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Strategi Komunikasi Pemasaran PT. Lakone Serasa Juara melalui Sosial Media Instagram dalam Menciptakan Brand Awareness Hernanda, Izzul Shafira Fitri; Candrasari, Yuli
Jurnal Ilmiah Universitas Batanghari Jambi Vol 24, No 3 (2024): Oktober
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v24i3.5274

Abstract

This research aims to determine the marketing communication strategy of PT. Lakone Serasa Champion on Instagram to increase brand awareness. This research is included in qualitative research, which is an important effort related to asking questions, through procedures, collecting specific data from informants. The circular model of some theory related to share, optimize, manage, and engage is used as an analytical theory. This research found that (1) PT. Lakone Serasa Juara uses a communication strategy through the use of advertising features on its social media. Using advertising features and paying a fee on each social media platform will have an effect on product recognition and sales; (2) PT. Lakone holds an annual event and also discounts for the winners; and (3) communication strategy through uploading photos and videos on online media by uploading photos and images in real pictures and of course having good image quality will attract consumers' interest in buying.
SEKSISME DALAM BALUTAN HUMOR PADA PODCAST "BBK" (ANALISIS REPRESENTASI HUMOR SEKSIS PADA PODCAST YOUTUBE “BOCAH-BOCAH KOSONG”) Sena Putra Jala, Jhaka; Candrasari, Yuli
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 12, No 3 (2025): Nusantara : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v12i3.2025.1139-1146

Abstract

Perkembangan media baru menjadi suatu kemudahan bagi para penggunanya.Menurut McQuail dalam Ahmadi (2020), "media baru" adalah media berbasis teknologi canggih yang memungkinkan komunikasi dua arah melalui internet, seperti YouTube. Podcast BBK di kanal YouTube @wkwkprojectbygenflix dikenal karena kontennya yang menghibur namun sering memuat humor seksis. Penelitian ini menggunakan metode deskriptif kualitatif dengan analisis semiotika Roland Barthes. Hasilnya menunjukkan bahwa podcast ini kerap menjadikan perempuan sebagai objek lelucon dan memperkuat stereotip gender dalam masyarakat. Serta banyak ditemukan pelabelan gender yang membentuk suatu stereotip tentang sikap serta perilaku laki-laki dan perempuan yang dianut di masyarakat sosial.
KONSTRUKSI KHALAYAK TERHADAP FEMINISME DALAM INSTAGRAM @KALIS.MARDIASIH Amura, Ifda Faidah; Candrasari, Yuli
NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Vol 9, No 7 (2022): NUSANTARA : Jurnal Ilmu Pengetahuan Sosial
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jips.v9i7.2022.2620-2628

Abstract

Feminisme menjadi suatu kajian sosial yang tidak pernah berhenti dibicarakan oleh masyarakat Indonesia. Tidak jarang feminisme dipandang dengan perspektif negatif, terutama jika dilihat melalui perspektif Islam. Kalis Mardiasih melalui Instagramnya hadir sebagai sosok perempuan yang dengan vokal menyuarakan isu feminisme bahkan mengkajinya dengan pandangan Islam. Tujuan penelitian ini adalah melihat bagaimana resepsi khalayak terhadap konstruksi feminisme dalam akun Instagram @kalis.mardiasih. Penelitian ini menggunakan pendekatan kualitatif dengan teori analisis resepsi oleh Stuart Hall. Data penelitian diperoleh melalui wawancara secara mendalam dengan enam informan yang memiliki perbedaan latar belakang usia, pendidikan, domisili dan gender pada masing-masing individu. Hasil penelitian menunjukkan bahwa konstruksi feminisme yang dibangun Kalis Mardiasih melalui Instagramnya memberikan dampak pada perubahan pola pikir informan dalam memandang persoalan feminisme serta menambah wawasan seputar isu perempuan. Teori Encoding-decoding oleh Stuart Hall menempatkan tiga informan berada pada posisi dominant-hegemonic, dua informan berada pada posisi negotiated dan satu informan pada posisi oppositional code.
Self Disclosure Anak dengan Keluarga Multireligi dalam Pembentukan Identitas Diri (Studi Fenomenologi Generasi Z) Paramitha, Nova Arliza; Candrasari, Yuli
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 4 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i4.1945

Abstract

Komunikasi interpersonal adalah komunikasi yang dilakukan oleh dua orang yang kemudian didalamya terdapat unsur pengungkapan diri (Self Disclosure). Salah satu fenomena adalah self disclosure anak dengan latar belakang keluarga multireligi dalam pembentukan identitas diri. Penelitian ini bertujuan untuk mengetahui seberapa besar anak yang memiliki keluarga multireligi dalam membentuk identitas dirinya secara general termasuk agama yang dianut, menggunakan pendekatan kualitatif dengan metode fenomenologi guna memahami subjektivitas informan yang merupakan generasi Z. Objek penelitian adalah self disclosure yang dilakukan anak sedangkan subjek penelitian adalah anak yang memiliki latar belakang keluarga multireligi dan tergolong dalam generasi Z. Teknik pengumpulan data dilakukan melalui wawancara mendalam dan observasi terhadap tujuh informan dan beberapa informan tambahan (orang tua dan teman dekat). Penelitian akan difokuskan guna mengetahui unsur dari teori Johari Window meliputi open area, blind area, hidden area, dan unknown area. Hasilnya, pola komunikasi orang tua yang dilakukan secara demokratis dan suportif akan memperluas open area, sebaliknya jika tidak kesulitan dalam mengungkap identitas dirinya baik di lingkungan keluarga maupun sosial yang memperluas blind area, hidden area, bahkan unknown area. Kata-kata Kunci : Komunikasi Interpersonal, Self Disclosure, Identitas Diri
Konstruksi Personal Branding pada Avatar Game: Studi Kasus pada Komunitas LUXES Ayodance Mobile Indonesia Irvia Amananda; Yuli Candrasari
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 8 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i8.8624

Abstract

This study aims to understand how players of Ayodance Mobile Indonesia build personal branding through avatars in the virtual world. The research uses a qualitative descriptive method with data collected through interviews, observation, and documentation. The analysis reveals that personal branding of avatars is based on various functions and purposes among players, focusing on attractive visual appearance and gaming skills. Players have the freedom to customize their avatar identities without using their real identities. Instagram plays an important role in strengthening personal branding by sharing visual content of avatars. Additionally, the Luxes community acts as a support system in the process of forming virtual identities.
Mapping Psychosocial Factors Associated with Online Gaming Addiction among Generation Z in Surabaya: A Qualitative Study from a Communication Science Perspective Khansa Amelia Putri; Yuli Candrasari
International Journal of Social Sciences, Language, and Education Vol. 1 No. 3 (2026): : July: Didakta: International Journal of Social Sciences, Language, and Educat
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/tr0x9662

Abstract

This study aims to identify, map, and describe the psychosocial factors associated with online gaming addiction tendencies among Generation Z in Surabaya from a Communication Science perspective. The study focuses on how psychological needs and social relationships interact with technological characteristics in shaping patterns of excessive online gaming. An empirical descriptive qualitative approach was employed, involving eight Generation Z informants aged 14–24 years who were selected through purposive sampling based on indicators of problematic digital-media use. Data were collected through semi-structured in-depth interviews, participant observation, and documentation, and analyzed using the interactive model of Miles, Huberman, and Saldaña. The findings identified three psychological factors, namely emotional regulation and escapism, self-expression in virtual spaces, and instant gratification through game-based reward systems, as well as three social factors consisting of group conformity and mabar culture, Fear of Missing Out (FOMO), and virtual community bonding. Emotional regulation and escapism appeared among all eight informants, while social factors were dominant among five informants compared with three whose dominant patterns were psychological. The findings indicate that online gaming addiction tendencies are not solely associated with individual self-control but emerge through the interaction between psychological needs, peer relationships, virtual belonging, and technological features that sustain player engagement. The study contributes to Communication Science by integrating Uses and Gratifications, Technological Determinism, and virtual communication perspectives to explain the psychosocial dynamics underlying problematic online gaming among Generation Z.  
Communication Patterns Between Parents And Children In Supervising Gadget Use From An Early Age Nurfaria Najwan Raihana; Yuli Candrasari
International Journal of Social Sciences, Language, and Education Vol. 1 No. 3 (2026): : July: Didakta: International Journal of Social Sciences, Language, and Educat
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/pwg65z15

Abstract

This study examines parent–child communication patterns in supervising gadget use among children aged 7–9 years in Sidoarjo Regency. A descriptive qualitative design was employed involving six parents selected through purposive sampling. Data were collected through semi-structured in-depth interviews and documentation and analyzed using Miles and Huberman’s interactive model. The findings reveal that parental supervision is predominantly characterized by open, dialogic, and two-way communication. Parents combine explanations, advice, negotiation, time restrictions, content control, and consequences to guide children’s gadget use. Conversation orientation appears relatively dominant because children are generally allowed to express opinions, objections, and experiences, while conformity orientation remains visible through parental authority and rule enforcement. Active mediation, restrictive mediation, and co-use operate simultaneously and are adapted to family circumstances. Consistent communication and understandable explanations also support children’s acceptance of digital boundaries and emerging self-regulation. However, peer influence, parental fatigue, and limited time can reduce supervisory consistency. Overall, effective gadget supervision depends on balancing parental authority with responsive communication, clear boundaries, and sustained involvement in children’s digital activities. This balance promotes responsible technology use while preserving supportive family relationships overall.