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All Journal BAHAS Jurnal Ekonomi Integra JURNAL EDUCATION AND DEVELOPMENT YUME : Journal of Management Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) Jurnal Eduscience (JES) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Bisnis Mahasiswa EKONOMIKA45 IKA BINA EN PABOLO : PENGABDIAN KEPADA MASYARAKAT Transform : Journal of English Language Teaching and Learning MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT IIJSE Journal of Innovative and Creativity Jurnal Bima
Nova Jayanti Harahap
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Pengaruh Lokasi, Kualitas Pelayanan, Dan Harga Terhadap Kepuasan Konsumen Pasar Tradisional Di Kelurahan Pekan 2 Sigambal Surya Gunawan Ritonga; Yuniman Zebua; Nova Jayanti Harahap
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 10 No. 1 (2022): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v10i1.2218

Abstract

Traditional markets have been around for a long time and have been passed down from generation to generation until now, even though nowadays they are modern and technological, the role of traditional markets still plays an important role in people's lives. The existence of traditional markets makes it easier for people to meet their needs, starting from food needs, kitchen goods , so clothes are also available there at varying prices. Location, service quality and price greatly influence consumer satisfaction. This has been analyzed and proven by research carried out in order to find out this. The use of the t test aims to partially analyze the influence between the independent variables on the dependent variable. From the results of Table 6 above, it shows that The Location variable has a tcount value of 1.897 > a ttable value of 1.663 with a Sigcount value of 0.061 > a Sigtable value of 0.050. This means that the Location variable has a positive and insignificant effect on Consumer Satisfaction. From the results of Table 6 above, it shows that the Service Quality variable has a tcount value of 2.236 > ttable value of 1.663 with a Sigcount value of 0.028 < Sigtable value of 0.050. This means that the Service Quality variable has a positive and significant effect on Consumer Satisfaction. From the results of Table 6 above, it shows that the Price variable has a tcount value of 2.034 > ttable value of 1.663 with a Sigcount value of 0.045 < Sigtable value of 0.050. This means that the Price variable has a positive and significant effect on Consumer Satisfaction. The use of the F Test aims to analyze the influence simultaneously or together of the Location, Service Quality and Price variables on Consumer Satisfaction. The table below is a table of the F Test results: Based on the results of Table 7 above, it can be seen that the Fcount value is 44.364 > the Ftable value is 2.490 and the Fcount significance value is 0.000 < the Ftable value is 0.05.
IMPROVING GRADE VIII STUDENTS™ VOCABULARY ACHIEVEMENT THROUGH CONCEPT ATTAINMENT MODEL Harahap, Nova Jayanti; Arifin, Tina Mariany
TRANSFORM: Journal of English Language Teaching and Learning Vol. 2 No. 2 (2013): June, 2013
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/tj.v2i2.911

Abstract

Abstract The objective of this research was to discover whether the application of Concept Attainment Model could in Grade VIII students. It was conducted by applying CAR (Classroom Action Research). The subject of this study was Grade VIII B Private Junior High School (Sekolah Menengah Pertama : SMP) Swasta Prayatna Medan which consisted of 38 students. The instruments used were quantitative data (vocabulary test) and qualitative data (diary notes, interview, and observation). Based on the data analysis, it was found that the students™ score improved; it can be seen from the score in pre-test, post “test in Cycle I and post-test in Cycle II. In the orientation test, the mean of the students™ score was 59.3, in the post-test of the Cycle I was 69.5, and the mean of the students™ score of the last pos-test was 79.2. Based on the diary notes, interview, and observation, it shows that the expression and excitement of the students were also improved. It was found that teaching of vocabulary through Concept Attainment Model could improve students™ vocabulary achievement. It is suggested that English teachers apply this Concept Attainment Model as one of the alternative strategies in teaching vocabulary. Key Words : Vocabulary Achievement, Conceprt Attainment Model, Test, Data, Classroom Action Research
PEMBERDAYAAN UMKM SEKITAR KAMPUS MELALUI PELATIHAN BAHASA INGGRIS UNTUK PROMOSI PRODUK Harahap, Nova Jayanti; Syahputra, Rizki; Hasibuan, Irwansyah; Pitriyani, Pitriyani; Elvina, Elvina; Lubis, Junita; Indra, Aulia
JURNAL PKM IKA BINA EN PABOLO Vol 5, No 2: PENGABDIAN KEPADA MASYARAKAT | JULI 2025
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ikabinaenpabolo.v5i2.7451

Abstract

ABSTRAKPengabdian masyarakat ini bertujuan untuk memberdayakan pelaku UMKM di sekitar kampus melalui pelatihan Bahasa Inggris yang difokuskan pada promosi produk. Permasalahan yang dihadapi UMKM antara lain keterbatasan dalam menjangkau pasar global karena keterampilan komunikasi dalam Bahasa Inggris yang rendah. Kegiatan ini dilakukan melalui pelatihan intensif, praktik langsung pembuatan materi promosi (brosur, caption media sosial, dan video pendek), serta pendampingan dalam mengemas produk secara profesional. Hasil kegiatan menunjukkan peningkatan signifikan pada kemampuan peserta dalam membuat konten promosi berbahasa Inggris dan rasa percaya diri dalam menjual produk ke konsumen asing. Kegiatan ini diharapkan dapat menjadi langkah awal dalam memperluas jangkauan pasar UMKM secara internasional.Kata kunci: UMKM, Bahasa Inggris, Pemberdayaan ABSTRACThis community service program aims to empower MSME (Micro, Small, and Medium Enterprises) actors around the campus through English language training focused on product promotion. The challenges faced by MSMEs include limited access to global markets due to low English communication skills. This program was carried out through intensive training, hands-on practice in creating promotional materials (brochures, social media captions, and short videos), and mentoring on professional product packaging. The results show a significant improvement in participants’ ability to create promotional content in English and increased confidence in selling their products to foreign consumers. This activity is expected to be an initial step toward expanding the international market reach of local MSMEs.Keywords: SMEs, English Training, Empowerment
Peran Harga, Diskon, Promosi, dan Kualitas Layanan dalam Mempengaruhi Keputusan Pembelian di Indomaret Sirandorung Munthe, Efriansyah Putra; Halim, Abd.; Harahap, Nova Jayanti
Jurnal Bisnis Mahasiswa Vol 5 No 4 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.670

Abstract

Penelitian ini menganalisis bagaimana keputusan pembelian konsumen Indomaret di Sirandorung. Partisipan dalam penelitian ini adalah pelanggan Indomaret di Sirandorung. Sebanyak 96 responden diperoleh dengan menggunakan rumus Lemeshow dalam pendekatan pengambilan sampel. Skala likert, dokumentasi, dan observasi digunakan sebagai metode pengumpulan data. Analisis regresi linier berganda juga menggunakan uji asumsi tradisional, yang meliputi uji normalitas, heteroskedastisitas, dan multikolinearitas. Uji F, uji t, dan R2 digunakan untuk menguji hipotesis. Hasil penelitian menunjukkan bahwa harga, diskon, promosi, dan kualitas layanan semuanya secara signifikan dan positif mempengaruhi keputusan pembelian konsumen.
Pengaruh Kualitas Produk, Store Atmoshphere, Lokasi Dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Pada Ayos Coffe Shop Rantauprapat Harahap, Rifai Idris; Pitriyani, Pitriyani; Harahap, Nova Jayanti
Jurnal Ekonomi Integra Vol 13, No 2 (2023): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v13i2.291

Abstract

Penelitian Ini Bertujuan Untuk Menganalisis Pengaruh Kualitas Produk, Store Atmoshphere, Lokasi Dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Pada Ayos Coffe Shop Rantauprapat. Metode penelitian yang digunakan dalam penelitian ini bersifat kuantitatif. Karena populasi anggota tidak diketahui secara pasti jumlahnya, ukuran sampel diperhitungkan dengan rumus Cochran dengan sampel penelitian dengan jumlah sebanyak 96 orang. Teknik pengumpulan data yang digunakan adalah observasi, studi dokumentasi dan kuesioner. Metode analisis penelitian ini adalah regresi linear berganda dengan program SPSS. Hasil penelitian membuktikan bahwa Kualitas Produk, Store Atmoshphere, Lokasi, dan Kualitas Layanan berpengaruh positif dan signifikan terhadap Keputusan Pembelian Konsumen Pada Ayos Coffe Shop Rantauprapat baik secara parsial maupun secara simultan. Koefisien determinasi sebesar 0,460 artinya Keputusan Pembelian Konsumen mampu dijelaskan oleh variabel Kualitas Produk (X1), Store Atmoshphere (X2), Lokasi (X3) dan Kualitas Layanan (X4) sebesar 46
Pengaruh Kualitas Pelayanan, Harga, Store Atmosphere Dan Promosi Terhadap Kepuasan Pelanggan Di Rumah Makan Bambu Kuning Bunayya, Haris; Hasibuan, Muhammad Irwansyah; Harahap, Nova Jayanti
YUME : Journal of Management Vol 8, No 1 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i1.8467

Abstract

Penelitian ini bertujuan untuk mengetahui apakah Pengaruh Kualitas Pelayanan, Harga, Store Atmosphere Dan Promosi Terhadap Kepuasan Pelanggan Di Rumah Makan Bambu Kuning. Jumlah sampel sebanyak 96 responden yaitu konsumen rumah makan bambu kuning. Penelitian ini menggunakan uji validitas, uji reabilitas, uji asumsi klasik, uji regresi linear berganda, uji t, uji F, dan koefisien determinasi dengan menggunakan SPSS 27.  Penelitian dilakukan untuk meneliti bagaimana variabel independent memberikan pengaruh terhadap variabel dependent dan tingkat persentasi pengaruh variabel penelitian dengan melakukan penyebaran angket penelitian kepada responden dan melakukan pengujian. Hasil penelitian menunjukkan bahwa seluruh variabel independent memberikan pengaruh terhadap variabel dependent dengan nilai seluruh t hitung > t table dan nilai signifikan <0,05 dengan tingkat determinasi yaitu 0.662 atau sebesar 66,20% memberikan pengaruh yang positif dan signifikan.
MAHASISWA DAN REVOLUSI INDUSTRI 4.0 Harahap, Nova Jayanti
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 6, No 1 (2019): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (184.298 KB) | DOI: 10.36987/ecobi.v6i1.38

Abstract

Sejarah revolusi industry dimulai dari industri 1.0, 2.0, 3.0, hingga industri 4.0. Fase industri merupakan real change dari perubahan yang ada. Revolusi industri saat ini memasuki fase keempat dimana sedang mengalami puncaknya, dengan lahirnya teknologi digital yang berdampak masif terhadap kehidupan manusia di seluruh dunia. Melalui studi literatur, tulisan ini bertujuan melihat dari pendekatan kualitatif data mengenai bagaimana kemunculan Industri 4.0 dikaitkan dengan mahasiswa serta perannya dalam menghadapi revolusi industry 4.0. Hasil studi ini menunjukkan bahwa dalam perkembangannya, revolusi industry 4.0 membawa pengaruh terhadap sumber daya manusia, terutama bagi mahasiswa. Muncul berbagai tantangan bagi dunia pendidikan, ada beberapa yang mesti diperhatikan untuk menghadapi dampak negative dari munculnya revolusi industry 4.0 bagi Mahasiswa, diantaranya peningkatan kompetensi penguasaan teknologi komputer, keterampilan berkomunikasi, kemampuan bekerjasama secara kolaboratif, dan kemampuan untuk terus belajar dan adaptif terhadap perubahan lingkungan.
IMPROVING STUDENTS’ READING COMPREHENSION ACHIEVEMENT THROUGH THE CONCEPT ATTAINMENT MODEL Harahap, Nova Jayanti
ECOBISMA (JURNAL EKONOMI, BISNIS DAN MANAJEMEN) Vol 5, No 2 (2018): ECOBISMA
Publisher : Published by the Faculty of Economics and Business, University of Labuhanbatu, North Sumat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.02 KB) | DOI: 10.36987/ecobi.v5i2.69

Abstract

This study aims at improving students’ achievement in reading comprehension applying The Concept Attainment Model by conducting classroom action research. The subjects of this research the first semester students Majoring in Economics from Yayasan Universitas Labuhan Batu Rantauprapat. The number of the students was 20 students. There were two kinds of data collected during the study, quantitative and qualitative data. The instrument for collecting the quantitative data was objective test of reading comprehension, while the instruments for qualitative data were gathered through observation sheet, diary notes and check list. Based on the data analysis, the mean of the students score in pre-test 51, in cycle I was 61.75, and in cycle II was 80.50. The conclusion is that The Students Concept Attainment Model can improve the students’ achievement in reading comprehension.
Financial Ratio Analysis at PT. Adaro Energy Tbk. Based on The 2017 – 2020 Financial Statements Limbong, Christine Herawati; Simanjorang, Elida Florentina Sinaga; Harahap, Nova Jayanti; Nasution, Zulkarnain
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 4 No 1 (2021): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v4i1.1460

Abstract

Every company must have financial reports that record capital, profits, losses, production wages, salary payments, which are related to the whole business. This report is called a financial report or financial report which records all information about a company's finances. The financial report is the final result of the process of recording financial transaction activities in a company that describes the company's financial condition in an accounting period and is a general description of the performance of a company. Where the purpose of making financial statements is to communicate the economic resources (assets), and obligations of an entity at a certain time, and the capital owned by the company. One way to get good financial reports is to compare the numbers in the financial statements. In making comparisons known as financial ratio analysis. The financial ratios used are profitability ratios and liquidity ratios. The results of these financial ratios will show the health condition of the company in question and are used to assess management's performance in a period whether it has achieved the targets as set and assesses management's ability to effectively empower company resources.
Implications of Advertising, Social Media, Product Quality, and Satisfaction on Intention to Purchase Skintific Skincare Products in Panai Hulu District Winda, Fitri Dwi Sri; Harahap, Nova Jayanti; Indra, Aulia
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4948

Abstract

This research aims to analyze Advertising Implications, Social Media, Quality Products, and Satisfaction to Purchase Scientific Skincare Products in the Panai Hulu District. The research method used in this research is quantitative. In this study, the population is an unknown number of Skintific Skincare consumers in the Panai Hulu District. Research samples using incidental sampling techniques are techniques for determining samples based on chance, that is, anyone who happens to meet the researcher can be used as a sample if it is deemed that the person they meet by chance is suitable as a data source. This research uses a non-probability sampling technique because the number of members of the population is unknown, and purposive sampling is the sample determination technique. Because the exact size of the member population is not known, the sample size was calculated using the Cochran formula with a research sample of 96 people. The data collection techniques used were observation, documentation studies, and questionnaires. The analytical method for this research is multiple linear regression with the SPSS program. The research results prove that advertising has a positive and significant effect on product purchase intentions at Skintific Skincare in Panai Hulu District. Social media has a positive and significant effect on product purchase intentions at Skintific Skincare in Panai Hulu District. Product quality has a positive and significant effect on product purchase intentions at Skintific Skincare in Panai Hulu District. Satisfaction has a positive and significant effect on the intention to purchase products at Skintific Skincare in Panai Hulu District. Advertising, Social Media, Product Quality, and Satisfaction simultaneously have a positive and significant effect on the Intention to Purchase Products at Skintific Skincare in Panai Hulu District. The coefficient of determination is 0.639, meaning that Product Purchase Intention can be explained by the variables Advertising (X1), Social Media (X2), Product Quality (X3), and Satisfaction (X4) of 63.9%, while the remaining 36.1% can be explained by the variable others not examined in this study.
Co-Authors A Halim Ayunda, Dea Gesti Bunayya, Haris Christine Herawati Limbong Elida Florentina Sinaga Simanjorang Elvina Elvina EVELYN EVELYN Fauziah Hanum Halim, Abd Harahap, Rifai Idris Hasanah, Diah Hasanah, Wilda Hasibuan, Irwansyah Hasibuan, Muhammad Irwansyah Hasibuan, Rut Maini Indra, Aulia Latifah Hanum Limbong, Christine Herawati Lubis, Abdul Leman Lubis, Junita M. Rezki Andhika Mariska, Heni Mila Nirmala Sari Hasibuan Munthe, Efriansyah Putra Nasution, Naufal Zahid Aufa Pasaribu, Laili Habibah Pitriyani Pitriyani Siagian, Ubat Wulandari Simanjorang, Elida Florentina Sinaga Surya Gunawan Ritonga Syahputra, Rizki Tina Mariany Arifin Tina Mariany Arifin Winda, Fitri Dwi Sri Yuniman Zebua Zulkarnain Nasution