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Journal : Jurnal Algoritma

Analisis Sentimen Penilaian Pengguna Aplikasi ACI – Ojek Online Indonesia dengan Metode Naïve Bayes Irawan, Michael Aria; Aryanny, Enny
Jurnal Algoritma Vol 22 No 1 (2025): Jurnal Algoritma
Publisher : Institut Teknologi Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33364/algoritma/v.22-1.2254

Abstract

The advancement of industrial technology and current lifestyle changes are rooted in the industrial revolution. The widespread penetration of the internet and the advancement of smartphone technology have played a crucial role in the development of this business model, driving overall industry growth. With the support of GPS technology, digital payments, and mobile applications, consumers can easily order these services. The ACI – Indonesian Online Ojek Application is one example of a platform that provides this service. However, with the surge of users in this digital era, the ACI – Indonesian Online Ojek Application faces significant challenges in competing with more established competitor applications. As can be seen on the Google Play Store platform, this application still has a lower rating compared to other competitors such as Gojek, Grab, Maxim, inDrive, and Omega. The determination of the rating count on the Google Play Store has several determining factors, one of which is user evaluation in using the application. Therefore, this research aims to check whether these problems exist, by analyzing user comment data using the Naïve Bayes method, and propose improvements using the 5W+1H method. The research results show that the sentiment analysis classification analysis using the Naïve Bayes method is 0.83 or 83%, which shows that the classification results can predict 83% correctly from the overall data, and in negative sentiment, there are 4 words that appear most often, in this case, the most complained about by users are the words application, driver, restaurant, and order. Thus, it can be concluded that there is a large amount of negative sentiment from application users, and it is best for the ACI application to improve the quality of its application performance.
Co-Authors Ahmad Rizki A Ahmad, Dzaki Syahriar Aiful Firmansyah Aiful Firmansyah Ais Nur Rohkma Alif B. C. Putra Alrianto, Wahyu Putra Anastasya Nabila Sari Anna Nikmatulloh Ari, M. Husin As Armevia, Nazwa Rifqi Aryadinata, Rafi Asyor Itaar Atim Puji Lesmono Bayyinah Baitil Brivan Ardhandy Studynka Candra Puspita Alfalis Saputri Della Puspita, Fannysah Destalia, Riris Dwi Budi Santoso Dwi Prasetyo Dwi Qomariah Arifin Dwi Sugiarti Dwi Sukma Donoriyanto Erlina Purnamawati Erlina Purnamawaty Erwansyah, Mohammad Septian Faisal Fahmi Fasya Farel, Febrian Muhammad Fauzia, Lavina Felda Fitria Novitasari Furqoni, Alzain Intan Ganendra, Devara Priya Ghufron, Muhammad Zhaki Hakim Gusti, Mohamad Lukman Harashta, Hafidz Raif Idris, Mukandar Irawan, Michael Aria Iriani Iriani Iriani Iriani Iriani Islami, Mega Cattleya Prameswari Annissaa Izhaq, Dhuha Cahya Jordyan A. Cahyono Lailatul Rohmah Lumban Gaol, Kristine Minto Waluyo Moch. Yusuf Efendi Mochammad Daffa Amanullah Moh Rizky Ainul Yakin Moh Rizky Ainul Yakin Muhammad Faiz Fadilah Muhammad Faiz Fadilah Muhammad Niqey Dzi Qolbin Saliem Mulyani, Mochammad Raihan Muttaqin, Nashrotul Ummah Al Nabila Sari, Anastasya Nufaisah, Nurah Nugroho, Ayyasy Nur Rohkma, Ais Oktaviya, Ananta PAMUNGKAS, CATUR ARTA Pangestu, Bilal Setiyo Paramitha, Aditya Pramesty Puteri Pertiwi Pramesty Puteri Pertiwi Prashodang, Tryandika Rizkat Pratama, Inggrid Bella Pudji W., Endang Putri, Fadilla Umeida Putri, Pramisyela Adinda Ragil Kusuma Jati Ratnaningsih, Laxmi Reka Nur Aini Reka Ridho Awang Sudrajat Riris Destalia Rizkyllah, Arya Bagus Rizqi Novita Sari Rizqi Novita Sari ROHMAH, LAILATUL Sabrina, Vina Safirin, Mohammad Tutuk Samanhudi, Didi Sarah Monica Christine Panjaitan Setiawan, M. Frizky Feri Setyabudi, Sugeng Siregar, Rendi Robintang Sumiati Sumiati Syahputra, Rangga Dhika Widjajati, Endang Pudji Yulio Adrianus Yupiya Dwi Nur Ariska Yupiya Dwi Nur Ariska Yusuf , Rafly Bachtiar Yusuf Drajat Kurniawan