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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen dan Bisnis Jurnal Psikohumanika International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Target : Jurnal Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara JIHAD : Jurnal Ilmu Hukum dan Administrasi Jurnal Manajemen dan Bisnis JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Jurnal Multidisiplin Madani (MUDIMA) Journal Of Human And Education (JAHE) Journal of Management and Informatics Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Ekonomi Bisnis dan Kewirausahaan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia
Gibson Manalu
Universitas Sains Dan Teknologi Komputer
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Utilizing Financial Technology, Financial Literacy, and Financial Self-Efficacy in Achieving Generation Zoomer’s Financial Inclusion Zusrony, Edwin; Anzie, Luthfy Purnanta; Manalu, Gibson; Permana, Ivan; Asti, Pindo; Imaliya, Tri
Target : Jurnal Manajemen Bisnis Vol. 6 No. 1 (2024): Target : Jurnal Manajemen Bisnis
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v6i1.4073

Abstract

Economic development in the digital era is very rapid, which also encourages people to gain access to financial product services called financial inclusion. The growing population in Indonesia, which is dominated by generation Z, makes financial inclusion very important for those of productive age. This research aims to determine the influence of financial technology, financial literacy and financial self-efficacy on financial inclusion. The population is generation Z in the city of Semarang, a total of 60 respondents taken using purposive sampling techniques. Data collection uses a questionnaire with Likert scale parameters. The data analysis technique uses multiple linear regression and is processed using SPSS version 29 software. Research findings show that the variables financial technology, financial literacy and financial self-efficacy have a positive and significant influence on financial inclusion. Based on these findings, it shows that the better the knowledge related to financial technology, financial literacy and financial self-efficacy, the better the financial inclusion will be.
Pengaruh Brand Image, Brand Reputation, dan Perceived Quality Terhadap Purchase Intention: Studi Empiris Pada Produk ECO-Friendly Ritel Modern Zusrony, Edwin; Sulistyowati, Pemilia; Kusumaningtyas, Dhevi Dadi; Manalu, Gibson; Jaelani, Jaelani; Madyoningrum, Asri Winanti; Kustami, Endang
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13413

Abstract

Eco-friendly is an environmentally friendly product or behavior that has minimal impact on the environment. This research aims to determine and assess the impact of brand image, brand reputation and perceived quality variables on the dependent variable, namely purchase intention. The research uses a quantitative approach method. The research sample was 100 respondents taken using a non-random sampling technique with a purposive sampling method. Data was collected using a questionnaire and measured using Likert scale parameters. The data analysis technique uses multiple linear regression and is processed using SmartPLS 4.0 software. The research results show that the variables brand image, brand reputation and perceived quality have a significant influence on the purchase intention variable for ECO-Friendly products in modern retail stores.
Green Perceived Value Analysis of Green Repurchase Intention: The Role of Green Trust in Fast Moving Consumer Goods (FMCG) Products Gibson Manalu; Nadia Ismi Avissa; Nelvika Darlia; Binsar Sihombing
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 1 (2025): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i1.7937

Abstract

The increasing number of news reports in the mass media about global warming and environmental damage has now become a neglected issue. This has triggered customers to value environmentally friendly products more. The focus of this study is to analyze how perceived green values are related to the intention to repurchase green cosmetic products by using green beliefs as an intervening variable. This study used purposive sampling to collect a sample of 96 respondents. This study used the path analysis method. The results of the analysis indicate that perceived green values have a positive and significant effect on green purchase intentions; perceived green values have a positive and significant effect on green purchase intentions; perceived green values have a positive and significant effect on green purchase intentions; and perceived green values significantly mediate the effect of perceived green values on green purchase intentions. In the future, it is hoped that cosmetic companies will promote the benefits of using green cosmetic products more, as well as improve the quality and quality of the products they produce.
THE EVOLUTION OF DIGITAL LEADERSHIP RESEARCH: A SYSTEMATIC LITERATURE REVIEW ON EMPLOYEE PERFORMANCE Asri Winanti Madyoningrum; Gibson Manalu
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 3 No. 1 (2026): Januari : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/8eck3e44

Abstract

A comparative analysis of five empirical studies reveals a complex pattern of findings regarding the influence of digital leadership on employee performance. Consensus suggests that in corporate and manufacturing contexts, digital leadership has a significantly positive effect, particularly when mediated by increased organizational commitment and employee empowerment. However, this finding is not universal. Studies in the public sector show that digital leadership does not have a significant direct effect, indicating that the bureaucratic context and organizational readiness are critical limiting factors. Furthermore, its effectiveness has been shown to depend on contingency factors such as employee digital literacy and the quality of the organization's digital culture, which can act as either enablers or inhibitors. Therefore, it can be concluded that the success of digital leadership depends heavily on the alignment between leader competencies, subordinate digital capabilities, and the organizational culture's readiness for transformation.
Peningkatan Daya Saing Produk UMKM Melalui Pelatihan Branding Emosional dan Pengemasan Ramah Lingkungan Bagi Ibu PKK Desa Asinan, Kabupaten Semarang Tri Imaliya; Herty Ramayanti Sinaga; Pindo Asti; Ivan Permana; Gibson Manalu; Daniel Adi Setya Rahardjo; Kusna Djati Purnama
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 1 (2025): April : Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i1.7687

Abstract

Modern marketing requires a distinctive product identity to attract potential buyers. This community engagement activity aimed to enhance the competitiveness of Pokja 2 MSME products managed by PKK women in Asinan Village, Semarang Regency, through training on emotional branding and eco-friendly packaging. The main challenges faced by the community partners included a lack of understanding in crafting brand narratives that appeal to consumers’ emotions and the use of packaging that did not align with sustainable principles. The training was delivered through a participatory approach combining interactive lectures, group discussions, and hands-on practice, conducted offline on June 16, 2025, at the Asinan Village Hall. A total of 30 participants representing PKK groups from neighborhood to village level actively took part in the sessions. The results indicated a significant improvement in participants’ understanding of the importance of product storytelling that reflects values such as family ties, local identity, and consumer empathy. This was evidenced by the pre-test and post-test results, showing an increase in branding comprehension from 24% to 84%.
Co-Authors Adi, Sri Utami Aris Prio Agus Santoso Aryono, Aryono Asri Winanti Madyoningrum Asri Winanti Madyoningrum Asti, Pindo Ayyub Hamdanu Budi Nurmana Binsar Sihombing Daniel Adi Setya Rahardjo Dwi Setiawan Edwin Zusrony Eko Hari Wibowo, Eko Hari Habib, Muhamad Hafizh Zain Abdillah Herty Ramayanti Sinaga Imaliya, Tri Ivan Permana Ivan Permana Jaelani, Jaelani Kusna Djati Purnama Kustami, Endang Kusumaningtyas, Dhevi Dadi Luthfy Purnanta Anzie Luthfy Purnanta Anzie Magriyanti, Arie Atwa Maulan, Puteri Anindya Maya Utami Dewi, Maya Utami Myra Andriana Nadia Ismi Avissa Nelvika Darlia Nining Fitriani Nur Cahyo, Taufik Galih Nur Sayidah Permana, Ivan Pindo Asti Pindo Asti Putri, Ramadhani Oktaviana S Siswanto Savitri, Sherly Dwi Ditzi Sindhu Rakasiswi SITI KHOLIFAH Siti Lamsiah Badrusalam Mahfud Sitinjak, Charli Sulistyowati, Pemilia Sumaryanto Sumaryanto, Sumaryanto Tantik Sumarlin . Tri Imaliya Tri Imaliya Veliyanti , Reni Yuli Fitrianto