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All Journal Agrointek Warta IHP (Warta Industri Hasil Pertanian) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto Mega Aktiva: Jurnal Ekonomi dan Manajemen Jurnal Abdi Insani Amanah: Jurnal Amanah Pendidikan dan Pengajaran Tekper: Jurnal Teknologi dan Manajemen Industri Pertanian Jurnal Inovasi Sains dan Teknologi (INSTEK) Jurnal PkM (Pengabdian kepada Masyarakat) Amaliah: Jurnal Pengabdian Masyarakat JURNAL AGROINDUSTRI HALAL Agrisurya : Jurnal Agribisnis Dan Sumber Daya Pertanian
Asriani asriani
Agribisnis, Universitas Muhammadiyah Kendari, Kendari
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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INOVASI PEMASARAN TANAMAN MELON HIDROPONIK DALAM GREENHOUSE MELALUI MARKETPLACE FACEBOOK R. Marsuki Iswandi; Dhian Herdhiansyah; Asriani Asriani; La Ode Midi; Lukman Yunus; Yusriadin Yusriadin; Nafilawati Nafilawati
Jurnal Abdi Insani Vol 10 No 4 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i4.1211

Abstract

Griya Melon Kendari UMKM has been established since 2019. Even though it has been around for a long time, the UMKM still uses traditional promotion and marketing methods. The promotion and marketing process for the product is still simple, with consumers who want to buy it coming to MSMEs to buy some of the hydroponic melon plants. Because of this, MSMEs cannot sell widely, even though this has been done in several locations in Kendari City. The aim of this PKM activity is to increase knowledge and skills in marketing innovations for hydroponic melon plants in greenhouses through the Facebook marketplace. The activity partner is UMKM Griya Melon Kendari. The activity was held on August 15, 2023, and was attended by 20 participants. Activity plan: (1) preparation stage (team meetings, partner meetings, and preparation of facilities and equipment); and (2) implementation stage Training using a demonstration approach method. The results of the pre-test evaluation showed that the training participants' knowledge and skills regarding marketing hydroponic melon plants via the Facebook marketplace were 50 percent. Meanwhile, the results of the post-test evaluation after the training activity on marketing hydroponic melon plants in greenhouses via the Facebook marketplace showed an increase of 90 percent among the training participants. The results of the activity show that the process of using the Facebook marketplace feature is very influential as a medium for promotion and marketing of hydroponic melon plant products. The implementation of the Facebook marketplace has greatly influenced the sales value of hydroponic plant products at Griya Melon Kendari MSMEs in Southeast Sulawesi. This is realized by taking steps to sell via the Facebook marketplace. ​
Analisis pengembangan produk abon ikan tuna menggunakan metode quality function deployment (QFD) Dhian Herdhiansyah; Sakinah Ambang; Muhammad Syukri; Asriani Asriani; Mariani Mariani
AGROINTEK Vol 18, No 2 (2024)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v18i2.16247

Abstract

The study's purpose was to analyze shredded tuna products' development using the Quality Function Deployment (QFD) method. Research subjects are parties involved in shredded tuna fish products' micro—business determination of the number of samples using the Bernoulli formula. as many as 60. QFD analysis stages include: (1) customer requirements analysis: (2) importance level analysis: (3) satisfaction level analysis: (4) goal value analysis (improvement targets to be achieved): (5) improvement ratio analysis: (6) sales point analysis: (7) natural weight analysis: (8) normalized raw analysis (8) technical requirements analysis: (9) technical requirements score analysis: (10) customer requirements score analysis: (11) technical correlation analysis: and (12) analysis of technical correlation scores. The study's results showed that 34 attributes of shredded tuna products were obtained from as many as 11 technical responses proposed in product development. Furthermore, from the 11 technical responses, eight technical answers were obtained that had a significant influence on the product development plan, including: (1) choosing to use easy-to-read fonts/writings; (2) information on the manufacture of packaging designs: (3) information on the nutritional value of shredded tuna fish in the manufacture of new packaging designs; (4) adding to the composition of the ingredients; (5) inspection of the composition and quality of raw materials; (6) the love tagline for Indonesian products in the new packaging design; (7) make packaging designs with new product brands; and (8) the innovation of making shredded tuna with a variety of new flavors.
Co-Authors Andi Besse Patadjai Asmila Yunissa Bambang Indra Yuwono Dhian Herdhiansyah Fitrawati Fitrawati Gustina Gustina Ismi Rahma Yani Juwita La Ode Midi, La Ode La Rianda Lukman Yunus Mariani Mariani Muh Syukri Sadimantara Muhammad Syukri Nadila Hance Nafilawati Nafilawati Napu, Fithriah Nasrullah Nasrullah Nurlian Nurlian R. Marsuki Iswandi Rosmawaty Rosmawaty Sakinah Ambang Sakir Sakir Sitti Rahma Ma'Mun Sri Rejeki Sudarmi Sudarmi Suwarjoyowirayatno Suwarjoyowirayatno Syahria Rizka Tamrin Tamrin Wa Embe Wa Ode Lisma Weka Gusmiarty Yandi Rismawan Yusriadin, Yusriadin