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All Journal Jurnal Ilmiah Admnistrasi Niaga JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) INVEST : Jurnal Inovasi Bisnis dan Akuntansi BEMAS: Jurnal Bermasyarakat Ekonomia Golden Ratio of Auditing Research Golden Ratio of Community Services and Dedication Asean International Journal of Business Jurnal Riset Manajemen Jurnal Ilmiah Dan Karya Mahasiswa JEBD Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif UTAMA: Jurnal Pariwisata Prima Ekonomia Jurnal Ilmu Manajemen International Journal of Advanced Research in Social Studies Jurnal Abmas
Dewi Fadila
Politeknik Negeri Sriwijaya
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Dampak Pelatihan dan Disiplin Kerja terhadap Kinerja Karyawan PT BPR Alicia Mercy Sitompul; Dewi Fadila; Paisal Paisal
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.956

Abstract

This study aims to analyze the effect of training and work discipline on employee performance at PT Bank Perekonomian Rakyat Sumatera Selatan (Perseroda). A quantitative approach with multiple linear regression analysis was applied, and data were obtained through questionnaires distributed to 50 employees who also represented the study population. The results indicate that both training and work discipline have a positive and significant effect on employee performance, either partially or simultaneously. Well-planned training programs enhance employees’ knowledge, technical abilities, and professionalism, enabling them to perform their duties more efficiently. Meanwhile, work discipline promotes responsibility, punctuality, adherence to company regulations, and consistency in task completion. Together, these variables explain 37.4% of the variation in employee performance, while the remaining percentage is influenced by other factors not examined in this study. The findings emphasize that structured and continuous training programs, combined with consistent discipline enforcement, play a strategic role in developing high-performing human resources. Therefore, organizations should prioritize improving employee competence and discipline to achieve optimal performance and effectively support the realization of organizational goals.
The Impact of Profit-Sharing System and Customer Trust on Customers' Saving Interest in Mudharabah Savings Chintia Romadayanti; Ardini Putri Qiftiah; Purwati; Dewi Fadila
International Journal of Advanced Research in Social Studies Vol. 4 No. 2 (2025): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19490194

Abstract

This research aims to analyze the impact of the profit-sharing system and customer trust on customers' saving interest in Mudharabah savings at Bank Syariah Indonesia KC Palembang Demang. The research employs a quantitative approach with an experimental design. A total of 76 respondents, who are customers of BSI KC Palembang Demang using Mudharabah savings, were selected as the research sample using probability sampling with the Slovin formula. Data was collected through questionnaires and analyzed using SPSS version 25, with validity testing, reliability testing, t-test, F-test, determination coefficient (R2), correlation coefficient, and multiple linear regression. The results show that the profit-sharing system has a significant positive impact on customers' saving interest, while customer trust does not significantly affect saving interest. Additionally, both independent variables simultaneously have a significant positive impact on saving interest. This study suggests that BSI KC Palembang Demang should enhance the implementation of the profit-sharing system and strengthen customer trust to increase saving interest in Mudharabah savings.
The Impact of Price, Brand Image, and Service Quality on Consumer Purchase Decisions Vivin Wulandari Vivin Wulandari; dewi fadila; sari lestari zainal ridho
International Journal of Advanced Research in Social Studies Vol. 1 No. 2 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16734687

Abstract

This study aims to comprehensively analyze the influence of price, brand image, and service quality on the purchase decision of vehicle insurance products at PT Asuransi Etiqa Internasional Indonesia, Palembang Branch. Vehicle insurance is a crucial form of financial protection favored by consumers to mitigate the risks of damage, loss, or accidents involving motor vehicles. In the face of increasing competition within the insurance industry, companies are required to understand the factors influencing consumer behavior in order to develop effective marketing strategies. This research adopts a quantitative approach through a survey method, collecting data from 85 respondents who are active policyholders. The data were analyzed using multiple linear regression with SPSS version 25. The results reveal that all three independent variables-price, brand image, and service quality-have a statistically significant influence on purchase decisions, both individually and collectively. Among these factors, service quality emerges as the most dominant variable affecting consumer choices in purchasing vehicle insurance products. These findings indicate that consumers consider not only price and brand reputation but also place high importance on the service experience they receive, from the initial engagement to post-purchase interactions. Therefore, in order to foster customer loyalty and expand market share, insurance providers are advised to continuously enhance service quality, maintain competitive and reasonable pricing strategies, and consistently strengthen brand image through effective communication and positive customer relations.
Marketing strategy through TikTok social media at Nura Catering Halwa Salsilah; Heri Setiawan; Dewi Fadila
Jurnal Abmas Vol. 25 No. 2 (2025): Jurnal Abmas
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/abmas.v25i2.88941

Abstract

The rapid development of digital technology has transformed consumer behavior, making social media a key channel for product marketing. However, many Micro, Small, and Medium Enterprises (MSMEs) have yet to harness this potential fully. Nura Catering, a catering service business in Palembang, is one such example, still relying on conventional promotion methods and lacking active engagement on digital platforms. This community service project aimed to enhance the partner’s capability in leveraging TikTok as a digital marketing tool. The program adopted a participatory approach through intensive training and mentoring, covering profile optimization, content planning, video production, and performance analysis using TikTok Analytics. The results showed a significant improvement in social media management skills, reflected in increased reach, engagement, and follower growth within one month. Additionally, the partner successfully produced independent content in accordance with the implemented strategy. Overall, the program had a positive impact on brand visibility and strengthened the competitiveness of MSMEs in the digital era.   Abstrak Perkembangan teknologi digital telah mengubah pola konsumsi masyarakat, menjadikan media sosial sebagai salah satu saluran utama pemasaran produk. Namun, sebagian besar Usaha Mikro, Kecil, dan Menengah (UMKM) belum mampu memanfaatkan potensi ini secara optimal. Salah satunya adalah Nura Catering, UMKM yang bergerak di bidang jasa boga di Kota Palembang yang masih mengandalkan metode promosi konvensional dan kurang aktif di platform digital. Kegiatan pengabdian ini bertujuan untuk meningkatkan kemampuan mitra dalam memanfaatkan TikTok sebagai media pemasaran digital. Metode yang digunakan meliputi pendekatan partisipatif melalui pelatihan dan pendampingan intensif, mulai dari optimalisasi profil akun, perencanaan konten, pembuatan video, hingga analisis performa menggunakan fitur TikTok Analytics. Hasil kegiatan menunjukkan peningkatan signifikan dalam keterampilan pengelolaan media sosial mitra, terlihat dari bertambahnya jangkauan audiens, tayangan video, dan jumlah pengikut dalam satu bulan. Selain itu, mitra mampu membuat konten secara mandiri sesuai strategi yang telah dirancang. Program ini memberikan dampak positif terhadap peningkatan visibilitas merek dan memperkuat daya saing UMKM di era digitalisasi. Kata Kunci: digital marketing; Nura Catering; TikTok; UMKM
Edukasi pengembangan kemasan produk souvenir promosi untuk penguatan branding pesantren Al-Amalul Khair Sari Lestari Zainal Ridho; Dewi Fadila; Heri Setiawan; Paisal; Dimas Pratama; M. Ghuffron Al Khahfi; Rio Permata
BEMAS: Jurnal Bermasyarakat Vol 7 No 1 (2026): BEMAS: Jurnal Bermasyarakat
Publisher : LPPMPK- Universitas Muhammadiyah Cileungsi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37373/bemas.v7i1.2059

Abstract

Program pengabdian yang berjudul Education on The Promotional Souvenir Product Packaging Development to Increase Interest in Enrollment at Al-Amalul Khair Islamic Boarding School dilaksanakan untuk meningkatkan kapabilitas desain kemasan souvenir promosi pesantren dengan tujuan memperbesar daya tarik calon peserta didik. Kegiatan meliputi workshop desain kemasan, pembuatan visual identity kit, mentoring pembuatan prototipe kemasan, serta produksi showcase kit. Evaluasi kegiatan dilakukan menggunakan instrumen post-test pilihan ganda yang diisi oleh peserta. Hasil menunjukkan, secara keseluruhan, data post-test mengindikasikan pemahaman yang memadai pada konsep brand identity, peran kemasan dalam persepsi, dan output yang diharapkan dari program. Rekomendasi meliputi: (1) penyelenggaraan sesi lanjutan khusus praktik desain digital dan mock-up; (2) pelaksanaan pre-test pada kegiatan berikutnya untuk mengukur perubahan pengetahuan secara lebih valid; (3) pembuatan modul digital dan panduan implementasi kemasan yang ramah biaya. Artikel ini menyajikan metodologi, hasil analisis post-test, pembahasan implikasi terhadap strategi promosi pesantren, serta sarana keberlanjutan program. Kontribusi utama program ini adalah integrasi pelatihan desain kemasan, visual identity kit, dan showcase kit sebagai pendekatan praktis penguatan branding pesantren berbasis ekonomi kreatif.
PENGARUH KUALITAS PELAYANAN PRAMUWISATA HPI KOTA PALEMBANG TERHADAP KEPUASAN WISATAWAN Wahyu Setiawan Wahyu; Ummasyroh; Dewi Fadila
Jurnal Pariwisata Prima Vol. 4 No. 1 (2026): April
Publisher : P2PKM Politeknik Pariwisata Prima Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan pramuwisata terhadap kepuasan wisatawan yang menggunakan jasa Himpunan Pramuwisata Indonesia (HPI) Kota Palembang. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan teknik incidental sampling, melibatkan 100 wisatawan sebagai responden melalui penyebaran kuesioner. Penelitian ini difokuskan pada penilaian wisatawan terhadap kualitas pelayanan pramuwisata selama kegiatan wisata berlangsung. Hasil analisis regresi menunjukkan bahwa nilai t hitung sebesar 14,003 lebih besar dibandingkan t tabel 1,98472 dengan tingkat signifikansi 0,000 < 0,05. Hal ini menunjukkan bahwa kualitas pelayanan pramuwisata berpengaruh positif dan signifikan terhadap kepuasan wisatawan. Persamaan regresi yang diperoleh yaitu Y = 5,259 + 0,434X, yang berarti setiap peningkatan kualitas pelayanan akan meningkatkan kepuasan wisatawan. Nilai koefisien determinasi (R²) sebesar 0,667 menunjukkan bahwa 66,7% variasi kepuasan wisatawan dipengaruhi oleh kualitas pelayanan, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian. Temuan ini menegaskan pentingnya peningkatan kualitas pelayanan pramuwisata untuk menciptakan kepuasan wisatawan di Kota Palembang.
Peran E-Catalog dan CRM dalam Meningkatkan Minat Konsumen pada Layanan dan Produk Industri Farmasi RM Haris Munandar; Dewi Fadila; Sari Lestari Zainal Ridho
Jurnal Ilmu Manajemen Vol. 15 No. 1 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i1.688

Abstract

This study aims to develop a Digital Flipbook marketing media for home care services in pharmaceutical companies. The COVID-19 pandemic has changed consumer behavior, now paying more attention to health and relying on digital-based services. This study uses the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) to design online information literacy. This study also uses quantitative methods, such as survey techniques through questionnaires. The population of the study was users of home care services in Palembang City. Data were analyzed using SEM-PLS to test the relationship between promotion through e-catalogs, customer service management, and purchase interest. The study results indicate that Digital Flipbook is an effective digital marketing media in increasing consumer knowledge and interest in-home care services. The evaluation was carried out through a consumer survey on the perception of using this Flipbook as a means of communication.
ANALISIS PEMERIKSAAN PAJAK TERHADAP PENCAPAIAN TARGET PENERIMAAN PAJAK Indan Jurina; Hadi Jauhari; Dewi Fadila
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 1 No. 2 (2020): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2020
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/jtiemb.v1i2.2344

Abstract

This study aims to analyze how much the relationship between tax audits on the achievement of tax revenue targets at the Tax Office (KPP) Pratama Palembang Ilir Timur. Data were analyzed by quantitative descriptive method using SPSS Version 20 program. Types and sources of data used were primary data and secondary data obtained from the Tax Office (KPP) Pratama Palembang Ilir Timur, sampling in this study used a saturated sampling technique because of the population. in this study is relatively small, with a sample size of 30 people. Based on the results of data analysis carried out by the analysis technique on the classical assumption test, regression models are normally distributed, multicollinearity does not occur, heteroscedasticity does not occur and there is a correlation, the results are obtained simultaneously that the relationship between tax audits and the achievement of tax revenue targets is 42.8%. which means that the relationship between tax audit and the achievement of tax revenue targets is quite close and variations in changes in tax revenue achievement are influenced by tax audits. Meanwhile, the remaining 57.2% was influenced by other factors such as economic growth, inflation, the rupiah exchange rate and state spending.
Strategi Pengembangan Usaha pada Salsa Bakery dengan Pendekatan Analisis SWOT Jordy Maulana Agusani; Hendra Sastrawinata; Dewi Fadila
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 2 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Agustus 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13326079

Abstract

This writing aims to produce a business development strategy and expand the market reach of this Salsa Bakery business. Salsa Bakery, a company engaged in the Bakery industry must conduct a thorough evaluation of internal and external factors that affect its business performance. The study used SWOT analysis to identify strengths, weaknesses, opportunities and threats at Salsa Bakery. The result of the analysis show that Salsa Bakery has strength in terms of high product quality, loyalty to customers and guaranteed cheap product prices. However, disadvantages include not having your own store to product on, limited production capacity and lack of human resources to promote products. Opportunities that can be utilized include the ability to create new variants or flavor that can attract more customer as well as the potential for expansion into the online market. While on other hand, the threats faced include fierce competition in the home Bakery product industry and fluctuations in raw material prices. Based on SWOT analysis, Salsa Bakery is proposed to leverage the power to increase production through investment in technology and expansion of production facilities, increasing operational efficiency and expanding distribution networks, exploring opportunities by developing innovative new variants or flavors and strengthening its presence in the online market, confronting threats with product diversification strategies and opening its own stores in strategic locations.
Pengaruh Promosi dan Reputasi Bank terhadap Minat Nasabah pada Produk Mitraguna (Studi Kasus BSI Demang) Iva Andini Putri; Heri Setiawan; Dewi Fadila
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 3 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14949610

Abstract

Studi ini dirancang untuk menganalisis pengaruh promosi (X1) dan reputasi bank (X2) terhadap minat nasabah (Y) dalam menggunakan program pembiayaan BSI Mitraguna Berkah. Metode yang diterapkan dalam penelitian ini adalah pendekatan kuantitatif dengan analisis regresi linier berganda. Metode ini dipilih karena mampu menilai dampak dari beberapa variabel independen pada variabel dependen. Dalam proses pengambilan sampel, diterapkan metode purposive_sampling dengan melibatkan 110_responden yang berstatus sebagai nasabah PT Bank Syariah Indonesia KC Palembang Demang, melalui survei menggunakan kuesioner berbasis web dengan media Google Form. Data kemudian dianalisis menggunakan aplikasi SPSS. Hasil analisis mengindikasikan bahwa promosi dan reputasi bank, baik secara terpisah maupun bersama-sama, berdampak positif dan signifikan terhadap minat nasabah untuk memanfaatkan produk pembiayaan BSI Mitraguna Berkah. Pentingnya penelitian ini terletak pada pemahaman bagaimana promosi yang efektif dan reputasi yang baik dari bank dapat mempengaruhi keputusan nasabah untuk memilih produk tersebut.
Co-Authors Abdee Feryawan Saputra Adinda Shefiyah Nur Izza Africano, Fernando Agra Artha Nastiti Agussalim M Ahmad Fadli Saputra Aimi Alicia Mercy Sitompul Andi Syahrum Makkurade Ardini Putri Qiftiah Chintia Romadayanti Claudia Nurcahaya Dimas Pratama Dwi Riana Elvia Zahara Erill Nassyar Evi Maulida Yanti Firgin Fan Helen Hadi Jauhari Halwa Salsilah Hendra Sastrawinata Heni Yuvita Heri setiawan Heri Setiawan Ibnu Maja Indan Jurina Iva Andini Putri Jordy Maulana Agusani M. Ghuffron Al Khahfi Marieska Lupikawaty Marieska Lupikawaty Marieska Lupikawaty Melisa Kurnia Asfitri Miskiyah, Neneng Muhammad Riska Maulana Mulkan Septian Prabu Munparidi Nirwan Rasyid Nur Anisah Nurlina Nurlina Ogi Rifansyah Paisal Paisal . PAISAL PAISAL Purwati Purwati Purwati Putri Lidiya Mauna Tia Silvia Rina Dwi Aprianti Rio Permata Rizkia Umami RM Haris Munandar Rosananda Oktala Sari Lestari Zainal Ridho Sari Lestari Zainal Ridho Sayyid Muhammad Fadhil Septini Kumalaputri Syamsiar, Syamsiar Ummasyroh Ummasyroh Ummasyroh Ummasyroh Verda Jesikasari Vivin Wulandari Vivin Wulandari Vivin Wulandari Wahyu Setiawan Wahyu Welan Mauli Angguna Wianda Oktavia Yesita Astarina Yusleli Herawati