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Yenida Yenida
Politeknik Negeri Padang
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Journal : Proceeding Applied Business and Engineering Conference

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Eksplorasi Literasi Keuangan Pada UMKM Sumatera Barat: Sebuah Studi Di UMKM Salsabila Gustina; Novadilastri; Yenida
ABEC Indonesia Vol. 10 (2022): 10th Applied Business and Engineering Conference
Publisher : Politeknik Caltex Riau

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Abstract

Currently, financial literacy is something that absolutely must be owned by entrepreneurs, including MSMEs. Financial literacy shows how a person's financial knowledge, attitudes, skills and behaviours are. Good financial literacy will encourage good financial behaviours. The purpose of this study is to explore the financial behaviours of entrepreneurs including MSMEs and also the obstacles that occur in this regard. The methodology used in this study is qualitative research with interviews / in-depth interviews as data collection media. In addition, researchers also conducted field observations. This study found that MSME entrepreneurs have had a fairly good financial behaviour. This is evident from the knowledge, attitudes and financial skills they have in dealing with problems and managing their finances. The recommendation of this research is the attention and support of the government as a stakeholder for MSMEs to improve this financial literacy ability. Keywords: Financial literacy, knowledge, attitude, financial behavior
Pengaruh Gaya Hidup, Citra Merek dan Harga terhadap Keputusan Pembelian Kosmetik Merek Wardah Noni Sekarwati; Alhapen Ruslin Chandra; Yenida
ABEC Indonesia Vol. 10 (2022): 10th Applied Business and Engineering Conference
Publisher : Politeknik Caltex Riau

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Abstract

Appearance is a matter of concern to each individual. Good looks, clean, attractive and decent can boost confidence. The use of cosmetic products provides one option to promote one's appearance in order to boost one's confidence. Among the most popular brands of cosmetics in Indonesia today are wardah. The wardah product has a good brand image among communities at prices as well. It can also contribute to one's appearance in order to meet the requirements of a lifestyle in carrying out one's activities. The study aims to find out how lifestyle, brand image and price-perceptions impact the decision to purchase cosmetics in desert city students. Data collection is done with an online questionnaire's instrument to prairies. Partial research suggests that lifestyle variables, brand image and price perceptions have both a positive and significant impact on purchasing decision variables. While research with simultaneous lifestyle variables, brand image and price perception have significant impact on purchasing decisions.
Co-Authors Alhapen Ruslin Chandra Ariani Tanjung Arni Utama Ningsih Benny Chandra Deddy Prayama Deni Wahyuni Deni Wahyuni Deni Wahyuni, Deni Wahyuni Elni Sumiarti Gustina Gustina Gustina Gustria Monika Hidayatul Ihsan Hidra Amnur Ika Yuanita Ikhsan Yusda Prima Putra Imelda M.Nur Jumyetti Jumyetti Lilimiwirdi Lilimiwirdi Muhammad Afif Noni Sekarwati Novadilastri Novirwan Trinanto Novirwan Trinanto Rahmita Sari Tuti Azra Tutiazra, Tutiazra Variyetmi Wira Variyetmi Wira Wahyuni, Deni Wahyuni, Deni Wardani, Rahmi Witri Handayani Yudhytia Wimeina Yuhefizar Yuhefizar Zaitul Ikhlas Saad Zulka Hendri