Claim Missing Document
Check
Articles

Found 14 Documents
Search

Pengembangan Wellness Tourism pada Pemandian Air Panas Lintang Tempuran Melalui Digital Marketing Fathurrahman; Widiyanto, Nur; Sembada, Andhika Djalu
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 1 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/2vcjpf49

Abstract

Development of Wellness Tourism at the Lintang Tempuran hot springs inMagelang Regency through digital marketing, using descriptive qualitative research methods. The development of facilities at Lintang waterpark is already at a fairly good stage, where several facilities that visitors need are already available. From the results of field observations it was found that Lintang waterpark is already included in the standard of good facilities. As for several facilities at Lintang waterpark, such as a large parking area. , clean toilets, prayer areas, changing rooms. This research aims to explore the potential for developing wellness tourism at the Latitude Tempuran hot springs in Magelang district by utilizing digital marketing strategies. Based on the research results, several conclusions can be drawn, the Lintang Tempuran Hot Springs have great potential to become a wellness tourism destination. Digital marketing has a crucial role in increasing the visibility and accessibility of the Lintang Tempuran Hot Springs.
Keterkaitan Pengalaman dan Kepuasan Terhadap Minat Berkunjung Kembali di Lawang Sewu Semarang Ardana, Nico Surya; Sembada, Andhika Djalu; Ananti, Deni Dwi
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 1 No. 2 (2024): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/1j7fc262

Abstract

This study aims to determine and analyze the relationship between visitor experience and visitor satisfaction with tourist revisit interest in Lawang Sewu. Data collection techniques through observation, literature study and questionnaire distribution. For data analysis techniques using validity and reliability tests, then hypothesis testing using the spearman rank correlation test. The results of the analysis found that visitor experience has a significant relationship with a relationship that is categorized as strong because it has a correlation corefficient value of 0.589 and has a positive direction of relationship with tourist revisit interest. Then visitor satisfaction has a significant relationship as well with a relationship that is categorized as strong because it has a correlation corefficient value of 0.742 and has a positive direction of relationship with tourist revisit interest in Lawang Sewu.
PENERAPAN TEKNOLOGI MESIN PENGIRIS, MESIN PENGERING, DAN MESIN PENGEMAS DALAM MENDUKUNG INOVASI SERTA PEMASARAN PRODUK KELOMPOK WANITA TANI NGENTAK BANTUL Prakoso, Aditha Agung; Masjhoer, Jussac Maulana; Priyanto, Sabda Elisa; Sembada, Andhika Djalu
Kumawula: Jurnal Pengabdian Kepada Masyarakat Vol 8, No 3 (2025): Kumawula: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/kumawula.v8i3.59447

Abstract

The processed agricultural products of the Ngentak Farmer Women Group (KWT) have yet to become souvenirs and culinary products in the Japanese Cave tourist area, Seloharjo, Bantul. This is due to insufficient production capacity, limited innovation, and conventional product marketing. This community service aims to describe the implementation of the Kosabangsa 2024 Program, namely training and the application of Appropriate Technology. The implementation method of Kosabangsa 2024 generally consists of five stages: socialization, training, application of Appropriate Technology, monitoring and evaluation, and sustainability. Regarding training, the methods used are lectures and group discussions in the classroom. Based on the implementation of the training, participants understand that processed agricultural products need innovation so that new market segments—namely tourists—can accept them. In addition, marketing strategies through social media are necessary nowadays so that products can be widely recognized. The application of slicing machines, drying machines, and packaging machines can increase the efficiency and production capacity of KWT Ngentak's processed products. Digital marketing through Instagram and TikTok can increase the engagement rate and coverage of the marketed products, and reduce the promotional costs incurred by KWT Ngentak. Hasil olahan pertanian Kelompok Wanita Tani (KWT) Ngentak belum mampu menjadi oleh-oleh dan produk kuliner di kawasan wisata Goa Jepang, Seloharjo, Bantul. Hal ini dikarenakan masih minimnya kapasitas produksi, tidak adanya inovasi, dan pemasaran produk yang masih konvensional. Pengabdian masyarakat ini bertujuan untuk menggambarkan pelaksanaan dalam Program Kosabangsa 2024 yaitu pelatihan dan penerapan Teknologi Tepat Guna. Secara umum metode pelaksanaan Kosabangsa 2024 terdiri dari lima tahapan yaitu sosialisasi, pelatihan, penerapan Teknologi Tepat Guna, monitoring dan evaluasi, dan keberlanjutan. Terkait pelatihan, metode yang digunakan yaitu metode ceramah dan diskusi kelompok di dalam kelas. Berdasarkan pelaksanaan pelatihan, peserta dapat memahami bahwa produk hasil olahan pertanian perlu dilakukan inovasi agar dapat diterima oleh segmen pasar baru yaitu wisatawan. Di samping itu, strategi pemasaran melalui media sosial menjadi keniscayaan di masa kini agar produk dapat dikenal secara luas. Penerapan teknologi mesin pengiris, mesin pengering, dan mesin pengemas mampu meningkatkan efisiensi dan kapasitas produksi hasil olahan KWT Ngentak. Pemasaran digital melalui Instagram dan TikTok mampu meningkatkan engagement rate dan coverage rate dari produk yang dipasarkan, sekaligus menurunkan biaya promosi yang harus dikeluarkan oleh KWT Ngentak.
Dimensi Spiritual Keris Dalam Perspektif Filsafat Metafisika Sembada, Andhika Djalu
PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif) Vol. 2 No. 2 (2025): PANUNTUN (Jurnal Budaya, Pariwisata, dan Ekonomi Kreatif)
Publisher : CV. Kurnia Grup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61476/b9efcf41

Abstract

Keris is recognized as a cultural heritage that transcends material functions, believed to possess spiritual dimensions such as 'tuah' or 'power.' Existing literature tends to focus on cultural narratives, leaving a gap in the formulation of the ontological essence of the keris's spiritual phenomenon. This study aims to analyze and formulate the spiritual dimension of keris using the framework of Metaphysical Philosophy, especially Ontology and Hylomorphism, and to offer a philosophical interpretative model that can explain the interaction between the material and the spirituality of keris. This qualitative research uses the approach of Metaphysical Philosophy and Philosophical Hermeneutics, with primary data derived from the core concepts of Metaphysics and cultural/ethnographic texts. The main analytical techniques are conceptual-philosophical analysis and hermeneutic description. The research results show that the spiritual dimension of keris can be formulated ontologically. The novelty of this study lies in the proposed Spiritual Keris Hylomorphism Model, which defines the keris as a dual hylomorphic artifact. The 'blessing' of keris is interpreted as the actualization of potential (entelechy) and the Spiritual Form, which is transferred through Non-Physical Efficient Causality (the practices and austerities of the maker). These findings provide a profound theoretical basis for the spiritual aspects of the keris. The conclusion shows that the keris is an entity that manifests the interaction between Material Substance and Non-Physical Substance. This study contributes to the Philosophy of Culture by expanding the scope of Metaphysics to legitimize and analyze local spiritual phenomena.