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All Journal Jurnal Ilmiah Admnistrasi Niaga JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) BEMAS: Jurnal Bermasyarakat Ekonomia Golden Ratio of Community Services and Dedication Asean International Journal of Business JEBD Jurnal Manajemen Bisnis Era Digital Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Jurnal Bisnis Kreatif dan Inovatif UTAMA: Jurnal Pariwisata Prima Ekonomia Jurnal Ilmu Manajemen International Journal of Advanced Research in Social Studies Jurnal Abmas
Dewi Fadila
Politeknik Negeri Sriwijaya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Pengembangan Usaha pada AK Laundry dengan Menggunakan Analisis Swot Rizkia Umami; Purwati Purwati; Dewi Fadila
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.777

Abstract

This research aims to formulate a business development strategy for AK Laundry, a micro, small, and medium enterprise (MSME) located in Palembang that operates in the laundry service industry. As competition in this sector continues to intensify, MSMEs are required to adapt quickly through effective strategic planning. The study employed a descriptive qualitative approach, with data collected through interviews, direct observations, documentation, and questionnaires, ensuring a holistic understanding of both internal and external conditions. The analysis was carried out using the SWOT framework, which identifies internal strengths and weaknesses, as well as external opportunities and threats. The findings reveal that AK Laundry possesses several strengths, including good relationships with its loyal customer base, competitive pricing that appeals to a wide range of market segments, and a strategic location that facilitates accessibility. However, weaknesses were also identified, such as limited promotional efforts, particularly in digital channels, and occasional delays in completing customer orders, which may affect satisfaction and trust. From an external perspective, AK Laundry has opportunities to expand its services, particularly through the growing demand for pickup and delivery facilities, as well as changes in consumer lifestyles that increasingly prioritize practicality and efficiency. Nevertheless, the enterprise must also address potential threats, such as intense competition in pricing strategies among similar businesses and the risk of item loss, which could undermine its reputation. Based on the SWOT matrix, AK Laundry is positioned in Quadrant I, indicating that it holds considerable potential for aggressive growth. Therefore, the recommended strategies include strengthening digital marketing initiatives, introducing innovative services to differentiate from competitors, enhancing employee competencies through training programs, and upgrading equipment to improve service quality and speed. These strategies are expected to help AK Laundry leverage its strengths and opportunities effectively, ensuring sustainable development and competitiveness in the MSME laundry service sector.
Analisis Du Pont System terhadap Performa Finansial 4 Perusahaan Semen di BEI untuk Periode 2013-2023 Adinda Shefiyah Nur Izza; Neneng Miskiyah; Dewi Fadila
Jurnal Manajemen Bisnis Era Digital Vol. 2 No. 2 (2025): Mei : Jurnal Manajemen Bisnis Era Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumabedi.v2i2.767

Abstract

This study aims to evaluate the financial performance of four cement companies listed on the Indonesia Stock Exchange (IDX) during the 2013 period. To achieve this, a descriptive quantitative approach was employed, utilizing purposive sampling. Data for the study was gathered from annual financial reports, which were publicly accessible through the official websites of the IDX and the individual companies. The analysis was carried out using the Du Pont System, a method that decomposes return on equity (ROE) into its components to assess the financial performance of the companies. The results of the analysis reveal that PT Inisial A exhibited the strongest financial performance among the four companies, demonstrating superior efficiency, profitability, and leverage. Following PT Inisial A, PT Inisial X performed moderately well, showing stable financial health but with some room for improvement in certain areas. On the other hand, PT Inisial Y and PT Inisial Z displayed the weakest performance, with PT Inisial Z facing significant challenges in maintaining profitability and managing its assets efficiently. This study’s findings provide valuable insights for investors, as it highlights the financial strengths and weaknesses of the companies involved, assisting them in making more informed investment decisions. Additionally, the results can serve as a reference for other companies within the cement industry, allowing them to identify areas for improvement and potential strategies for enhancing their financial performance. Furthermore, the research may contribute to future academic studies on corporate financial performance, particularly in the context of the cement industry in Indonesia. Overall, this research is expected to benefit both practitioners and academics by providing a comprehensive analysis of the financial status of the companies in question.
Evaluasi dan Penilaian Usaha X Melalui Business Model Canvas Verda Jesikasari; Dewi Fadila; Marieska Lupikawaty
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.829

Abstract

SQ Florist has been a flower board-making service provider since 2019. Currently, SQ Florist faces several obstacles, including ineffective social media promotions, limited staff training in digital marketing, and a suboptimal flower board production process. Furthermore, revenue recording is still manual, resulting in inefficient financial management. This study aims to expand market reach while improving service quality so that SQ Florist can compete better. The research method used is a qualitative approach with data collection techniques through observation, interviews, documentation, and literature studies. The analysis tool uses the Business Model Canvas, which describes nine business elements including customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structures. The analysis results show that SQ Florist's business model is generally quite good, although there are areas for improvement, particularly in building relationships with customers, digital marketing, and product innovation. The use of social media such as Instagram and TikTok must be optimized by presenting promotional content in the form of attractive photos and videos to make online marketing more effective. Additionally, improving supplier relationships and offering differentiated products, such as flower bouquets or cash, can increase customer value. To facilitate decision-making, it is recommended to improve financial record-keeping through the use of digital applications. This step is expected to enable SQ Florist to improve its business sustainability, open more market opportunities, and compete more competitively in the creative services industry. By improving each element of the BMC, it is hoped that business sustainability and competitiveness can be further enhanced.
Dampak Pelatihan dan Disiplin Kerja terhadap Kinerja Karyawan PT BPR Alicia Mercy Sitompul; Dewi Fadila; Paisal Paisal
Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital Vol. 2 No. 4 (2025): November : Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jimakebidi.v2i4.956

Abstract

This study aims to analyze the effect of training and work discipline on employee performance at PT Bank Perekonomian Rakyat Sumatera Selatan (Perseroda). A quantitative approach with multiple linear regression analysis was applied, and data were obtained through questionnaires distributed to 50 employees who also represented the study population. The results indicate that both training and work discipline have a positive and significant effect on employee performance, either partially or simultaneously. Well-planned training programs enhance employees’ knowledge, technical abilities, and professionalism, enabling them to perform their duties more efficiently. Meanwhile, work discipline promotes responsibility, punctuality, adherence to company regulations, and consistency in task completion. Together, these variables explain 37.4% of the variation in employee performance, while the remaining percentage is influenced by other factors not examined in this study. The findings emphasize that structured and continuous training programs, combined with consistent discipline enforcement, play a strategic role in developing high-performing human resources. Therefore, organizations should prioritize improving employee competence and discipline to achieve optimal performance and effectively support the realization of organizational goals.
The Impact of Profit-Sharing System and Customer Trust on Customers' Saving Interest in Mudharabah Savings Chintia Romadayanti; Ardini Putri Qiftiah; Purwati; Dewi Fadila
International Journal of Advanced Research in Social Studies Vol. 4 No. 2 (2025): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19490194

Abstract

This research aims to analyze the impact of the profit-sharing system and customer trust on customers' saving interest in Mudharabah savings at Bank Syariah Indonesia KC Palembang Demang. The research employs a quantitative approach with an experimental design. A total of 76 respondents, who are customers of BSI KC Palembang Demang using Mudharabah savings, were selected as the research sample using probability sampling with the Slovin formula. Data was collected through questionnaires and analyzed using SPSS version 25, with validity testing, reliability testing, t-test, F-test, determination coefficient (R2), correlation coefficient, and multiple linear regression. The results show that the profit-sharing system has a significant positive impact on customers' saving interest, while customer trust does not significantly affect saving interest. Additionally, both independent variables simultaneously have a significant positive impact on saving interest. This study suggests that BSI KC Palembang Demang should enhance the implementation of the profit-sharing system and strengthen customer trust to increase saving interest in Mudharabah savings.
The Impact of Price, Brand Image, and Service Quality on Consumer Purchase Decisions Vivin Wulandari Vivin Wulandari; dewi fadila; sari lestari zainal ridho
International Journal of Advanced Research in Social Studies Vol. 1 No. 2 (2022): International Journal of Advanced Research in Social Studies
Publisher : Department of Business Administration Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16734687

Abstract

This study aims to comprehensively analyze the influence of price, brand image, and service quality on the purchase decision of vehicle insurance products at PT Asuransi Etiqa Internasional Indonesia, Palembang Branch. Vehicle insurance is a crucial form of financial protection favored by consumers to mitigate the risks of damage, loss, or accidents involving motor vehicles. In the face of increasing competition within the insurance industry, companies are required to understand the factors influencing consumer behavior in order to develop effective marketing strategies. This research adopts a quantitative approach through a survey method, collecting data from 85 respondents who are active policyholders. The data were analyzed using multiple linear regression with SPSS version 25. The results reveal that all three independent variables-price, brand image, and service quality-have a statistically significant influence on purchase decisions, both individually and collectively. Among these factors, service quality emerges as the most dominant variable affecting consumer choices in purchasing vehicle insurance products. These findings indicate that consumers consider not only price and brand reputation but also place high importance on the service experience they receive, from the initial engagement to post-purchase interactions. Therefore, in order to foster customer loyalty and expand market share, insurance providers are advised to continuously enhance service quality, maintain competitive and reasonable pricing strategies, and consistently strengthen brand image through effective communication and positive customer relations.
Marketing strategy through TikTok social media at Nura Catering Halwa Salsilah; Heri Setiawan; Dewi Fadila
Jurnal Abmas Vol. 25 No. 2 (2025): Jurnal Abmas
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/abmas.v25i2.88941

Abstract

The rapid development of digital technology has transformed consumer behavior, making social media a key channel for product marketing. However, many Micro, Small, and Medium Enterprises (MSMEs) have yet to harness this potential fully. Nura Catering, a catering service business in Palembang, is one such example, still relying on conventional promotion methods and lacking active engagement on digital platforms. This community service project aimed to enhance the partner’s capability in leveraging TikTok as a digital marketing tool. The program adopted a participatory approach through intensive training and mentoring, covering profile optimization, content planning, video production, and performance analysis using TikTok Analytics. The results showed a significant improvement in social media management skills, reflected in increased reach, engagement, and follower growth within one month. Additionally, the partner successfully produced independent content in accordance with the implemented strategy. Overall, the program had a positive impact on brand visibility and strengthened the competitiveness of MSMEs in the digital era.   Abstrak Perkembangan teknologi digital telah mengubah pola konsumsi masyarakat, menjadikan media sosial sebagai salah satu saluran utama pemasaran produk. Namun, sebagian besar Usaha Mikro, Kecil, dan Menengah (UMKM) belum mampu memanfaatkan potensi ini secara optimal. Salah satunya adalah Nura Catering, UMKM yang bergerak di bidang jasa boga di Kota Palembang yang masih mengandalkan metode promosi konvensional dan kurang aktif di platform digital. Kegiatan pengabdian ini bertujuan untuk meningkatkan kemampuan mitra dalam memanfaatkan TikTok sebagai media pemasaran digital. Metode yang digunakan meliputi pendekatan partisipatif melalui pelatihan dan pendampingan intensif, mulai dari optimalisasi profil akun, perencanaan konten, pembuatan video, hingga analisis performa menggunakan fitur TikTok Analytics. Hasil kegiatan menunjukkan peningkatan signifikan dalam keterampilan pengelolaan media sosial mitra, terlihat dari bertambahnya jangkauan audiens, tayangan video, dan jumlah pengikut dalam satu bulan. Selain itu, mitra mampu membuat konten secara mandiri sesuai strategi yang telah dirancang. Program ini memberikan dampak positif terhadap peningkatan visibilitas merek dan memperkuat daya saing UMKM di era digitalisasi. Kata Kunci: digital marketing; Nura Catering; TikTok; UMKM
Edukasi pengembangan kemasan produk souvenir promosi untuk penguatan branding pesantren Al-Amalul Khair Sari Lestari Zainal Ridho; Dewi Fadila; Heri Setiawan; Paisal; Dimas Pratama; M. Ghuffron Al Khahfi; Rio Permata
BEMAS: Jurnal Bermasyarakat Vol 7 No 1 (2026): BEMAS: Jurnal Bermasyarakat
Publisher : LPPMPK- Universitas Muhammadiyah Cileungsi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37373/bemas.v7i1.2059

Abstract

Program pengabdian yang berjudul Education on The Promotional Souvenir Product Packaging Development to Increase Interest in Enrollment at Al-Amalul Khair Islamic Boarding School dilaksanakan untuk meningkatkan kapabilitas desain kemasan souvenir promosi pesantren dengan tujuan memperbesar daya tarik calon peserta didik. Kegiatan meliputi workshop desain kemasan, pembuatan visual identity kit, mentoring pembuatan prototipe kemasan, serta produksi showcase kit. Evaluasi kegiatan dilakukan menggunakan instrumen post-test pilihan ganda yang diisi oleh peserta. Hasil menunjukkan, secara keseluruhan, data post-test mengindikasikan pemahaman yang memadai pada konsep brand identity, peran kemasan dalam persepsi, dan output yang diharapkan dari program. Rekomendasi meliputi: (1) penyelenggaraan sesi lanjutan khusus praktik desain digital dan mock-up; (2) pelaksanaan pre-test pada kegiatan berikutnya untuk mengukur perubahan pengetahuan secara lebih valid; (3) pembuatan modul digital dan panduan implementasi kemasan yang ramah biaya. Artikel ini menyajikan metodologi, hasil analisis post-test, pembahasan implikasi terhadap strategi promosi pesantren, serta sarana keberlanjutan program. Kontribusi utama program ini adalah integrasi pelatihan desain kemasan, visual identity kit, dan showcase kit sebagai pendekatan praktis penguatan branding pesantren berbasis ekonomi kreatif.
PENGARUH KUALITAS PELAYANAN PRAMUWISATA HPI KOTA PALEMBANG TERHADAP KEPUASAN WISATAWAN Wahyu Setiawan Wahyu; Ummasyroh; Dewi Fadila
Jurnal Pariwisata Prima Vol. 4 No. 1 (2026): April
Publisher : P2PKM Politeknik Pariwisata Prima Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan pramuwisata terhadap kepuasan wisatawan yang menggunakan jasa Himpunan Pramuwisata Indonesia (HPI) Kota Palembang. Metode penelitian yang digunakan adalah deskriptif kuantitatif dengan teknik incidental sampling, melibatkan 100 wisatawan sebagai responden melalui penyebaran kuesioner. Penelitian ini difokuskan pada penilaian wisatawan terhadap kualitas pelayanan pramuwisata selama kegiatan wisata berlangsung. Hasil analisis regresi menunjukkan bahwa nilai t hitung sebesar 14,003 lebih besar dibandingkan t tabel 1,98472 dengan tingkat signifikansi 0,000 < 0,05. Hal ini menunjukkan bahwa kualitas pelayanan pramuwisata berpengaruh positif dan signifikan terhadap kepuasan wisatawan. Persamaan regresi yang diperoleh yaitu Y = 5,259 + 0,434X, yang berarti setiap peningkatan kualitas pelayanan akan meningkatkan kepuasan wisatawan. Nilai koefisien determinasi (R²) sebesar 0,667 menunjukkan bahwa 66,7% variasi kepuasan wisatawan dipengaruhi oleh kualitas pelayanan, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian. Temuan ini menegaskan pentingnya peningkatan kualitas pelayanan pramuwisata untuk menciptakan kepuasan wisatawan di Kota Palembang.
Peran E-Catalog dan CRM dalam Meningkatkan Minat Konsumen pada Layanan dan Produk Industri Farmasi RM Haris Munandar; Dewi Fadila; Sari Lestari Zainal Ridho
Jurnal Ilmu Manajemen Vol. 15 No. 1 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i1.688

Abstract

This study aims to develop a Digital Flipbook marketing media for home care services in pharmaceutical companies. The COVID-19 pandemic has changed consumer behavior, now paying more attention to health and relying on digital-based services. This study uses the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) to design online information literacy. This study also uses quantitative methods, such as survey techniques through questionnaires. The population of the study was users of home care services in Palembang City. Data were analyzed using SEM-PLS to test the relationship between promotion through e-catalogs, customer service management, and purchase interest. The study results indicate that Digital Flipbook is an effective digital marketing media in increasing consumer knowledge and interest in-home care services. The evaluation was carried out through a consumer survey on the perception of using this Flipbook as a means of communication.
Co-Authors Abdee Feryawan Saputra Adinda Shefiyah Nur Izza Africano, Fernando Agra Artha Nastiti Aimi Alicia Mercy Sitompul Ardini Putri Qiftiah Chintia Romadayanti Claudia Nurcahaya Dimas Pratama Dwi Riana Elvia Zahara Hadi Jauhari Halwa Salsilah Hendra Sastrawinata Heri Setiawan Heri setiawan Ibnu Maja Indan Jurina Iva Andini Putri Jordy Maulana Agusani M. Ghuffron Al Khahfi Marieska Lupikawaty Marieska Lupikawaty Marieska Lupikawaty Melisa Kurnia Asfitri Miskiyah, Neneng Muhammad Riska Maulana Mulkan Septian Prabu Munparidi Nirwan Rasyid Nur Anisah Paisal Paisal . Purwati Purwati Purwati Rina Dwi Aprianti Rio Permata Rizkia Umami RM Haris Munandar Sari Lestari Zainal Ridho Sari Lestari Zainal Ridho Sayyid Muhammad Fadhil Septini Kumalaputri Syamsiar, Syamsiar Ummasyroh Ummasyroh Ummasyroh Ummasyroh Verda Jesikasari Vivin Wulandari Vivin Wulandari Wahyu Setiawan Wahyu Welan Mauli Angguna Wianda Oktavia Yesita Astarina Yusleli Herawati