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The Influence of Attraction and Social Media-Based Promotion on Visitor Numbers at the Bajra Sandhi Monument of the Balinese People's Struggle Ni Made Dwipayanti; I Made Arsa Wiguna; I Gede Sedana Suci
ePaper Bisnis : International Journal of Entrepreneurship and Management Vol. 2 No. 3 (2025): ePaper Bisnis : International Journal of Entrepreneurship and Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/epaperbisnis.v2i3.438

Abstract

This study investigates the influence of attraction and social media-based promotion on visitor numbers to the Bajra Sandhi Monument, a significant historical and cultural landmark in Bali. In recent years, the monument has seen a decline in the number of visitors, prompting the need for this research to explore the factors contributing to the downturn. The study employs a quantitative approach with data collected through the distribution of questionnaires. A probability sampling technique was applied, selecting 100 respondents who were visitors to the monument. The research instrument consisted of a validated and reliable questionnaire to ensure accuracy and consistency. Data analysis was conducted using multiple linear regression to examine the impact of each independent variable—attraction (X1) and social media-based promotion (X2)—on the dependent variable, which is the number of visitors (Y). The regression equation derived from the analysis is Y = 17.266 + (0.237)X1 + (0.285)X2, with a t-table value of 1.662, an F-table value of 3.09, and a significance level of 5%. The partial tests revealed that both variables significantly influenced visitor numbers. The attraction (X1) had a t-value of 2.100, which was greater than the t-table value (1.662), and a significance level of 0.038, indicating a 12.7% contribution to visitor numbers. Similarly, social media-based promotion (X2) had a t-value of 2.607 and a significance level of 0.011, contributing 16.3%. The simultaneous test produced an F-value of 19.930, which exceeded the F-table value, with a significance of 0.000, indicating that both variables together significantly affected visitor numbers. The adjusted R² value of 0.277 suggests that 27.7% of the variation in visitor numbers is explained by attraction and social media promotion, while the remaining 72.3% is influenced by other factors not examined in this study.
SISTEM MAPEPEGAT DALAM UPACARA PERKAWINAN DI DESA BESAKIH RENDANG KARANGASEM Negara, I Made Cakra; I Putu Sudarma; I Made Arsa Wiguna
Pangkaja: Jurnal Agama Hindu Vol 28 No 2 (2025)
Publisher : Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

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Abstract

Three important aspects in a marriage ceremony: Religious aspects, social aspects and legal aspects. These three aspects are important because they relate to the harmonious relationship between Parhyangan, Palemahan and Pawongan in Hinduism called Tri Hita Karana. In Besakih Village, the validity of a marriage other than the three aspects above and the tri upasaksi, the validity of a marriage must go through a mapepegat system ceremony carried out in the first mandala of the Penataran Agung Besakih Temple. The mapepegat system is a point of becoming a member of the indigenous community. This study provides a deep understanding of cultural phenomena, traditions, and ceremonial systems without violating the integrity of the local community. Research results (1) Reasons for the mapepegat system: Historical and mythological, Preservation of tradition, Form of gratitude in the spiritual sense The right to become a member of the indigenous village community (2) Mapepegat procession: Ceremonial facilities fulfill the elements of satyam siwam sundaram Place and time of the ceremony in the first mandala of the Penataran Agung Besakih Temple, The ceremonial procession includes three stages The parties involved. tri upasaksi (3) Meaning of mapepegat: Philosophical language of the Veda yadnya, teachings of catur perumahan. Socio-religious, Theological. Aesthetics Harmony of macrocosm and microcosm. Keywords; Mapepegat System, Marriage Ceremony, Hindu Society.
INTERNALIZING THE MORAL PRINCIPLES OF RAMAYANA’S SCRIPTURE TO PREVENT THE POP CULTURE’S IMPACT I Made Arsa Wiguna; Putu Sanjaya; I Gusti Made Widya Sena
Vidyottama Sanatana: International Journal of Hindu Science and Religious Studies Vol 9 No 1 (2025)
Publisher : UHN I Gusti Bagus Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/vidyottama.v9i1.4490

Abstract

This research is a text study of the Ramayana’s scripture to identify and analyze the moral principles in it in regards to prevent the pop culture’s impact. The method used in this paper is close reading and content analysis. Popular culture influences the mindset, habits and moral behavior of society. Pragmatic, hedonistic, consumerist behaviors, and fear of missing out are symptoms of addiction to popular culture. The trend of self-destruction seems more interesting than the trend of building self-quality. The massive spread of popular culture through social media and other social platforms needs to be anticipated, one of which can be done through the integration of moral values as a learning materials in school sourced from religious teachings. Ramayana’s scripture, which contains many moral teachings, can be a universal reference in preventing the negative impacts of popular culture. The moral principles in question are the principles of good attitudes, justice and respect for ourself. Apart from that, strong moral personality attitudes include honesty, authentic values, willingness to take responsibility, moral independence, moral courage, humility, being realistic and critical. These moral principles are found in most of the kanda, and should be actualize as a filtration of popular culture's impact.
Pengembangan Kampung Wisata Tarukan Ubud Sebagai Destinasi Wisata Edukasi Berbasis Komunitas Ni Putu Lindya Yuli Wastiti; I Made Arsa Wiguna; I Nyoman Piartha
Jurnal Riset Akuntansi Vol. 4 No. 1 (2026): Jurnal Riset Akuntansi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jura-itb.v4i1.4156

Abstract

This study aims to analyze the development of Kampung Wisata Tarukan as a community-based educational tourism destination, its development strategies, and the implications for the local community. This research used a qualitative method with a descriptive approach. The research was conducted in Kampung Wisata Tarukan, Mas Village, Ubud District, Gianyar Regency. Data were collected through observation, interviews, documentation, and literature studies. The results showed that the educational tourism activities developed include Balinese dance education, gamelan music education, mask painting, cooking class, and water healing. These activities were developed as cultural education media that allow tourists to directly participate in local art, cultural, and culinary practices so that tourists gain an understanding of aesthetic values, symbolism, cultural philosophy, and Balinese community life. The educational tourism development strategy was implemented through a community-based tourism approach by involving local communities as the main actors in planning, managing, and implementing tourism activities. Development efforts were carried out through the utilization of local cultural potential, the development of educational tourism packages, environmental preservation, and the improvement of tourism service quality.
Implementasi Media Teka - Teki Silang dalam Meningkatkan Minat Belajar Peserta Didik Pada Mata Pelajaran Pancasila Kelas IV Di SD No 2 Sedang Abiansemal Badung Ni Kadek Puspita Dewi; I Made Arsa Wiguna; I Made Sukariawan
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Completed
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.56745

Abstract

Learning interest is a crucial factor influencing student success in the learning process. However, in the Pancasila subject, fourth-grade students at SD No. 2 Sedang Abiansemal, Badung, still show low levels of student interest, demonstrated by a lack of attention, participation, and enthusiasm. This study aims to analyze the factors contributing to low student interest, describe the application of crossword puzzles to enhance learning interest, and analyze the implications of crossword puzzles for the Pancasila subject. This study used a qualitative descriptive approach grounded in Constructivist Theory and Learning Interest Theory. The subjects consisted of teachers and fourth-grade students. Data collection techniques included observation, structured interviews, and documentation studies. Data analysis was conducted through the stages of data collection, data reduction, data presentation, and conclusion drawing. The results indicate that low student interest in learning is influenced by internal and external factors. The application of crossword puzzles actively engages students in the learning process. The use of this media has positive implications for increasing student attention, participation, enthusiasm, and interest in Pancasila. Keywords: Crossword Puzzles, Learning Interest, Pancasila Education