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Lusy Mukhlisiana
Universitas Telkom
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A Content Analysis of Parental Love in Music Videos Tasya Nurbani; Mukhlisiana Lusy
Jurnal The Messenger Vol. 18 No. 1 (2026): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v18i1.12617

Abstract

Purpose: This study examines the representation of parental love in the music video ‘Always in Your Pulse’ (Selalu Ada di Nadimu) by Bunga Citra Lestari, the soundtrack of the animated film Jumbo. It focuses on how parental love is constructed and communicated through audiovisual elements within an Indonesian cultural context.   Methods: This study uses a qualitative approach and constructivist paradigm with Krippendorff's content analysis method, based on social construction theory. Data were obtained through non-participant observation, documentation, literature study, and interviews with an expert in film and animation studies to validate interpretations, supported by parents and children to capture audience perspectives. The main data are the visual and lyrical elements of the video.   Findings: The results show that parental love is expressed through nonverbal, verbal, visual, and audio elements. The message construction is narrative and progressive, with a slow pace that gives the audience space to feel the emotional transitions. The message characteristics are conveyed through a personal communication style and a consistent emotional tone and mood, making the message accessible and universally relatable.   Originality: The novelty of this research lies in connecting audiovisual content analysis with social construction theory to highlight how Indonesian music videos can act as vehicles of cultural value formation. This theoretical contribution expands the scope of social construction studies by positioning music videos not only as entertainment artifacts but also as instruments of emotional and educational communication.
Co-Authors Aaz Muhammad Hafidz Azis Ade Suryana Ahmad Rudyt Haidar Ali, Aditya Amalia Djuwita Angin, Tabitha Gloria Perangin Anisa Diniati Ayub Ilfandy Imran Dhea Sindy Mustikasari Dina Alamianti Dina Fitriah Dudi Yudhakusuma Emi Rachmawati Fachmi Herdiansyah Firdaus, Indi Aires Firdaus, Indi Aires Firman Alamsyah Taufik Robbi Fitriah, Dina Husnita Intan Primasari Martha Tri Lestari Maulana, Daris Rohmansyah Moch Armien Syifaa Sutarjo Moh Faidol Juddi Nabila, Khansa Dei Nabila, Khansa Dhei Nayla Ramadhanisa Nurhaliza, Sabrina Nursafitri, Meicinda Permatasari, Feyza Karima Pramesti, Farida Prasetia, Michael Yudhi Purba, Nisrina Diffa Zahra Pusparini, Nia Rachmawati, Emi Ramadhanisa, Nayla Ramdhan Pratama Rannie Dyah K Rachaju Reshandy Prima Rizha Rifqi Abdul Aziz Rinas Guntari Sakinah, Fauzi Nurul Slamet Parsono Sri Dewi Setiawati Syifaa, Moch. Armien Tabitha Gloria Perangin Angin Tasya Nurbani Tita Melia Milyane Vania Maharani Wangsa Venedi, Gabriele Fagarrosa Vina Happy Luthfiana Weni Anggraini Yolanda Tristania Ashari Yuli Pangesti Zalfa Dzihni Aulia