Article Per Year (5 Year)
p-Index From 2021 - 2026
6.398
P-Index
This Author published in this journals
All Journal ProTVF SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Martabe : Jurnal Pengabdian Kepada Masyarakat Avant Garde JURNAL LENSA MUTIARA KOMUNIKASI International Journal of Visual and Performing Arts BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal SASAK : Desain Visual dan Komunikasi Idealis : Indonesia Journal Information System Jurnal Kewarganegaraan PROPAGANDA Urban : Jurnal Seni Urban dan Industri Budaya Kartala Visual Studies AMMA : Jurnal Pengabdian Masyarakat Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Indonesia : Manajemen Informatika dan Komunikasi Artinara Visual Heritage: Jurnal Kreasi Seni dan Budaya
PUTRA, RICKY WIDYANANDA
Universitas Budi Luhur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

Published : 41 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 41 Documents
Search

 1   2   3   4   5 
Patriarchal discourse in the short film You and Me in Low Angle Toni, Ahmad; Kurniasari, Ni Gusti Ayu Ketut; Putra, Ricky Widyananda; Annissa, Jeanie; Maknunah, Jauharotul
ProTVF Vol 10, No 2 (2026): September 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/ptvf.v10i2.59126

Abstract

Background: The focus of this research is on the discourse of power and ideology manifested in the film You and Me in Low Angle. Purpose: The aim of this research is to reveal the representation of ideology and power in film. Methods: The study employs cultural studies with a discourse approach, combining semiotic analysis at the text level, praxis analysis with a descriptive qualitative approach, and contextual analysis through the synchronization of text with social context. Results: This sign explains the relationship inequality between men and women, which is manifested in the shape of the Plengkung Gading (Ivory Arch). The sign of Kebaya is a reference to the female soul, which is depicted in the characteristics of traditional clothing and becomes a national symbol of female identity. Candle Signs as a form of representation of the discourse of women's imaginary world in the future. The character Leila, as the main character in the advertising film, is portrayed as a discourse of career-oriented and independent women in the public sphere. The fifth low angle is represented in the relationship between power and hegemony tools in perpetuating the power of patriarchal ideology, specifically within the Javanese, European, and Chinese patriarchal ideologies in the Javanese cultural context of Yogyakarta. The sixth discourse sign in You and Me in Low Angle is represented through a painting depicting a woman riding a motorcycle. Conclusion: The relationship between the text and patriarchal discourse is a form of interpretation instrument about class and gender domination that continues to take place, especially in the discourse and culture of Javanese society. Implications: That is why Oppo made a marketing breakthrough aimed at Generation Z, who are active smartphone consumers and are predominantly men in the content industry.
Co-Authors Ahmad Thabathaba'i Ahmad Toni, Ahmad Almira Myiesha Anissa, Jeanie Anita Diana Annissa, Jeanie Benny Muhdaliha, Benny Bongsoikrama, Justin Cahyani Nadia Candra, Luthfiyana Viska Citra Khairunnisa Devit Setiono Dhika Purnama Putra Elizabeth Elizabeth Elizabeth Elvara Zunia Arnada Fatma Misky Jeanie Annissa Jeanie Annissa Khoiri, Achmad Krisna Anjasmani, Rury Lana Duwi Saputra Luthfiyana Viska Candra Maknunah, Jauharotul Maranatha Kristian Sung Muhammad Razin Haidar Karim Ni Gusti Ayu Ketut Kurniasari Pradiptha, Anindya Putri Putra Budi Purnomo Sidi, Taqwa Putra, Dhika Purnama Putra, Taqwa Putro, Agus Tukiyanto Rana Syakirah Rinaldi Reva Ragam Santika Rini Lestari Ruslan, Arief Saefudin, Ahmad Thabathaba'i Samidi Samidi Sarah Anarahma Sukmawan, Awaludin Tasya Amalia Vista Thabathaba’I S, Ahmad