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Santripreneur in Santrendelik: Evidence of Pesantren Concern for Entrepreneurship and Religiosity Hendri Hermawan Adinugraha; Mila Sartika; Muhammad Sulthoni
International Journal Ihya' 'Ulum al-Din Vol 25, No 2 (2023)
Publisher : Universitas Islam Negeri Walisongo Semarang, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/ihya.25.2.13895

Abstract

This research examines the Santripreneur in Santrendelik in terms of tangible evidence of the pesantren’s concern for entrepreneurship and religiosity comprehensively. This qualitative research uses a phenomenological approach with triangulation as a source and analysis of the validity of the data. This study found that pesantren have an important role in developing the economic independence of Santri in the future. This research also proves that the concept of Islamic entrepreneurship also known as Santripreneur in Santrendelik is clear evidence of the pesantren’s concern for entrepreneurship and religiosity, this can be proven through two leading activities in Santrendelik, namely oxygen alms and goat bank. The oxygen alms program has become a concrete manifestation of Santrendelik’s concern for the environment and the future based on cooperation from various parties. Therefore, planting trees and protecting the environment so that it remains sustainable is a shared responsibility. Furthermore, the goat bank has become concrete evidence of Santripreneurs in Santrendelik, because the goat bank is a productivealms that can make alms funds optimally utilized for economic activities which in this case are goats so that the value of blessings and benefits is increasingly felt by the community. 
Loyalitas Generasi Z pada Coffee Shop: Analisis Sosial Media Marketing, Lokasi, dan Customer Experience Ananda Dewi Az-Zahra; Guruh Taufan Hariyadi; Mila Sartika; Elia Resha Fatmawati
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 7 No. 1 (2026): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v7i1.11165

Abstract

This study examines the role of social media marketing, location, and customer experience in shaping Generation Z customer loyalty at a local coffee shop. Using a quantitative explanatory approach, data were collected from 131 Generation Z respondents through an online questionnaire and analyzed using SEM-PLS with SmartPLS 4. The results indicate that social media marketing and customer experience have a positive and significant effect on customer loyalty, while location shows no significant effect. Simultaneously, the three variables explain 56.5% of the variance in Generation Z loyalty. These findings highlight that digital engagement and positive customer experience are more influential than physical location in fostering loyalty among Generation Z consumers.