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All Journal Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) AdBispreneur Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development Budimas : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Agribios Jurnal Masyarakat Mengabdi Nusantara Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia
Ariq Dewi Maharani
Program Studi Agribisnis Fakultas Pertanian Universitas Jember, Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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INOVASI KREATIF BERBASIS DIGITAL MARKETING PADA UMKM KRUPUK RENGGINANG DI DESA TREBUNGAN KECAMATAN MANGARAN – SITUBONDO Agus Supriono; Edwin Tri Maulana; Indah Ibanah; Rizky Yanuarti; Ariq Dewi Maharani
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 1 (2024): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v6i1.12861

Abstract

Minimnya kesadaran pelaku UMKM terhadap dampak yang didapatkan ketika menerapkan teknologi internet dan jejaring sosial dalam memasarkan produk, membuat pelaku UMKM di Desa Trebungan - Kecamatan Mangaran - Kabupaten Situbondo – Provinsi Jawa Timur, kesulitan membangun hubungan dan kepercayaan dengan calon pelanggan. Hal ini membuat pelaku UMKM hanya mengandalkan pemasaran konvensional seperti metode pemasaran yang dilakukan dari mulut ke mulut. Tujuan dari kegiatan pengabdian ini adalah (1) Memberikan pengetahuan dan keterampilan kepada badan usaha UMKM (2) Mengembangkan kewirausahaan pemanfaatan hasil pertanian di dusun Sokaan Utara. Metode melakukan operasi terdiri dari beberapa langkah, khususnya sebagai berikut: (1) observasi; (2) Implementasi; (3) Evaluasi. Dengan memberikan edukasi tentang usaha inovatif dengan pemasaran digital marketing dapat meningkatkan keterampilan masyarakat, meningkatkan kapasitas usaha dan meningkatkan pendapatan masyarakat dengan memanfaatkan potensi desa. Kata Kunci : pelaku usaha, Rengginang, jejaring sosial, pemasaran online Abstract The lack of awareness of MSME actors about the impact that is obtained when applying internet technology and social networking in marketing products, makes it difficult for MSME actors in Trebungan Village - Mangaran District - Situbondo Regency - East Java Province to build relationships and trust with potential customers. This makes MSME actors only rely on marketing conventions such as word of mouth marketing methods. The objectives of this community service activity are (1) Providing knowledge and skills to MSME business entities (2) Entrepreneurship in the utilization of agricultural products in North Sokaan Hamlet. The method of carrying out the operation consists of several steps, in particular the following: (1) observation; (2) Implementation; (3) Evaluation. By providing education about innovative businesses with digital marketing, it can improve community skills, increase business capacity and increase community income by utilizing village potential. Keywords : business actors, Rengginang, social networking, digital marketing.
Inovasi Teknologi Internet of Things pada Budidaya Tanaman Hidroponik di Desa Jambewangi – Banyuwangi Alfian Pradiknatama; Agus Supriono; Cindera Rosa Damascena; Rizky Yanuarti; Indah Ibanah; Rena Yunita Rahman; Ariq Dewi Maharani
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.375

Abstract

The Covid19 pandemic had a major impact on the weakening of Indonesia's economic sector, including Small, Micro and Medium Enterprises (MSMEs). The MSME sector is one of the sectors that makes a major contribution to the national economy so it needs to rise during the current Covid19 pandemic. Jambewangi Village is a village located in Sempu District, Banyuwangi Regency, East Java Province. The area of Jambewangi Village is 1,422 Ha / m2 divided into six hamlets including Krajan Hamlet, Panjen Hamlet, Parastembok Hamlet, Sumberjo Hamlet, Tlogosari Hamlet, and Sidomulyo Hamlet. In Jambewangi Village, it has an interesting landscape, such as a homogeneous forest in the form of pines, the confluence of tributaries with branches, a large expanse of rice fields, as well as fields and plantations. The area of Jambewangi Village is at an altitude of 340-800 masl so it has cool air and is good for growing various kinds of fruits and vegetables.
Pemanfaatan Media Digital Marketing pada Usaha Keripik Pisang di Desa Ledokombo, Jember Agus Supriono; Riza Oktafiyani; Ariq Dewi Maharani; Tiffany Rahma Abdillah; Soetriono Soetriono; Yuli Hariyati; Anik Suwandari
Jurnal Masyarakat Mengabdi Nusantara Vol. 4 No. 3 (2025): September: Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v4i3.430

Abstract

The banana chip business in Ledokombo Village, Jember Regency, is one of the sources of livelihood for the local community. However, increasingly fierce business competition has led to a decrease in demand and has an impact on declining turnover of MSME actors. Marketing that is still conventional is one of the factors limiting product reach. This community service activity aims to increase the marketing capacity of MSME actors through digital marketing training. The training was carried out for four weeks with stages: problem analysis, provision of branding and digital marketing materials, assistance in making packaging labels, marketplace accounts (Shopee) and social media (Instagram), as well as monitoring and evaluation. The results of the activity show that MSME actors understand the importance of digital marketing strategies, are able to create "The King" product packaging labels, and have Shopee and Instagram accounts that are actively used for online sales. Business actors are also getting used to operating digital application features that support the marketing process. This activity has a positive impact on increasing product attractiveness and expanding consumer reach. Thus, digital marketing training has proven to be effective as an innovative solution in facing MSME marketing challenges, as well as being a model for local economic empowerment that can be replicated in other regions with similar characteristics.
DAYA SAING KOPI ARABIKA DI MASA PANDEMI Soetriono Soetriono; Ariq Dewi Maharani; Dimas Bastara Zahrosa
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 21, No 2 (2024): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v21i2.60573

Abstract

During the COVID-19 pandemic, most of the export-oriented Arabica coffee plantations experienced production and productivity constraints due to decreased maintenance costs; besides, export opportunities were constrained by regulations issued by several countries requiring the product to be sterile from the COVID-19 virus. export. Based on the above phenomenon, this study aims to analyze the impact of the COVID-19 pandemic on Arabica coffee agribusiness, especially the profitability and competitiveness of Arabica coffee during the pandemic. The method used to select the area is the production center area around Mount Ijen, the Ijen Ring Region. The research is descriptive, combined research (mixed methods), and the method of collecting data uses primary and secondary data, as well as purposive sampling and incidental sampling with observation and interviews. The analysis tool uses competitiveness and policy with PAM (Policy Analysis Matrix). Arabica coffee during the pandemic is still profitable both financially (privately) and economically (socially), has great competitiveness and export opportunities, and is indicated to be able to compete with similar commodities, both imported and domestic products.
Co-Authors Agus Supriono Alfian Pradiknatama Amam Amam Amam Amam Anik Suwandari Cindera Rosa Damascena Dano Quinta Revana Diah Puspita Ningrum Dimas Bastara Zahrosa Djoko Soejono Ebban Bagus Kuntadi Edwin Tri Maulana Indah Ibanah Jani Januar Rena Yunita Rahman Rita Hanafie Riza Oktafiyani Rizky Yanuarti Sasmita Sari Setiyono Setiyono Soetriono Soetriono Soetriono Soetriono Tiffany Rahma Abdillah Yanuarti, Rizky Yuli Hariyati Yustri Baihaqi