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All Journal SPORTIVE: Journal Of Physical Education, Sport and Recreation Riyadhoh : Jurnal Pendidikan Olahraga Jurnal Kajian Komunikasi dan Pembangunan Daerah Journal of Research in Social Science and Humanities Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat Kesosi Priviet Social Sciences Journal Journal of Sport Science and Tourism Activity Jurnal Olahraga Rekreasi Masyarakat Indonesian Journal of Islamic Communication Jurnal Komputer, Informasi dan Teknologi Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Abdul Kholik
Universitas Negeri Jakarta
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Digital content management strategies for enhancing stakeholder engagement: A communication perspective on website-based platforms Abdul Kholik; Menati Fajar Rizki; Farah Widari Maulydia; Mohammad Arsha Syahdan; Arbifadhil Fikri Anadyar; Nasya Rizqy Zalikha
Priviet Social Sciences Journal Vol. 5 No. 10 (2025): October 2025
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v5i9.747

Abstract

This study examines the strategic implementation of website-based Content Management Systems (CMS) as a communication tool to enhance stakeholder engagement in digital environments. Using a qualitative research approach combined with the Multimedia Development Life Cycle (MDLC) methodology, this research analyzes the development and implementation of a digital communication platform for Nasyid Nusantara Jakarta, focusing on its effectiveness in strengthening stakeholder relationships and supporting Sustainable Development Goal 16 (Peace, Justice, and Strong Institutions). Through focus group discussions with 13 participants and a comprehensive website evaluation, the study reveals that strategic digital content management can significantly improve organizational communication effectiveness. The research findings indicate that the implemented CMS platform achieved an overall effectiveness score of 80%, demonstrating strong technical functionality (100%) and content credibility (85.2%), while identifying areas for improvement in transparency, accountability (58.8%), and interactive engagement (66.7%). This study contributes to communication theory by demonstrating how digital platforms can serve as strategic communication tools that facilitate meaningful stakeholder dialogue and community building. These findings have practical implications for organizations seeking to leverage digital communication technologies to enhance stakeholder engagement and achieve sustainable development objectives through effective content management.
Analisis Standarisasi Cover Konten Video Instagram @suaradotcom dalam Meningkatkan Konsistensi dan Brand Awareness Suara.com Anastasia Liana Triastuti; Menati Fajar Rizki; Asep Soegiarto; Anggun Nadia Fatimah; Abdul Kholik
Jurnal Komputer, Informasi dan Teknologi Vol. 5 No. 1 (2025): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jkomitek.v5i1.2572

Abstract

Penelitian ini bertujuan untuk menganalisis strategi standarisasi cover konten video Instagram @suaradotcom dalam meningkatkan konsistensi tampilan visual serta membangun brand awareness Suara.com sebagai salah satu portal media berita digital di Indonesia. Latar belakang penelitian ini didasari oleh fenomena meningkatnya penggunaan media sosial, khususnya media sosial Instagram, sebagai salah satu sarana penyebaran informasi dan pembentukan identitas merek di era digital. Suara.com sebelumnya belum memiliki kebijakan standarisasi konten visual yang baku, khususnya pada tampilan cover konten video Instagram @suaradotcom, sehingga membuat tampilan pada feeds Instagram terlihat tidak konsisten yang berpotensi mengurangi kekuatan citra merek di mata audiens. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode pengumpulan data melalui wawancara mendalam, observasi langsung, dan dokumentasi. Informan terdiri dari tim internal Suara.com dan beberapa followers akun Instagram @suaradotcom. Penelitian ini menggunakan teori identitas merek oleh Aditya Wardhana serta teori brand awareness dari David A. Aaker sebagai landasan dalam menganalisis masalah penelitian. Hasil penelitian menunjukkan bahwa setelah diterapkannya standarisasi visual sejak Januari 2025—dengan elemen khas seperti overlay warna merah dan ungu, tipografi kapital tebal, dan pencantuman logo Suara.com—terjadi peningkatan dalam konsistensi tampilan feeds dan daya tarik visual. Hal ini berdampak positif terhadap brand awareness, terbukti dari meningkatnya jumlah pengikut serta respons positif dari audiens yang merasa tampilan konten menjadi lebih rapi, menarik, dan mudah dikenali. Penelitian ini menyimpulkan bahwa standarisasi visual yang terencana dan konsisten mampu memperkuat identitas merek dan meningkatkan kesadaran audiens terhadap Suara.com. Penelitian ini diharapkan dapat menjadi acuan bagi media digital lain dalam merancang strategi komunikasi visual di media sosial.
Strategi Manajemen Event Book Tour Seporsi Perjalanan Syifa Rizka Farentia; Wina Puspita Sari; Asep Soegiarto; Muria Putriana; Abdul Kholik
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 6 No. 3 (2025): Juli
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v6i3.2594

Abstract

Penelitian ini bertujuan untuk mengeksplorasi strategi manajemen acara yang digunakan Grasindo, dengan fokus pada tahapan perencanaan hingga evaluasi. Teori yang digunakan adalah kerangka kerja manajemen POAC (Planning, Organizing, Actuating, and Controlling) oleh George R. Terry. Penelitian ini menggunakan pendekatan deskriptif kualitatif. Data dikumpulkan melalui observasi, dokumentasi, dan wawancara mendalam dengan dua penyelenggara internal dan satu praktisi ahli di bidang event. Validasi data dilakukan melalui triangulasi sumber, dan analisis data dilakukan dengan menggunakan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa acara dikelola secara sistematis berdasarkan tahapan POAC. Tahap perencanaan mempertimbangkan analisis audiens dan situasi. Tahap pengorganisasian menyoroti pentingnya komunikasi dan kolaborasi lintas divisi. Tahap pelaksanaan menunjukkan keberhasilan dalam membangun koordinasi antar divisi, membangun hubungan dengan eksternal, dan menyiapkan rencana cadangan untuk menghadapi masalah yang tidak terduga. Tahap pengendalian mengukur pencapaian tujuan acara. Sebagai kesimpulan, strategi manajemen event ini dinilai efektif, terutama dalam mengomunikasikan tema kesehatan mental.
PENGARUH BRAND AMBASSADOR ANGGA YUNANDA TERHADAP BRAND IMAGE KOPI KENANGAN X OATSIDE (Survei pada Mahasiswa Universitas Negeri Jakarta) Amanda Amanda; Muria Putriana; Abdul Kholik; Asep Soegiarto; Indah Fajar Rosalina
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 13 No. 1 (2025): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/dk.v13i1.7556

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador Angga Yunanda terhadap brand image Kopi Kenangan x Oatside. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi linear sederhana. Data penelitian diperoleh melalui kuesioner yang diisi oleh 100 responden yang merupakan mahasiswa Universitas Negeri Jakarta. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan antara brand ambassador Angga Yunanda dengan brand image Kopi Kenangan x Oatside, dengan nilai korelasi (R) sebesar 0,613. Uji T menunjukkan bahwa T hitung (7,675) > T tabel (1,984), yang dapat disimpulkan bahwa brand ambassador (X) berpengaruh signifikan terhadap brand image (Y). Koefisien determinasi (R2) menunjukkan sebesar 37,5% brand image Kopi Kenangan x Oatside dipengaruhi oleh brand ambassador Angga Yunanda. Kesimpulan penelitian ini adalah brand ambassador Angga Yunanda memberikan dampak signifikan terhadap brand image Kopi Kenangan x Oatside.
The Management of Dealls’ Social Media on X (Twitter) in Building Job Seeker Engagement and Trust Sadila Syaumi Al-Fallah; Wina Puspita Sari; Asep Soegiarto; Muria Putriana; Abdul Kholik
Journal of Research in Social Science and Humanities Vol 5, No 2 (2025)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v5i2.372

Abstract

Social media has become a strategic channel for digital recruitment platforms to build relationships with their audiences. One platform actively fostering closeness with job seekers on X is @deallsjobs, the official account of Dealls, a recruitment platform known for being responsive and closely connected to the job-seeking community on social media. This study aims to understand how Dealls manages its X account to build engagement and trust among job seekers. Using a descriptive qualitative approach, the study applies Regina Luttrell’s Circular of SoMe model as the analytical framework. Data collection was conducted through direct observation, in-depth interviews with the key informant managing the X account and a job seeker, as well as documentation of posts from the @deallsjobs account on X. The data were analyzed through data reduction, data presentation, and conclusion drawing. The results show that Dealls implements the four stages of the Circular of SoMe in an integrated manner. In the Share stage, Dealls distributes job vacancy content, career education, and motivational posts in a contextual and responsive way in relation to public discussions. In the Optimize stage, the X account administrator adjust the posting times, communication tone, and relevant issues according to user characteristics, including tapping into ongoing trends. In the Manage stage, the account maintains consistency through polite and relevant communication, including careful responses to sensitive issues via cross-team coordination. Lastly, in the Engage stage, Dealls builds personal connections with the audience through two-way interactions, empathetic replies, and a casual yet meaningful tone of communication. The study concludes that Dealls' social media management goes beyond mere information dissemination; it also focuses on fostering strong digital relationships with its audience. Consistent, responsive, and relevant management practices drive active engagement and help build trust, stemming from timely responses, empathetic communication, and a presence that aligns with job seekers' needs on the X platform. The engagement and trust developed through these practices also open up opportunities for the emergence of long-term digital loyalty.
STUDY ON THE DEVELOPMENT OF CREATIVE ECONOMY-BASED DIVING TOURISM FROM A RECREATIONAL SPORTS PERSPECTIVE IN THE THOUSAND ISLANDS Abdul Kholik; Zulham Zulham
Journal of Sport Science and Tourism Activity Vol 5, No 1 (2026): Journal of Sport Science and Tourism Activity (JOSITA)
Publisher : Fakultas Kedokteran Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62870/josita.v5i1.40315

Abstract

Kepulauan Seribu possesses significant potential for developing diving tourism as a recreational sport with immense economic value. This study analyzes the potential, strategies, and models for developing creative economy-based diving tourism from a recreational sports perspective in the Thousand Islands. Utilizing a qualitative descriptive method, data were collected through field observations, in-depth interviews with diving tourism stakeholders, recreational sports communities, policymakers, and documentation studies. The results reveal that diving tourism development relies on integrating creative economy sub-sectors, including dive guide services, digital content production, underwater photography, and experience based tourism packages. From a recreational sports perspective, diving tourism promotes physical activity, healthy lifestyles, and sustainable local business opportunities. However, challenges persist, such as limited instructor certification, inconsistent safety standards, suboptimal digital promotion, and environmental sustainability issues. This study recommends a pentahelix collaborative development model (government, academia, business, community, and media) to solidify the Thousand Islands as a premier diving destination within the sport tourism and creative economy frameworks. Ultimately, an integrated strategy empowers diving tourism to drive the local economy while fostering the sustainable development of recreational sports.
Literasi Komunikasi Visual Berbasis Green Campaign untuk Branding Ekowisata dan SDG 8 Abdul Kholik; Wina Puspita Sari; Nandi Kurniawan; Fajar Wahyudi Utomo; Raihan Rahmandika Putra; Muhammad Zidane Maulana
Jurnal Pengabdian Masyarakat Kesosi Vol. 9 No. 2 (2026): Juli: Jurnal Abdimas KESOSI
Publisher : Sekolah Tinggi Ilmu Kesehatan Kesetiakawanan Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57213/abdimas.v9i2.549

Abstract

Visual communication literacy has emerged as a strategic capability for coastal communities to independently promote ecotourism potential through digital media platforms. Pari Island in Kepulauan Seribu, Jakarta, holds rich ecotourism assets including mangrove conservation areas, coral reefs, and authentic local fishing culture. However, despite national tourism growth of 19.64% in 2025, Pari Island recorded a 3.07% decline in visitor arrivals, indicating a fundamental gap in destination communication strategy. This community service program aimed to strengthen visual communication literacy and green campaign skills among the Female Fisher Group (Kelompok Nelayan Perempuan) of Pari Island to support sustainable ecotourism branding aligned with SDG 8 on Decent Work and Economic Growth. A participatory approach was implemented through five stages: partner observation, practical guidebook development, visual literacy training, content production, and evaluation. The training was supported by a practical booklet titled "Panduan Praktis Literasi Komunikasi Visual Positif Berbasis Green Campaign untuk Branding Ekowisata Pulau Pari," covering photography basics, color psychology, brand identity, visual storytelling, content ideas, Canva design tutorial, and a content calendar. Involving 30 participants, the program demonstrated a satisfaction rate of 88.75%, with 70% expressing very high satisfaction. The program contributes to SDG 8 by expanding the economic capacity of coastal women through digital communication skills, opening new livelihood opportunities while preserving the ecological integrity of the island.
Co-Authors Amanda Amanda Anastasia Liana Triastuti Andi Fatimatuz Zahra Anggun Nadia Fatimah Arbifadhil Fikri Anadyar Arif, Muhamad Asep Soegiarto Citra Resita Fajar Vidya Hartono Fajar Wahyudi Utomo Farah Widari Maulydia Fitranto, Nur Indah Fajar Rosalina M Salahudin Masnur Ali Menati Fajar Rizki Mohammad Arsha Syahdan Muchtar Hendra Hasibuan Muhammad Zidane Maulana Muria Putriana Nana Suryana Nasution Nandi Kurniawan Nasya Rizqy Zalikha Rahmat Iqbal Raihan Rahmandika Putra Sadila Syaumi Al-Fallah Saputra, Eka Gandara Suci Rachma Praditi Syifa Rizka Farentia Tazkia Nursina Wina Puspita Sari Yudho, Firdaus Hendry Prabowo Zulham Zulham