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All Journal Jurnal Bestari SOCA: Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pertanian Jurnal Sosial Ekonomi Pesisir Jurnal Sosial Ekonomi Pertanian Jurnal Keuangan dan Perbankan CEMARA Forum Agribisnis AGRISE Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Agribest AGROMIX Satwika : Kajian Ilmu Budaya dan Perubahan Sosial PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat INSIST (International Series on Interdisciplinary Research) Agriecobis : Journal of Agricultural Socioeconomics and Business Jurnal Partisipatoris Jurnal Ilmu Sosial, Politik dan Pemerintahan International Journal Reglement & Society (IJRS) Kirana: Jurnal Komunikasi dan Penyuluhan Pertanian Interdisciplinary Social Studies International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Pepadu Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis paradigma agribisnis Agrifo: Jurnal Agribisnis Universitas Malikussaleh Environmental and Agriculture Management paradigma agribisnis Indonesian Journal of Small Scale Farming
Jabal Tarik Ibrahim
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Journal : Forum Agribisnis

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Analisis Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Pupuk Anorganik (Kasus : Desa Srimulyo Dan Sukodono, Kecamatan Dampit) Anggara, Muhammad Rafi; Ibrahim, Jabal Tarik; Mazwan, M. Zul
Forum Agribisnis Vol. 14 No. 2 (2024): FA VOL 14 NO 2 SEPTEMBER 2024
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.14.2.71-83

Abstract

Inorganic fertilizers are currently still widely used and are the main choice for farmers because they can increase crop productivity. Companies need to pay attention to consumer orientation, which is related to how to find the target market, needs and convince consumers to make a purchase. This study aims to analyze the influence of brand image, price, review, ecology, and credibility on the decision to purchase inorganic fertilizers by coffee farmers. The locations taken are Srimulyo and Sukodono villages, Dampit District, considering that the village is the largest coffee-producing village in Malang. Purposive sampling was used for sampling as many as 35 coffee farmers with the provision of using and purchasing inorganic fertilizers. The data used in the study is primary data collected through surveys with observations, interviews, questionnaires and documentation. The research uses SEM (Structural Equation Modelling) data analysis with the PLS (Partial Least Square) approach, and conducts data analysis with the help of SmartPLS 4.0 software. The results of the analysis of respondent characteristics showed that most coffee farmers were dominated by men and the level of education of farmers varied from elementary to bachelor's degree. Most of the respondents' farming experience was from 1 to 50 years with a maximum land area of 2 ha. Testing the inner model obtained a determination coefficient (R-Square) of 60.1% brand image, price, reviews, ecology, and credibility were able to explain the influence on the decision to purchase inorganic fertilizers by farmers. The results of bootstrapping data showed that brand image and ecological had a significant negative effect and reviews had a significant positive effect on the decision to purchase inorganic fertilizers. Factors that do not affect the decision to buy inorganic fertilizers are price and credibility.
Co-Authors Adi Sutanto Ainur Rahib, Ainur Akbar Habib Ali Fahrezi, Muhammad Rahul Anas Tain Andi, Yusrizal Ari Anggara, Muhammad Rafi Anggit Putra Wicaksono Aris Winaya Aris Winaya Arum, Prettyziana Sekar Ary Bakhtiar Astasari, Cynthia Paramita Ayu Fitriani Miftahul Sholehah Bambang Yudi Ariadi Bayu, Indra Bernadetta Devara Ridwan Chindy Feliyana Chuzaimah Chuzaimah, Chuzaimah Cynthia Paramita Astasari Dhea Aurelie Yoniansyah Dicky Adithya Pratama Dio Bagus Setiawan Dyah Erni Widyastuti Endang Lastinawati, Endang Fauzan, Ridwan Ahmad Fithri Fithri Mufriantie Gumoyo Mumpuni Ningsih Hamzah, Yoga IG Hanif Fitria Hapsari Harpowo Hasan, Juhan Mahdum Hawayanti, Erni Helian Thus, Orca Oryza Anantha Henik Sukorini Hutri Agustino Idealistuti, Idealistuti Iftitah Hevi Riyanti Indra Bayu Indriani Indriani Istis Baroh Jayus Jayus Kubro, Aminah Roisatul Lia Nita Pramudiastuti Livia Windiana M. Zul Mazwan Maulida Murdayanti Muchsiri, Muchtaruddin Muhammad Thamrin Novi Syafrina Madani Nugroho Tri Waskitho Nur Ocvanny Amir Nurul Latifah Orca Oryza Anantha Helian Thus Proborini, Nur Alvina Puspita, Diah Eka Putri Sabrina Dwi Suprapti Rahadi Rahadi Rahadi Rahadi, Rahadi Rahayu Relawati Ridwan Ahmad Fauzan Riyanti, Iftitah Hevi Rojiq, M. Abdul Ronaldo, Steve David Sabrina Sahara, Harum Saiman Saiman Salsabella, Irene Hanies Sebayang, Nico Sitti Rahma Ma'Mun Sunardi Sunardi Sutawi Sutawi Sutawi Sutawi Syaiful Huda Wahono Wahono Wahyu A M Fadlan Wan Arfiani Barus Wicaksono, Anggit Putra Yogaswara IG Hamzah Yohana Agustina Yusrizal Ari Andi Zubdatul Asror