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Purnomo, Nanto
UNIVERSITAS ISLAM LAMONGAN
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MEMBANGUN GREEN LOYALTY MELALUI GREEN TRUST DAN GREEN CORPORATE IMAGE Purnomo, Nanto
Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Kajian, dan Terapan Teori Vol. 28 No. 1 (2024): Ekonomi dan Bisnis: Berkala Publikasi Gagasan Konseptual, Hasil Penelitian, Ka
Publisher : Jurusan Ilmu Ekonomi Prodi Ekonomi Pembangunan Fakultas Bisnis dan Ekonomika Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v28i1.6093

Abstract

In this modern era, consumers express a desire to buy environmentally friendly products with the aim of preserving the earth. Currently, the concept of green marketing is used as a trust issue by companies as part of their marketing strategy to attract customer attention. The commitment and concern for the environment shown by Aqua is a form of green marketing. This research applies a survey method in a quantitative approach. Data analysis was carried out using Smart PLS 3.0 software. The findings from the research show that there is a significant influence of the green trust variable (X1) on green loyalty (Y) in Aqua bottled drinking water products. Apart from that, there is a significant influence of the green trust variable (X1) on green satisfaction (Z) with Aqua bottled drinking water products. The green company image variable (X2) also has a significant influence on green loyalty (Y) for Aqua bottled drinking water products, and green company image (X2) also has a significant influence on green satisfaction (Z) for Aqua bottled drinking water products. Furthermore, green satisfaction (Z) also has a significant effect on green loyalty (Y) for Aqua bottled drinking water products. Apart from that, there is a significant influence on the green trust variable (X1) on green loyalty (Y) through green satisfaction (Z) on Aqua bottled drinking water products, and green company image (X2) also has a significant influence on green loyalty (Y ) through green satisfaction (Z) in Aqua bottled drinking water products.
Co-Authors ., Husen Abid Muhtarom Abid Muhtarom Abid Muhtarom, Abid Albab, Rifqi Ulul Alfianto, Moch. Rizqi Aniqi, Rizka Paramitha Ardani, Krisna Yusuf Arwana, Dyeo Setya Azharrah Firdaus, Widya Azizah, Luluk Nur AZZA ABIDATIN BETTALIYAH Bettaliyah, Azza Abidatin Damayanti, Erlita Dedy Fahmi Hakim Devi Safitri Diah Ayu Novitasari Farikh Padlilloh, Achmad Fasalah, Imal Yauma Nur Ghaza Muhammad Enna Al-Ghazali Hammam Rofiqi Agustapraja Hidayat, Firman Nur Hidayatullah, Syarifudin husen husen Husen Husen Husen, Husen Husen Imron Hamzah, Muhammad Khotimah, Khunul khusnul khotimah Laili Munna, Inesa Mahselia Lidiawati, Baiq Meri Lutfianwari, Faris Zuhroh Makruf, Muhajir Moh Heru Budi Santoso Moh. Muklis Sulaeman Moh. Nur Hidayat Mohammad Arief Mubin, Minahul Muhammad Asrori Nawafilah, Nur Qomariyah Noviana Rismaniyah Novitasari, Diah Ayu Padlilloh, Achmad Farikh Pribanus Wantara Putrie, Valentiena Prastika Rasyidah, Fadilatur Rohmawati, Dia Putri Rokhimul Barik, Fattahur Rokhimul, Fattahur Sani Rusminah Santoso, Moh.Heru Budi Sholihah, Dwi Shinta Rahmatus Widdadur Rizkiah, Deah