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All Journal Cakrawala Dini : Jurnal Pendidikan Anak Usia Dini ACADEMICS IN ACTION Journal of Community Empowerment Jurnal Riset Pendidikan Agama Islam Jurnal Riset Pendidikan Guru Paud Bandung Conference Series: Islamic Education Bandung Conference Series: Early Childhood Teacher Education Journal of Management and Creative Business
Nurul Afrianti
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Journal of Management and Creative Business

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Pengaruh Sosial Media Instagram Terhadap Keputusan Pembelian Pada Aisy Drink Kota Bima Nurul Afrianti; Ismunandar Ismunandar
Journal of Management and Creative Business Vol. 1 No. 4 (2023): Oktober : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v1i4.1663

Abstract

This research aims to determine the social media Instagram on purchasing decisions at Aisy Drink, Bima City. This type of research is associative. The research instrument used in this research was a questionnaire with a Likert scale. The population used in this research were all consumers who had seen or been exposed to Aisy drink product promotions via social media, with a sample size of 50 respondents. The data collection techniques used in this research were observation, questionnaires and literature study. The data analysis techniques used in this research are validity test, reliability test, classical assumption test, simple linear regression analysis, simple correlation coefficient, determination test, and t test. The research results show that social media Instagram influences purchasing decisions at Aisy Drink Bima City.
Co-Authors 10030218055, Ghina Aulia Khairunnisa 10030220025, R. Nabhila Yunitha Putriani 10030220034, Shalma Muna Nabila Mansyur 10030220036, Geandra Nurfadillah Syahni Fasya Adam Alhafidz Aep Saepudin Ahmad Komarudin Annida Asma Amanina Asep Dudi Asep Dudi Suhardini Ayi Sobarna Dedih Surana Enoh Erhamwilda Erhamwilda Erhamwilda Farah Dita Azhari Fauziyyah, Githa Ghina Fauziah Hasna Afifah Nuraini Helmi Aziz Hukita Ismaura Huriah Rachmah Ikin Asikin Indri Azqiya Rachmawati Intan Nur Syifa Fauziah Isma Monica Ismunandar Kamil Amarudin Solihin Masnipal Marhun Mochammad Makhdum Ibrohim Muhammad Wais Khairudin Nabila Putri Rizqia Ahwan Nan Rahminawati Nova Amelia Putri Nurul Inayah Reyfaira Diva Salsavier Sri Rosita Sylmi Nurfitrasari