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Journal : Informatics and Enginering Dedication

Pembinaan Kapasitas Manajemen “UMKM Go Digital” Di Kabupaten Bogor Fadlillah, Alnisa Min; Fadila, Ardhiani; Husniati, Renny
FORDICATE Vol 1 No 1 (2021): November 2021
Publisher : Universitas Multi Data Palembang, Fakultas Ilmu Komputer dan Rekayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (442.975 KB) | DOI: 10.35957/fordicate.v1i1.1621

Abstract

This company aims to help Indigenous UMKM in Bogor Regencyto increase their business management capacity by Going Digital to adjustcurrent technological developments. The service team conducts coaching(training and mentoring) to UMKM actors digitally. The materials weprovide are materials related to marketing management (productrebranding, digital marketing), Blue Ocean Strategy, Canvas Strategy, andfinancial management (financial techonology). Activities in a whole mannerincrease the knowledge and skills of UMKM HUMAN RESOURCES inrunning business in a sustainable manner.