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All Journal BAHAS Jurnal Ekonomi Integra JURNAL EDUCATION AND DEVELOPMENT Jurnal Eduscience (JES) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Bisnis Mahasiswa EKONOMIKA45 IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Transform : Journal of English Language Teaching and Learning MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal Bima
Nova Jayanti Harahap
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Pengaruh Lokasi, Kualitas Pelayanan, Dan Harga Terhadap Kepuasan Konsumen Pasar Tradisional Di Kelurahan Pekan 2 Sigambal Surya Gunawan Ritonga; Yuniman Zebua; Nova Jayanti Harahap
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.2218

Abstract

Traditional markets have been around for a long time and have been passed down from generation to generation until now, even though nowadays they are modern and technological, the role of traditional markets still plays an important role in people's lives. The existence of traditional markets makes it easier for people to meet their needs, starting from food needs, kitchen goods , so clothes are also available there at varying prices. Location, service quality and price greatly influence consumer satisfaction. This has been analyzed and proven by research carried out in order to find out this. The use of the t test aims to partially analyze the influence between the independent variables on the dependent variable. From the results of Table 6 above, it shows that The Location variable has a tcount value of 1.897 > a ttable value of 1.663 with a Sigcount value of 0.061 > a Sigtable value of 0.050. This means that the Location variable has a positive and insignificant effect on Consumer Satisfaction. From the results of Table 6 above, it shows that the Service Quality variable has a tcount value of 2.236 > ttable value of 1.663 with a Sigcount value of 0.028 < Sigtable value of 0.050. This means that the Service Quality variable has a positive and significant effect on Consumer Satisfaction. From the results of Table 6 above, it shows that the Price variable has a tcount value of 2.034 > ttable value of 1.663 with a Sigcount value of 0.045 < Sigtable value of 0.050. This means that the Price variable has a positive and significant effect on Consumer Satisfaction. The use of the F Test aims to analyze the influence simultaneously or together of the Location, Service Quality and Price variables on Consumer Satisfaction. The table below is a table of the F Test results: Based on the results of Table 7 above, it can be seen that the Fcount value is 44.364 > the Ftable value is 2.490 and the Fcount significance value is 0.000 < the Ftable value is 0.05.
IMPROVING GRADE VIII STUDENTS™ VOCABULARY ACHIEVEMENT THROUGH CONCEPT ATTAINMENT MODEL Harahap, Nova Jayanti; Arifin, Tina Mariany
TRANSFORM : Journal of English Language Teaching and Learning Vol. 2 No. 2 (2013): June, 2013
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/tj.v2i2.911

Abstract

Abstract The objective of this research was to discover whether the application of Concept Attainment Model could in Grade VIII students. It was conducted by applying CAR (Classroom Action Research). The subject of this study was Grade VIII B Private Junior High School (Sekolah Menengah Pertama : SMP) Swasta Prayatna Medan which consisted of 38 students. The instruments used were quantitative data (vocabulary test) and qualitative data (diary notes, interview, and observation). Based on the data analysis, it was found that the students™ score improved; it can be seen from the score in pre-test, post “test in Cycle I and post-test in Cycle II. In the orientation test, the mean of the students™ score was 59.3, in the post-test of the Cycle I was 69.5, and the mean of the students™ score of the last pos-test was 79.2. Based on the diary notes, interview, and observation, it shows that the expression and excitement of the students were also improved. It was found that teaching of vocabulary through Concept Attainment Model could improve students™ vocabulary achievement. It is suggested that English teachers apply this Concept Attainment Model as one of the alternative strategies in teaching vocabulary. Key Words : Vocabulary Achievement, Conceprt Attainment Model, Test, Data, Classroom Action Research
PEMBERDAYAAN UMKM SEKITAR KAMPUS MELALUI PELATIHAN BAHASA INGGRIS UNTUK PROMOSI PRODUK Harahap, Nova Jayanti; Syahputra, Rizki; Hasibuan, Irwansyah; Pitriyani, Pitriyani; Elvina, Elvina; Lubis, Junita; Indra, Aulia
JURNAL PKM IKA BINA EN PABOLO Vol 5, No 2: PENGABDIAN KEPADA MASYARAKAT | JULI 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ikabinaenpabolo.v5i2.7451

Abstract

ABSTRAKPengabdian masyarakat ini bertujuan untuk memberdayakan pelaku UMKM di sekitar kampus melalui pelatihan Bahasa Inggris yang difokuskan pada promosi produk. Permasalahan yang dihadapi UMKM antara lain keterbatasan dalam menjangkau pasar global karena keterampilan komunikasi dalam Bahasa Inggris yang rendah. Kegiatan ini dilakukan melalui pelatihan intensif, praktik langsung pembuatan materi promosi (brosur, caption media sosial, dan video pendek), serta pendampingan dalam mengemas produk secara profesional. Hasil kegiatan menunjukkan peningkatan signifikan pada kemampuan peserta dalam membuat konten promosi berbahasa Inggris dan rasa percaya diri dalam menjual produk ke konsumen asing. Kegiatan ini diharapkan dapat menjadi langkah awal dalam memperluas jangkauan pasar UMKM secara internasional.Kata kunci: UMKM, Bahasa Inggris, Pemberdayaan ABSTRACThis community service program aims to empower MSME (Micro, Small, and Medium Enterprises) actors around the campus through English language training focused on product promotion. The challenges faced by MSMEs include limited access to global markets due to low English communication skills. This program was carried out through intensive training, hands-on practice in creating promotional materials (brochures, social media captions, and short videos), and mentoring on professional product packaging. The results show a significant improvement in participants’ ability to create promotional content in English and increased confidence in selling their products to foreign consumers. This activity is expected to be an initial step toward expanding the international market reach of local MSMEs.Keywords: SMEs, English Training, Empowerment
Peran Harga, Diskon, Promosi, dan Kualitas Layanan dalam Mempengaruhi Keputusan Pembelian di Indomaret Sirandorung Munthe, Efriansyah Putra; Halim, Abd.; Harahap, Nova Jayanti
Jurnal Bisnis Mahasiswa Vol 5 No 4 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.670

Abstract

Penelitian ini menganalisis bagaimana keputusan pembelian konsumen Indomaret di Sirandorung. Partisipan dalam penelitian ini adalah pelanggan Indomaret di Sirandorung. Sebanyak 96 responden diperoleh dengan menggunakan rumus Lemeshow dalam pendekatan pengambilan sampel. Skala likert, dokumentasi, dan observasi digunakan sebagai metode pengumpulan data. Analisis regresi linier berganda juga menggunakan uji asumsi tradisional, yang meliputi uji normalitas, heteroskedastisitas, dan multikolinearitas. Uji F, uji t, dan R2 digunakan untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa harga, diskon, promosi, dan kualitas layanan semuanya secara signifikan dan positif mempengaruhi keputusan pembelian konsumen.
Pengaruh Kualitas Produk, Store Atmoshphere, Lokasi Dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Pada Ayos Coffe Shop Rantauprapat Harahap, Rifai Idris; Pitriyani, Pitriyani; Harahap, Nova Jayanti
Jurnal Ekonomi Integra Vol 13, No 2 (2023): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v13i2.291

Abstract

Penelitian Ini Bertujuan Untuk Menganalisis Pengaruh Kualitas Produk, Store Atmoshphere, Lokasi Dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Pada Ayos Coffe Shop Rantauprapat. Metode penelitian yang digunakan dalam penelitian ini bersifat kuantitatif. Karena populasi anggota tidak diketahui secara pasti jumlahnya, ukuran sampel diperhitungkan dengan rumus Cochran dengan sampel penelitian dengan jumlah sebanyak 96 orang. Teknik pengumpulan data yang digunakan adalah observasi, studi dokumentasi dan kuesioner. Metode analisis penelitian ini adalah regresi linear berganda dengan program SPSS. Hasil penelitian membuktikan bahwa Kualitas Produk, Store Atmoshphere, Lokasi, dan Kualitas Layanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian Konsumen Pada Ayos Coffe Shop Rantauprapat baik secara parsial maupun secara simultan. Koefisien determinasi sebesar 0,460 artinya Keputusan Pembelian Konsumen mampu dijelaskan oleh variabel Kualitas Produk (X1), Store Atmoshphere (X2), Lokasi (X3) dan Kualitas Layanan (X4) sebesar 46
Co-Authors A Halim Ayunda, Dea Gesti Christine Herawati Limbong Elida Florentina Sinaga Simanjorang Elvina Elvina Fauziah Hanum Harahap, Rifai Idris Hasanah, Diah Hasibuan, Irwansyah Indra, Aulia Latifah Hanum Lubis, Abdul Leman Lubis, Junita M. Rezki Andhika Mila Nirmala Sari Hasibuan Munthe, Efriansyah Putra Pasaribu, Laili Habibah Pitriyani Pitriyani Siagian, Ubat Wulandari Surya Gunawan Ritonga Syahputra, Rizki Tina Mariany Arifin Tina Mariany Arifin Yuniman Zebua