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All Journal Agrikultura Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Pertanian Agros JURNAL ILMIAH MAHASISWA AGROINFO GALUH Jurnal Rekayasa Hijau Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia Sosfilkom : Jurnal Sosial, Filsafat dan Komunikasi Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Journal Of Public Policy (Social Politics) Sciences (Polisci) Society Relevan : Jurnal Pendidikan Matematika Agrikultura Masyarakat Tani: Jurnal Pengabdian kepada masyarakat
Sri Fatimah
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Agriculture, Biological Sciences & Forestry Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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The Effectiveness of Instagram Advertising Content on Al-Waliy Honey Gummy MSME Products Using AIDA Model Approach Sumadinata, Raden Fathia Nurul Fadhilah; Fatimah, Sri; Hapsari, Hepi; Budiman, Muhammad Arief
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14609

Abstract

Instagram is now used as a marketing communications medium by MSMEs, including Al-Waliy Honey Gummy, which previously only went by word of mouth marketing and was still not widely known to the public. This research aims to determine the effectiveness of Instagram advertisement video created by Al-Waliy Honey Gummy MSME using the AIDA Model approach. The research design uses descriptive quantitative design with survey and interview techniques. A sample size of 103 was drawn through purposive sampling with the criteria being active users of Instagram and have watched Al-Waliy Honey Gummy advertising video on Instagram. The findings indicate that the Al-Waliy Honey Gummy advertisment is considered effective, with scores of 3,99 for attention, 4,30 for interest, 4,06 for desire, and 4,12 for action (out of 5). The study suggests a need to enhance the quality of advertisement content to elevate effectiveness from effective to very effective and become more active in promoting the products by optimizing Instagram’s features.Keywords: advertisement effectiveness, AIDA Model, Al-Waliy Honey Gummy, Instagram
ANALISIS JARINGAN KOMUNIKASI RISIKO PETANI BAWANG MERAH: STUDI KASUS KELOMPOK TANI RINDU ALAM DESA CIKAWAO, PROVINSI JAWA BARAT Harlina, Raesa; Fatimah, Sri; Setiawan, Iwan
Jurnal AGRISEP JURNAL AGRISEP VOL 17 NO 02 2018 (OCTOBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1140.047 KB) | DOI: 10.31186/jagrisep.17.2.197-206

Abstract

Risk perceptions needs to be developed through risk communication. Without it, farmers' awareness risks is low. The paper is aimed to explain risk communication in Rindu Alam Farmer Group using Social Network Analysis (SNA) Method.  Cultivating vegetables on high land may cause landslide. The result is Risk communication is mostly done directly. The type of social network in this group is the whole network. The density of network is 0.369 with medium strength, number of bonds are 114. Actors who have the highest degree of closeness, betweenness and centrality are the organizer of the group. The most frequently communicated risk factors are production, price, and market.
KEBERHASILAN USAHATANI KENTANG DAN FAKTOR-FAKTOR YANG MEMENGARUHINYA Rasmikayati, Elly; Fatimah, Sri; Saefudin, Bobby Rachmat
Agros Journal of Agriculture Science Vol 26, No 2 (2024): Edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i2.4663

Abstract

Potatoes are one of the leading food commodities in Indonesia. However, there are indications of a decline in potato production due to a decrease in the national potato harvest area. Apart from that, West Java, as one of the provinces with the highest potato production in Indonesia, has experienced a decline in potato production. The success of potato farming in West Java greatly determines the availability of national potato supplies. The success of potato farming is not only seen from the production results but also the large profits received by potato farmers. This research aims to analyze the characteristics of West Java potato farmers and the factors that influence the success of potato farming in West Java. The analytical tools used are descriptive statistics and multiple regression analysis. The research results show that potato farmers in West Java generally have a low level of education, with an average education equivalent to 7 years or elementary school (SD). However, they have quite a lot of farming experience, an average of 23 years. The average age of farmers is 46 years, which is classified as productive age. As many as 62% of farmers control land with irrigation, and 74% use their own capital to finance their potato farming. The results of the regression analysis show that the success of potato farming in West Java is significantly influenced by experience, age, land area, labor, fertilizer, pesticides, varieties, and participation in land markets. Key-words: Potatoes, characteristics of potato farmers, potato farming inputs, success of potato farming.
PENGARUH FAKTOR EKSTERNAL DAN FAKTOR INTERNAL KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM LUPBA Hapsari, Hepi; Pardian, Pandi; Fatimah, Sri; Andriani, Rani; Putri, Nadhifa Kartika
Agros Journal of Agriculture Science Vol 26, No 2 (2024): Edisi Juli
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i2.4670

Abstract

The number of UMKM in Indonesia is increasing and plays an important role in the country's economy. The purpose of this research is to find out the factors that meet the purchase of the Lupba product, which is a collective brand compiled by the university alumni community. This study used A kuantitative method with technically survey from 100 test respondents. The analysis of the data used is multiple linear stresses. The results suggest that there is a significant precursor to consumers external factors and internal factors to purchasing. Key-words: purchasing decisions. external factors. internalfFactors, UMKM  INTISARIJumlah UMKM di Indonesia terus meningkat dan memainkan peran penting perekonomian negara. Tujuan penelitian ini adalah untuk mengetahui faktor-faktor apa saja yang memengaruhi pembelian produk UMKM Lupba yang menjadi merek kolektif yang dihimpun oleh komunitas alumni universitas. Penelitian ini menggunakan metode kuantitatif dengan teknik survei dari 100 responden. Analisis data yang digunakan adalah regresi linear berganda. Hasil menunjukkan bahwa terdapat pengaruh signifikan faktor eksternal dan faktor internal konsumen terhadap keputusan pembelian. Kata kunci: keputusan pembelian, faktor eksternal, faktor internal, UMKM
Menuju Desa Cerdas: Studi Kasus Pembangunan Desa Genteng di Sumedang, Jawa Barat, Indonesia Fatimah, Sri; Judawinata, Mochamad Gunardi; Barkah, Mochamad Nursiyam; Trimo, Lucyana; Deliana, Yosini
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i2.264

Abstract

This research aims to identify the prospects and challenges for implementing smart villages using a case study of Genteng Village in West Java, Indonesia, according to the sustainable development perspective and the enabler factors of socio-economic factors, village’s technology, and environmental aspects. This research uses a qualitative approach to assess the potencies and challenges from social, economic, environmental, and infrastructure perspectives. This research conducts a field survey with in-depth interviews and observation in Genteng Village, Sukasari Sub-district, Sumedang Regency, West Java Province to tap the information needed. Interviews with stakeholders were conducted with informants representing the rural stakeholders consisted of village official government, village local champion/leader, and farmer group representatives. Researcher involvement in nearly two years in regular visits and observations before this research has enriched and validated the information obtained. This research found prospective local social capital components and economic potencies to develop using the smart village framework. Environment and infrastructure are relatively still the challenges to be overcome towards the smart village. This research concludes that Genteng Village is on the right track, though early-stage to develop as a smart village. External factors, mainly information and communication technology, will be one of the main driving factors for optimism in implementing a smart village in Genteng Village.
Sosialisasi Budi Daya Lalat Tentara Hitam (Hermetia illucens) bagi Masyarakat Desa Cibiru Tonggoh, Kabupaten Bandung Maharani, Yani; Fatimah, Sri; Umiyati, Uum
Agrikultura Masyarakat Tani Vol 1, No 2 (2024): Maret
Publisher : Fakultas Pertanian, Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/agrimasta.v1i2.54383

Abstract

Lalat tentara hitam atau Black Soldier Fly (Hermetia illucens) adalah serangga yang bermanfaat dan berguna dalam mendegradasi sampah organik dan dapat menjadi pakan ternak. Budi daya Black Soldier Fly (BSF) saat ini sedang banyak dikembangkan, salah satu tempat yang sedang mengembangkannya adalah Desa Cibiru Tonggoh. Terdapat beberapa permasalahan yang menghambat kegiatan budidaya BSF di desa tersebut, di antaranya adalah kurangnya keterampilan para peternak dalam melakukan budi daya dan tidak tercukupinya kebutuhan maggot karena keterbatasan proses produksi. Tujuan dari kegiatan ini ialah meningkatkan keterampilan masyarakat peternak BSF di Cibiru Tonggoh melalui pendampingan praktik yang dilakukan. Pelaksanaan kegiatan pengabdian kepada masyarakat dilakukan berupa sharing session dan pendampingan praktik dengan anggota Kelompok Budi Daya Jaya Ulung dalam mengoptimalkan budi daya maggot BSF. Hasil dari kegiatan ini diharapkan dapat menambah wawasan dan keterampilan peternak BSF di Desa Cibiru Tonggoh, Kabupaten Bandung. Bertambahnya pengetahuan dan keterampilan dalam budi daya BSF diharapkan dapat memenuhi kebutuhan maggot untuk pakan ternak seperti ayam dan ikan lele yang menjadi sumber pendapatan masyarakat setempat dan juga dapat menambah perekonomian dari penjualan ternak mereka
PENGARUH MODEL PEMBELAJARAN PROBLEM BASED LEARNING TERHADAP KEMAMPUAN PEMECAHAN MASALAH MATEMATIS SISWA Fatimah, Sri; Rakhmawati, Fibri; Kamalia, Lailatun Nur
Relevan : Jurnal Pendidikan Matematika Vol 4 No 4 (2024): Relevan : Jurnal Pendidikan Matematika
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Model Pembelajaran Problem Based Learning Terhadap Kemampuan Pemecahan Masalah Matematis. Penelitian ini merupakan penelitian kuantitatif, dengan jenis penelitian quasi eksperimen. Populasinya adalah seluruh siswa kelas VIII SMP Negeri 1 Percut Sei Tuan yang terdiri dari 9 kelas, pengambilan sampel menggunakan cluster random sampling. Instrumen tes yang digunakan tes berbentuk uraian. Analisis data dilakukan dengan Uji T Paired Sample t-test. Berdasarkan hasil penelitian diperoleh nilai rata-rata pretest kelas eksperimen 58,65 dan nilai rata-rata posttest kelas eksperimen sebesar 75,81. Hasil temuan menunjukkan bahwa: Terdapat Pengaruh Model Pembelajaran Problem Based Learning Terhadap Kemampuan Pemecahan Masalah Matematis Siswa dengan nilai sig. 0,000 < 0,05. Maka dapat disimpulkan bahwa penggunaan model pembelajaran Problem Based Learning dapat meningkatkan kemampuan pemecahan masalah matematis siswa kelas VIII SMP Negeri 1 Percut Sei Tuan. ABSTRACT This research aims to determine the influence of the problem based learning model on the ma thematical problem solving abilities of class. This research is quantitative research, with a quasi-experimental type of research. The population was all students in class VIII of SMP Negeri 1 Percut Sei Tuan consisting of 9 classes, sampling using cluster random sampling. The test instrument used to determine students' problem solving abilities is to use a test in the form of a description. Data analysis was carried out using the Paired Sample t-test. Based on the research results, the average pretest score for the experimental class was 58.65 and the average posttest score for the experimental class was 75.81. The findings show that: There is an influence of the Problem Based Learning Model on Students' Mathematical Problem Solving Ability with a value of sig. 0.000 < 0.05. So it can be concluded that the use of the Problem Based Learning learning model can improve the mathematical problem solving abilities of class VIII students at SMP Negeri 1 Percut Sei Tuan.
Hubungan Karakteristik Individu dengan Jaringan Komunikasi pada Kelompok Wanita Tani (Suatu Kasus di KWT KSB Desa Sukaraja Kabupaten Bogor) Jonri, Noerwita Alieffia; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21470

Abstract

Women Farmers Groups (KWT) play an important role in increasing women’s participation in the agricultural sector through the strengthening of communication networks. This study aims to analyze the relationship between individual characteristics and members positions in the communication network of the  KWT KSB in Sukaraja Village, Bogor Regency. The individual characteristics examined include age, education level, occupation, and number of children. The study employed a quantitative approach with a survey method conducted among KWT KSB members. Data were analyzed using Social Network Analysis (SNA) through centrality measures (degree, closeness, betweenness, and eigenvector), as well as Spearman’s non-parametric statistical test to examine the relationship between variablesThe results indicate that education level and number of children significantly correlate with members positions in the network, particularly in betweenness and eigenvector centrality, while age and employment status show no significant effect. Members with higher education and a moderate number of children tend to act as connectors and exert greater influence in information flow. This study highlights the importance of empowering members with lower education and limited resources to enhance their participation in the communication network, thereby improving overall engagement and sustainability of KWT activities. The findings contribute to strengthening social dynamics within the group and developing community-based women empowerment strategies.
PERENCANAAN PENGEMBANGAN DESA PARTISIPATIF PADA AGROWISATA TEMBAKAU BERKELANJUTAN Yudha, Eka Purna; Supyandi, Dika; Fatimah, Sri; Suminartika, Eti; Rasmikayati, Elly
Jurnal Ilmiah Mahasiswa AGROINFO GALUH Vol 13, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jimag.v13i1.23283

Abstract

Penelitian ini bertujuan untuk menganalisis perencanaan pengembangan desa partisipatif dalam konteks agrowisata tembakau berkelanjutan di Desa Banyuresmi, Kecamatan Sukasari, Kabupaten Sumedang. Desa Banyuresmi memiliki ketergantungan ekonomi yang tinggi pada komoditas tembakau, namun dihadapkan pada berbagai tantangan, antara lain permasalahan budidaya dan pascapanen tembakau, pengelolaan limbah pertanian, keterbatasan pengembangan potensi wisata alam, serta risiko bencana tanah longsor akibat kondisi topografi wilayah. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data berupa observasi lapangan dan wawancara mendalam dengan perangkat desa serta pemangku kepentingan terkait. Analisis data dilakukan melalui identifikasi permasalahan, pemetaan pemangku kepentingan, dan perumusan strategi pengembangan berbasis partisipasi masyarakat dengan pendekatan SMART (Specific, Measurable, Achievable, Relevant, Time-Bound). Hasil penelitian menunjukkan bahwa pengembangan desa partisipatif memerlukan integrasi peran pemangku kepentingan utama, terutama pemerintah desa dan kelompok tani, dalam pengelolaan pertanian tembakau berkelanjutan, mitigasi risiko lingkungan, serta pengembangan agrowisata lokal.
Co-Authors Agriani Hermita Sadeli Ahmad Yusron, Ahmad Alhasany, Puan Fawwaza Amiruddin Hatibe Amiruddin Kade Bobby Rachmat Saefudin D, Yosini Daneswara, Naufal Dini Rochdiani Eka Purna Yudha Elly Rasmikayati Endah Djuwendah Erlangga, Reza Ernah, Ernah Eti Suminartika Fadjri, Dyah Sekar Taji Nur Gema Wibawa Mukti Harlina, Raesa Hepi Hapsari Hesty Nurul Utami Hidayat, Rochmat Imana, Salsabila Iftikhar Indah Setiawati Iwan Setiawan Jonri, Noerwita Alieffia Judawinata, Mochamad Gunardi Kamalia, Lailatun Nur Lathifah, Rizka Ayumi Lestari, Goldie Shaumy Lucyana Trimo, Lucyana Madasansa, Amienda Cahya Mahra Arari Heryanto Mochamad Nursiyam Barkah Muhammad Arief Budiman Nur Rochimah , Tri Hastuti Pandi Pardian Putri, Nadhifa Kartika Rahmadiani, Riyanti Rahman, Naufal Rakhmawati, Fibri Rani Andriani Budi Kusumo Rani Andriani, Rani Resa Ana Dina S, Tuhpawana P Subhan Haris Sulistyodewi Nur Wiyono Sumadinata, Raden Fathia Nurul Fadhilah SUPYANDI, DIKA Syifa, Diasti Nurul T, Lucyana Tuti Karyani Uum Umiyati Wiyon, Sulistyodewi Nur Yani Maharani, Yani Yayi Suryo Prabandari Yosini Deliana