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All Journal Jurnal Manajemen Teknologi The Asian Journal of Technology Management (AJTM) Jurnal Penelitian Pendidikan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Mirai Management AdBispreneur Jurnal Manajemen Indonesia Jurnal Mitra Manajemen AFEBI Management and Business Review SEIKO : Journal of Management & Business Enrichment : Journal of Management Charity : Jurnal Pengabdian Masyarakat Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR International Journal of Science and Society (IJSOC) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis International Journal of Applied Business and International Management Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Applied Business and Technology Journal Research of Social Science, Economics, and Management The Es Economics and Entrepreneurship eProceedings of Management Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Enrichment: Journal of Multidisciplinary Research and Development Journal Integration of Social Studies and Business Development Journal Integration of Management Studies International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences ENDLESS : International Journal of Future Studies Journal of Integrated System
Astri Ghina
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences

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Development of a Marketplace Building Store Using a Value Proposition Design Approach (Case Study: XYZ.COM) Widaryanto, Muhammad Septian; Ghina, Astri
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i2.1033

Abstract

This research is designed with the aim of identifying the various problems that are commonly faced by users of the XYZ.com building materials marketplace and, at the same time, developing appropriate solutions by applying the Value Proposition Design approach in order to address those problems more effectively. The main challenges that XYZ.com is currently experiencing are related to user adoption as well as overall user satisfaction, which then become the primary focus and central concern of this research. In conducting the study, qualitative research methods were employed, with data collection carried out through in-depth interviews combined with observation activities to obtain richer insights. This research is also grounded in the pragmatism paradigm, which emphasizes practical considerations in problem-solving. The expected contribution of this research is not only to provide practical recommendations that can enhance XYZ.com’s services but also to add valuable insights to the existing literature on e-commerce platform development in Indonesia.
Co-Authors Adelia Farhani Romadhona Adelia Octaviana M Aditya Fathur Rohman Adzra Helga Engrasia Gushendri Cristovao Moniz Joao Dhea Alyani Dian Indiyati Diennova, M Alvito Domingas de Fatima Xavier Dwi Larso Eka Yuliana Faadiyah, Nasywaa Gracia, Wildan Arsy Grisna Anggadwita Imam Hidayat, Adnan Indrawati Jaenudin, Rachmandio Fadhil Januario Soares Jurry Hatammimi Lafzi Qur’aini Fitrinia Ligar Galih Anugrah Luvita Puteri Jamilah Maharani, Marva Malinda Mahayasa, I Made Prasetya Wiguna Maya Ariyanti Miranda, Amelia Anis Muhammad Eko Utomo Mulyadi, Muhammad Rafli Ilham Mutiara Nadira Ramadhanti Nikita Aida Alfisyahrina Nindytha Salsabila Noor, Nindytha Salsabila Kara Nurul Afifah Pri Hermawan Rahmad, Muji Rahmadani, Siti Nayla Rashin, Maraya Azizah Ratna Lindawati Lubis Raudhatul Zannah, Ghevira Nazla Rissella Jihan Syanita Roosdiono Roosdiono Setiawan, Ahmad Agung Setyawan, Fajar Irvan Sinaryanti, Ina Sisca Eka Fitria Supriandi Supriandi, Supriandi Surwito, Barry Mulya Syahnas, Nurafni Hidayah Thahir, Nurhaya Utomo Sarjono Putro Virna Vidya Yustita Wahyu Eka Kiswardani Widaryanto, Muhammad Septian Zafirah, Fricillia