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All Journal Jurnal Dakwah Tabligh Jurnal Diskursus Islam Vox Populi Al-Muamalat: Jurnal Hukum dan Ekonomi Syari'ah Jurnal Studi Islam Lintas Negara (Journal of Cross-Border Islamic Studies) Tasamuh: Jurnal Komunikasi dan Pengembangan Masyarakat Islam RESLAJ: Religion Education Social Laa Roiba Journal Jurnal Intelek Dan Cendikiawan Nusantara Lentera: Journal of Islamic Studies
Firdaus Muhammad
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Tranformasi Dakwah Melalui Media Sosial di Yayasan Khadimul Ummah Kajang Kabupaten Bulukumba Ariadi; Firdaus Muhammad; Hamriani
Jurnal Diskursus Islam Vol 14 No 1 (2026): Jurnal Diskursus Islam
Publisher : Program Pascasarjana, UIN Alauddin Makassar

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Abstract

This study examines the transformation of da’wah through the use of social media at the Khadimul Ummah Foundation in Kajang, Bulukumba Regency, as a response to developments in digital technology. The research approach employs a descriptive qualitative method with a sociological perspective, utilizing observation, interviews, and documentation. The results indicate that the foundation has developed a hybrid da’wah model that combines traditional methods with social media platforms such as Instagram, Facebook, YouTube, and TikTok. The use of digital platforms has expanded the reach of da’wah, increased interaction with the community, and strengthened the image of the Islamic educational institution. Dakwah content is presented in the form of short videos, motivational messages, and documentation of religious activities. Despite facing limitations in human resources and facilities, digital dakwah remains effective through internal collaboration. This transformation demonstrates the pesantren’s strategic adaptation to the digital era without abandoning the traditional values of Islamic dakwah.
Co-Authors Andi Abdul Hamzah Andi Aderus Andi Hadi Ibrahim Baso Ariadi Arifuddin Tike Deni Irawan Fauzan Delasta Bramantyo Hamriani Hasan Bin Juhanis Khaerunnisa Mahmuddin Mahmuddin Muhammad Alamsyah Muliaty Amin Nazarudin Nur Hafifa Nurmalia RACHMAT HIDAYAT Rachmat Hidayat Sanusi, Hartinah