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All Journal E-Journal Home Economic and Tourism Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Health Sciences Journal Jurnal Keperawatan Malang (JKM) Journal of Digital Education, Communication, and Arts (DECA) KIDDO: Jurnal pendidikan Islam Anak Usia Dini Jurnal PKM Manajemen Bisnis Atthufulah : Jurnal Pendidikan Anak Usia Dini Didaktika Religia PEKBIS Journal of Social And Economics Research Jurnal Pengabdian Masyarakat Dharma Andalas International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Logistica PASAI : Jurnal Pengabdian kepada Masyarakat BA: Jurnal Pengabdian kepada Masyarakat Eduturisma Journal of Social Science
Lailatul Fitri
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THE INFLUENCE OF LIVE STREAMING AND PROMOTION ON SHOPEE ONLINE PRODUCT PURCHASE DECISIONS IN BIREUEN Nurkhalisah; Riza Bunaiya; Maizatul Akmal; Lailatul Fitri; Munawarah
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 5 No. 2 (2023): IHERT (2023) SECOND ISSUE: International Conference on Health Science, Green Ec
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v5i2.396

Abstract

The aim of this research is to determine the effect of live streaming and promotions on online product purchasing decisions (study of shopeee consumers in Bireuen). To get maximum results, the scope of data was obtained from respondents’ answers through questionnaire questions distributed to 90 respondents. The data analysis technique used in this research is multiple linear regression analysis. The research results show that the live streaming variabel (X1) has a significan t effect on purchasing decisions with a value of 0.001 < 0.05 and the promotions variable (X2) has no significan t effect on purchasing decisions with a value of 0.488 < 0.05. Simultaneously live steaming and promotions varibles have a significant effect on purchasing decisions for online Shopee products in Bireuen with a value of 0.001 < 0.05.
Co-Authors Abu Bakar Adita Nafisa ADRIANI ADRIANI Alaydrus, Bariq Angela, Selvia Any Widayatsari Aprilia, Reni Aprilianti , Kurnia Aprilianti, Kurnia Aslihah, Indy Brav Deva Bernadhi, Brav Deva Chikmiyah, Zahrotul Fauzi, Iqbal Ginting, Andilopa Habibi, Soraya Hajjul Kamil Haryeni, Haryeni Izwerni Izwerni Julianto, Dedi Khalil, Muhammad Amin Mahdarsari, Mayanti Maizatul Akmal Muhammad Yusuf Mukhyidin, Muhammad Munawarah Neta, Fandy Novitasari, Nurul Nurkhalisah Nurwati, Etty Putra, Muhamad Alvin Surya Rahman, Aliy Rianik, Rianik Riza Bunaiya Salsabilla , Putri Salsabilla, Putri Saputra, Iwanda Yogi Siahaan, Arta Uly Sovita, Igra Syaiful Marwan Syakhroni, Akhmad Toti Indrawati Tri Sukirno Putro Trisukma, Trisukma Yusnaena Yusnaena, Yusnaena Yusni Maulida Yuswardi yuswardi, Yuswardi