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All Journal Jurnal Manajemen Teknologi The Asian Journal of Technology Management (AJTM) Jurnal Penelitian Pendidikan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Mirai Management AdBispreneur Jurnal Manajemen Indonesia Jurnal Mitra Manajemen AFEBI Management and Business Review SEIKO : Journal of Management & Business Enrichment : Journal of Management Charity : Jurnal Pengabdian Masyarakat Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR International Journal of Science and Society (IJSOC) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis International Journal of Applied Business and International Management Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Applied Business and Technology Journal Research of Social Science, Economics, and Management The Es Economics and Entrepreneurship eProceedings of Management Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Enrichment: Journal of Multidisciplinary Research and Development Journal Integration of Social Studies and Business Development Journal Integration of Management Studies International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences ENDLESS : International Journal of Future Studies Journal of Integrated System Innovation Business Management and Accounting Journal
Astri Ghina
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences

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Design Design Thinking in Practice: Case Studies on Value Proposition Development Tara Diva Azura; Astri Ghina
Innovation Business Management and Accounting Journal Vol. 3 No. 3 (2024): July - September
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/ibmaj.2024.043

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia significantly contribute to the national economy, accounting for 61.9% of the gross domestic product and employing 97% of the workforce. Even though these businesses like Kedai Wayang Windu are important, turnover for many MSMEs decreased over the pandemic. The study applies a design thinking process (empathy, define, ideate, prototype, and test) to gain deeper insight into user needs and create an offering that resonates with them. The findings focused on the customer needs, preferences, and behavior, derived via five face-to-face in-depth interviews and observation sessions of existing customers. The results show that customers encountered problems, including limited menu/price information, long waiting times, and less-than-great services. Kedai Wawind E-Menu is an idea brought in through the design thinking process. Customers can check offers and menu items and seamlessly order using this digital menu to boost speed and get faster service, focusing on enabling people to do it immediately.
Development of a Fleet Management System Application: A Design Thinking Approach at a Property Company Muji Rahmad; Astri Ghina
International Journal of Applied Business and International Management Vol 10, No 1 (2025): April 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i1.3730

Abstract

The advancement of digital technology has become a crucial strategy for businesses, including Telkom Property, which operates in the fleet management industry. The company faces challenges related to cost efficiency, time efficiency, and security. This study aims to analyze the requirements for implementing a fleet management system application using the design thinking approach to support the company’s efficiency programs. The design thinking methodology employed consists of five stages: (1) empathize, (2) define, (3) ideate, (4) prototype, and (5) testing. Data were collected through interviews with eight respondents, comprising five external and three internal stakeholders. The 635 method was used to prioritize ideas for prototype development. The prototype, presented as a fleet management application mockup, was tested with respondents to ensure feature alignment with user needs. The study findings reveal that the developed fleet management system application enhances efficiency, security, and user satisfaction. Application evaluation using the System Usability Scale (SUS) yielded a score of 78.4, surpassing the threshold of 71.1. Additionally, 100% of respondents agreed that the application meets their expectations. This research concludes that implementing a fleet management application based on the design thinking approach is effective in supporting Telkom Property's operational efficiency
Pemanfaatan Limbah Pelepah Pisang Berbasis SDG Target 8.3 Kewirausahaan, Kreativitas, Inovasi untuk Pemberdayaan Perempuan di Kelurahan Cipaganti Kecamatan Coblong, Bandung Ratna Lindawati Lubis; Astri Ghina; Muhammad Farhan Ramadhan
Charity : Jurnal Pengabdian Masyarakat Vol. 9 No. 2 (2026): Charity-Jurnal Pengabdian Masyarakat
Publisher : PPM Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/charity.v9i2.9475

Abstract

Pemanfaatan limbah organik sebagai sumber daya ekonomi menjadi pendekatan strategis dalam mewujudkan Tujuan Pembangunan Berkelanjutan (SDGs), khususnya Target 8.3 yang menekankan pentingnya kewirausahaan, kreativitas, dan inovasi. Di Kelurahan Cipaganti, Kecamatan Coblong, Kota Bandung, limbah pelepah pisang belum dimanfaatkan secara optimal, sementara kelompok perempuan memiliki potensi besar untuk dikembangkan sebagai pelaku ekonomi kreatif. Kegiatan pengabdian ini bertujuan untuk memberdayakan perempuan melalui pelatihan kriya berbasis limbah pelepah pisang dalam kerangka ekonomi sirkular. Metode yang digunakan adalah pendekatan partisipatif dan praktik langsung (experiential learning) melalui pelatihan teknis, diskusi reflektif, dan pembuatan prototipe produk kriya. Kegiatan ini melibatkan 27 peserta perempuan dan dilaksanakan dalam satu hari pelatihan intensif. Data dikumpulkan melalui kuesioner dengan 5 indikator berbasis skala Likert dan dokumentasi kegiatan. Hasil kegiatan menunjukkan bahwa peserta mampu menghasilkan produk kriya alas gelas untuk ketrampilan dasar. Terdapat peningkatan pemahaman terhadap konsep ekonomi sirkular dan potensi kewirausahaan lokal. Selain itu, muncul inisiatif untuk membentuk kelompok usaha bersama. Kegiatan ini juga memperkuat kolaborasi multipihak berbasis prinsip Pentahelix. Kegiatan ini membuktikan bahwa limbah pelepah pisang dapat menjadi media pemberdayaan perempuan melalui pendekatan kewirausahaan, kreativitas, dan inovasi. Dampak kegiatan tidak hanya pada peningkatan keterampilan teknis, tetapi juga pada perubahan pola pikir terhadap limbah sebagai sumber daya dan peran perempuan dalam pembangunan ekonomi lokal berkelanjutan.
Co-Authors Adelia Farhani Romadhona Adelia Octaviana M Aditya Fathur Rohman Adzra Helga Engrasia Gushendri Cristovao Moniz Joao Dhea Alyani Dian Indiyati Diennova, M Alvito Domingas de Fatima Xavier Dwi Larso Eka Yuliana Faadiyah, Nasywaa Gracia, Wildan Arsy Grisna Anggadwita Imam Hidayat, Adnan Indrawati Jaenudin, Rachmandio Fadhil Januario Soares Jurry Hatammimi Lafzi Qur’aini Fitrinia Ligar Galih Anugrah Luvita Puteri Jamilah Maharani, Marva Malinda Mahayasa, I Made Prasetya Wiguna Maya Ariyanti Miranda, Amelia Anis Muhammad Eko Utomo Muhammad Farhan Ramadhan Muji Rahmad Mulyadi, Muhammad Rafli Ilham Mutiara Nadira Ramadhanti Nikita Aida Alfisyahrina Nindytha Salsabila Noor, Nindytha Salsabila Kara Nurul Afifah Pri Hermawan Rahmadani, Siti Nayla Rashin, Maraya Azizah Ratna Lindawati Lubis Raudhatul Zannah, Ghevira Nazla Rissella Jihan Syanita Roosdiono Roosdiono Setiawan, Ahmad Agung Setyawan, Fajar Irvan Sinaryanti, Ina Sisca Eka Fitria Supriandi Supriandi, Supriandi Surwito, Barry Mulya Syahnas, Nurafni Hidayah Tara Diva Azura Thahir, Nurhaya Utomo Sarjono Putro Virna Vidya Yustita Wahyu Eka Kiswardani Widaryanto, Muhammad Septian Zafirah, Fricillia