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Strategi Pemasaran Air Minum dalam Kemasan Menggunakan Metode Fred R David pada CV.XYZ Nagan Raya Kasmawati, Kasmawati; Sofiyanurriyanti, Sofiyanurriyanti
Jurnal Pendidikan Tambusai Vol. 5 No. 3 (2021): 2021
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (459.506 KB)

Abstract

XYZ merupakan perusahaan yang bergerak dalam industri pengolahan Air Minum Dalam Kemasan (AMDK) terletak di desa Padang Panyang, Kecamatan Kuala Pesisir, Kabupaten Nagan Raya. Perusahaan ini memproduksi AMDK dengan kemasan dalam ukuran220 ml. Penelitian ini bertujuan untuk mengetahui strategi apa yang sebaiknya dijalankan oleh CV. XYZ dalam memasarkan produknya. Metode Fred R David merupakan metode untuk usulan perbaikan untuk meningkatkan penjualan di CV. XYZ. Berdasarkan hasil penelitian menunjukan bahwa hasil dari metode Fred R David, strategi yang harus dijalankan yaitu SO artinya perusahaan harus menciptakan strategi yang menggunakan kekuatan untuk memanfaatkan peluang dengan nilai total nilai IFE (2,556169), EFE (2,786290) dan TAS (10,68492). Usulan perbaikannya untuk kekuatan yaitu air minum yang dihasilkan harus memiliki kualitas air TDS 0 dan tidak berbau, lokasi pabrik harus dekat dengan sumber mata air yang berlimpah, meningkatkan jumlah agen sebagai jaringan distribusi dan memberikan harga yang bersaing kepada agen, dengan kualitas produk yang baik. Sedangkan untuk peluang yaitu air minum dengan merk kuades harus terkenal di kalangan masyarakat, kualitas airnya harus dijaga agar bagus dibandingkan produk lain dan jaringan distribusi perlu di perbanyak lagi.
Analisis Postur Kerja Operator pada Area Pengantongan Pupuk Mengunakan Metode OWAS di PT. Pupuk Iskandar Muda Sofiyanurriyanti Sofiyanurriyanti; Agus Ardiyansyah; Cut Apriani Rahayu
Jurnal Optimalisasi Vol 6, No 1 (2020): April
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v6i1.1947

Abstract

This research was conducted at PT. Pupuk Iskandar Muda is located on Jalan Medan-Banda Aceh, Tambon Baroh Village, Dewantara District, North Aceh Regency, Aceh Province. The study was conducted in the distribution department of PT. Pupuk Iskandar Muda in warehouse line I. This study aims to analyze the level of musculoskeletal disorders or muscle disorders in manual handling operators, to determine the level of  risk of  musculoskeletal disorders or muscle disorders in manual handling operators, find out the forms of improvement of risks and complaints identified. One method used to analyze work attitudes is the ovako work posture analysis system (OWAS) method. The results of the study on the operator's work posture in the bagging area, there are 4 elements of activities in the fertilizer company, namely filling the fertilizer, folding inner (inside the fertilizer bag), sewing the fertilizer bag, not experiencing interference on the muscle with a value of 1 meaning there is no need for improvement, whereas in the part the preparation of fertilizer to the palette has muscle disorders and there is a complaint with a value of 3 meaning that immediate repair is needed.
Penentuan Kinerja Usaha Kecil Menengah (UKM) Coffee Shop dengan Metode Data Envelopment Analysis (DEA) dan Comparative Performance Index (CPI) (Studi Kasus: 8 Coffee Shop di Meulaboh, Aceh Barat) Arie Saputra; Muzakir Muzakir; Sofiyanurriyanti Sofiyanurriyanti; Fitriadi Fitriadi; Ida Nopiyanti
Jurnal Optimalisasi Vol 6, No 2 (2020): Oktober
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v6i2.2662

Abstract

This study discusses determining the performance of a coffee shop Small and Medium Enterprises (UKM) with the Data Envelopment Analysis (DEA) and Comparative Performance Index (CPI) method, determining performance is an important thing that must be done by a coffee shop UKM to win the competition with other coffee shop UKM. . The calculation of performance determination uses Data Envelopment Analysis (DEA), which is able to evaluate the relative efficiency level of a coffee shop unit, and which is non-parametric and multifactorial, both output and input. This study also uses the calculation of determining the performance of the Comparative Performance Index (CPI) as an alternative system in selecting coffee shop performance. This research was conducted at 8 coffee shop units in Meulaboh, West Aceh. This research was conducted to see the performance of the coffee shop which is still growing rapidly until now, considering that until now coffee shops are increasingly in demand by various groups. Attributes in determining performance are the number of customers, capital, income / profit, salary, number of workers and a questionnaire. From the results of the calculation of the Data Envelopment Analysis (DEA) all performance units are all efficiency because they get a value of 1 (100%) and in the Comparative Performance Index (CPI) calculation there are different rankings, namely warkop mae first rank, second rank arab coffee, third rank kupi atjeh ulee kareng, fourth in abudel's coffee and bistro, fifth in chaplin cafe & restaurant, sixth in gampong coffee shop and bistro, seventh in one cafe, and eighth in praja coffee.
PERUMUSAN STRATEGI BISNIS BERDASARKAN ANALISIS KEPUASAN KONSUMEN TERHADAP USAHA WARALABA Sofiyanurriyanti Sofiyanurriyanti; T.M Azis Pandria
Jurnal Optimalisasi Vol 5, No 2 (2019): Oktober
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v5i2.1090

Abstract

Indomaret is a company engaged in the largest retail business in Indonesia. Over time, Indomaret continued to add outlets in various areas of housing, offices, commerce, tourism and apartments. One of the outlets is located in Sidayu, Gresik Regency. In this case there is a learning process for the operation of a large-scale retail network. Promotional strategies are needed to outperform competition in the era of globalization. Data collection is done by identifying factors that influence the surrounding environment. The analysis model used in this study is the SWOT analysis and the Grand Strategy Matrix. This analysis is based on strengths, weaknesses, opportunities and threats. The results of this study indicate that the evaluation of the Indomaret franchise company the strategy that must be done to increase consumers is to continue to innovate that combines technology with market demand, namely shopping online. Whether it's in the form of transactions of goods or services online or with non-online ones. Indomaret is able to create innovations that are able to meet every customer's needs by making it easy to shop through the application. Indomaret is also able to see job opportunities by making innovations in the field of services, namely online couriers by utilizing the location of stores in various regions. As per the company motto, "easy and economical". Based on the calculation of internal and external factors, it can be seen that the factors of strength and weakness in the axis (X) are 0.352, while opportunities and threats are on the axis (Y) with a value of 0.354 in quadrant I which is a Growth Strategy where the strategy must be done evaluation, namely market development, market penetration, product development, future integration, backward integration, horizontal integration, and diversification.
Kualitas Pelayanan Terhadap Kepuasan Pelanggan Menggunakan Metode Customer Satisfaction Index dan Importance Performance Analysis Pada PT. PLN (Persero) Area Meulaboh Sofiyanurriyanti Sofiyanurriyanti; Yola Tri Amanda; Arie Saputra; Marlinda Marlinda; Iing Pamungkas; Indra Kusuma
Jurnal Optimalisasi Vol 7, No 2 (2021): Oktober
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v7i2.4341

Abstract

The level of customer satisfaction with service is an important factor in developing a service provision system that is responsive to customer needs. Based on the results of this study, namely the results of the CSI calculation, the customer satisfaction index value for the services provided by the PLN Meulaboh Area is 86% on a scale range of 85% < X 89% so that it can be said that the level of customer satisfaction there is generally in the Very Good category. means very good but there is still a sense of dissatisfaction from customers of PT. PLN (Persero) Meulaboh Area is 14%, therefore the service level of PT. PLN (Persero) Meulaboh Area should be further improved. Based on the results of the calculation of the level of conformity with the interests of the customer, it can be seen clearly from the Cartesian diagram, where there are 6 attributes that need to be repaired immediately, namely (P6) the accuracy of each record made by the meter reader officer, (P10) The condition of the KWH meter (turnover of numbers). according to the amount of usage), (P11) the speed of response in serving requests for submitting new pairs or changes in power, (P13) the lack of speed in the procedures for installing new connections or simple power changes, (P16) smooth processing of electricity payments through local banks and (P16) P24) compensation to customers for mistakes made by officers.
Analisis Beban Kerja Operator pada Stasiun Boiler Menggunakan Cardiovascular Load (CVL) (Studi Kasus: PT. Socfindo Indonesia Perkebunan Seunagan) Josua Samosir; Sofiyanurriyanti Sofiyanurriyanti
Jurnal Optimalisasi Vol 8, No 1 (2022): April
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v8i1.4680

Abstract

PT. Socfindo Indonesia Perkebunan Seunagan merupakan perusahaan yang bergerak dibidang produksi Crude Palm Oil (CPO) dan Inti sawit (biji kernel). Di perusahaan sering terjadi nya stem naik turun saat produksi dimulai yang dimana bahan bakar boiler harus diisi setiap 5 menit sekali. Penelitian ini dilakukan di stasiun boiler yang memiliki 5 operator. Penelitian ini dilakukan selama 6 hari kerja dengan pengamatan selama 7 jam kerja per hari dan data yang akan diambil yaitu denyut nadi operator sebelum mulai kerja, setelah mulai kerja, istirahat kerja dan sesudah selesai kerja. Beban kerja yang di ukur adalah beban kerja fisik. Beban kerja fisik diukur menggunakan cardiovascular load (CVL). Adapun hasil dari persentase cardiovascular load (% CVL) yang diterima setiap operator di stasiun boiler dalam perhitungan %CVL terhadap operator di stasiun boiler diatas, 3 operator di stasiun boiler yaitu Halim Bako, Wito dan Edi Sanjaya mengalami beban kerja fisik yang termasuk dalam kategori tidak terjadi kelelahan pada operator sedangkan 2 operator lainnya yaitu Suroto dan dedi freato mengalami beban kerja fisik yang termasuk dalam kategori memerlukan perbaikan dengan nilai yang didapat yaitu 33.14% (CVL 30% s/d < 60%) dan 31.15%  (CVL 30% s/d <60%).
PENERAPAN METODE SIX SIGMA (DMAIC) PADA UMKM KERUDUNG DI DESA SUKOWATI BUNGAH GRESIK Sofiyanurriyanti Sofiyanurriyanti; Mahasin Maulana Ahmad
Jurnal Optimalisasi Vol 5, No 2 (2019): Oktober
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v5i2.1471

Abstract

Quality Control is very important in efforts to minimize the number of defective products. One of them is in small and medium businesses in the Kerudung Micro Small And Medium Enterprises in Sukowati Bungah Village, Gresik District, Gresik Regency. This Micro Small And Medium Enterprises owned by Ms. Hj difficultiawati. The purpose of this research is to analyze the defects of veil products by using the Six Sigma method namely DMAIC (Define, Measure, Analuze, Improve, Control). The results of this study indicate that the company has a total number of disability veils of 225 units consisting of untidy edge trimming, creased fabric, holes in the veil fabric, less neat screen printing, inappropriate colors. In the process of making this veil there is a value of the damage ratio on goods by calculating the upper control limit (UCL) of 134.9761 and the Lower Control Limit (LCL) of 73.6899 and the average damage to the CL veil of 104.3333 currently at level 1 sigma so that improvements need to be made to achieve level 6 sigma. Using the Pareto diagram tool and for quality improvement improvements were made to the veil disability with SIPOC (Supplier, Input, Process, Output, Customer).
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Menggunakan Structural Equation Modeling Partial Least Square pada PT. XYZ Kasmawati Kasmawati; Abdiel Khaleil Akmal; Sofiyanurriyanti Sofiyanurriyanti; Abdurrahman Ridho; Ilham Juliwardi
Jurnal Optimalisasi Vol 8, No 1 (2022): April
Publisher : Universitas Teuku Umar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35308/jopt.v8i1.5273

Abstract

PT.XYZ Banda Aceh yang bertugas untuk melayani kepentingan umum dan bergerak di bidang pelayanan keluhan pelanggan, pelayanan listrik padam, pelayanan pemasangan baru dan lainnya. PT. XYZ Banda Aceh telah memberikan yang terbaik agar memberikan kepuasan terhadap pelanggannya, akan tetapi dalam pelaksanaan operasionalnya tidak dapat dihindari beberapa masalah yang tidak sesuai dengan harapan dan keinginan pelanggan, seperti pelayanan yang kurang maksimal sehingga menyebabkan pelanggan merasa kurang puas. Penelitian ini bertujuan untuk mengetahui dan menganalisis seberapa besar pengaruh kualitas pelayanan terhadap tingkat kepuasan yang dirasakan oleh pelanggan yang mengunakan jasa PT. XYZ Banda Aceh. Penentuan sampel ditentukan dengan teknik non probability sampling yaitu sampling purposive sebanyak 100 sampel. Metode analisis yang digunakan yaitu Partial Least Square (PLS). Dengan menggunakan software SmartPLS versi 3.2.6 dan SPSS versi 17.0. Hasil penelitian ini menunjukkan bahwa kepuasan pelanggan pada PT. XYZ Banda Aceh dapat diukur dari 5 dimensi kualitas pelayanan yang terdiri dari tangible, emphaty, reabilty, responsiviness dan assurance. Variabel yang berpengaruh terhadap kepuasan pelanggan adalah variabel assurance, responsiviness dan variabel reliability. Sedangkan variabel tangible dan variabel emphaty tidak berpengaruh terhadap kepuasan pelanggan.
PENERAPAN BUDAYA KERJA 5R/5S DAN PENGARUHNYA TERHADAP KINERJA KARYAWAN DI CV. CAHAYA MANDIRI Sofiyanurriyanti nurri yanti
Matrik : Jurnal Manajemen dan Teknik Industri Produksi Vol 19 No 2 (2019)
Publisher : Prodi Teknik Industri Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7.778 KB) | DOI: 10.30587/matrik.v19i2.727

Abstract

Penelitian ini bertujuan untuk mempengaruhi kinerja karyawan di perusahaan dan pengaruh busaya kerja 5R terhadap kinerja karyawan di CV. CAHAYA MANDIRI. Perusahaan CV. CAHAYA MANDIRI adalah perusahaan yang bergerak pada bidang jasa. Hal itulah yang membuat alat penunjang begitu diperlukan saat melakukan pekerjaan. Pada saat alat penunjang tersebut hilang atau lupa tempat ditaruhnya maka akan berpengaruh besar terhadap kinerja perusahaan. Perusahaan tidak akan dapat bekerja dengan maksimal dikarenakan adanya masalah terhadap alat penunjang tersebut. Jika masalah tersebut dapat diatasi maka perusahaan tidak akan mengalami masalah dan kinerja perusahaan akan menjadi maksimal. Metode penelitian ini dilakukan dengan metode kualitatif dan kuantitatif. Pengambilan data sampel yang digunakan dalam penelitian ini adalah karyawan CV. CAHAYA MANDIRI dimana terdapat 50 (lima puluh) jumlah karyawan di perusahaan, dalam analisis penelitian ini dilakuakan dengan menggunakan sampel sebanyak 10 (sepuluh) responden secara random sampling pada karyawan perusahaan. Faktor yang mempengaruhi untuk mengetahui budaya kerja 5R/5S terhadap kinerja karyawan. Nilai koefisien korelasi berganda menunjukkan angka sebesar R2 (0,739) atau 73,9% yang berarti kegiatan 5R/5S dalam perusahaan bisa mempengaruhi kinerja karyawan sebesar 73,9%, sisanya sebesar 26,1% dipengaruhi oleh variabel lain diluar kegiatan 5R/5S. Budaya 5R/5S sangat bagus diterapkan dalam sebuah perusahaan. Dari data tersebut diperoleh hasil persamaan Regresi Linier sebagai berikut : Kinerja (Y) = 6,336 + 1,007 ringkas (X1) + 0,038 rapi (X2) + 0,359 resik (X3) + 0,344 rawat (X4)+ 0,098 rajin (X5).
Analisis Tingkat Kelelahan Pada Pekerja Produksi Aspal Menggunakan Metode Swedish Occupational Fatigue Index (SOFI) DI PT. Wirataco Mitra Mulia Yuli Sarbena; Sofiyanurriyanti Sofiyanurriyanti
SITEKIN: Jurnal Sains, Teknologi dan Industri Vol 19, No 1 (2021): Desember 2021
Publisher : Fakultas Sains dan Teknologi Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sitekin.v19i1.15489

Abstract

Fatigue is a decrease in work quality, efficiency and endurance in completing work. The high workload can cause increased work fatigue experienced by PT. Wirataco Mitra Start is a company engaged in the construction of stone crushers and asphalt production using an AMP (asphalt mixing plant) machine. This study aims to determine the level of fatigue experienced by workers in the asphalt production section at PT. Wirataco Mitra Mulia where the workers have to work for 13 hours/day. Starting from 08:00-17:00 then from 02:00-08:00, with the number of workers as many as 6 people. After the analysis was carried out using the Swedish Occupational Fatigue Index (SOFI) method. The results of the SOFI questionnaire were obtained from respondent data from 6 asphalt production workers, the highest level of fatigue was obtained, which was in the medium category with a percentage of 100%. Then, based on the dimension results using the SOFI method, it is known that the highest level of fatigue felt by the workers in the asphalt production section is sleepiness with a value of 10, followed by physical exertion with a value of 6.5. Then lack of motivation (lack of motivation) with a total value of 6.5, followed by physical discomfort with a total value of 5.8, and the lowest level of fatigue is lack of energy (lack of energy) with a total value of 5.5.