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All Journal Jurnal Ilmiah Admnistrasi Niaga JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) BEMAS: Jurnal Bermasyarakat Ekonomia Golden Ratio of Community Services and Dedication Asean International Journal of Business JEBD Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif Ekonomia International Journal of Advanced Research in Social Studies
Dewi Fadila
Politeknik Negeri Sriwijaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Pengembangan Usaha pada AK Laundry dengan Menggunakan Analisis Swot Rizkia Umami; Purwati Purwati; Dewi Fadila
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.777

Abstract

This research aims to formulate a business development strategy for AK Laundry, a micro, small, and medium enterprise (MSME) located in Palembang that operates in the laundry service industry. As competition in this sector continues to intensify, MSMEs are required to adapt quickly through effective strategic planning. The study employed a descriptive qualitative approach, with data collected through interviews, direct observations, documentation, and questionnaires, ensuring a holistic understanding of both internal and external conditions. The analysis was carried out using the SWOT framework, which identifies internal strengths and weaknesses, as well as external opportunities and threats. The findings reveal that AK Laundry possesses several strengths, including good relationships with its loyal customer base, competitive pricing that appeals to a wide range of market segments, and a strategic location that facilitates accessibility. However, weaknesses were also identified, such as limited promotional efforts, particularly in digital channels, and occasional delays in completing customer orders, which may affect satisfaction and trust. From an external perspective, AK Laundry has opportunities to expand its services, particularly through the growing demand for pickup and delivery facilities, as well as changes in consumer lifestyles that increasingly prioritize practicality and efficiency. Nevertheless, the enterprise must also address potential threats, such as intense competition in pricing strategies among similar businesses and the risk of item loss, which could undermine its reputation. Based on the SWOT matrix, AK Laundry is positioned in Quadrant I, indicating that it holds considerable potential for aggressive growth. Therefore, the recommended strategies include strengthening digital marketing initiatives, introducing innovative services to differentiate from competitors, enhancing employee competencies through training programs, and upgrading equipment to improve service quality and speed. These strategies are expected to help AK Laundry leverage its strengths and opportunities effectively, ensuring sustainable development and competitiveness in the MSME laundry service sector.
Analisis Du Pont System terhadap Performa Finansial 4 Perusahaan Semen di BEI untuk Periode 2013-2023 Adinda Shefiyah Nur Izza; Neneng Miskiyah; Dewi Fadila
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 2 (2025): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i2.767

Abstract

This study aims to evaluate the financial performance of four cement companies listed on the Indonesia Stock Exchange (IDX) during the 2013 period. To achieve this, a descriptive quantitative approach was employed, utilizing purposive sampling. Data for the study was gathered from annual financial reports, which were publicly accessible through the official websites of the IDX and the individual companies. The analysis was carried out using the Du Pont System, a method that decomposes return on equity (ROE) into its components to assess the financial performance of the companies. The results of the analysis reveal that PT Inisial A exhibited the strongest financial performance among the four companies, demonstrating superior efficiency, profitability, and leverage. Following PT Inisial A, PT Inisial X performed moderately well, showing stable financial health but with some room for improvement in certain areas. On the other hand, PT Inisial Y and PT Inisial Z displayed the weakest performance, with PT Inisial Z facing significant challenges in maintaining profitability and managing its assets efficiently. This study’s findings provide valuable insights for investors, as it highlights the financial strengths and weaknesses of the companies involved, assisting them in making more informed investment decisions. Additionally, the results can serve as a reference for other companies within the cement industry, allowing them to identify areas for improvement and potential strategies for enhancing their financial performance. Furthermore, the research may contribute to future academic studies on corporate financial performance, particularly in the context of the cement industry in Indonesia. Overall, this research is expected to benefit both practitioners and academics by providing a comprehensive analysis of the financial status of the companies in question.
Evaluasi dan Penilaian Usaha X Melalui Business Model Canvas Verda Jesikasari; Dewi Fadila; Marieska Lupikawaty
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.829

Abstract

SQ Florist has been a flower board-making service provider since 2019. Currently, SQ Florist faces several obstacles, including ineffective social media promotions, limited staff training in digital marketing, and a suboptimal flower board production process. Furthermore, revenue recording is still manual, resulting in inefficient financial management. This study aims to expand market reach while improving service quality so that SQ Florist can compete better. The research method used is a qualitative approach with data collection techniques through observation, interviews, documentation, and literature studies. The analysis tool uses the Business Model Canvas, which describes nine business elements including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structures. The analysis results show that SQ Florist's business model is generally quite good, although there are areas for improvement, particularly in building relationships with customers, digital marketing, and product innovation. The use of social media such as Instagram and TikTok must be optimized by presenting promotional content in the form of attractive photos and videos to make online marketing more effective. Additionally, improving supplier relationships and offering differentiated products, such as flower bouquets or cash, can increase customer value. To facilitate decision-making, it is recommended to improve financial record-keeping through the use of digital applications. This step is expected to enable SQ Florist to improve its business sustainability, open more market opportunities, and compete more competitively in the creative services industry. By improving each element of the BMC, it is hoped that business sustainability and competitiveness can be further enhanced.
Dampak Pelatihan dan Disiplin Kerja terhadap Kinerja Karyawan PT BPR Alicia Mercy Sitompul; Dewi Fadila; Paisal Paisal
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.956

Abstract

This study aims to analyze the effect of training and work discipline on employee performance at PT Bank Perekonomian Rakyat Sumatera Selatan (Perseroda). A quantitative approach with multiple linear regression analysis was applied, and data were obtained through questionnaires distributed to 50 employees who also represented the study population. The results indicate that both training and work discipline have a positive and significant effect on employee performance, either partially or simultaneously. Well-planned training programs enhance employees’ knowledge, technical abilities, and professionalism, enabling them to perform their duties more efficiently. Meanwhile, work discipline promotes responsibility, punctuality, adherence to company regulations, and consistency in task completion. Together, these variables explain 37.4% of the variation in employee performance, while the remaining percentage is influenced by other factors not examined in this study. The findings emphasize that structured and continuous training programs, combined with consistent discipline enforcement, play a strategic role in developing high-performing human resources. Therefore, organizations should prioritize improving employee competence and discipline to achieve optimal performance and effectively support the realization of organizational goals.
The Impact of Profit-Sharing System and Customer Trust on Customers' Saving Interest in Mudharabah Savings Chintia Romadayanti; Ardini Putri Qiftiah; Purwati; Dewi Fadila
International Journal of Advanced Research in Social Studies Vol. 4 No. 2 (2025): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19490194

Abstract

This research aims to analyze the impact of the profit-sharing system and customer trust on customers' saving interest in Mudharabah savings at Bank Syariah Indonesia KC Palembang Demang. The research employs a quantitative approach with an experimental design. A total of 76 respondents, who are customers of BSI KC Palembang Demang using Mudharabah savings, were selected as the research sample using probability sampling with the Slovin formula. Data was collected through questionnaires and analyzed using SPSS version 25, with validity testing, reliability testing, t-test, F-test, determination coefficient (R2), correlation coefficient, and multiple linear regression. The results show that the profit-sharing system has a significant positive impact on customers' saving interest, while customer trust does not significantly affect saving interest. Additionally, both independent variables simultaneously have a significant positive impact on saving interest. This study suggests that BSI KC Palembang Demang should enhance the implementation of the profit-sharing system and strengthen customer trust to increase saving interest in Mudharabah savings.
The Impact of Price, Brand Image, and Service Quality on Consumer Purchase Decisions Vivin Wulandari Vivin Wulandari; dewi fadila; sari lestari zainal ridho
International Journal of Advanced Research in Social Studies Vol. 1 No. 2 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16734687

Abstract

This study aims to comprehensively analyze the influence of price, brand image, and service quality on the purchase decision of vehicle insurance products at PT Asuransi Etiqa Internasional Indonesia, Palembang Branch. Vehicle insurance is a crucial form of financial protection favored by consumers to mitigate the risks of damage, loss, or accidents involving motor vehicles. In the face of increasing competition within the insurance industry, companies are required to understand the factors influencing consumer behavior in order to develop effective marketing strategies. This research adopts a quantitative approach through a survey method, collecting data from 85 respondents who are active policyholders. The data were analyzed using multiple linear regression with SPSS version 25. The results reveal that all three independent variables-price, brand image, and service quality-have a statistically significant influence on purchase decisions, both individually and collectively. Among these factors, service quality emerges as the most dominant variable affecting consumer choices in purchasing vehicle insurance products. These findings indicate that consumers consider not only price and brand reputation but also place high importance on the service experience they receive, from the initial engagement to post-purchase interactions. Therefore, in order to foster customer loyalty and expand market share, insurance providers are advised to continuously enhance service quality, maintain competitive and reasonable pricing strategies, and consistently strengthen brand image through effective communication and positive customer relations.
Co-Authors Abdee Feryawan Saputra Adinda Shefiyah Nur Izza Africano, Fernando Agra Artha Nastiti Aimi Alicia Mercy Sitompul Ardini Putri Qiftiah Chintia Romadayanti Claudia Nurcahaya Dwi Riana Elvia Zahara Hendra Sastrawinata Ibnu Maja Marieska Lupikawaty Marieska Lupikawaty Marieska Lupikawaty Melisa Kurnia Asfitri Miskiyah, Neneng Muhammad Riska Maulana Mulkan Septian Prabu Munparidi Nirwan Rasyid Nur Anisah Paisal . Purwati Purwati Purwati Rina Dwi Aprianti Rizkia Umami Sari Lestari Zainal Ridho Sari Lestari Zainal Ridho Sayyid Muhammad Fadhil Septini Kumalaputri Syamsiar, Syamsiar Ummasyroh Ummasyroh Ummasyroh Verda Jesikasari Vivin Wulandari Vivin Wulandari Welan Mauli Angguna Wianda Oktavia Yesita Astarina Yusleli Herawati