Garuda - Garba Rujukan Digital

STUDY OF GEN Z ACCEPTANCE ANALYSIS IN USING DIGITAL QUICK RESPONSE INDONESIA STANDARD (QRIS) AS A DIGITAL TRANSACTION TOOL Anzie, Luthfy Purnanta; Manalu, Gibson; Savitri, Sherly Dwi Ditzi; Putri, Ramadhani Oktaviana; Zusrony, Edwin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15332

This study aims to clarify the relationship between perceived usefulness and perceived ease of use on behavioral intention, with the attitude towards using the QRIS application serving as a mediator. This study focuses on examining the adoption of QRIS as a digital transaction tool among Gen Z. This study utilizes a quantitative approach, involving a sample of 150 Gen Z participants from Central Java Province, chosen through purposive sampling and assessed via a questionnaire instrument. The findings suggest that the perceived usefulness and ease of use significantly impact Gen Z's intention to engage with the QRIS application. Further data suggest that the perceived ease of use does not have a significant impact on attitudes regarding the utilization of variables. This study investigates the application of QRIS technology as a digital payment system through the framework of the Technology Acceptance Model (TAM), focusing on individuals from Generation Z aged 18-25 in Central Java. The findings of the study reveal a favorable impact of perceived utility, perceived ease of use, and attitude towards usage on the behavioral intention regarding the QRIS application. The findings reveal a preference among Generation Z for utilizing digital payment transactions through the QRIS application.

TESTING THE MEDIATION ROLE OF JOB SATISFACTION: THE INFLUENCE OF ORGANIZATIONAL CULTURE AND COMMUNICATION ON EMPLOYEE ENGAGEMENT IN MANUFACTURING COMPANIES Sulistyowati, Pemilia; Manalu, Gibson; Wibowo, Eko Hari; Nur Cahyo, Taufik Galih; Zusrony, Edwin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15314

This study seeks to elucidate the influence of organizational culture and communication on employee engagement, mediated by job satisfaction among employees of a manufacturing company. This research employs a quantitative methodology. The population comprises all employees of manufacturing firms in Central Java. The sampling method employed is purposive sampling, including a total of 150 respondents. The data gathering instrument employs the Likert Scale. The data analysis employed SEM-PLS and was executed using SmartPLS software version 4.1.0.3. This research used the convergent validity test, composite reliability test, Cronbach's alpha test, average variance extracted test, r-squared test, and path coefficient analysis as its testing techniques. Data analysis results utilizing statistical tests demonstrate that corporate culture and communication significantly influence employee engagement, with job satisfaction serving as a mediating factor.

STUDY OF GEN Z ACCEPTANCE ANALYSIS IN USING DIGITAL QUICK RESPONSE INDONESIA STANDARD (QRIS) AS A DIGITAL TRANSACTION TOOL Anzie, Luthfy Purnanta; Manalu, Gibson; Savitri, Sherly Dwi Ditzi; Putri, Ramadhani Oktaviana; Zusrony, Edwin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15332

This study aims to clarify the relationship between perceived usefulness and perceived ease of use on behavioral intention, with the attitude towards using the QRIS application serving as a mediator. This study focuses on examining the adoption of QRIS as a digital transaction tool among Gen Z. This study utilizes a quantitative approach, involving a sample of 150 Gen Z participants from Central Java Province, chosen through purposive sampling and assessed via a questionnaire instrument. The findings suggest that the perceived usefulness and ease of use significantly impact Gen Z's intention to engage with the QRIS application. Further data suggest that the perceived ease of use does not have a significant impact on attitudes regarding the utilization of variables. This study investigates the application of QRIS technology as a digital payment system through the framework of the Technology Acceptance Model (TAM), focusing on individuals from Generation Z aged 18-25 in Central Java. The findings of the study reveal a favorable impact of perceived utility, perceived ease of use, and attitude towards usage on the behavioral intention regarding the QRIS application. The findings reveal a preference among Generation Z for utilizing digital payment transactions through the QRIS application.

Strategi Manajemen Konflik dalam Tim Multigenerasi di Lingkungan Kerja Manalu, Gibson
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3769

Research on conflict management in multigenerational teams was conducted based on the phenomenon of increasing age diversity of employees in a company. This study aims to analyze: 1) factors causing conflict in multigenerational teams in the work environment, and 2) conflict management strategies to increase work productivity in multigenerational teams. The research method uses a descriptive qualitative approach through literature study. The analysis results show that the factors causing conflict in multigenerational teams include: differences in communication patterns, work methods, technology adaptation, and time management. Applicable conflict management strategies include: developing transparent communication between multigenerational employees, optimizing the advantages of each generation, identifying employee limitations, and implementing responsive leadership in managing multigenerational team dynamics. The research findings provide a foundation for developing effective conflict management strategies in work environments with generational diversity.

PENGARUH CONTENT MARKETING PADA GENERASI DIGITAL NATIVE TERHADAP CUSTOMER ENGAGEMENT DI MEDIA SOSIAL : KAJIAN SYSTEMATIC LITERATURE REVIEW Siti Lamsiah Badrusalam Mahfud; Gibson Manalu
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 2 No. 3 (2025): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/hdajaj68

The swift advancement of digital technology and marketing has been profoundly altered by social media strategies, especially in relation to engaging the digital native generation. swift advancement of digital technology and Marketing has been profoundly altered by social media strategies, especially in relation to engaging the digital native generation Marketing has been profoundly altered by social media strategies, especially in relation to engaging the digital native generation. Marketing practices, particularly renf on marketing on customer engagement across Instagram and TikTok, are just two of the social media platforms involved. The findings consistently demonstrate that, through the use of strategic, relevant, and attractive content, content marketing positively affects customer engagement, with measured contributions ranging from 42.5% to 78.4%. The reviewed studies employed various quantitative methods, including surveys, simple linear regression, ANOVA, and correlation analysis. The studies cover a range of industries, including food and beverage, beauty, e-commerce, and education. This shows that customer engagement is driven not only by the quantity of content as the determining factor but also by its quality, interactivity, and emotional resonance. This review emphasises the vital role of content marketing in cultivating stronger customer relationships, brand loyalty, and, consequently, business growth within the digital landscape.

Strategi Manajemen Konflik dalam Tim Multigenerasi di Lingkungan Kerja Manalu, Gibson
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3769

Research on conflict management in multigenerational teams was conducted based on the phenomenon of increasing age diversity of employees in a company. This study aims to analyze: 1) factors causing conflict in multigenerational teams in the work environment, and 2) conflict management strategies to increase work productivity in multigenerational teams. The research method uses a descriptive qualitative approach through literature study. The analysis results show that the factors causing conflict in multigenerational teams include: differences in communication patterns, work methods, technology adaptation, and time management. Applicable conflict management strategies include: developing transparent communication between multigenerational employees, optimizing the advantages of each generation, identifying employee limitations, and implementing responsive leadership in managing multigenerational team dynamics. The research findings provide a foundation for developing effective conflict management strategies in work environments with generational diversity.

APAKAH KARAKTERISTIK INDIVIDU DAN BEBAN FINANSIAL BERKONTRIBUSI PADA MASALAH KESEHATAN? BUKTI DARI INDONESIA Manalu, Gibson; Adi, Sri Utami; Sayidah, Nur
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Coronary Heart Disease (CHD) poses a significant health concern in West Java, Indonesia, necessitating earnest attention in terms of prevention and management strategies. In this study, we conducted a comprehensive analysis of 300 CHD patients in West Java to identify factors contributing to the prevalence of this condition. Our findings reveal that several factors exert a notable influence on CHD prevalence in this region. Primarily, accommodation costs have been identified as a major risk factor, with an increase in housing expenses correlating positively with a rise in CHD cases. This indicates that financial hardships, particularly related to housing, can have a profound impact on cardiovascular health in West Java. Additionally, income level plays a significant role, with individuals earning higher incomes tending to have an elevated risk of CHD. Age is also a crucial factor, with older individuals exhibiting a higher propensity for CHD. Smoking habits have emerged as a significant risk factor as well. These results underscore the need for targeted attention towards economic issues and lifestyle factors in CHD prevention efforts in West Java. The implications point towards the necessity for policies supporting access to affordable housing, more effective anti-smoking campaigns, and heightened public awareness about the risk factors associated with CHD. With a deeper understanding of these factors, it is hoped that more efficacious measures can be implemented to alleviate the CHD burden in West Java.

APAKAH KARAKTERISTIK INDIVIDU DAN BEBAN FINANSIAL BERKONTRIBUSI PADA MASALAH KESEHATAN? BUKTI DARI INDONESIA Manalu, Gibson; Adi, Sri Utami; Sayidah, Nur
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Coronary Heart Disease (CHD) poses a significant health concern in West Java, Indonesia, necessitating earnest attention in terms of prevention and management strategies. In this study, we conducted a comprehensive analysis of 300 CHD patients in West Java to identify factors contributing to the prevalence of this condition. Our findings reveal that several factors exert a notable influence on CHD prevalence in this region. Primarily, accommodation costs have been identified as a major risk factor, with an increase in housing expenses correlating positively with a rise in CHD cases. This indicates that financial hardships, particularly related to housing, can have a profound impact on cardiovascular health in West Java. Additionally, income level plays a significant role, with individuals earning higher incomes tending to have an elevated risk of CHD. Age is also a crucial factor, with older individuals exhibiting a higher propensity for CHD. Smoking habits have emerged as a significant risk factor as well. These results underscore the need for targeted attention towards economic issues and lifestyle factors in CHD prevention efforts in West Java. The implications point towards the necessity for policies supporting access to affordable housing, more effective anti-smoking campaigns, and heightened public awareness about the risk factors associated with CHD. With a deeper understanding of these factors, it is hoped that more efficacious measures can be implemented to alleviate the CHD burden in West Java.

Evolution and Challenges of Customer Relationship Management (CRM) Implementation in the Digital Economy: A Systematic Review Purnama, Kusna Djati; Manalu, Gibson
Journal of Management and Informatics Vol. 3 No. 1 (2024): April Season| JMI: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v3i1.40

The evolution of the digital economy has significantly influenced Customer Relationship Management (CRM), reshaping business strategies across industries. This study explores the development and challenges of CRM implementation during 2010–2024, with a focus on its adoption by small and medium-sized enterprises (SMEs). Employing a Systematic Literature Review (SLR) guided by the PRISMA framework, 36 scholarly articles were analyzed to identify trends, obstacles, and outcomes associated with CRM in the digital economy. Findings reveal a steady increase in CRM adoption, particularly among SMEs, driven by advancements in electronic CRM (E-CRM) systems and the COVID-19 pandemic’s acceleration of digital transformation. Empirical data highlights that over 60% of Indonesian SMEs adopting CRM experienced a 20% sales increase within a year. Moreover, CRM implementation has enhanced customer loyalty by 25% and reduced marketing costs by 10% in European markets. However, significant challenges persist, including high implementation costs, inadequate technological readiness, and rising cybersecurity threats. For instance, cyberattacks targeting CRM systems have decreased customer trust by up to 15%. The study concludes that while CRM significantly boosts operational efficiency, customer satisfaction, and business innovation, addressing implementation barriers is crucial for its broader adoption. It recommends enhanced government and institutional support to provide SMEs with access to CRM technologies and training. The findings underscore CRM's critical role in fostering competitive advantages and call for future research to examine its long-term impacts in developing economies.

Pelatihan Penggunaan Aplikasi Mendeley Untuk Manajemen Referensi Karya Ilmiah Bagi Mahasiswa Universitas Sains dan Teknologi Semarang Zusrony, Edwin; Dewi, Maya Utami; Imaliya, Tri; Siswanto, Siswanto; Kholifah, Siti; Maulan, Puteri Anindya; Magriyanti, Arie Atwa; Veliyanti , Reni; Manalu, Gibson; Sumaryanto, Sumaryanto
Journal Of Human And Education (JAHE) Vol. 4 No. 3 (2024): Journal of Human And Education
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i3.890

Publication of scientific work in the SINTA accredited journal requires every author to learn a reference management application such as the Mendeley application. When citing reference sources for scientific works, all SINTA accredited journals require the use of the reference manager application for writing citations and bibliography. This development in writing scientific papers has made the community service team try to provide training in using the Mendeley application to students. The aim of this activity is to provide an understanding of the function of the Mendeley application to optimize the writing of scientific papers such as final assignments or research journals. This activity was carried out online using Zoom Meeting and was attended by sixth semester students at the Semarang University of Science and Technology. This activity took place over three sessions, consisting of: how to install the Mendeley application, introduction to the Mendeley application features, and how to cite Mendeley from various literary sources. The impact of the activity showed that the participants were very enthusiastic, as proven by 85% of the participants who were independently able to install and integrate the Mendeley application with Ms. Word and doing literature citations.

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