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Nur Handayani
Puslitbang Gizi dan Makanan, Badan Litbang Kesehatan Depkes RI
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Analisis Pemilihan Gaya Bahasa Dalam Iklan Sosial Media Instagram di Era Pandemi Covid-19 Syakir Haziq, Juan; Juliana, Juliana; Handayani, Nur
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 3 No. 1 (2025): Maret
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v3i1.255

Abstract

The COVID-19 pandemic has major implications in the context of language use in society. This study aims to analyze stylistic features in the context of COVID-19-related social advertisements that appear on social media, in particular, prevention messages and health protocols that are emphasized. This research uses a descriptive qualitative method with data collection techniques through observation and documentation. Data were analyzed using qualitative data analysis as stated by Miles and Huberman. The findings of this study reveal that the most used language features in the TV program are hyperbole and anaphora, followed by personification, pleonasm, litotes, climax, and assonance. The strength of this slogan lies in the use of these language features in a social advertisement geared towards complying with COVID-19 health protocols. This research is expected to respond to social issues by anticipating the social consequences of language used in health campaigns during the pandemic context.
Co-Authors Abbas, Ansar Ady Setyo Nugroho Afininda Melanawati, Afininda Agustin, Yuliana Ahmad, Muhammad Ali Al Amin, Nanda Adib Amallia, Meita Ammar, Wafiqah Ana Mufidaturrosida Anggara, Dimaz Rifki Anggi Prasetyo Wibowo, Anggi Prasetyo Aninditia Sabdaningsih Anis Karlina, Anis Anisa Amri Isbala, Anisa Amri Apriliawati, Kiki Ninda Arif, Nariswari Putri Arumsari, Vivien Fitriana Atikasari, Teti Tri Aziz, Faizal Umar Azizah, Muftiyatul Bangaran, Agnomelsya Budi Lestari Cahyani, Nilam Indah Cantika, Shafira Putri Datupalinge, Bangkit Ayatullah Dawamah, Nurazizah Delvira Andini Desi Dwi Kustianingsih, Desi Dwi DIAH AYUNINGRUM Eka Kartika Sari Eka Putra, Arizal Emmy Vismia Indyarwati, Emmy Vismia Fatimatuszahra, Faaza Fauziyah, Miftahul Reza Felmawati, Erik Noviana Fidiana, Fidiana Firnandi Heliyanto, Firnandi Hindah Mustika I. K. Suastika Ismail Ismail Isro’ah, Binti Izzatul Yazidah, Izzatul Juliana Juliana Karamullah, Fernanda Ayu Khaer, Ain Khilmiyah, Isniatul Lailatul Amanah Larasati, Woro Latifa, Dewi Nur Lilis Ardini Lishanawati, Rd. Emilia Maanary, Audryan Novalino Manalib, Silvia Yeni Mardiana Mardiana Maria Valencia Wahyudi, Maria Valencia Mislawaty, Sri Eva Muhairiyah Syafrina, Muhairiyah Muhammad, Mazlina Muthiah, Hanifah N.K, Rahmawati Nasution, Irfan Sazali Novita Novita Nurulrahmatia, Nafisah Octaviani, Nanda Eka Oktavianto Eko Jati Pinto, Eliza Xavier Soares Pradana, Era Yunian Pradana, Yosea Eka Priyadi, Maswar Patuh Purnamasari, Ratna Dewi Wulan Purwandari, Elce Rachmawati, Dian Eka Rahmat, Aris Rahmawati, Rahmawati Rasjid, Ashari RATNA WIJAYANTI Retnani, Endang Dwi Ria Wulansari, Ria Riyandini, Kristi Rizky Abrellian, Jevando Rizky Chintyawati, Rizky Robby Aditiya Romy, Robby Aditiya Rosiana, Eryza Ruslan, Shaiecka Radya Saputra, Arun Saputra, Novitasari Saputra, Riyu Sari, Mey Rina Putri Andika Seja T, Novia Syalsa Dila Setiawan, Irfan Setyaningsih, Ayu Siti Rokhmi Fuadati SRI ASTUTIK Sri Mulyaningsih Susanti Susanti Sutawijaya, Ahmad Hidayat Syakir Haziq, Juan Teguh Suryanto Trisdaningrum, Rinda Tuti Yanuarti Tutut Fitriati, Tutut Utaminingtyas, Farida Wahidahwati Wahidahwati Watiyah, Watiyah Widyastuti, Khamidah Nur Winarti, Yulita Ayu Yani, Sanda Ummu Lutfi Ahk Yati, Dwi Zainal Berlian Zakariyah, Eviyanti Zulhaq, Arifah