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All Journal Jurnal Psikologi ISLAM KONTEMPORER BALANCE: Economic, Business, Management and Accounting Journal Muẚṣarah: Jurnal Kajian Islam Kontemporer Improvement: Jurnal Manajemen dan Bisnis JURNAL PENA PAUD Jurnal Kognisia International Conference on Economics, Management, Business, and Accounting
Salbiyah, Siti
Universitas Muhammadiyah Surabaya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh WOM, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Sandal di Surabaya Rizka, Ananda Faiqotur; Salbiyah, Siti; Futuwwah, Ali Imaduddin
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 2 (2023): Vol 3 No 2 September 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i2.22678

Abstract

This study is to measure the influence of Word of Mouth (WOM), cost, and product quality of customer’s decision in Podo Makmur Sejati Company. In finding out the main factor of customer’s decision in buying slipper in Podo Makmur Sejati Company. The population of this thesis is customer of Podo Makmur Sejati Company. The sample of this thesis is 129 respondents. The method of taking sample used purpose random sampling technique which the sample taken by random with spesific regulation. The data calculated by SPSS 25 program and the steps are instrument test, classic assumption test, multiple linear regression analysis, hypotesis test, coefficient determination test (R2). The result of this thesis by Word of Mouth (WOM) partial, cost, and quality of product which gave significant positive impact in customer’s decision. In this thesis, the cost is main influential variable in customer’s decision with the result value of T as 5,496. Keywords: WOM, Cost, Product quality, Customer’s decision, Penelitian ini bertujuan untuk menguji pengaruh Word Of Mouth (WOM), harga, dan kualitas produk terhadap keputusan pembelian sandal di PT. Podo Makmur Sejati. Guna untuk mengetahui faktor manakah yang paling dominan terhadap keputusan pembelian sandal di PT. Podo Makmur Sejati. Populasi dari penelitian ini ialah pembeli PT. Podo Makmur Sejati. Sampel dalam penelitian ini sebanyak 129 responden. Metode pengambilan sampel menggunakan Teknik purpose random sampling dimana sampel diambil secara acak dengan persyaratan khusus. Untuk menghitung data yang diolah yaitu dengan bantuan program SPSS 25 dan tahapan yang dilakukan ialah Uji Instrumen, Uji Asumsi Klasik, Analisis regresi linear berganda, Uji Hipotesis, dan Uji Koefisien Determinasi (R2). Hasil dari penelitian ini ialah secara parsial Word Of Mouth (WOM), harga, dan kualitas produk berpengaruh positif signifikan terhadap keputusan pembelian, sedangan secara simultan Word Of Mouth (WOM), harga, dan kualitas produk juga berpengaruh positif signifikan terhadap keputusan pembelian. Dalam penelitian ini harga merupakan variabel yang berpengaruh paling dominan terhadap keputusan pembelian yaitu dengan hasil nilai T tabel sebesar 5,496. Kata Kunci: WOM, Harga, Kualitas Produk, Keputusan Pembelian
Strategi Pemasaran di Ladang Anggrek Saraswanti Grup Kecamatan Pungging Kabupaten Mojokerto Adipurwanto, M. Candra; Salbiyah, Siti Salbiyah; Danurwindo, Muhammad Alhakim
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 2 (2023): Vol 3 No 2 September 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i2.22477

Abstract

The purpose of this observation is to find out the marketing strategy at the Saraswanti Group Orchid Farm, Pungging District, Mojokerto by using the 7P marketing mix, then find out the obstacles in marketing orchid flowers and find out the promotional mix used at the Saraswanti Group Orchid Farm. The method used in this research uses a qualitative approach, with data collection techniques including observation, interviews, documentation and triangulation. The informants in this study included 1 person as the main source and 2 people as supporters. The results of this research show the Marketing Strategy used in marketing orchid flowers at the Saraswanti Group Orchid Farm (1) Through the Orchid Gallery (2) Online on social media Tik-tok, Facebook, Instagram, WA (3) The nearest flower shop in Mojokerto, Surabaya and Sidoarjo. Obstacles in marketing and producing orchids at the Saraswanti Group Orchid Farm are tight price competition and the long cultivation time for orchids, which takes 2 years. The promotion mix used at the Saraswanti Group Orchid Farm includes 5 main aspects, namely (1) Using advertising properly, distributing brochures and social media (2) Sales promotions providing special discounts for large buyers (3) Publicity by participating in events in cities and exhibitions (4) Selling charms through the orchid gallery (5) Direct marketing through the Orchid Farm website. Keywords: Orchid Farm Marketing Strategy, Marketing Mix, Qualitative Tujuan dari pengamatan ini adalah untuk mengetahui Strategi Pemasaran di Ladang Anggrek Saraswanti Grup Kecamatan Pungging Kabupaten Mojokerto dengan menggunakan bauran pemasaran 7P, kemudian mengetahui hambatan dalam memasarkan bunga anggrek dan mengetahui bauran promosi yang di gunakan di Ladang Anggrek Saraswanti Grup. Metode yang di gunakan dalam penelitian ini menggunakan pendekatan kualitatif, dengan teknik pengumpulan data meliputi, observasi, wawancara, dokumentasi dan triangulasi. Informan dalam penelitian ini meliputi 1 orang sebagai sumber utama dan 2 orang sebagai pendukung. Hasil penelitian ini menunjukkan Strategi Pemasaran yang di gunakan dalam memasarkan bunga anggrek di Ladang Anggrek Saraswanti Grup (1) Melalui Galery Anggrek (2) Secara Onlain media sosial Tik-tok, Facebook, Instagram, WA (3) Toko bunga terdekat yang ada di Kota Mojokerto, Surabaya dan Sidoarjo. Hambatan dalam memasarkan dan memproduksi bunga anggrek di Ladang Anggrek Saraswanti Grup yakni persaingan harga yang ketat dan lamanya waktu budidaya bunga anggrek yang memakan waktu 2 tahun. Promosi mix yang digunakan di Ladang Anggrek Saraswanti Grup mencakup 5 aspek utama yakni (1) Periklanan (2) Promosi penjualan (3) Publisitas (4) Penjualan pesonal (5) Pemasaran langsung Kata Kunci: Anggrek, Strategi Pemasaran, Bauran Pemasaran, Kualitatif
Muslimah Religius Lebih Sedikit Menghabiskan Uang: Pengaruh Religiusitas Pada Perilaku Berbelanja Safitri, Nadiya Nur; Amalina, Dina Nur; Amalia, Najla; Salbiyah, Siti; Marpaung, Adelia Septianingrum; Shadiqi, Muhammad Abdan
JURNAL PSIKOLOGI Vol 20, No 2 (2024): Jurnal Psikologi
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jp.v20i2.20483

Abstract

Agama diciptakan oleh Tuhan sebagai pedoman hidup manusia, sehingga konsep dalam agama muncul pada setiap aspek kehidupan manusia, salah satunya perilaku belanja. Saat seseorang berpegangan pada pedoman agama, maka dapat menjauhkan diri dari materialisme dan pengeluaran yang tidak tepat. Penelitian ini bertujuan untuk mengetahui pengaruh religiusitas muslimah terhadap perilaku berbelanja. Penelitian ini menggunakan metode survei dengan pengaturan eksperimen pada variabel terikat berupa perlakuan skenario hipotesis perilaku belanja bahan makanan. Jumlah partisipan sebanyak 64 perempuan dengan rentang usia 18-40 tahun, berdomisili di Kalimantan Selatan, dan beragama Islam. Teknik analisis yang digunakan uji statistik regresi linear sederhana.  Berdasarkan hasil penelitian dapat diketahui religiusitas berpengaruh negatif terhadap perilaku belanja pada muslimah yang berdomisili di Kalimantan Selatan. Artinya semakin tinggi tingkat religiusitas semakin rendah keinginan perilaku berbelanja. Hasil temuan ini menggambarkan bahwa Muslimah yang religius lebih sedikit menghabiskan uang untuk berbelanja.
Strategi Pemasaran di Ladang Anggrek Saraswanti Grup Kecamatan Pungging Kabupaten Mojokerto Adipurwanto, M. Candra; Salbiyah, Siti Salbiyah; Danurwindo, Muhammad Alhakim
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 2 (2023): Vol 3 No 2 September 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i2.22477

Abstract

The purpose of this observation is to find out the marketing strategy at the Saraswanti Group Orchid Farm, Pungging District, Mojokerto by using the 7P marketing mix, then find out the obstacles in marketing orchid flowers and find out the promotional mix used at the Saraswanti Group Orchid Farm. The method used in this research uses a qualitative approach, with data collection techniques including observation, interviews, documentation and triangulation. The informants in this study included 1 person as the main source and 2 people as supporters. The results of this research show the Marketing Strategy used in marketing orchid flowers at the Saraswanti Group Orchid Farm (1) Through the Orchid Gallery (2) Online on social media Tik-tok, Facebook, Instagram, WA (3) The nearest flower shop in Mojokerto, Surabaya and Sidoarjo. Obstacles in marketing and producing orchids at the Saraswanti Group Orchid Farm are tight price competition and the long cultivation time for orchids, which takes 2 years. The promotion mix used at the Saraswanti Group Orchid Farm includes 5 main aspects, namely (1) Using advertising properly, distributing brochures and social media (2) Sales promotions providing special discounts for large buyers (3) Publicity by participating in events in cities and exhibitions (4) Selling charms through the orchid gallery (5) Direct marketing through the Orchid Farm website. Keywords: Orchid Farm Marketing Strategy, Marketing Mix, Qualitative Tujuan dari pengamatan ini adalah untuk mengetahui Strategi Pemasaran di Ladang Anggrek Saraswanti Grup Kecamatan Pungging Kabupaten Mojokerto dengan menggunakan bauran pemasaran 7P, kemudian mengetahui hambatan dalam memasarkan bunga anggrek dan mengetahui bauran promosi yang di gunakan di Ladang Anggrek Saraswanti Grup. Metode yang di gunakan dalam penelitian ini menggunakan pendekatan kualitatif, dengan teknik pengumpulan data meliputi, observasi, wawancara, dokumentasi dan triangulasi. Informan dalam penelitian ini meliputi 1 orang sebagai sumber utama dan 2 orang sebagai pendukung. Hasil penelitian ini menunjukkan Strategi Pemasaran yang di gunakan dalam memasarkan bunga anggrek di Ladang Anggrek Saraswanti Grup (1) Melalui Galery Anggrek (2) Secara Onlain media sosial Tik-tok, Facebook, Instagram, WA (3) Toko bunga terdekat yang ada di Kota Mojokerto, Surabaya dan Sidoarjo. Hambatan dalam memasarkan dan memproduksi bunga anggrek di Ladang Anggrek Saraswanti Grup yakni persaingan harga yang ketat dan lamanya waktu budidaya bunga anggrek yang memakan waktu 2 tahun. Promosi mix yang digunakan di Ladang Anggrek Saraswanti Grup mencakup 5 aspek utama yakni (1) Periklanan (2) Promosi penjualan (3) Publisitas (4) Penjualan pesonal (5) Pemasaran langsung Kata Kunci: Anggrek, Strategi Pemasaran, Bauran Pemasaran, Kualitatif
Pengaruh WOM, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Sandal di Surabaya Rizka, Ananda Faiqotur; Salbiyah, Siti; Futuwwah, Ali Imaduddin
Improvement: Jurnal Manajemen dan Bisnis Vol 3 No 2 (2023): Vol 3 No 2 September 2023
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v3i2.22678

Abstract

This study is to measure the influence of Word of Mouth (WOM), cost, and product quality of customer’s decision in Podo Makmur Sejati Company. In finding out the main factor of customer’s decision in buying slipper in Podo Makmur Sejati Company. The population of this thesis is customer of Podo Makmur Sejati Company. The sample of this thesis is 129 respondents. The method of taking sample used purpose random sampling technique which the sample taken by random with spesific regulation. The data calculated by SPSS 25 program and the steps are instrument test, classic assumption test, multiple linear regression analysis, hypotesis test, coefficient determination test (R2). The result of this thesis by Word of Mouth (WOM) partial, cost, and quality of product which gave significant positive impact in customer’s decision. In this thesis, the cost is main influential variable in customer’s decision with the result value of T as 5,496. Keywords: WOM, Cost, Product quality, Customer’s decision, Penelitian ini bertujuan untuk menguji pengaruh Word Of Mouth (WOM), harga, dan kualitas produk terhadap keputusan pembelian sandal di PT. Podo Makmur Sejati. Guna untuk mengetahui faktor manakah yang paling dominan terhadap keputusan pembelian sandal di PT. Podo Makmur Sejati. Populasi dari penelitian ini ialah pembeli PT. Podo Makmur Sejati. Sampel dalam penelitian ini sebanyak 129 responden. Metode pengambilan sampel menggunakan Teknik purpose random sampling dimana sampel diambil secara acak dengan persyaratan khusus. Untuk menghitung data yang diolah yaitu dengan bantuan program SPSS 25 dan tahapan yang dilakukan ialah Uji Instrumen, Uji Asumsi Klasik, Analisis regresi linear berganda, Uji Hipotesis, dan Uji Koefisien Determinasi (R2). Hasil dari penelitian ini ialah secara parsial Word Of Mouth (WOM), harga, dan kualitas produk berpengaruh positif signifikan terhadap keputusan pembelian, sedangan secara simultan Word Of Mouth (WOM), harga, dan kualitas produk juga berpengaruh positif signifikan terhadap keputusan pembelian. Dalam penelitian ini harga merupakan variabel yang berpengaruh paling dominan terhadap keputusan pembelian yaitu dengan hasil nilai T tabel sebesar 5,496. Kata Kunci: WOM, Harga, Kualitas Produk, Keputusan Pembelian
Hubungan Academic Optimism dengan Student Well-Being pada Santriwati Tahun Pertama An-Najah Salbiyah, Siti; Mayangsari, Marina Dwi; Rusli, Rusdi
Jurnal Kognisia Vol 6, No 2 (2023): OKTOBER
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jk.v6i2.7577

Abstract

Tinggal di pondok pesantren dan memiliki kewajiban untuk mengikuti segala kegiatan danperaturan yang terkadang menimbulkan beberapa permasalahan serta tekanan sosial dan akademik terhadap santriwati yang seringkali tidak disadari muncul membuat individu merasa memiliki tanggung jawab yang lebih besardengan hal yang dikerjakan. Sekolah yang baikdiharapkan dapat memberikan pengalaman terbaik untuk siswa agar merasakan kesejahteraan di sekolah karena kesejateraan siswa dapat mempengaruhi hampir seluruh aspek bagi optimalisasi fungsi siswa di sekolah. Penelitian ini bertujuan untuk mengetahui hubungan antara academic optimism denganstudent well-being pada santriwati tahun pertama An-Najah. Sampel penelitian sebanyak 150 santriwati tahun pertama An-Najah. Skala yang digunakan dalam penelitian ini terdiri dari skala academic optimism dan skala student well-being. Uji hipotesis penelitian menggunakan ujikorelasi pearson product moment. Hasil analisis data menunjukkan terdapat hubungan antara academic optimism dengan student well-being, artinya menunjukkan diterima hipotesis alternatif (Ha) dan ditolak hipotesis Nul (H0). Hasil uji korelasi menunjukkan arah hubungan yang dimiliki antara kedua variabel penelitian bersifat positif yang artinya semakin tinggi academic optimism maka semakin tinggi pula student well-being pada santriwati.Kata kunci: Academic optimism, student well-being, santriwati
RÛH IN THE QUR’AN: AN ANALYSIS OF AL-NAISÂBÛRÎ’S EXEGESIS Salbiyah, Siti; Wardani, Wardani; Hanafi, Hanafi
Muẚṣarah: Jurnal Kajian Islam Kontemporer Vol. 7 No. 1 (2025): Januari - Juni
Publisher : UIN ANTASARI BANJARMASIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/msr.v7i1.16034

Abstract

The concept of rûh has been a subject of profound intellectual inquiry within the domain of Islamic thought, particularly within the discipline of Qur'anic exegesis. While the Qur'an itself acknowledges the limited knowledge granted to humanity regarding rûh (Q.S. al-Isra'/17:85), various interpretations have emerged to explore its possible meanings. This study provides a focused analysis of rûh through the lens of al-Naisâbûrî's tafsir Gharâ'ib al- Qur'ân wa Raghâ'ib al-Furqân. Employing a qualitative, descriptive-analytical approach rooted in library research, the study reveals that al-Naisâbûrî provides a multidimensional interpretation of rûh, including meanings such as the soul, divine revelation, the angel Gabriel, and the Qur'an. His exegetical approach combines the tahlîlî method with isyârî tendencies, reflecting an effort to balance the exoteric and esoteric dimensions of meaning. This research makes a significant contribution to the field of Qur'anic studies by underscoring al-Naisâbûrî's distinctive integration of rational, mystical, and linguistic approaches in interpreting rûh, thereby offering novel insights into the interpretive diversity inherent within classical Islamic scholarship.
The Role of Teachers and Parents in Overcoming Separation Anxiety in Early Childhood Salbiyah, Siti; Pahrul, Yolanda; Nur, Maulida; Inten Risna; Ratu Yustika Rini
JURNAL PENA PAUD Vol. 7 No. 1 (2026): FEBRUARY
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jpp.v7i1.45317

Abstract

Separation Anxiety Disorder (SAD)   is an emotional problem often experienced in early childhood, especially when they first enter an educational environment. This condition can hinder the adaptation process, independence, and involvement of children in learning activities. Therefore, the role of teachers and parents is an important factor in helping children overcome separation anxiety. This study aims to describe the role of teachers and parents in overcoming SAD in early childhood at PAUD. This study uses a qualitative approach with a case study method because it allows researchers to explore in depth the behavior of children and the dynamics of interaction between children, teachers, and parents in a natural context. The research subject was one child at the Al-Hafidz Early Childhood Education Center in Cipocok Jaya, Serang City. Data collection techniques included observation, in-depth interviews, and documentation. The results of the study, based on observation and interviews, showed that the child experienced symptoms of SAD, such as crying when separated from parents, refusing to enter the classroom, and showing high emotional dependence. Teachers act as surrogate figures who provide a sense of security through play-based approaches, empathetic communication, and enjoyable learning strategies. Meanwhile, parents, especially mothers, play a role through permissive parenting patterns that influence the child's condition. Intensive collaboration between teachers and parents has a positive impact on improving the child's independence and adaptability
The Influence of Price, Service Quality and Trust on Consumer Satisfaction at J&T Express Sampang Sopwan Hadi; Siti Salbiyah; Muhammad Alhakim Danurwindo
International Conference on Economics, Management, Business, and Accounting Vol 1 No 1 (2024): International Conference on Economics, Management, Business, and Accounting Journ
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v1i1.22788

Abstract

This paper examines the influence of price, quality of service and trust on consumer satisfaction in J&T Express district Sampang. This research method uses a quantitative approach. The data was collected online by distributing questionnaires to 147 respondents. sample technique used with purposive sampling technique. The analytical tool uses SPSS version 25 through the following stages: Validity Test, Reliability Test, Classical Assumption Test, Double Linear Regression Analysis, Determination Coefficient, and Hypothesis Test. The results of this study show that the price has no significant impact on customer satisfaction of J&T Express Waste Branch. The quality of service has a significant positive impact on consumer satisfaction. The trust has significant positive effect on the customer’s satisfaction, and then simultaneously the price, the quality of the service and the trust have an impact on the consumer’s satisfaction.
Co-Authors Adipurwanto, M. Candra Ali Imaduddin Futuwwah Amalia, Najla Amalina, Nur Dina Badruli Martati, Badruli Budi Wahyu Mahardhika Didin Fatihudin Hanafi Hanafi Inten Risna Marina Dwi Mayangsari Marpaung, Adelia Septianingrum Misrin Hariyadi Mr Hidayatullah Muhammad Abdan Shadiqi Muhammad Alhakim Danurwindo Nur, Maulida Pahrul, Yolanda Ratu Yustika Rini Rizka, Ananda Faiqotur Rusdi Rusli, Rusdi Safitri, Nadiya Nur Sentot Imam Wahjono Setiyowati, Arin Sopwan Hadi Tri Danarti Wardani Wardani