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All Journal I-ECONOMICS: A Research Journal on Islamic Economics Jurnal Pendidikan Almuslim Khatulistiwa: Journal of Islamic Studies Sukma: Jurnal Pendidikan Portal: Jurnal Teknik Sipil Jurnal Review Pendidikan dan Pengajaran (JRPP) Journal of Welding Technology International Journal of Islamic Khazanah Jurnal Real Riset Jurnal Penelitian Inovatif Sisfo: Jurnal Ilmiah Sistem Informasi GALENICAL : Jurnal Kedokteran dan Kesehatan Mahasiswa Malikussaleh Jurnal Keuangan dan Perbankan Syariah Journal of Innovative and Creativity Jurnal Teknik Sipil Journal of The Civil Engineering Student Jurnal Mesin Sains Terapan Sukma: Jurnal Pendidikan
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Journal : Jurnal Keuangan dan Perbankan Syariah

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STRATEGI PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PRODUK DI GIVIE DESSERT Azaria, Safhira; Fachrurrazi, Fachrurrazi; Atika, Nur
Jurnal Keuangan dan Perbankan Syariah Vol 2 No 2 (2023): Desember 2023
Publisher : FAKULTAS EKONOMI DAN BISNIS ISLAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/jkubs.v2i2.681

Abstract

Safhira Azaria (11725046), “Marketing Strategy to Increase Sales Volume at Givie Dessert”. Faculty of Islamic Economics and Business Islamic Business Management Study Program, State Islamic Institute (IAIN) Pontianak, 2021. The purpose of this study was to find out what strategy was used and how the implementation of that strategy was used by Givie Dessert in increasing sales volume. With a research focus on marketing strategies to increase sales volume at Givie Dessert. This study used qualitative research methods. Sources of primary data in the form of direct observations and interviews with sources, namely the manager and owner of Givie Dessert. While the data collection technique is by means of observation, interviews, and documentation. Then the data were analyzed using data reduction techniques, data presentation, and drawing conclusions. In the end, the data will be tested for validity using data triangulation and member check techniques. The results of this study indicate that Givie Dessert has implemented a marketing strategy (marketing mix). This has a significant effect on the sales volume of Givie Dessert.
Co-Authors AA Sudharmawan, AA Agus, Suci Tiara Ahmad Barizi Almira, Alisha Wifa Al’ala, Musa Amirah, Amirah Anas, Cut Yuniati Andaru Bahy, Moh. Buny Angga Pratama Atika, Nur Aulia Rahman Awaludin, Lambang Rizki Perwira Azaria, Safhira Azwinur Azwinur Bakhtiar, Nur Hanif Ety Mukhlesi Yeni Gusadi, Meriyati Huka Ibrahim Ibrahim Kartika, Yessy Mahmuddin Mahmuddin Maisura Maisura Mirza Fahmi Mochammad Afifuddin Mubarak Mubarak Muchsin Muchsin Muhammad JAMIL Mutammimul Ula Nabilah, Arifah Nafira, Dora Nashirah, Arini Nurdin Nurdin Nurul Malahayati Pratama, Rifki Rahmi, Utari Azalika Ramadan, Oriza Rifki Riandi Marisa Syahbudi, Syahbudi Syukran Syukran Tursina Tursina Umi Sumbulah Utomo, Devi Kartika Sari Wiwik Dwi Pratiwi, Wiwik Dwi Zuhaimi Zuhaimi