Article Per Year (5 Year)
p-Index From 2021 - 2026
3.746
P-Index
This Author published in this journals
All Journal Al-Ulum Falah : Jurnal Ekonomi Syariah JURNAL LENTERA BISNIS Iqtishodia: Jurnal Ekonomi Syariah Jurnal Ilmiah Edunomika (JIE) Journal of Islamic Business and Economic Review (JIBER) Jurnal Manajemen Mutanaqishah: Journal of Islamic Banking International Journal of Economics (IJEC) QANUN: Journal of Islamic Laws and Studies Jurnal Riset Manajemen Jurnal Bisnis dan Manajemen (JURBISMAN) Jurnal Manajemen dan Bisnis (JMB) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Majapahit Journal of Islamic Finance dan Management Journal of Islamic Economics and Finance Jurnal Media Akademik (JMA) Majapahit Journal of Islamic Finance dan Management Ekonomi Keuangan Syariah dan Akuntansi Pajak Jurnal Inovasi Ekonomi Syariah dan Akuntansi Jurnal Ekonomi, Manajemen, Akuntansi
Fatih Fuadi
UIN Raden Intan Lampung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

Published : 30 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 30 Documents
Search

 1   2   3 
Pengaruh Direct Marketing terhadap Keputusan Pembelian pada Live Streaming Tiktok dengan Kepercayaan sebagai Variabel Moderasi dalam Perspektif Bisnis Islam : Study pada Generasi Z Pengguna Aplikasi Tiktok di Kota Bandar Lampung Fatih Fuadi; Adib Fachri; Feby Amelia
Journal of Islamic Economics and Finance Vol. 2 No. 2 (2024): Mei: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v2i2.1137

Abstract

The development of the times is constantly changing, marked by the existence of various applications that have online promotion and sales features. competition in online sales is getting tighter, making online business people look for the right strategy to market their products, such as in the TikTok strategy application so that consumers are easy to make a purchasing decision, namely with its latest feature, namely live streaming, which can be seen from direct marketing and trust. The purpose of this study was to determine the effect of direct marketing on purchasing decisions with trust as a moderating variable in an Islamic business perspective. This research uses quantitative methods. Data collection techniques in literature review, questionnaires and Likert scales. The population used in this study is generation z in Bandar Lampung City. Sampling in this study using purposive sampling technique. The number of samples used, determined by the formula according to Widianto, amounted to 97 respondents. The data analysis method uses Partial Last Scructural Equation Modeling (PLS-SEM) and data processing using smartPLS software. The results of this study indicate that there is a positive and significant influence between direct marketing on purchasing decisions. And trust does not moderate the relationship between direct marketing and purchasing decisions. In the perspective of Islamic business direct marketing on purchasing decisions on live streaming tiktok has implemented the principles of Islamic business ethics, including unity, balance, free will, responsibility, and benevolence so that it is something that Muslim business people need to pay attention to.
Pengaruh Nilai Religiosity dan Product Knowledge Terhadap Minat Beli Produk Fashion Ladyfame Dalam Perspektif Bisnis Islam : Studi Pada Konsumen Ladyfame Bandar Lampung Fatih Fuadi; Heni Verawati; Nadiya Putri Ananda Anom
Journal of Islamic Economics and Finance Vol. 2 No. 3 (2024): Agustus: Journal of Islamic Economics and Finance
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jureksi.v2i3.1390

Abstract

The large number of businesses currently developing shows that economic transactions are increasingly developing. People's needs for fashion and clothing have developed very rapidly and have advanced following world fashion trends, so that many people want to follow developments and dress styles according to the latest trends. Currently, fashion products are one of human clothing needs, so many people are interested in the fashion models that people want. Fashion will continue to change from time to time following increasingly advanced and modern developments. Every year, even every generation, has a different fashion character. However, the development of fashion which continues to advance and develop will always be something interesting to watch or follow according to existing trends because through clothes we can find out many things about people's lives at that time. The formulation of the problem in this research is: Does the value of religiosity influence the interest in buying Ladyfame fashion products, Does product knowledge influence the interest in buying Ladyfame fashion products, Does the value of religiosity and product knowledge influence the interest in buying Ladyfame fashion products, and what is the value of religiosity, product knowledge and purchasing interest in an Islamic business perspective. This research aims to analyze the influence of religiosity values, product knowledge on intention to purchase Ladyfame fashion products and from an Islamic business perspective. This study used quantitative methods. The sample size of 100 Ladyfame consumer respondents is determined the Lemeshow formula. The data analysis method in this research uses SPSS 23. The tests used in this research are validity tests, reliability tests, and hypothesis tests.The results of this study show that the value of religiosity has no significant influence on interest in purchasing Ladyfame fashion products. Product knowledge has a significant influence on interest in purchasing Ladyfame fashion products. And the values ​​of religiosity and product knowledge influence the interest in buying Ladyfame fashion products. Viewed from an Islamic business perspective, the value of religiosity towards buying interest must be in accordance with the values ​​stated in the law of buying and selling which are summarized in the pillars of Bai' As-Salam, namely the existence of sellers and buyers, the existence of goods and money, the existence of sigat (ijab qabul) or contract that has been agreed to by both parties. Meanwhile, product knowledge is also really needed in purchasing activities so that you don't waste your buying interest because Allah really doesn't like people who are wasteful or wasteful. Having Product Knowledge or knowledge about a product means consumers don't spend excessively, because when consumers already know about a product and are interested in buying that product will be more interested in a product that they already know about, so they will be interested in buying a product according to their needs.
Pengaruh Word Of Mouth dan Brand Image Terhadap Keputusan Pembelian Dalam Prespektif Bisnis Islam : Studi Pada Mie Gacoan Cabang Diponegoro Bandar Lampung Fatih Fuadi; Heni Verawati; Inka Corlita
Jurnal Inovasi Ekonomi Syariah dan Akuntansi Vol. 1 No. 3 (2024): Mei : Jurnal Inovasi Ekonomi Syariah dan Akuntansi (JIESA)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jiesa.v1i3.135

Abstract

Purchasing decisions are a very important factor in the culinary business. When choosing food, consumers definitely look at several factors such as recommendations from other people and the brand image of the food. If consumers get positive recommendations from other people and also have a good brand image, this can encourage consumers to make purchasing decisions. The formulation of the problem in this research is, do Word of Mouth and Brand Image influence the decision to purchase Mie Gacoan at the Diponegoro Bandar Lampung branch? What is the influence of Word of Mouth and Brand Image on purchasing decisions for the Diponegoro branch of Mie Gacoan which is studied from an Islamic business perspective. The aim of this research is to determine the influence of Word of Mouth and Brand Image on purchasing decisions for Mie Gacoan at the Diponegoro Bandar Lampung branch. And also viewed from an Islamic business perspective. This research is a quantitative research, the population in this research is consumers of Mie Gacoan, Diponegoro Bandar Lampung branch. The sample used in this research was 96 people who had bought Mie Gacoan at the Diponegoro Bandar Lampung branch. Sampling used purposive sampling. Data collection uses questionnaires and interviews. The data analysis technique used in this research is the SEM model using SmartPLS version 4.0. The results of this research are that Word of Mouth has a positive and significant effect on purchasing decisions for Mie Gacoan at the Diponegoro Bandar Lampung branch. Brand Image has a positive and insignificant effect on purchasing decisions for Mie Gacoan at the Diponegoro Bandar Lampung branch. Islamic teachings do not prohibit humans from fulfilling their needs or desires, as long as with this fulfillment, human dignity can increase. Everything on this earth was created for the benefit of humans, but humans are commanded to consume goods/services that are halal and appropriate in moderation, not excessively. Fulfilling needs or desires is still permitted as long as it can add to the benefit or does not bring harm.
Analisis Dampak Predatory Pricing Pada Social Commerce Dalam Keberlangsungan Usaha Ditinjau Dalam Perspektif Etika Bisnis Islam (Studi Pada Usaha Mikro Simpur Center) Fatih Fuadi; Liya Ermawati; Hidayati
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 2 No. 2 (2024): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurbisman.v2i2.628

Abstract

Penelitian ini membahas mengenai dampak praktik predatory pricing dalam social commerce terhadap keberlangsungan usaha dengan menggunakan perspektif etika bisnis Islam. Keresahan pelaku usaha kecil di Simpur Center akibat adanya fitur TikTok Shop di dalam sosial media TikTok yang berindikasi melakukan predatory pricing sehingga usaha kecil sulit untuk bersaing. Rumusan masalah dalam penelitian ini adalah 1) bagaimana dampak predatory pricing pada social commerce dalam kegiatan usaha di simpur center? 2) bagaimana upaya usaha mikro dalam mempertahankan keberlangsungan bisnis terhadap predatory pricing di social commerce? 3) bagaimana predatory pricing ditinjau dalam perspektif etika bisnis islam. Dengan tujuan untuk mengetahui dampak, upaya dan prespektif bisnis Islam dalam predatory pricing di social commerce pada keberlangsungan usaha. Penelitian ini menggunakan metode penelitian Kualitatif berupa penelitian Lapangan atau yang sering disebut juga Field Research. Lokasi penelitian pada usaha mikro di Simpur Center, Bandar Lampung. Penelitian dilakukan kepada 10 informan terpilih yang sudah memiliki usaha selama lebih dari 5 tahun. Teknik pengumpulan data menggunakan observasi, wawancara dan dokumentasi. Data analisisnya dengan cara reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa praktik predatory pricing memiliki dampak negatif terhadap pelaku usaha kecil di simpur center, baik yang melakukan penjualan online maupun offline. Penjualan yang mengalami pengaruh besar adalah penjual offline dengan jenis usaha baju, sepatu dan jilbab yang mengakibatkan penurunan pendapatan dan bahkan kebangkrutan. Dari perspektif etika bisnis Islam, predatory pricing dianggap tidak etis karena bertentangan dengan prinsip keadilan, kejujuran, dan keseimbangan dalam perdagangan.
Peran Mediasi Tourist Satisfaction of Memorable Tourism Experience Dan Citra Destinasi Revisit Intention Wisatawan Pantai Sebalang Lampung Selatan Junice Esti Pratiwi; Fatih Fuadi; Vicky F Sanjaya
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 2 No. 3 (2024): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurbisman.v2i3.742

Abstract

Dalam industri pariwisata Memorable Tourism Experience dan citra destinasi adalah faktor penting dalam menentukan niat wisatawan untuk kembali ke suatu destinasi (Revisit Intention). Penelitian ini bertujuan untuk mengetahui peran Tourist Satisfaction sebagai mediator dalam hubungan antara Memorable Tourism Experience dan citra destinasi terhadap Revisit Intention. Metode yang digunakan metode kuantitatif dan analisis data menggunakan metode Structural Equation Modelling Partial Least Square (SEM – PLS) dengan sampel 97 responden. Hasil penelitian ini memperoleh Memorable Tourism Experience, Citra Destinasi masing-masing berpengaruh positif dan signifikan terhadap Revisit Intention. Variabel Memorable Tourism Experience dan Citra Destinasi masing-masing berpengaruh positif dan signifikan terhadap Tourist Satisfaction. Variabel Tourist Satisfcation berpengaruh positif dan signifikan terhadap Revisit Intention. Variabel Tourist Satisfaction memediasi pengaruh Memorable Tourism Experience terhadap Revisit Intention dengan model Full Mediation atau memediasi secara penuh. Dan variabel Tourist Satisfaction memediasi pengaruh Citra Destinasi terhadap Revisit Intention dengan model Full Mediation atau memediasi secara penuh. Dalam perspektif bisnis Islam, Memorable Tourism Experience, Citra Destinasi, Tourist Satisfaction, dan Revisit Intention harus sesuai dengan firman Allah SWT dalam Q.S Ali Imran ayat 104, Q.S Al-Baqarah ayat 195, Q.S Ali’Imran ayat 159, dan Q.S Taha ayat 132.
Pengaruh Kualitas Sumber Daya Manusia dan Profesionalisme Kerja Terhadap Kinerja Karyawan Pada PT.Pln Persero Up 3 Tanjung Karang Menurut Manajemen Sumber Daya Insani Jenny Zuan Sherliva; Fatih Fuadi; Liya Ermawati
Jurnal Bisnis dan Manajemen (JURBISMAN) Vol. 2 No. 3 (2024): Jurnal Bisnis dan Manajemen (JURBISMAN)
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jurbisman.v2i3.754

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh kualitas sumber daya manusia dan profesionalisme kerja terhadap kinerja karyawan Pt Pln Persero Up 3 Tanjung Karang. Penelitian ini menggunakan metode pendekatan kuantitatif. Data yang digunakan adalah data primer dengan menyebarkan angket secara offline. Populasi yang digunakan dalam penelitian ini adalah karyawan tetap yang ada di PLN Up 3 Tanjung Karang sebanyak 70 karyawan diambil dengan cara probability sampling dengan teknik purposive sampling. Analisis data diolah menggunakan Spss versi 25. Hasil pengujian dan analisis yang dilakukan menyatakan bahwa kualitas sumber daya manusia berpengaruh positif dan signifikan terhadap kinerja karyawan PLN Up 3 Tanjung Karang,profesionalisme kerja berpengaruh positif dan signifikan terhadap kinerja karyawan PLN Up 3 Tanjung Karang berpengaruh positif dan signifikan terhadap kinerja karyawan PLN Up 3 Tanjung Karang. Secara simultan kualitas sumber daya manusia, dan profesionalisme kerja berpengaruh terhadap kinerja karyawan PLN Up 3 Tanjung Karang.
PERAN LEMBAGA AMIL ZAKAT YAKESMA DALAM MENINGKATKAN PEMBERDAYAAN DAN KESEJAHTERAAN MASYARAKAT LAMPUNG Fatih Fuadi; Utari Dewi; Akbar Aditya
Jurnal Media Akademik (JMA) Vol. 2 No. 11 (2024): JURNAL MEDIA AKADEMIK Edisi November
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i11.999

Abstract

Lembaga Amil Zakat Nasional (LAZNAS) Yakesma berkomitmen untuk meningkatkan pemberdayaan dan kesejahteraan masyarakat melalui berbagai program yang terintegrasi. Didirikan pada tahun 2011, Yakesma fokus pada pengembangan kesejahteraan bagi guru, da’i, dan masyarakat kurang mampu di seluruh Indonesia. Sejak berdirinya, Yakesma telah menyalurkan zakat sebesar Rp 64,9 miliar kepada lebih dari 281.922 penerima manfaat, dengan program-program yang mencakup pendidikan, kesehatan, dan pemberdayaan ekonomi. Yakesma berperan sebagai jembatan antara muzakki dan mustahik, memastikan distribusi zakat yang tepat sasaran untuk memenuhi kebutuhan dasar masyarakat. Program pemberdayaan seperti pelatihan keterampilan dan dukungan untuk Usaha Mikro Kecil Menengah (UMKM) menjadi bagian integral dari upaya ini, yang bertujuan untuk meningkatkan daya saing ekonomi masyarakat. Selain itu, Yakesma juga aktif dalam membangun kesadaran sosial melalui kemitraan dengan pemerintah dan berbagai stakeholder lainnya. Dengan pendekatan yang transparan dan akuntabel, Yakesma berusaha untuk menciptakan dampak sosial yang signifikan dalam upaya mengurangi kemiskinan dan meningkatkan kualitas hidup masyarakat secara berkelanjutan.
UPAYA PENINGKATAN KESEJAHTERAAN MASYARAKAT DAN PENURUNAN STUNTING DALAM PROGRAM PEDULI GIZI YAKESMA LAMPUNG Dani Iwan Saputra; Karennia Junisa; Fatih Fuadi
Jurnal Media Akademik (JMA) Vol. 2 No. 11 (2024): JURNAL MEDIA AKADEMIK Edisi November
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v2i11.1019

Abstract

Salah satu masalah yang dapat menghambat kesejahteraan masyarakat adalah stunting. Salah satu strategi untuk menurunkan angka stunting di Indonesia adalah dengan meningkatkan status gizi anak, balita, dan ibu hamil Yayasan Kesejahteraan Sosial Madani (YAKESMA) Cabang Lampung merupakan salah satu lembaga yang terlibat dalam Program Peduli Gizi yang bertujuan untuk menurunkan angka stunting. Tujuan dari artikel ini adalah untuk mengetahui bagaimana program peduli gizi yang dijalankan oleh Yayasan Kesejahteraan Madani (YAKESMA) Cabang Lampung dalam meningkatkan kesejahteraan masyarakat dan menurunkan angka stunting di Provinsi Lampung. Metode penelitian artikel ini menggunaka pendekatan kualitatif dengan teknik pengumpulan data kepustakaan. Data penelitian yaitu berasal dari sumber sekunder antara lain website, dokumen, dan jurnal penelitian yang relevan. Berdasarkan hasil pengamatan, diketahui bahwa Program Peduli Gizi YAKESMA Cabang Lampung mampu menjadi upaya peningkatan kesejahteraan dan penurunan angka stunting di Kota Bandar Lampung.
Analisis Perceived Enjoyment Dan Perceived Ease Of Use Untuk Pembayaran Digital Menggunakan Layanan Gopay Pada Masyarakat di Bandar Lampung Sivia Nurma Ayu; Fatih Fuadi; Ahmad Hazas Syarif
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 2: Januari 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i2.7475

Abstract

This study examines the influence of perceived enjoyment and perceived ease of use on the adoption of GoPay digital payment services in Bandar Lampung, Indonesia. Using a qualitative case study approach, the research involved 20 active GoPay users from diverse demographic backgrounds, with data collected through in-depth interviews, participant observation, and focus group discussions. The findings reveal that perceived enjoyment significantly influences GoPay adoption, with an average score of 4.65 out of 5, indicating users' highly positive experiences with the service. Similarly, perceived ease of use demonstrates a substantial impact, achieving an average score of 4.77, reflecting the platform's user-friendly interface and efficient transaction process. The study identifies a strong positive correlation (r=0.893) between these two factors, contributing to an impressive 89% adoption rate among Bandar Lampung residents. The research also highlights GoPay's success in creating an effective digital payment ecosystem, evidenced by a 92% user satisfaction rate and average transaction times under 10 seconds. Furthermore, the study shows that GoPay's reward system and intuitive interface have successfully fostered user engagement and loyalty. These findings contribute to the understanding of digital payment adoption in medium-sized Indonesian cities and provide valuable insights for financial technology service providers and policymakers in developing inclusive digital payment ecosystems.
PENGARUH ATRIBUT PRODUK WISATA DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN BERKUNJUNG DALAM PERSPEKTIF BISNIS ISLAM PADA OBJEK WISATA BUKIT ASLAN (STUDI PADA PENGUNJUNG BUKIT ASLAN DI BANDAR LAMPUNG) Rezeki Kurniawati; Fatih Fuadi; Suhendar Suhendar
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1534

Abstract

This study aims to analyze the influence of Tourism Product Attributes and Electronic Word of Mouth (E-WOM) on Visiting Decisions from an Islamic Business perspective at the Bukit Aslan tourist destination in Bandar Lampung. The main issue explored is how these two factors affect tourist behavior in making visiting decisions. A quantitative approach was used with a survey method involving 92 respondents selected through purposive sampling. Data were analyzed using SmartPLS 4 software. The results show that both Tourism Product Attributes and E-WOM have a partial and simultaneous significant effect on Visiting Decisions. Tourism Product Attributes obtained a T-Statistic value of 2.427 (P-Value 0.016), while E-WOM scored a T-Statistic of 4.705 (P-Value 0.000), with an R² value of 0.606. This means both variables explain 60.6% of the variation in visitor decisions. These findings support the Theory of Planned Behavior (TPB), especially in the components of attitude and subjective norms that shape intention and action. The implication of this study highlights the importance of managing quality tourism products and implementing effective digital communication strategies to enhance the appeal of local tourism destinations.
Co-Authors Adib Fachri ahmad habibi Ahmad Hazas Syarif Akbar Aditya Annastasya Ayu Saputri Annisa Anggraini Atridayansyah, Reza Bayu Saputra Beatricca Shinta Azzahra Budi Herlyanto Dani Iwan Saputra Dara Nitami Deni Saputra Destin Fitria Anjayani Dimas Pratomo Ersi Sisdianto Feby Amelia Heni Verawati Hidayati Ice Marwiyah Inka Corlita Is Susanto Jenny Zuan Sherliva Junice Esti Pratiwi Karennia Junisa Lita Aryani Liya Ermawati M. Ramdani Nasrudin Madnasir Madnasir Mia Selvina Muhammad Alifian Zakaria Muhammad Daffa Hariyanto Muhammad Yogi Nadiya Putri Ananda Anom Nasution, Annio Indah Lestari Niken Handayani Rezeki Kurniawati Sivia Nurma Ayu Sivia Nurma Ayu Suhendar Suhendar Suhendar Utari Dewi Vicky F Sanjaya Weny Rosilawaty Yulistia Devi