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All Journal Jurnal Sosial Ekonomi Pertanian AGRIEKONOMIKA JITRO (Jurnal Ilmiah dan Teknologi Peternakan Tropis) AdBispreneur JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Journal of Socioeconomics and Development Budimas : Jurnal Pengabdian Masyarakat Jurnal Ilmiah Agribios Jurnal Masyarakat Mengabdi Nusantara Manfaat: Jurnal Pengabdian Pada Masyarakat Indonesia
Ariq Dewi Maharani
Program Studi Agribisnis Fakultas Pertanian Universitas Jember, Jember
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Veterinary Other

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Inovasi Teknologi Internet of Things pada Budidaya Tanaman Hidroponik di Desa Jambewangi – Banyuwangi Alfian Pradiknatama; Agus Supriono; Cindera Rosa Damascena; Rizky Yanuarti; Indah Ibanah; Rena Yunita Rahman; Ariq Dewi Maharani
Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia Vol. 2 No. 2 (2025): Mei: Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/manfaat.v2i2.375

Abstract

The Covid19 pandemic had a major impact on the weakening of Indonesia's economic sector, including Small, Micro and Medium Enterprises (MSMEs). The MSME sector is one of the sectors that makes a major contribution to the national economy so it needs to rise during the current Covid19 pandemic. Jambewangi Village is a village located in Sempu District, Banyuwangi Regency, East Java Province. The area of Jambewangi Village is 1,422 Ha / m2 divided into six hamlets including Krajan Hamlet, Panjen Hamlet, Parastembok Hamlet, Sumberjo Hamlet, Tlogosari Hamlet, and Sidomulyo Hamlet. In Jambewangi Village, it has an interesting landscape, such as a homogeneous forest in the form of pines, the confluence of tributaries with branches, a large expanse of rice fields, as well as fields and plantations. The area of Jambewangi Village is at an altitude of 340-800 masl so it has cool air and is good for growing various kinds of fruits and vegetables.
Pemanfaatan Media Digital Marketing pada Usaha Keripik Pisang di Desa Ledokombo, Jember Agus Supriono; Riza Oktafiyani; Ariq Dewi Maharani; Tiffany Rahma Abdillah; Soetriono Soetriono; Yuli Hariyati; Anik Suwandari
Jurnal Masyarakat Mengabdi Nusantara Vol. 4 No. 3 (2025): September: Jurnal Masyarakat Mengabdi Nusantara
Publisher : STIPAS Tahasak Danum Pambelum Keuskupan Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58374/jmmn.v4i3.430

Abstract

The banana chip business in Ledokombo Village, Jember Regency, is one of the sources of livelihood for the local community. However, increasingly fierce business competition has led to a decrease in demand and has an impact on declining turnover of MSME actors. Marketing that is still conventional is one of the factors limiting product reach. This community service activity aims to increase the marketing capacity of MSME actors through digital marketing training. The training was carried out for four weeks with stages: problem analysis, provision of branding and digital marketing materials, assistance in making packaging labels, marketplace accounts (Shopee) and social media (Instagram), as well as monitoring and evaluation. The results of the activity show that MSME actors understand the importance of digital marketing strategies, are able to create "The King" product packaging labels, and have Shopee and Instagram accounts that are actively used for online sales. Business actors are also getting used to operating digital application features that support the marketing process. This activity has a positive impact on increasing product attractiveness and expanding consumer reach. Thus, digital marketing training has proven to be effective as an innovative solution in facing MSME marketing challenges, as well as being a model for local economic empowerment that can be replicated in other regions with similar characteristics.
Co-Authors Agus Supriono Alfian Pradiknatama Amam Amam Amam Amam Anik Suwandari Cindera Rosa Damascena Dano Quinta Revana Diah Puspita Ningrum Dimas Bastara Zahrosa Djoko Soejono Ebban Bagus Kuntadi Edwin Tri Maulana Indah Ibanah Jani Januar Rena Yunita Rahman Rita Hanafie Riza Oktafiyani Rizky Yanuarti Sasmita Sari Setiyono Setiyono Soetriono Soetriono Soetriono Soetriono Tiffany Rahma Abdillah Yanuarti, Rizky Yuli Hariyati Yustri Baihaqi