfa, Sheila Nurhaliza