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AVOID Game as Implementation of Pancasila Student Profile Strengthening Project Diah Ayu Praharani; Pramudyani, Avanti Vera Risti; Intan Puspitasari; Febritesna Nuraini
Jurnal Pendidikan Anak Usia Dini Undiksha Vol. 13 No. 2 (2025): August - INPRESS
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/paud.v13i2.89999

Limited self and environmental awareness makes children vulnerable to abduction; therefore, from an early age they need to be equipped with safety knowledge in line with the Pancasila Student Profile Strengthening Project (P5). This study aims to analyze the application of P5 principles through the AVOID Game project in kindergarten. This study aims to analyze the application of P5 principles in the implementation of the Avoid Game project in kindergarten. The research employed a descriptive qualitative approach with a case study design. The subjects involved were the principal, teachers, parents, and kindergarten students. Data were collected through interviews, observations, and documentation. Data analysis followed Sugiyono’s model, including data collection, data display, data reduction, categorization, and construction. Data validation was conducted using technique triangulation involving interviews, observations, and documentation. The findings indicate that the Avoid Game, when implemented with holistic, contextual, child-centered, and explorative principles, can provide knowledge and understanding of self-awareness, recognizing close and trusted individuals, distinguishing potentially dangerous strangers, as well as responding appropriately and seeking help from safe people or places in risky situations. The novelty of this study lies in the integration of technology-based educational play (the Avoid Game) as a learning medium for implementing P5. Furthermore, this research has implications for learning practices, as it can be used as a variety of play activities that foster independence and support the six domains of child development, including religious and moral values, cognitive, language, motor, socio-emotional, and artistic development, both in extracurricular and intracurricular activities.

Pengaruh Content Marketing dan Influencer Marketing terhadap Keputusan Pembelian melalui Purchase Intention sebagai Variabel Intervening pada Produk Skintific: Studi pada Generasi Z di Kabupaten Purworejo Eka Yuni Astuti; Intan Puspitasari; Dedi Runanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8611

The beauty industry in Indonesia, especially the skincare sector, continues to show significant growth. To win the market, entrepreneurs strive to produce the best quality products and determine the right marketing strategy. Skintific used a content marketing and influencer marketing strategy with a TikTok Ads campaign, and engaged popular influencers such as Cut Rizki, Tasya Farasya, and Nicholas Saputra. This strategy succeeded in increasing brand exposure, but also caused negative reactions due to the high frequency of advertisements which were considered annoying by some users. Therefore, this study aims to analyze the effect of Content Marketing and Influencer Marketing on Purchasing Decisions through Purchase Intention as an Intervening Variable. This research design uses quantitative methods with a sample size of 150. Data collection using a questionnaire with a Likert scale. This research was conducted in Purworejo Regency using quantitative methods and Structural Equation Modeling (SEM) analysis through SmartPLS. The results showed that Content Marketing has a positive and significant effect on Purchasing Decisions, Influencer Marketing has a positive and significant effect on Purchasing Decisions, Content marketing has a positive and significant effect on purchase intention. Influencer marketing has a positive and significant effect on purchase intention, Purchase intention has a positive and significant effect on purchasing decisions, Purchase intention mediates the effect of content marketing on purchasing decisions, and Purchase intention mediates the influence of influencers on purchasing decisions.

Pengaruh Kinerja Keuangan Terhadap Nilai Perusahaan dengan Pengungkapan Corporate Social Responsibility Sebagai Variabel Moderasi: Studi pada Perusahaan Healthcare yang Terdaftar di BEI Periode 2019-2024 Anasyifa Rachelita; Intan Puspitasari; Agus Saur Utomo
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 10 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i10.9525

The healthcare industry is a dynamic and rapidly growing sector in indonesia. Between 2019 and 2024, the healthcare industry experienced positive growth in profits and assets, but stock prices declined during the same period. This study was conducted to examine the effect of financial performance on company value, with corporate social responsibility disclosure as s moderating variable in healthcare companies. The sample used in this study consists of five companies: PT Industri Jamu dan Healthcare Sido Muncul Tbk, PT Kalbe Farma Tbk, PT Indofarma Persero, PT Siloam International Hospital Tbk, and PT Merck Tbk. The research data consists of panel data obtained from annual financial reports and Corporate Social Responsibility disclosure reports. Data analysis was conducted using Moderated Regression Analysis with Eviews software. The results of this study indicate that: (1) the current ratio has a positive but insignificant effect on company value; (2) return on assets has a positive and significant effect on company value; (3) corporate social responsibility on company value.

The Influence of Flash Sales and Paylater on Impulsive Buying Behavior Among Students of Universitas Muhammadiyah Purworejo on the Shopee E-Commerce Platform Banati Istiqomah; Intan Puspitasari; Budiyanto
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/7b8b0c11

This study aims to determine and analyze the impact of flash sales and paylater options on the impulsive purchasing behavior of students at Muhammadiyah University Purworejo who use the Shopee e-commerce platform. The increasing tendency of students to make impulsive purchases underscores the relevance of this study, especially amid the surge in online shopping activities. Adopting a quantitative research design and survey methodology, the study targeted students of Muhammadiyah University of Purworejo who are Shopee users, with a total of 125 individuals serving as the sample. Data were gathered using questionnaires and analyzed through multiple linear regression with the help of SPSS (Statistical Product and Service Solutions). The results indicate that flash sale promotions independently have a positive impact on impulsive buying behavior. Similarly, the utilization of paylater services also contributes positively to students' tendencies to make unplanned purchases. These results suggest that digital marketing strategies, such as flash sales and paylater facilities, effectively encourage spontaneous purchasing decisions among students.

The Role of Investment Risk Perception in Improving the Relationship of Gen Z Financial Literacy to Investment Decisions Intan Puspitasari; Endah Pri Ariningsih; Esti Margiyanti Utami; Ishak
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/j1qne952

This study examines the role of investment risk perception in mediating the relationship between financial literacy and investment decisions among Generation Z in Indonesia. Financial literacy, encompassing financial knowledge, financial attitudes, and financial behavior, is widely recognized as a critical determinant of financial decision-making. However, previous research has produced inconsistent results, necessitating the inclusion of investment risk perception as a mediating variable. A quantitative research design was employed using survey data from 100 respondents selected through probability sampling. Path analysis with SPSS was applied to test the direct, indirect, and total effects between variables. The results reveal that financial attitude has a significant direct effect on investment decisions, while financial knowledge and financial behavior show no direct influence. Conversely, financial behavior significantly affects investment risk perception, which in turn positively influences investment decisions. Moreover, risk perception mediates the relationships between financial attitudes and behavior with investment decisions, but not financial knowledge. These findings highlight that Generation Z’s investment decisions are strongly shaped by attitudes and behaviors when accompanied by an adequate understanding of investment risk. The study contributes to behavioral finance by demonstrating the importance of risk perception as a bridge between financial literacy and rational investment choices, offering insights for educators, policymakers, and financial institutions in fostering better investment practices among young investors.

Recognizing Micro Expression Pattern Using Convolutional Neural Networks (CNN) Method During Emotion Regulation Training for Parents in The Pandemic Era Intan Puspitasari; Anton Yudhana; Dewi Eko Wati; Syahid Al Irfan
Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Vol. 3 No. 2 (2023): Proceeding of The International Conference of Inovation, Science, Technology, E
Publisher : Program Studi DIII Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/icistech.v3i2.68

During this pandemic, most of people’s activities are carried out through digital media. Both learning and working processes are using the video-conference platform, a platform deemed effective to facilitate the needs of distance communication. One of the limitations of using video-conference lies in difficulty in understanding emotional conditions based on solely camera video. Hence, speakers generally do not know their interlocutors’ feelings related to the materials being presented. Grounded on this issue, we examined a facial expressions-based emotion recognition tool. Micro expression is one of the micro-languages of communication. Machine learning model developed in this study was Deep Learning with Convolutional Neural Network (CNN). The library that was used was Keras, this was used to recognize micro expression pattern. Additionally, OpenCV was also used for the general face recognition process. Both libraries were operated using Python programming language. The result of the micro expression test involving thirty participants detected three types of facial expression, namely joy, sadness, and anger expression. However, face recognition applied in the present study still needed some improvements, especially for anger and sadness expression. With regard to joy expression, 89% of the expression were recognized. Based on the recorded data, it is necessary to improve the recordings criteria to obtain a clearer expression.

Recognizing Micro Expression Pattern Using Convolutional Neural Networks (CNN) Method During Emotion Regulation Training for Parents in The Pandemic Era Intan Puspitasari; Anton Yudhana; Dewi Eko Wati; Syahid Al Irfan
Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health Vol. 3 No. 2 (2023): Proceeding of The International Conference of Inovation, Science, Technology, E
Publisher : Program Studi DIII Rekam Medis dan Informasi Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/icistech.v3i2.68

During this pandemic, most of people’s activities are carried out through digital media. Both learning and working processes are using the video-conference platform, a platform deemed effective to facilitate the needs of distance communication. One of the limitations of using video-conference lies in difficulty in understanding emotional conditions based on solely camera video. Hence, speakers generally do not know their interlocutors’ feelings related to the materials being presented. Grounded on this issue, we examined a facial expressions-based emotion recognition tool. Micro expression is one of the micro-languages of communication. Machine learning model developed in this study was Deep Learning with Convolutional Neural Network (CNN). The library that was used was Keras, this was used to recognize micro expression pattern. Additionally, OpenCV was also used for the general face recognition process. Both libraries were operated using Python programming language. The result of the micro expression test involving thirty participants detected three types of facial expression, namely joy, sadness, and anger expression. However, face recognition applied in the present study still needed some improvements, especially for anger and sadness expression. With regard to joy expression, 89% of the expression were recognized. Based on the recorded data, it is necessary to improve the recordings criteria to obtain a clearer expression.

PENGARUH KREDIBILITAS SOSIAL MEDIA INFLUENCER, HUBUNGAN PARASOSIAL DAN BRAND IMAGE TERHADAP NIAT BELI KONSUMEN PADA PENGGUNA TIKTOK Yuli Wijayanti; Ahmad Tri Hidayat; Intan Puspitasari
Juremi: Jurnal Riset Ekonomi Vol. 4 No. 1: Juli 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/juremi.v4i1.8199

Penelitian ini memiliki tujuan untuk mengetahui faktor-faktor yang mempengaruhi niat beli konsumen. Teori dasar yang digunakan adalah The Ohanian Model of Source of Credibility untuk menguji kredibilitas Social Media Influencer (SMI) terhadap niat beli konsumen. Dari teori dasar kemudian dikembangkan tidak hanya meneliti dari aspek penjual yaitu SMI saja, akan tetapi dari aspek pembeli yaitu hubungan parasosial dan dari aspek produk yaitu brand image. Sehingga terbentuk suatu model baru yang menganalisis niat beli konsumen dari berbagai aspek. Model teoritis diuji dengan mengumpulkan data dari 304 responden pengguna aplikasi Tiktok di Indonesia melalui penyebaran kuesioner secara online maupun offine. Hasil dari penelitan ini menunjukan bahwa hubungan paasosial menjadi faktor yang berpengaruh paling signifikan adalah hubungan parasosial, diikuti oleh faktor brand image. Sementara itu, faktor kresibilitas SMI yang meliputi trustworthiness, expertise, attractiveness dan similarity tidak berpengaruh signifikan terhadap niat beli konsumen pada pengguna aplikasi Tiktok

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