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All Journal Jurnal Teknik Industri Jurnal Gamma Jurnal Rekayasa Sistem Industri SPEKTRUM INDUSTRI Journal of Engineering and Management in Industrial System Jurnal Optimasi Sistem Industri Jurnal Ilmiah Teknik Industri Industria: Jurnal Teknologi dan Manajemen Agroindustri Jurnal Sistem dan Manajemen Industri Jurnal Ilmiah Universitas Batanghari Jambi PERFORMA : Media Ilmiah Teknik Industri Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Jurnal SOLMA Dinamisia: Jurnal Pengabdian Kepada Masyarakat JAST : Jurnal Aplikasi Sains dan Teknologi Jurnal INTECH Teknik Industri Universitas Serang Raya KOMPUTEK JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Otopro Buletin Profesi Insinyur JURMATIS : Jurnal Manajemen Teknologi dan Teknik Industri JURNAL TEKNIK INDUSTRI Journal of Applied Mechanical Engineering and Renewable Energy (JAMERE)
Annisa Kesy Garside
Fakultas Teknik, Jurusan Teknik Industri, Universitas Muhammadiyah Malang
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Journal : Jurnal SOLMA

 1 
Pendampingan dalam Implementasi Strategi Pemasaran Produk Olahan Susu Sapi Annisa Kesy Garside; Ikhlasul Amallynda
Jurnal SOLMA Vol. 9 No. 2 (2020)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v9i2.5169

Abstract

Usaha Bunda is a small home industry producing several cow’s milk processed products located at Maron village, Pujon Kidul, Malang. The challenge faced by this owner is the marketing aspect to define the right marketing strategy to expand the coverage and increase competitiveness. The goal of this community dedication is to help formulating and implementing the marketing strategy for the Usaha Bunda home industry. The approach is advocation in the form of assistance. Several strategy proposed was consignation with several gift shops and tourist attraction, redesign the product packaging, and creating an online shop. The outcome of assistance in marketing strategy implementation was the owner’s better understanding on the knowledge and skill of product packaging and online marketing. Additionally, the owner also confirmed that there has been an omzet increase of 1.5 to 2 times as the result of the new packaging. The online shop opened at Tokopedia marketplace also helps to expand the product promotion and market coverage without geographical and time limitation.
Co-Authors Adelya Amanda Adhi Nugraha Adhi Nugraha Ahmad Zamawi Ghozali Alfian Alif Amelia Khoidir Andita Nataria F.G. ANDRI SULAKSMI ANDRI SULAKSMI, ANDRI Anindia Karunia Pangesti Aprilianti, Chusnul Azhar Adi Darmawan Bachri, Affan Baiq Nurul Izzah Farida Ramadhani Baiq Nurul Izzah Farida Ramadhani Baya’sud, Faris Cahyanti, Dian Nur Chairil Saleh Chusnul Aprilianti Dana Marsetya Utama Dian Nur Cahyanti Dian Palupi Restuputri Eduardo e Oliveira Ella Dewi Krisnanti Elya Rosiana Ernawan Setyono Fenny Rubbayanti Dewi Ferly Isnomo Abdi Fibriani, Lenny Firman Yasa Utama FITHRIANY HADZIQAH FITHRIANY HADZIQAH, FITHRIANY Fitra Risaldi Fuad Bahrul Ilmi Gigih Amayu Pragastio Hanny Kanavika Rizky Munawar Harto, Setyo Hasyim Yusuf Asjari Hasyim Yusuf Asjari, Hasyim Yusuf Heri Mujayin Kholik Ikhlasul Amallynda Ikhlasul Amalynda Iswanda, Dovian Junaidi, Mahbub Laili, Nabila Rohmatul Laksono, Arief Budi Lapele, Sukmawati Leo Rizki Ardiansyah Lukman, Mohammad Marrica Ahmad Marrica Ahmad Martina Juan Martina Juan, Martina Mohammad Irfan Muhamad Lukman Muhammad Alif Ihsan Muhammad Helmi Kurniawan Munawar, Hanny Kanavika Rizky Nabila Rohmatul Laili Nadia Mardhiyah Nasution, Riven Nyimas Mirnayanti Jayasari Sutadisastra Ode Rapija Gunarimba Waibo Pangesti, Anindia Karunia R. Hadi Wahyuono R. Hadi Wahyuono Rachman, Hamim Rahmad Wisnu Wardana Rara Putri Ayuning Tyas Renggarsari, Rika Risma Riven Nasution Sabrina Legtria Wardani Sanjaya , Wahyu Eka Putra Sanjaya, Wahyu Eka Putra Santoso, Eko Wahyu Satya Sudaningtyas Satya Sudaningtyas Selsa Ulfia Siswanti Setyo Harto Shanty Kusuma Dewi Teguh Baroto Thomy Eko Saputro Tiananda Widyarini Tiananda Widyarini Tyas Yuli Rosiani Tyas Yuli Rosiani Wa Ode Nadhilah Safitri Wahyu Wicaksono Wardana , Rahmad Wisnu