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All Journal Agrikultura Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Pertanian Agros Jurnal Rekayasa Hijau Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Bakti Masyarakat Indonesia Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Journal Of Public Policy (Social Politics) Sciences (Polisci) Relevan : Jurnal Pendidikan Matematika Agrikultura Masyarakat Tani: Jurnal Pengabdian kepada masyarakat
Sri Fatimah
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Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences Other

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STRATEGI BAURAN PEMASARAN PERUSAHAAN MADU IBUN DI KOTA TANGERANG Rahman, Naufal; Djuwendah, Endah; Heryanto, Mahra Arari; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10055

Abstract

Honey is a natural sweet substance or comes from nectar and is produced by honey bees which has many health benefits. Indonesia has natural wealth and great potential for beekeeping because there are 6 out of 7 species of bees in the world so that the prospects for honey beekeeping are very profitable. Data from the Central Statistics Agency shows that honey production in Indonesia has increased from 51,338 liters in 2020 to 189,780 liters in 2021. High honey production is driven by the high demand for honey in Indonesia due to the COVID-19 pandemic. The Ibun honey company is one of the companies that offers genuine raw honey products, which can be seen from the marketing strategy of Ibun honey products, which cannot be separated from competition with other honey products. The aims of this study are: 1) To find out the performance of the agribusiness company Madu Ibun in Tangerang City; 2) Knowing the strengths, weaknesses, opportunities and threats of the Ibun Honey Company; 3) Formulate a marketing strategy for the Honey Ibun Company in Tangerang City. The research design used is qualitative research with a case study research design. The techniques and data analysis that were selected and used were descriptive analysis and SWOT matrix analysis and QSPM through interview sheets and questionnaires. The performance of the Madu Ibun company's agribusiness business includes the production process of beekeeping, honey harvesting, filtering and packaging as well as product marketing to consumers. Based on the results of the SWOT analysis matrix for the honey ibun company, the results of the marketing strategy for honey ibun are in quadrant I, namely the Strengths opportunities (S-O) strategy or an aggressive strategy as indicated by alternative strategies.
Dinamika Usahatani Kentang di Desa Margamulya, Kecamatan Pangalengan Daneswara, Naufal; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12354

Abstract

Potatoes are the world's fourth largest staple food after wheat, rice, and maize. In Indonesia, potato farming holds great potential, especially in highland areas like Pangalengan, West Java. However, despite the increasing demand for potatoes, production remains insufficient. The high production costs have led many potato farmers in Margamulya Village, Pangalengan Subdistrict, to switch to other commodities. This research aims to identify the farmers who continue to grow potatoes and examine their farming systems. The study employs a qualitative approach with a case study method, as defined by W. Creswell (2020), focusing on understanding individuals or groups' perspectives on social or human issues. The remaining potato farmers in Margamulya Village are considered to be in their productive age, possessing physical strength and openness to innovation. Most of them have received a high level of education, with many holding bachelor's degrees. These enduring potato farmers have inherited the tradition of potato cultivation and boast strong networks and substantial capital. Their motivation to grow potatoes is high, often described as being "passionate" about potato farming. While their cultivation techniques align with guidelines, they do not strictly adhere to good agricultural practices.
Dampak Sosial Ekonomi Perkebunan Karet Terhadap Masyarakat Sekitarnya (Studi Kasus di Desa Lengkong Kecamatan Cipeundeuy Kabupaten Subang). Erlangga, Reza; Wiyon, Sulistyodewi Nur; Mukti, Gema Wibawa; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14192

Abstract

This research was conducted in Lengkong Village, Cipeundeuy District, Subang Regency, West Java Province, from February to April 2024 with the aim of analyzing the social and economic impact of rubber plantations on the surrounding community. The sampling method used was purposive sampling, namely selecting 10-15% of the available sample population. A total of 15 tapping workers were selected as samples, which is 10% of the total 150 tapping workers in Lengkong Village. Meanwhile, 15 households around the rubber plantation were also taken as samples, in line with the number of tapping workers sampled. The main data analysis was carried out using a qualitative approach, where the results of interviews and observations were recorded in detail in field notes, which were then analyzed descriptively. The research results show that there is a socio-economic impact from the presence of rubber plantations for the surrounding community, both tapping workers and non-tapping workers. This impact can be seen through increasing welfare through the various facilities provided. These facilities include housing, health services, education, places of worship, sports facilities, employment opportunities and sources of income. All facilities provided by the company are intended for the general benefit of the surrounding community, marking mutually beneficial cooperation between the rubber plantation company and the surrounding community.
Pengaruh Desain Kemasan Madu Bedasarkan Model VIEW Terhadap Minat Beli Konsumen (Studi Kasus UMKM Madu Asy-Syifa Babussalam) Fadjri, Dyah Sekar Taji Nur; Fatimah, Sri; Sadeli, Agriani Hermita; Budiman, Muhammad Arief
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14611

Abstract

Honey has become a widely found product with a variety of brands, and an attractive packaging design is one way to distinguish a product from its competitors. However, there are still many honey producers who have not optimized the use of packaging as a tool for marketing products, one of them is UMKM Honey Bees Asy-syifa Babussalam. The study aims (1) to analyze the impact of visibility, information, emotional appeal, and workability of Babussalam Asyfa Honey packaging on consumer purchasing interests, and (2) to analyse the influence of Visibility, Information, Emotional Appeal and Workability on the simultaneously buying interest of consumers. The research uses quantitative research methods with double regression analysis taken through surveys and interviews. The sample in this study amounted to 125 respondents who were drawn through purposive sampling because of the large number of populations with the criterion of consumption of pure honey. The results of this study show that visibility, emotional appeal, and workability have a significant influence on purchasing interests, while information and non-information have significant influences on buying interests.
Pengaruh Digital Marketing Terhadap Brand Image dan Brand Awareness Teh Walini Madasansa, Amienda Cahya; Trimo, Lucyana; Utami, Hesty Nurul; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14561

Abstract

Tea (Camellia sinensis) is a commodity that is the mainstay of the plantation subsector. One of the tea brands managed by PT Perkebunan Nusantara I Regional 2 is Walini Tea. Walini Tea is a tea that has advantages over other brands, such as high quality tea, processed by itself, and has many flavors. In its marketing activities, Teh Walini utilizes digital marketing, especially through social media to introduce its products by expanding its market reach. The purpose of this research is to find out the characteristics of Teh Walini consumers and analyze how digital marketing (X) affects brand image (Y1) and brand awareness (Y2). Quantitative research with an online survey method to 200 consumers of Teh Walini who use social media is the approach in this research. In analyzing primary data, the method used in this research is SEM-PLS utilizing SmartPLS 4 software. The results obtained are the effect of digital marketing on brand image and brand awareness is positive and significant.
Pendapatan Petani Gapoktan Organik Sarinah Sebelum dan Setelah Penerapan Permentan RI No. 48 Tahun 2017 Rahmadiani, Riyanti; Wiyono, Sulistyodewi Nur; Djuwendah, Endah; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12322

Abstract

The development of organic rice production in Indonesia is due to the changing lifestyle of Indonesian people, who are starting to pay attention to the importance of health and the environment. In 2017, the Minister of Agriculture issued MOA No. 48/Permentan/PP.130/12/2017, which aims to guarantee the rights of consumers of special rice, but the implementation of this regulation has caused the Sarinah Organic Farmers Association to lose one of its cooperation partners. The purpose of this study was to determine the characteristics of organic rice farmers and their income before and after the implementation of the MOA. This study used a quantitative research design with paired t-test analysis. The sample size was 34 people. The results showed the average income of Sarinah Organic Gapotakan rice farmers before the implementation of the MOA was Rp. 12,058,296, while after the implementation of the MOA the income of organic rice farmers was Rp. 11,463,804. Based on the results of the paired sample t-test analysis, there is a significant difference in income before and after the implementation of MOA No. 48/Permentan/PP.130/12/2017.
Pengaruh Elemen Desain Kemasan Produk Sari Lemon Kayu Manis Le_Cinnamon Terhadap Minat Beli Konsumen Lathifah, Rizka Ayumi; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11270

Abstract

Since the function of packaging has developed into a medium of marketing communication with visual appeal, every producers must pay attention to their product packaging. It is necessary because a product packaging can be “the silent salesman” that able to introduce, persuade, and attract consumers to buy its product. This research aims to determine the influence product packaging design on consumer purchase intention of Le_Cinnamon, which an agribusiness innovation product that produce in Bandung, West Java. Descriptive quantitative methods with multiple linear regression analysis were used in this study to analyze product packaging design Le_Cinnamon from its three constituent elements, such as graphic design, design structure, and product information to see its influence on consumer purchase intention. Questionnaire data was obtained from 131 respondents used in this study, where the research sample was determined by stratified random sampling. From this study, results were obtained that showed three elements of packaging design on Le_Cinnamon products, such as graphic design, design structure, and product information had a significant effect with a percentage of 68.7% on consumer purchase intention.
EFFECTIVENESS OF TIKTOK SOCIAL MEDIA CONTENT ADVERTISING FOR CIBURIAL HONEYBEE FARMING AGROTOURISM USING EMPATHY AND PERSUASION DIMENSION Syifa, Diasti Nurul; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13494

Abstract

The number of social media users is increasing, including TikTok social media. TikTok is used as a marketing communication medium by businesspeople, namely Ciburial Honeybee Farming Agrotourism, who previously used Instagram but did not attract consumer interest. This research was conducted to determine how effective the video content of social media TikTok Agrotourism Ciburial Honeybee Livestock advertising is if analyzed using the empathy and persuasion dimension. The research design uses a descriptive quantitative method with survey and interview techniques. A sample size of 100 was drawn using a purposive sampling technique because the population was huge, with the criteria being active users of TikTok social media and watching advertising videos for Ciburial Honeybee Farming Agrotourism. This research uses dimensions derived from the EPIC Model, namely empathy and persuasion. This research proves that the Ciburial Honeybee Farming Agrotourism advertisement, seen from the empathy and persuasion dimension is considered effective, with an empathy score of 3.99 and persuasion 4.18. There is evaluation recommendation so that advertising effectiveness increases from practical to very effective, namely improving the quality of advertising content.
The Effectiveness of Instagram Advertising Content on Al-Waliy Honey Gummy MSME Products Using AIDA Model Approach Sumadinata, Raden Fathia Nurul Fadhilah; Fatimah, Sri; Hapsari, Hepi; Budiman, Muhammad Arief
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14609

Abstract

Instagram is now used as a marketing communications medium by MSMEs, including Al-Waliy Honey Gummy, which previously only went by word of mouth marketing and was still not widely known to the public. This research aims to determine the effectiveness of Instagram advertisement video created by Al-Waliy Honey Gummy MSME using the AIDA Model approach. The research design uses descriptive quantitative design with survey and interview techniques. A sample size of 103 was drawn through purposive sampling with the criteria being active users of Instagram and have watched Al-Waliy Honey Gummy advertising video on Instagram. The findings indicate that the Al-Waliy Honey Gummy advertisment is considered effective, with scores of 3,99 for attention, 4,30 for interest, 4,06 for desire, and 4,12 for action (out of 5). The study suggests a need to enhance the quality of advertisement content to elevate effectiveness from effective to very effective and become more active in promoting the products by optimizing Instagram’s features.Keywords: advertisement effectiveness, AIDA Model, Al-Waliy Honey Gummy, Instagram
ANALISIS JARINGAN KOMUNIKASI RISIKO PETANI BAWANG MERAH: STUDI KASUS KELOMPOK TANI RINDU ALAM DESA CIKAWAO, PROVINSI JAWA BARAT Harlina, Raesa; Fatimah, Sri; Setiawan, Iwan
Jurnal AGRISEP JURNAL AGRISEP VOL 17 NO 02 2018 (OCTOBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1140.047 KB) | DOI: 10.31186/jagrisep.17.2.197-206

Abstract

Risk perceptions needs to be developed through risk communication. Without it, farmers' awareness risks is low. The paper is aimed to explain risk communication in Rindu Alam Farmer Group using Social Network Analysis (SNA) Method.  Cultivating vegetables on high land may cause landslide. The result is Risk communication is mostly done directly. The type of social network in this group is the whole network. The density of network is 0.369 with medium strength, number of bonds are 114. Actors who have the highest degree of closeness, betweenness and centrality are the organizer of the group. The most frequently communicated risk factors are production, price, and market.
Co-Authors Agriani Hermita Sadeli Alhasany, Puan Fawwaza Amiruddin Hatibe Amiruddin Kade Bobby Rachmat Saefudin D, Yosini Daneswara, Naufal Dini Rochdiani Eka Purna Yudha Elly Rasmikayati Endah Djuwendah Erlangga, Reza Ernah Ernah Eti Suminartika Fadjri, Dyah Sekar Taji Nur Gema Wibawa Mukti Harlina, Raesa Hepi Hapsari Hesty Nurul Utami Imana, Salsabila Iftikhar Iwan Setiawan Jonri, Noerwita Alieffia Kamalia, Lailatun Nur Lathifah, Rizka Ayumi Lestari, Goldie Shaumy Lucyana Trimo, Lucyana Madasansa, Amienda Cahya Mahra Arari Heryanto Muhammad Arief Budiman Nur Rochimah , Tri Hastuti Pandi Pardian Putri, Nadhifa Kartika Rahmadiani, Riyanti Rahman, Naufal Rakhmawati, Fibri Rani Andriani Budi Kusumo Rani Andriani, Rani S, Tuhpawana P Subhan Haris Sulistyodewi Nur Wiyono Sumadinata, Raden Fathia Nurul Fadhilah Syifa, Diasti Nurul T, Lucyana Tuti Karyani Uum Umiyati Wiyon, Sulistyodewi Nur Yani Maharani, Yani Yayi Suryo Prabandari