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All Journal BAHAS Jurnal Ekonomi Integra JURNAL EDUCATION AND DEVELOPMENT YUME : Journal of Management Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Eduscience (JES) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Bisnis Mahasiswa EKONOMIKA45 IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Transform : Journal of English Language Teaching and Learning MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT IIJSE Journal of Innovative and Creativity Jurnal Bima
Nova Jayanti Harahap
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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The Influence of Leadership Style, Motivation, Work Environment, and Work Discipline On Employee Performance at PT. Central Bank Asia (BCA) Rantauprapat Evelyn, Evelyn; Harahap, Nova Jayanti; Halim, Abd.
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4950

Abstract

This type of research is quantitative, the place of this research is PT. Bank Central Asia (BCA) Rantauprapat. The population in this study was 37 employees of PT. Bank Central Asia (BCA) Rantauprapat. Due to the number of employees of PT. Bank Central Asia (BCA) Rantauprapat has 37 people, so all employees of PT. Bank Central Asia (BCA) Rantauprapat was taken as the object of research. The data collection techniques used in the research were observation, documentation, and questionnaires using a Likert scale. This research uses classical assumption tests which include the data normality test, heteroscedasticity test, and multicollinearity test. Multiple linear regression analysis was tested using partial (t), simultaneous (F), and coefficient of determination tests. The research results stated that leadership style, motivation, work environment, and work discipline simultaneously had a positive and significant effect on employee performance at PT. Bank Central Asia (BCA) Rantauprapat. The R Square value from the coefficient of determination analysis is 0.900, meaning that employee performance can be explained by the variables leadership style, motivation, work environment, and work discipline by 90%, while the rest can be explained by other variables not examined in this research.
Analysis of Product Quality, Service Quality, Store Atmosphere, and Brand Image on Purchase Interest at the Lena Editing Art Sei Sentosa Shop Mariska, Heni; Harahap, Nova Jayanti; Halim, Abd.
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4951

Abstract

This research aims to analyze the implications of Product Quality Analysis, Quality Service, Store Atmosphere, and Image Brand on Purchase Intention in Lena Editing Art Sei Sentosa Stores. The research method used in this research is quantitative. In this research, the population is an unknown number of consumers of the Lena Editing Art Sei Sentosa Shop. Research samples using incidental sampling techniques are techniques for determining samples based on chance, that is, anyone who happens to meet the researcher can be used as a sample if it is deemed that the person they meet by chance is suitable as a data source. This research uses a non-probability sampling technique because the number of members of the population is unknown, and purposive sampling is the sample determination technique. Because the exact size of the member population is not known, the sample size was calculated using the Cochran formula with a research sample of 96 people. The data collection techniques used were observation, documentation studies, and questionnaires. The analytical method for this research is multiple linear regression with the SPSS program. The research results prove that product quality has a positive and significant effect on purchase interest at the Lena Editing Art Sei Sentosa store. Service Quality has a positive and significant effect on Purchase Interest at the Lena Editing Art Sei Sentosa Store. Store Atmosphere has a positive and significant effect on Purchase Interest at the Lena Editing Art Sei Sentosa Store. Brand Image has a positive and significant effect on Purchase Interest at the Lena Editing Art Sei Sentosa Store. Product Quality, Service Quality, Store Atmosphere, and Brand Image simultaneously have a positive and significant effect on Purchase Interest at the Lena Editing Art Sei Sentosa Store. The coefficient of determination is 0.642, meaning that Purchase Interest can be explained by the variables Product Quality (X1), Service Quality (X2), Store Atmosphere (X3), and Brand Image (X4) amounting to 64.2%, while the remaining 35.8% can be explained by other variables not examined in this study.
Pengaruh Inovasi Produk Dan Citra Rasa Terhadap Meningkatkan Daya Saing Umkm Dengan Variabel Moderasi Merek (Studi Kasus Usaha Bolu Karamel Pasundan di Kota Rantauprapat) Hasanah, Wilda; Nasution, Zulkarnain; Harahap, Nova Jayanti
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.3510

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy, but often face competitive challenges, particularly in the bakery sector. This study aims to analyze the influence of product innovation and taste on MSME competitiveness, with brand as a moderating variable, in a case study of Pasundan Caramel Cake in Rantauprapat City. The study used a descriptive quantitative approach with 96 respondents selected throughpurposive samplingbased on the Lemeshow formula. Data were collected through a Likert-scale questionnaire and observation, then analyzed usingStructural Equation ModelingbasedPartial Least Square(SEM-PLS) with the help of SmartPLS. The results showed that product 1).innovation had a significant effect on brand. 2).Taste image also had a significant effect on brand. 3). Brand had a significant effect on competitiveness. 6).The indirect effect of product innovation on competitiveness through branding was significant, while the effect of taste image through branding was insignificant.7). The research model had an R² value of 0.925 for branding and 0.962 for competitiveness, indicating very strong predictive ability. These findings confirm that product innovation, taste image, and brand strengthening together contribute significantly to increasing the competitiveness of bakery MSMEs. Strategies that integrate product creativity, taste consistency, and brand identity are expected to strengthen the position of MSMEs in a competitive market.
Analisis pengaruh kualitas pelayanan dan kepercayaan masyarakat terhadap kepuasan kerja pada kantor desa Tebing Linggahara Hasibuan, Rut Maini; Lubis, Junita; Harahap, Nova Jayanti
Jurnal Bisnis Mahasiswa Vol 6 No 1 (2026): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.639

Abstract

Tujuan – Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan kepercayaan masyarakat terhadap kepuasan kerja perangkat desa pada Kantor Desa Tebing Linggahara, baik secara parsial maupun simultan. Desain/metodologi/pendekatan – Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Populasi penelitian adalah seluruh pegawai Kantor Desa Tebing Linggahara yang berjumlah 35 orang, dengan teknik pengambilan sampel sensus (sampel jenuh). Data dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan analisis regresi linier berganda, uji t (parsial), uji F (simultan), serta koefisien determinasi (R²) dengan bantuan SPSS Versi 29.00. Temuan – Hasil penelitian menunjukkan bahwa: (1) kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan kerja dengan nilai t-hitung 3,693 > t-tabel 2,037 dan signifikansi < 0,001; (2) kepercayaan berpengaruh positif dan signifikan terhadap kepuasan kerja dengan nilai t-hitung 3,387 > t-tabel 2,037 dan signifikansi 0,002; (3) secara simultan, kualitas pelayanan dan kepercayaan berpengaruh signifikan terhadap kepuasan kerja dengan nilai F-hitung 37,722 > F-tabel 3,29 dan signifikansi < 0,001. Nilai koefisien determinasi (R²) sebesar 0,702 menunjukkan bahwa kualitas pelayanan dan kepercayaan mampu menjelaskan 70,2% variasi kepuasan kerja. Keterbatasan penelitian – Penelitian ini hanya mengkaji dua variabel independen sehingga belum memasukkan faktor lain seperti sistem penggajian, kepemimpinan, beban kerja, serta sarana prasarana. Data diperoleh melalui kuesioner berbasis persepsi responden yang bersifat subjektif. Jumlah responden terbatas pada satu kantor desa sehingga hasil belum dapat digeneralisasikan. Penelitian bersifat cross-sectional sehingga belum menangkap dinamika perubahan dalam jangka panjang. Implikasi –  Peningkatan kualitas pelayanan internal dapat menciptakan lingkungan kerja yang lebih tertib, nyaman, dan profesional sehingga berdampak positif terhadap kepuasan kerja perangkat desa. Kepercayaan antara perangkat desa dan pimpinan menjadi faktor penting dalam memperkuat kerja sama, tanggung jawab, dan loyalitas. Temuan ini dapat menjadi dasar bagi pemerintah desa dalam menyusun kebijakan pengelolaan sumber daya manusia yang menekankan peningkatan kualitas pelayanan serta penguatan kepercayaan dalam lingkungan kerja. Kebaruan –   Penelitian ini memberikan kontribusi empiris mengenai faktor-faktor yang memengaruhi kepuasan kerja perangkat desa dalam konteks pemerintahan desa di Indonesia, khususnya dengan mengkombinasikan variabel kualitas pelayanan dan kepercayaan yang selama ini lebih banyak dikaji dalam konteks sektor swasta.
Pengaruh brand image, store atmosphere dan potongan harga terhadap kepuasan konsumen Anak Jaya Motor Rantauprapat Nasution, Naufal Zahid Aufa; Halim, Abd; Harahap, Nova Jayanti
Jurnal Bisnis Mahasiswa Vol 5 No 6 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.862

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui dan menguji bagaimana Brand Image, Store Atmosphere, dan Potongan Harga mempengaruhi Kepuasan Konsumen Bengkel Anak Mas Jaya Motor Rantauprapat. Penelitian kuantitatif dengan pendekatan asosiatif merupakan metodologi yang digunakan. Ukuran sampel sebanyak 96 responden diperoleh dengan menerapkan rumus Lemeshow pada prosedur pengambilan sampel. Kuesioner digunakan sebagai teknik penelitian untuk mengumpulkan data, dan didukung oleh observasi. Analisis regresi linier berganda dan uji hipotesis digunakan dalam proses analisis data, yang dilakukan dengan menggunakan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa Brand Image memengaruhi Kepuasan Konsumen dengan baik dan signifikan. Kepuasan Konsumen juga dipengaruhi secara positif dan signifikan oleh Store Atmosphere. Selain itu, telah dibuktikan bahwa variabel Potongan Harga memengaruhi Kepuasan Konsumen konsumen untuk membeli secara signifikan dan positif. Sementara itu, ketiga faktor independent Potongan Harga, Store Atmosphere, dan Brand Image memiliki dampak besar terhadap Kepuasan Konsumen Bengkel Anak Mas Jaya Motor Rantauprapat.
Co-Authors A Halim Ayunda, Dea Gesti Bunayya, Haris Christine Herawati Limbong Elida Florentina Sinaga Simanjorang Elvina Elvina EVELYN EVELYN Fauziah Hanum Halim, Abd Harahap, Rifai Idris Hasanah, Diah Hasanah, Wilda Hasibuan, Irwansyah Hasibuan, Muhammad Irwansyah Hasibuan, Rut Maini Indra, Aulia Latifah Hanum Limbong, Christine Herawati Lubis, Abdul Leman Lubis, Junita M. Rezki Andhika Mariska, Heni Mila Nirmala Sari Hasibuan Munthe, Efriansyah Putra Nasution, Naufal Zahid Aufa Pasaribu, Laili Habibah Pitriyani Pitriyani Siagian, Ubat Wulandari Simanjorang, Elida Florentina Sinaga Surya Gunawan Ritonga Syahputra, Rizki Tina Mariany Arifin Tina Mariany Arifin Winda, Fitri Dwi Sri Yuniman Zebua Zulkarnain Nasution