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Djumilah Hadiwidjojo
Universitas Brawijaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : Asia-Pacific Management and Business Application

 1 
IMITATION STRATEGIES FOR SME LEARNING PROCESS TOWARDS INNOVATION STRATEGIES Sulistiyani, Rina; Hadiwidjojo, Djumilah; surachaman, Surachaman; Salim, Ubud
APMBA (Asia Pacific Management and Business Application) Vol. 1 No. 2 (2012)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2012.001.02.4

Abstract

Imitation is actually a part of innovation strategy, the learning strategies to enter the market. It can be a stepping stone for SME in developing countries to innovate and to create a knowledge base to lower the innovation cost.This study aims to reveal and analyze the innovation strategy learning process by owners of leather small industries processing through experience in running  the imitation strategy. This research applies interpretive paradigm, phenomenological research design and involved five informants.The research results are as follow: the learning experience to use imitation strategy which covers stages of imitation, research, development and  creation. This learning process is the result of interaction between personal and behavior factors, as well as the enabler and barriers. The owners of leather small industries which leave the imitation strategy and switch to innovation strategy are craftsmen who have an entrepreneurial spirit. they are able to balance entrepreneurial and business aspects.
Co-Authors Abdullah Syakur Novianto Achmad Noerkhaerin Putra Ainur Rofiq Alindra Yanuardi Ananda Sabil Hussein Andarwati Andarwati Ariefin, Mesra Surya Armanu Thoyib Astrid Puspaningrum Badjie, Gibriel Deandra Vidyanata Diskhamarzaweny Diskhamarzaweny Djumahir .. Djumahir Djumahir Edi Purwanto Endang Setyawati Gusti Ruzayda Eka Hapsari Halim .. Hendra Lesmana Huda, Fajar Nur Amri Kusuma Ratnawati Luchman Hakim Lutfiatur Rosyidah Mahadewi, Lufina MAKIAH Margono Setiawan Mintarti Rahayu Noermijati, Noermijati Nur Khusniyah Indrawati Pramono, Aditya Prasis Nursyam Suhardini Rina Sulistiyani, Rina Sabihaini Sabihaini Slamet Riyadi Solaimun, Ir Solimun, Solimun Sudjatno, Sudjatno Sumiati . Sunaryo Sunaryo Surachaman surachaman, Surachaman Surachman Surachman Teddy Chandra Ubud Salim Virdani, Rachel Nitrogena Wahdiyat Moko Wiba, Ido Febriandika Zaroug, Yousef Ali Mohamed