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All Journal Bawi Ayah: Jurnal Pendidikan Agama dan Budaya Hindu GUNA WIDYA: JURNAL PENDIDIKAN HINDU ANUBHAVA: Jurnal Ilmu Komuniksi Hindu Sevanam: Jurnal Pengabdian Masyarakat Japam Guna Widya : Jurnal Pendidikan Hindu Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Pangkaja: Jurnal Agama Hindu RIDE Epaper Bisnis: International Journal Entrepreneurship and Management Sama Jiva Jnanam (International Journal of Social Studies)
I Made Arsa Wiguna
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Religion Arts Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Attraction and Social Media-Based Promotion on Visitor Numbers at the Bajra Sandhi Monument of the Balinese People's Struggle Ni Made Dwipayanti; I Made Arsa Wiguna; I Gede Sedana Suci
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 3 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i3.438

Abstract

This study investigates the influence of attraction and social media-based promotion on visitor numbers to the Bajra Sandhi Monument, a significant historical and cultural landmark in Bali. In recent years, the monument has seen a decline in the number of visitors, prompting the need for this research to explore the factors contributing to the downturn. The study employs a quantitative approach with data collected through the distribution of questionnaires. A probability sampling technique was applied, selecting 100 respondents who were visitors to the monument. The research instrument consisted of a validated and reliable questionnaire to ensure accuracy and consistency. Data analysis was conducted using multiple linear regression to examine the impact of each independent variable—attraction (X1) and social media-based promotion (X2)—on the dependent variable, which is the number of visitors (Y). The regression equation derived from the analysis is Y = 17.266 + (0.237)X1 + (0.285)X2, with a t-table value of 1.662, an F-table value of 3.09, and a significance level of 5%. The partial tests revealed that both variables significantly influenced visitor numbers. The attraction (X1) had a t-value of 2.100, which was greater than the t-table value (1.662), and a significance level of 0.038, indicating a 12.7% contribution to visitor numbers. Similarly, social media-based promotion (X2) had a t-value of 2.607 and a significance level of 0.011, contributing 16.3%. The simultaneous test produced an F-value of 19.930, which exceeded the F-table value, with a significance of 0.000, indicating that both variables together significantly affected visitor numbers. The adjusted R² value of 0.277 suggests that 27.7% of the variation in visitor numbers is explained by attraction and social media promotion, while the remaining 72.3% is influenced by other factors not examined in this study.
SISTEM MAPEPEGAT DALAM UPACARA PERKAWINAN DI DESA BESAKIH RENDANG KARANGASEM Negara, I Made Cakra; I Putu Sudarma; I Made Arsa Wiguna
Pangkaja: Jurnal Agama Hindu Vol 28 No 2 (2025)
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

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Abstract

Three important aspects in a marriage ceremony: Religious aspects, social aspects and legal aspects. These three aspects are important because they relate to the harmonious relationship between Parhyangan, Palemahan and Pawongan in Hinduism called Tri Hita Karana. In Besakih Village, the validity of a marriage other than the three aspects above and the tri upasaksi, the validity of a marriage must go through a mapepegat system ceremony carried out in the first mandala of the Penataran Agung Besakih Temple. The mapepegat system is a point of becoming a member of the indigenous community. This study provides a deep understanding of cultural phenomena, traditions, and ceremonial systems without violating the integrity of the local community. Research results (1) Reasons for the mapepegat system: Historical and mythological, Preservation of tradition, Form of gratitude in the spiritual sense The right to become a member of the indigenous village community (2) Mapepegat procession: Ceremonial facilities fulfill the elements of satyam siwam sundaram Place and time of the ceremony in the first mandala of the Penataran Agung Besakih Temple, The ceremonial procession includes three stages The parties involved. tri upasaksi (3) Meaning of mapepegat: Philosophical language of the Veda yadnya, teachings of catur perumahan. Socio-religious, Theological. Aesthetics Harmony of macrocosm and microcosm. Keywords; Mapepegat System, Marriage Ceremony, Hindu Society.
Co-Authors Anak Agung Any Sutraningrum Dewa Ketut Wisnawa I Ketut Agus Murdiana I Ketut Tanu I Made Redana I Made Suparma Netra I Made Suparma Netra I Nengah Alit Nuriawan I Putu Sagita Jaya Utama I Putu Sudarma Ida Ayu Tary Puspa Negara, I Made Cakra Ni Ketut Srie Kusuma Wardhani Ni Komang Ayu Puspawati Ni Made Dwipayanti Ni Wayan Sariani Binawati Putu Agita Hary Devianti Relin D.E. Sedana Suci, I Gede