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PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI HOME STAY DALAM MENINGKATKAN JUMLAH TAMU DI DESA WISATA BUDO Lagarense, Bet El SIlisna; Tongko, Tesya Tiara; Sangari, Fonny
HOSPITALITI DAN PARIWISATA Vol 8 No 2 (2025): JURNAL HOSPITALITI DAN PARIWISATA
Publisher : PolimdoSains

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35729/jhp.v8i2.153

Abstract

This study aims to analyze the use of social media as a promotional tool for homestays in increasingtourist visits to Budo Tourism Village. The research employs a descriptive qualitative approach withdata collection techniques including observation, in-depth interviews, and documentation. The mainfocus is on three social media platforms—Facebook, Instagram, and TikTok used by homestaymanagers and local tourism actors. The findings reveal that consistent and creative use of social mediacan expand promotional reach, build a positive destination image, and attract visitors, particularlyfrom the younger generation. Moreover, local community involvement in content creation enhances theauthenticity of the tourism village narrative. These findings offer practical contributions to thedevelopment of community-based digital promotion strategies in rural tourism destinations.
STRATEGI PENGEMBANGAN DAN PENGELOLAAN HOMESTAY DI DESA WISATA KULU Caroles, Krisliana Putri Ema; Lagarense, Bet El SIlisna; Polii, Bernadain D.
HOSPITALITI DAN PARIWISATA Vol 8 No 2 (2025): JURNAL HOSPITALITI DAN PARIWISATA
Publisher : PolimdoSains

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35729/jhp.v8i2.154

Abstract

This study aims to analyze the development and management strategies of homestays in Kulu TourismVillage as part of efforts to improve service quality and community-based tourism attractiveness. Theresearch employed a qualitative approach with data collection techniques including in-depthinterviews, participatory observation, and documentation. The findings reveal that the developmentstrategies focus on enhancing local human resource capacity through hospitality training, digitalpromotion, and the utilization of local cultural and natural assets. Meanwhile, the managementstrategies emphasize community-based governance, collaboration with village authorities and tourismagencies, and service standardization. Major challenges include limited infrastructure, humanresources, and access to digital marketing. Therefore, a sustainable collaborative approach involvinglocal communities, government, and tourism stakeholders is essential to support homestays as a pillarof the local economy in Kulu Tourism Village
IDENTIFIKASI DAN ANALISIS POTENSI KELURAHAN KARANG RIA DALAM MENDUKUNG PENGEMBANGAN DESTINASI WISATA LOKAL Kondoj, Telly Hetty Isje; Sendow, Deby Christiani; Takaendengan, Mita Erdiaty; Lagarense, Bet El Silisna
HOSPITALITI DAN PARIWISATA Vol 9 No 1 (2026): JURNAL HOSPITALITI DAN PARIWISATA
Publisher : PolimdoSains

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35729/jhp.v9i1.160

Abstract

Manado City is one of the cities known as a Tourist Destination Area in the Eastern Region of Indonesia. The Manado City Government wants to develop sectors that are directly related to economic improvement, including the Tourism sector. Daseng Karangria is one of the potential culinary tourism areas that supports the development of tourism in Manado City. This research aims to identify the potentials of Daseng Karangria Culinary Tourism. A qualitative descriptive method is used in this study using a SWOT (Stenght, Weakness, Oppurtunity, Threats) analysis approach . The data collection technique is to make observations in the field and communicate with MSMEs, visitors and the local government. And the results show that Daseng Karangria has a strong culinary tourism potential supported by infrastructure, infrastructure, visitors, income and various types of food and beverage culinary menus. This study concludes that Daseng Karangria has great potential in supporting tourism in Manado City, and the right development and promotion can further maximize its contribution to the tourism sector.
DETERMINASI FAKTOR-FAKTOR PENENTU MINAT KUNJUNGAN ULANG WISATAWAN PADA HOMESTAY DESA WISATA BUDO Rengkuan, Vigilia A.M; Lagarense, Bet El SIlisna; Gumolili, Youdy Joseph Hendrik
HOSPITALITI DAN PARIWISATA Vol 9 No 1 (2026): JURNAL HOSPITALITI DAN PARIWISATA
Publisher : PolimdoSains

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35729/jhp.v9i1.162

Abstract

Pariwisata menjadi salah satu sektor penting dalam pembangunan ekonomi daerah, termasuk melalui pengembangan desa wisata. Salah satu elemen utama dalam desa wisata adalah homestay yang menawarkan pengalaman tinggal bersama masyarakat lokal. Desa Wisata Budo di Kecamatan Wori merupakan salah satu desa wisata yang sedang berkembang dan memiliki potensi alam yang tinggi, seperti hutan mangrove dan wisata bahari. Homestay menjadi bentuk akomodasi yang mendukung pengalaman wisatawan di desa ini. Namun demikian, belum banyak penelitian yang mengkaji secara khusus faktor-faktor yang memengaruhi minat kunjungan ulang tamu terhadap homestay di Desa Wisata Budo. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor- faktor yang memengaruhi minat kunjungan ulang tamu pada homestay di Desa Wisata Budo. Penelitian menggunakan pendekatan kualitatif dengan teknik pengumpulan data melalui wawancara, observasi, dan studi pustaka. Teknik analisis data dilakukan menggunakan model interaktif Miles dan Huberman, yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa terdapat lima faktor utama yang memengaruhi minat kunjungan ulang tamu, yaitu: daya tarik wisata, kualitas pelayanan, harga, fasilitas, dan aksesibilitas. Faktor yang paling dominan adalah daya tarik wisata dan kualitas pelayanan. Temuan ini diharapkan dapat menjadi acuan bagi pengelola homestay dan pemangku kepentingan dalam mengembangkan homestay secara berkelanjutan dan berbasis pada potensi lokal
ANALISIS PERSEPSI TAMU TERHADAP FASILITAS HOTEL NOVOTEL MANADO BERBASIS OTA (ONLINE TRAVEL AGENT) Manadake, Florensia Grifit Junior; Lagarense, Bet El SIlisna; Sinolungan, Linda
HOSPITALITI DAN PARIWISATA Vol 9 No 1 (2026): JURNAL HOSPITALITI DAN PARIWISATA
Publisher : PolimdoSains

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35729/jhp.v9i1.163

Abstract

This study aims to analyze guest perceptions of the facilities at Hotel Novotel Manado based on reviews posted on various online travel agent (ota) platforms such as traveloka, agoda, booking.com, tripadvisor, accor hotels, kayak, and skyscanner. in today’s digital era, customer reviews on online platforms have become a key indicator reflecting the quality of hotel services and facilities from the consumer’s perspective. This research employs a descriptive qualitative approach using content analysis on 50 purposively selected guest reviews. the reviews were analyzed and categorized into five main themes: room & cleanliness, restaurant & breakfast, swimming pool & gym, staff service, and additional facilities. The findings reveal that room conditions and cleanliness are the primary focus of guest perceptions, followed by staff service and breakfast quality. most reviews express positive sentiments, particularly regarding room comfort and staff friendliness, although some criticisms were noted concerning cleanliness, food variety, and additional facility quality. these insights serve as valuable input for the hotel to enhance service quality amid growing digital competition.
Developing Marine and Coastal-based Sport Tourism on the Waterfront: The Case of Manado Waterfront, Indonesia Lagarense, Bet El Silisna; Walansendow, Agustinus
Journal of Indonesian Tourism and Development Studies Vol. 4 No. 3 (2016)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2016.004.03.03

Abstract

There are many marine-based sports that have become universally popular as tourist attraction on waterfronts. This study aimed to examine the existence of marine and coastal-based sport tourism on the waterfront. They are dependent on certain types of coastal environment or condition including surfing, windsurfing, fishing, scuba diving, snorkeling, water-skiing and sailing and parasailing. Each of these activities has millions of regular participants. Tourism communities realize the value of marine sports attached to waterfront and marine sport events continue to grow in size and number. This study uses on-site observation and interviews to the people at and around Manado waterfront. The results show that a number of benefits can be realized by communities of all sizes that have developed a strategic marine sports tourism plan such as 1) economic development for the city with increased benefits to host community and to the city in general; 2) marine sports system development by hosting events that are strategically planned leading to increased capacity within the city's marine sport system; 3) social and community development with trained volunteers increases community pride and the opportunity to enrich facility infrastructure. The community needs to be well equipped with a high standard of knowledge, skills and attitude to be employed in marine sports tourism sectors. Keywords: marine and coastal-based sport tourism, waterfront. 
Pemberdayaan UMKM Kuliner melalui Inovasi Cocktail Mixology Saguer di Desa Wisata Darunu, Kab, Minahasa Utara, Sulawesi Utara Walansendow, Agustinus; Lagarense, Bet El Silisna; Pesik, Mex Usmeni; Pangemanan, Jemmy Rudolf; Tenda, Pratidina; Takaendengan, Mita Erdiati; Tuwaidan, Altje Ellen
Jurnal Abdi Masyarakat Indonesia Vol 6 No 2 (2026): JAMSI - Maret 2026
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.2226

Abstract

Kegiatan Pengabdian kepada Masyarakat (PkM) ini dilaksanakan di Desa Wisata Darunu, Minahasa Utara, dengan tujuan memberdayakan UMKM kuliner melalui inovasi cocktail mixology berbasis saguer sebagai produk lokal yang memiliki potensi pengembangan ekonomi hijau. Program ini melibatkan 20 pelaku UMKM kuliner dan pemuda desa sebagai peserta pelatihan, yang selama kegiatan dibekali keterampilan dasar mixology, inovasi resep cocktail berbasis saguer, teknik penyajian kreatif, serta strategi pemasaran digital. Metode pelaksanaan mencakup sosialisasi, demonstrasi, praktik langsung, dan pendampingan intensif. Hasil kegiatan menunjukkan bahwa 85% peserta mampu menghasilkan varian cocktail saguer dengan standar rasa, higienitas, dan estetika penyajian yang layak jual, serta berhasil mengembangkan minimal satu produk unggulan yang siap dipasarkan. Capaian lainnya adalah terbentuknya jejaring promosi bersama antara UMKM dan Pokdarwis Darunu untuk memperkuat branding desa wisata kuliner. Secara sosial-ekonomi, program ini meningkatkan kepercayaan diri pelaku UMKM, memperluas peluang usaha berbasis kearifan lokal, dan mendorong terciptanya lapangan kerja baru di sektor kuliner kreatif. Dengan demikian, inovasi cocktail mixology saguer terbukti berperan sebagai strategi pemberdayaan UMKM sekaligus mendukung pengembangan pariwisata berkelanjutan di Desa Wisata Darunu.
Pelatihan Eco-Kitchen Berbasis Komunitas untuk Peningkatan Keterampilan Pelaku Usaha Kuliner Lokal Desa Wisata Tumaluntung, Kab. Minahasa Utara, Sulawesi Utara Sangari, Fonny Erny; Lagarense, Bet El Silisna; Lumataw, Jane Arthur; Kumaat, Hendry Moudy; Walansendow, Agustinus; Lumare, Mercy Ariane
Jurnal Abdi Masyarakat Indonesia Vol 6 No 2 (2026): JAMSI - Maret 2026
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.2239

Abstract

Program Pengabdian kepada Masyarakat (PkM) ini bertujuan memberdayakan pelaku usaha kuliner lokal melalui pelatihan eco-kitchen berbasis komunitas di Desa Wisata Tumaluntung, Kabupaten Minahasa Utara, Sulawesi Utara. Kegiatan difokuskan pada peningkatan keterampilan pengolahan makanan ramah lingkungan dengan memanfaatkan bahan lokal seperti batang pisang, singkong, dan kelapa. Metode pelaksanaan meliputi observasi partisipatif, diskusi kelompok terarah, dan praktik langsung. Hasil menunjukkan peningkatan keterampilan teknis peserta sebesar 78%, kesadaran lingkungan meningkat 85%, serta tercipta 12 produk inovasi kuliner lokal berbasis bahan alami yang siap dikomersialisasikan. Model eco-kitchen ini terbukti efektif dalam mengintegrasikan inovasi pangan lokal dengan prinsip ekonomi hijau dan pariwisata berkelanjutan, serta menjadi rujukan potensial untuk pengembangan pelatihan kuliner di desa wisata lainnya.
POTENSI DAN TANTANGAN PENGEMBANGAN INDUSTRI MICE DI SULAWESI UTARA: ANALISIS DAYA SAING DESTINASI Bet El Silisna Lagarense; Tedy Valens Silape; Sri Martini; Jelly Netty Sendow
Jurnal Hospitaliti Vol. 4 No. 2 (2025): Jurnal Hospitaliti
Publisher : UPT Penelitian Sekolah Tinggi Ilmu Pariwisata Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The MICE (Meeting, Incentive, Convention, and Exhibition) industry has become a strategic tourism segment in driving regional economic growth. This research aims to analyze the potential and challenges of MICE industry development in North Sulawesi and examine destination competitiveness within the context of national and regional MICE markets. North Sulawesi possesses geographical advantages as the gateway to Eastern Indonesia, supported by adequate hotel infrastructure and international accessibility through Sam Ratulangi International Airport. However, MICE development in this region still faces various challenges including limited large-capacity convention venues, suboptimal stakeholder coordination, and restricted destination promotion. Employing a qualitative descriptive analysis approach and destination competitiveness assessment, this research identifies key factors affecting MICE development in North Sulawesi. The findings indicate that although North Sulawesi has significant potential in tourism attractions, culture, and regional connectivity, a comprehensive development strategy is required encompassing MICE infrastructure enhancement, human resource capacity building, and synergy among government, hospitality industry, and business operators. This research is expected to provide strategic recommendations for sustainable MICE industry development in North Sulawesi.
Design of Savana Hills Ecotourism Tracking Route in Pulisan Village, Likupang Regency, North Minahasa Bet El Silisna Lagarense; Mex Usmeni Pesik; Agustinus Walansendow
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 2 (2024): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.10.2.166-174

Abstract

The community service program with the students focuses on Pulisan Village, which is in the Likupang KEK (Special Economic Zone) area and a super-priority tourism destination. Pulisan has many attractions, including beaches, islands, and sea. However, Pulisan also needs new tourist attractions, specifically terrestrial tourist attractions, to distribute tourist visits well. Therefore, a community service program with students is carried out in collaboration with partners, namely tourism care groups entitled Designing the Savana Hill Ecotourism Tracking Route in Pulisan Village, Likupang, North Minahasa Regency. The method used was direct assistance to the community, in this case, the Pulisan Village tourism awareness group responsible for developing the Pulisan Tourism Village. The design of the ecotourism tracking route used mapping technology to determine the direction and location points created, as well as stopping points along the Pulisan Savana Hill tracking route. With the Savana Hill tracking route, tourist visits are focused on the sea, islands, and beaches, and they are distributed to Savana Hill using the designed tracking route. The community service program with students resulted in an output, namely the design of a tracking route with three stopping points (shelters).