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All Journal Jurnal Bisnis dan Manajemen Jurnal Bisnis dan Manajemen Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Ekonomi Manajemen Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Jurnal Pengabdian Masyarakat Indonesia Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Journal of Research in Social Science and Humanities Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Cakrawala: Jurnal Pendidikan Jurnal Multidisiplin Madani (MUDIMA) Mamangan Social Science Journal ISCO Social Science Research Journal
Allicia Deana Santosa
Universitas Siliwangi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Transformation of MSMEs in Putrapinggan Village Through Digital Marketing Training for Technology-Based Development Dedeh Sri Sudaryanti; Andri Helmi Munawar; Ageng Asmara Sani; Allicia Deana Santosa
JOURNAL INCLUSIVE SOCIETY COMMUNITY SERVIES Vol. 1 No. 2 (2023): Isco- Desember
Publisher : Yayasan Putra Adi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61402/isco.v1i2.25

Abstract

The development of micro, small, and medium enterprises (MSMEs) play a crucial role in a country's economy. However, many MSMEs still face challenges in leveraging digital technology and online marketing to expand their businesses. This research aims to implement digital marketing training as an effort to enhance the technological capabilities of technology based MSMEs in Putrapinggan Village, Pangandaran Regency. The training method involves providing fundamental knowledge on digital marketing, online marketing strategies, social media management, and digital performance analysis.
Factors influencing consumer attitudes towards web series content marketing Santosa, Allicia Deana; Alversia, Yeshika; Rahmawati, Mira
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 5 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.283 KB) | DOI: 10.32670/fairvalue.v4iSpesial Issue 5.2124

Abstract

Content marketing is growing and nowadays many companies and brands create short movies/series as their content marketing strategies and this practice is becoming a trend. Unfortunately, there’s a lack of research on short movies/series as a content marketing tool since it is a new trend, previous research for a product/brand in a movie is research on product placement. Thus to fill in the research gap, the present study examines the factors influencing consumer attitudes towards the short movie/series created by a company to shed the light on short movies/series as content marketing. The population in this study is comprised of social media users who have watched short movies/series created by a brand as an ad.  225 respondents were selected using a non-probability sampling and main data were collected through a self-administered online questionnaire which was distributed for Indonesian social media users. Structural equation modeling has been used to analyze the data.  The results indicate that narrative enjoyment and attitudes toward the actor positively affect attitudes toward the short movie/series. Persuasion awareness negatively influences attitudes toward the short movie/series and attitudes toward the brand. Attitudes toward the short movie/series positively affect attitudes toward the brand. These findings are expected to contribute to content marketing literature and are useful to managers, marketers, and business people utilizing online media.
Effects Of Lean Manufacturing Practices On Operational Performance Suroso, Edy; Santosa, Allicia Deana
Journal of Research in Social Science and Humanities Vol 4, No 1 (2024)
Publisher : Utan Kayu Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/jrssh.v4i1.121

Abstract

Lean manufacturing is a concept of process improvement in production management which focuses on waste elimination. This paper explores relationships between lean manufacturing practices and operational performance. Using data collected from 55 manufacturing companies in Tasikmalaya city. Lean manufacturing were measured by five dimensions: production flow management, customer focus, process management, workforce management, and supplier management. Operational performance comprises four dimensions: cost, quality, lead-time, and flexibility. The findings are that all dimensions of lean manufacturing are significantly related to on operational performance. Production flow management has a higher level of significance in large enterprises compared with SMEs, whereas for customer focus there is a higher level of significance in SMEs compared with large enterprises. Process management, supplier management and workforce management have much lower level of significance for both SMEs and large enterprises.
Increasing Student’s Learning Motivation and Learning Outcomes through the Application of Participant Centered Learning (PCL) Cards Santosa, Allicia Deana; Sartika, Sri Hardianti; Surgawati, Iis
Cakrawala: Jurnal Pendidikan Vol. 16 No. 2 (2022)
Publisher : Universitas Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/cakrawala.v16i2.340

Abstract

The Covid-19 pandemic has had significant effects in many aspects, including the world of education. The changes require an adaptation to learning methods used increasing students learning motivation. In higher education, learning methods that are student centered and lecturers only serve to give instructions. Participant-centered learning (PCL) is a learning method that is suitable for use in higher education because collage students are considered participants not just students. The purpose of this research was to analyze the impact of implementing PCL in increasing motivation and learning outcomes. This research was conducted at the Management Study Program, Faculty of Economics, Siliwangi University with 94 collage students. The data sources used were the results of the pre-test and post-test using the Kahoot! learning platform and questionnaire data using the Materials Motivation Scale (IMMS), from the control and experimental groups. In the experimental class, learning was carried out using the PCL method, while in the control class, learning was carried out conventionally or teacher-centered learning (TCL). The results of the evaluation showed that the PCL class had an average score of 47% higher than the TCL, and students' learning motivation in PCL class is also about 40% higher than students in TCL class. So it can be concluded that there is a significant increase in terms of material understanding and student learning motivation with PCL method. The learning method of PCL can be adopted to be applied in learning in higher education.
Bimbingan Teknis Pemanfaatan Aplikasi Berbasis Artificial Intelligence dan Optimalisasi Media Sosial untuk Pembuatan Materi Promosi Kepariwisataan Desa Margacinta, Kabupaten Pangandaran Aliyuddin, Muhammad; Surgawati, Iis; Santosa, Allicia Deana; Yuliani, Novi Mela; Hendratawan, Febrialdy; Awaluddin, Robi
Abdimas Galuh Vol 6, No 2 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i2.15569

Abstract

Kegiatan Pengabdian kepada Masyarakat (PPM) yang bertema "Pemanfaatan Aplikasi Berbasis Artificial Intelligence (AI) dan Optimalisasi Media Sosial untuk Pembuatan Materi Promosi Pariwisata" ini dilaksanakan pada Sabtu, 3 Agustus 2024 bertempat di Balai Desa Margacinta, Kabupaten Pangandaran. Acara ini merupakan bagian dari rangkaian proses yang telah dilakukan sebelumnya, dengan tujuan meningkatkan pemahaman peserta mengenai penggunaan aplikasi yang berbasis AI, mengoptimalkan penggunaan media sosial, dan membuat materi promosi yang menarik untuk platform seperti Facebook, Instagram, dan TikTok. Peserta pelatihan terdiri atas anggota karang taruna yang juga tergabung dalam Forum Anak Desa. Metode yang digunakan dalam pelatihan ini adalah Participatory Rural Appraisal (PRA), yang melibatkan peserta dalam proses perencanaan dan pelaksanaan pelatihan untuk memastikan materi yang disampaikan sesuai dengan kebutuhan mereka. Materi pelatihan mencakup penggunaan aplikasi berbasis AI seperti ChatGPT untuk brainstorming ide, Canva untuk desain media dua dimensi, Suno AI untuk membuat konten audio, dan CapCut untuk pembuatan media promosi berbasis audio-visual. Selain itu, peserta diberikan pemahaman mengenai proses mendesain yang meliputi pencarian ide, keseimbangan desain, penekanan pesan, psikologi warna, dan teknik desain menggunakan aplikasi berbasis AI. Kegiatan ini diharapkan dapat membantu masyarakat Desa Margacinta dalam memanfaatkan teknologi untuk meningkatkan strategi promosi mereka, memperluas jangkauan pasar, dan meningkatkan daya tarik pariwisata desa. Implikasi dari pelatihan ini menunjukkan pentingnya dukungan berkelanjutan dan kolaborasi dengan pemerintah daerah untuk meningkatkan infrastruktur digital dan pendidikan di daerah pedesaan.
Analyzing The Continued Use Of Digital Banking In Generation Z Through Satisfaction Based On E-Servqual With E-Word Of Mouth As Moderation (Case Study In Tasikmalaya City) Rahmawati, Mira; San Marino, Wilman; Hidayat, Deny; Santosa, Allicia Deana
Jurnal Ekonomi Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Consumers who are satisfied with their consumption of a particular good/service are highly likely to continue using that good/service. However, word of mouth, whether positive or negative, offline or electronic, will undoubtedly influence the intention to reuse digital banking services. This study aims to analyze and understand how e-servqual affects satisfaction and how e-WOM moderates the impact of satisfaction on the reuse of digital banking. The study employs a survey method by distributing questionnaires to 185 respondents selected through purposive random sampling. The analytical tool used in this research is Structural Equation Modelling (SEM), with e-servqual/electronic service quality as the independent variable and satisfaction and continuance intention as the dependent variables, and e-Word of Mouth as the moderating variable. Hypotheses are tested using the SmartPLS 3.2.9 program. The results of this study indicate that there is a significant influence of electronic service quality on satisfaction. There is also an influence between satisfaction and continuance intention, but e-WOM cannot moderate satisfaction on reuse intention. Therefore, it can be concluded that when consumers are already satisfied with digital banking services, they will continue to use digital banking despite reading many positive and negative reviews or opinions about digital banking.
Role of Entrepreneurial Orientation, Online Marketing Capabilities, and Product Innovation in improving Rural MSME’s Performance during VUCA Santosa, Allicia Deana; Sugiarti, Rubi’ah; Rahayuningrat, Prahita Sri Sri; Kurniawan, Kurniawan
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.8501

Abstract

The power of the Industrial Revolution 4.0, digitalization, globalization, and unpredictable pressures, such as the COVID-19 pandemic and war, have required humans and organizations to adapt to the changes that will occur. The spread of COVID-19 worldwide and changes in government regulations to reduce the rate of spread have been one of the most significant learning curves, placing people and organizations in an unpredictable environment full of uncertainty, complexity, and ambiguity (VUCA). This research analyzes factors that can support MSME performance through Entrepreneurship Orientation (EO). Marketing Capability (MC), Social Media Marketing (SMM) and Product Innovation (PI). The survey was conducted on MSMEs in East Priangan, West Java, using the purposive sampling method, and the data was analyzed using structural equation modeling. The results show that EO improves product performance and innovation, and product innovation improves the performance of MSMEs. EO also increases MC and SSM
Pengaruh lingkungan bisnis dan Penggunaan teknologi terhadap Daya Saing pada UMKM Konveksi di Desa Gunajaya Kecamatan Manonjaya Kabupaten Tasikmalaya Lestari, Asiah; Rinandiyana, Lucky Radi; Santosa, Allicia Deana
Social Science Research Journal Vol. 1 No. 1 (2024): Volume 1 No 1 Oktober 2024 (SSRJ)
Publisher : Inovasi Saintific Review - Center of Policy Innovation and Social Politics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1234/ssrj.v1i1.5

Abstract

Penelitian ini menganalisis pengaruh lingkungan bisnis dan penggunaan teknologi terhadap daya saing UMKM konveksi di Desa Gunajaya, Kecamatan Manonjaya, Kabupaten Tasikmalaya. Data dikumpulkan melalui survei dengan kuesioner yang didistribusikan kepada 44 UMKM. Hasil penelitian menunjukkan bahwa lingkungan bisnis yang mendukung, seperti ketersediaan tenaga kerja terampil dan persaingan yang seimbang, berdampak positif terhadap daya saing. Selain itu, penggunaan teknologi secara optimal meningkatkan efisiensi, kualitas produk, dan responsivitas pasar. Kesimpulannya, kombinasi lingkungan bisnis yang kondusif dan penggunaan teknologi efektif secara signifikan meningkatkan daya saing UMKM konveksi.
Pengembangan Desa Wisata di Desa Selawangi Suroso, Edy; Sistanto Putra, Aquinaldo; Santosa, Allicia Deana; Sartika, Sri Hardiant; Hendratawan, Febrialdy
Jurnal Pengabdian Masyarakat Indonesia Vol 4 No 1 (2024): JPMI - Februari 2024
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.1957

Abstract

Desa wisata merupakan salah satu sektor yang dapat meningkatkan ekonomi perdesaan. Pengelolaan desa wisata memerlukan sumber daya manusia yang mumpuni. Karena itulah, mereka memerlukan pelatihan untuk meningkatkan kapasitas. Setelah mengikuti pelatihan, pengelola desa wisata diharapkan memperoleh pengetahuan dan keahlian yang relevan untuk meningkatkan kinerja usaha desa wisata. Karena itulah, tim pengabdian Universitas Siliwangi menyelenggarakan pelatihan SDM pengelola desa wisata. Peserta yang dilibatkan adalah anggota Pokdarwis Desa Selawangi, Kabupaten Tasikmalaya. Metode yang digunakan adalah FGD dan studi banding ke Desa Sukalaksana, Kabupaten Garut. Selama pelatihan, peserta mendapatkan materi tentang perencanaan dan pengembangan desa wisata. Mereka juga diajari tentang cara-cara menyusun tim pengelola desa wisata. Berdasarkan hasil evaluasi, peserta menilai adanya manfaat dari sesi pelatihan. Untuk tahap selanjutnya, peserta mengharapkan sesi pelatihan lanjutan.
The Influence of Brand Trust and Customer Satisfaction on Customer Loyalty Among Shopee Users in Rural Area Ali, Muhammad Rivaldo; Kartawan; Santosa, Allicia Deana
Jurnal Multidisiplin Madani Vol. 4 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v4i5.9406

Abstract

The study focuses on the impact of brand trust and User Satisfaction on Customer Loyalty among Shopee users in Tasikmalaya Regency Indonesia. It employs a survey method and structural equation modeling (SEM) with mediation analysis to investigate the relationships between these key constructs. The research objectives are to explore the impact of brand trust on customer satisfaction and customer loyalty, as well as the influence of customer satisfaction on customer loyalty. The study's findings are expected to contribute to both theoretical understanding and practical strategies for e-commerce companies, particularly Shopee, to enhance their business performance in a highly competitive market. The study utilizes non-probability sampling with a purposive sampling method and collected 250 respondents Shopee Users. The data analysis includes descriptive statistics to assess customer perceptions and confirmatory factor analysis to evaluate the unidimensionality of the measurement constructs. The study's results are expected to provide valuable insights into the factors influencing customer loyalty in the e-commerce context, specifically focusing on Shopee users in Tasikmalaya offer practical implications for businesses in the industry
Co-Authors Adhitya Rahmat Taufiq Agis Andriani Ali, Muhammad Rivaldo Alversia, Yeshika Aquinaldo Sistanto Putra Bintari, Vivi Indah Cahyaningtyas, Indyra Dwi Dedeh Sri Sudaryanti Deden Mulyana Dedi Rudiana Deny Hidayat Edy Suroso Edy Suroso, Edy Hamzah, Risna Amalia Hendratawan, Febrialdy Iis Surgawati Indyra Dwi Cahyaningtyas Kartawan Kurniawan Kurniawan Lestari, Asiah Lucky Radi Rinandiyana Mandasari, Andina Eka Mohammad Soleh Soeaidy Muhammad Aliyuddin Munawar, Andri Helmi Prabowo, Faizal Haris Eko Rahayuningrat, Prahita Sri Sri Rahmawati, Mira Risna Amalia Hamzah Robi Awaluddin San Marino, Wilman Sani, Ageng Asmara Sartika, Sri Hardiant Sistanto Putra, Aquinaldo Sri Hardianti Sartika Sri Hardianti Sartika, Sri Hardianti Sugiarti, Rubi’ah Surgawati, Iis Taufik, Nuryanti Yuliani, Novi Mela