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Measurement factors as determinants of purchasing decisions on fatigon hydro coco products Andri Yulianto; Meutia Meutia; Agus David Ramdansyah; Didit Haryadi
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3878

In today's business environment, consumers find what they are looking for faster and can reach the same products. In this situation, competition is increasing in traditional areas and anywhere where communication spreads. This study aims to test and analyze the increase in purchasing decisions on Fatigon Hydro Coco isotonic drink products, by exploring conceptual models. The method used in this research is descriptive quantitative with survey. 156 respondents were taken with purposive sampling. From the results of this study, the authors concluded. The first hypothesis is that brand extension has a significant effect on brand image. The second hypothesis is that product quality has a significant effect on brand image. The third hypothesis is that brand awareness has no effect on brand image. The fourth hypothesis is that brand expansion has a significant effect on purchasing decisions. The fifth hypothesis is that product quality has a significant effect on purchasing decisions. The sixth hypothesis is that brand awareness has no effect on purchasing decisions. The seventh hypothesis is that brand image has a significant effect on purchasing decisions. This research is expected to make a theoretical contribution to the literature in this context

Employee performance under organizational culture and transformational leadership: A mediated model Rahmat Al Amin; Wawan Prahiawan; Agus David Ramdansyah; Didit Haryadi
Jurnal Mantik Vol. 7 No. 2 (2023): Agustus: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i2.3879

Among effective management systems, the importance of human resources is increasing. Employee performance is one of the most important factors affecting success. Therefore, human resource management in an organization has become one of the most critical functions of a company. The purpose of this study is to determine the variables that affect employee performance and develop a basic theoretical model and a research model. This study uses an associative descriptive quantitative method with a sample of 152 respondents who are employees of PT PLN Cilegon Managing Unit. Improving employee performance can be done by adjusting and upholding the application of organizational cultural values. To be able to improve employee performance can be done by increasing transformational leadership. Enhancing corporate culture can be done by adjusting and upholding the application of organizational cultural values. To be able to improve employee performance can be done by increasing work motivation. This research is expected to provide a theoretical contribution to the literature in the context of human resource management.

Achievement motivation mediates the influence of knowledge management and compensation on lecturer performance Mochamad Alvin Fikri; Agus David Ramdansyah; Ali Imron
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4413

This research aims to determine and analyze the mediating role of achievement motivation with knowledge management and compensation on the performance of lecturers at XYZ College. Quantitative research methods were used in this research with a sample of 62 permanent lecturers divided into several study programs using proportional random sampling from a total population of 165 lecturers. The data collection technique uses a questionnaire in the form of closed answers on an interval scale of 1-10 with the help of an online questionnaire which is then processed and compiled into data frequency tabulations which are then analyzed using the SmartPLS 3.2.9 program. The research results are based on direct and indirect hypothesis testing that (1) Knowledge management has a significant positive effect on lecturer performance (2) Compensation has no effect on lecturer performance (3) Knowledge management has a significant positive effect on achievement motivation (4) Compensation has a significant positive effect on achievement motivation (5) Achievement motivation has a significant positive effect on lecturer performance (6) Achievement motivation positively and significantly mediates knowledge management on lecturer performance (7) Achievement motivation significantly positively mediates compensation on lecturer performance.

The Role of Brand Image in Mediating the Relationship between Product Quality and Purchasing Decisions Hermawan, Uwes; Ramdansyah, Agus David; Damarwulan, Liza Mumtazah
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.332

This study was conducted to determine the effect of brand image in mediating the relationship between product quality and purchasing decisions on Wardah products in Serang City. This study used 190 samples with accidental sampling method. The data used are primary data obtained from the results of questionnaires filled out by 190 wardah product customers in the city of Serang, and secondary data obtained from wardah sales data, published books and journals. The data analysis technique used is descriptive statistical analysis, inferential statistics which include validity and reliability tests. Data processing is done using the Smart PLS 3.0 analysis tool. The results showed that product quality has a positive and significant effect on purchase decisions. Product quality has a positive and significant effect on brand image. Brand image has a positive and significant effect on purchase decision. Brand image can mediate the relationship between the effect of product quality on purchase decision.

Improving employee performance with transformational leadership style and work motivation through work discipline variable intervening at PT Adis Dimension Footwear Karsikah, Karsikah; Ramdansyah, Agus David; Lutfi, Lutfi; Sofi’i, Imam
Jurnal Mantik Vol. 9 No. 1 (2025): May: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i5.6323

This study aims to examine and analyze ways to enhance employee performance, investigate a conceptual model, and fill a research gap on transformational leadership style and work motivation through work discipline at PT Adis Dimension Footwear Balaraja-Tangerang Stockfit division. This study employs a causal approach and a descriptive quantitative method. This study used a sample of 190 respondents and focused on the PT Adis Dimension Footwear Balaraja-Tangerang Stockfit division. An interval scale of 1 to 10 was used to measure questionnaire responses. Software called SmartPLS Version 4.0 was used to evaluate the data. The study's findings indicate that: 1. According to the study's findings, transformational leadership significantly impacts employee performance. 2) Employee performance is significantly impacted by job motivation. 3. Work discipline is significantly impacted by transformational leadership. 4. Job discipline is significantly impacted by job motivation. 5. Employee performance is significantly impacted by work discipline. 6. The Impact of a transformative leadership style on staff performance is mediated by work discipline. 7. The relationship between work motivation and employee performance is mediated by work discipline

The Role of Brand Image in Mediating the Relationship between Product Quality and Purchasing Decisions Hermawan, Uwes; Ramdansyah, Agus David; Damarwulan, Liza Mumtazah
Indonesian Journal of Innovation Multidisipliner Research Vol. 3 No. 1 (2025): March
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v3i1.332

This study was conducted to determine the effect of brand image in mediating the relationship between product quality and purchasing decisions on Wardah products in Serang City. This study used 190 samples with accidental sampling method. The data used are primary data obtained from the results of questionnaires filled out by 190 wardah product customers in the city of Serang, and secondary data obtained from wardah sales data, published books and journals. The data analysis technique used is descriptive statistical analysis, inferential statistics which include validity and reliability tests. Data processing is done using the Smart PLS 3.0 analysis tool. The results showed that product quality has a positive and significant effect on purchase decisions. Product quality has a positive and significant effect on brand image. Brand image has a positive and significant effect on purchase decision. Brand image can mediate the relationship between the effect of product quality on purchase decision.

Increase Repurchase Intention Through Customer Satisfaction and Customer Trust (DANA User Survey Study in Serang City) Novaria, Vidy Kun; Ramdansyah, Agus David; Nupus, Hayati
Advances In Social Humanities Research Vol. 3 No. 4 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i4.433

This study was conducted with the aim of developing a basic theoretical model and a new empirical research model to resolve the gap in previous research results regarding perceived value in increasing repurchase intention through customer satisfaction and customer trust felt by a company. The object of this study is DANA users in the city of Serang. The sampling technique in this study used a non-probability sampling technique, namely the accidental sampling method. With the population size not known for certain and a sample of 160 people or respondents. The data analysis technique used Partial Least Square (PLS) with smartPLS 3.0 software. The results of the study showed that: 1) Perceived Value has a positive and significant effect on Repurchase Intention; 2) Perceived Value has a positive and significant effect on Customer Satisfaction; 3) Perceived Value has a positive and significant effect on Customer Trust; 4) Customer Satisfaction has a positive and significant effect on Repurchase Intention; 5) Customer Trust has a positive and insignificant effect on Repurchase Intention. 6) Customer Satisfaction is able to mediate between Perceived Value and Repurchase Intention through partial mediation; 7) Customer Trust is not able to mediate between Perceived Value and Repurchase Intention through zero mediation.

The influence of safety knowledge and safety management practices on safety performance with safety motivation as a mediating variable study at PT. Shinko Plantech SP Tambunan, Galuh; Ramdansyah, Agus David; Kambara, Roni
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6527

This study investigates the influence of safety knowledge and safety management practices on safety performance, with safety motivation as a mediating variable, at PT. Shinko Plantech. The research aims to understand how workers’ awareness and implementation of safety procedures contribute to overall safety outcomes in the workplace, and to what extent motivation affects this relationship. A quantitative approach was employed using a survey method. Data were collected from 120 employees through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS software. The findings reveal that both safety knowledge and safety management practices have a significant positive effect on safety performance. Furthermore, safety motivation was found to mediate the relationship between the independent variables (safety knowledge and safety management practices) and the dependent variable (safety performance). These results highlight the critical role of fostering not only strong safety practices and knowledge but also enhancing employee motivation to achieve optimal safety performance. The study contributes to occupational safety literature and provides practical implications for improving safety standards in industrial settings.

The Influence of Electronic Word of Mouth (E-WOM) and Brand Image on Consumer Loyalty with Consumer Satisfaction as a Mediating Variable on Samsung Smartphone Users in Banten Province Khadafi, Daffa Muhammad; Ramdansyah, Agus David; Setya, Yanto Azie
Management Science Research Journal Vol. 4 No. 2 (2025): May 2025
Publisher : PT Larva Wijaya Penerbit

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56548/msr.v4i2.156

The purpose of this study was to examine the effect of electronic word of mouth (E-WOM) and brand image on consumer loyalty with consumer satisfaction as a mediating variable on Samsung smartphone users in Banten Province. Data analysis was conducted on 180 respondents using regression with smartPLS software version 4.1.1.2 which was used to test the seven hypotheses in this study. The results of this study indicate that: (1) electronic word of mouth (E-WOM) has a negative and insignificant effect on consumer loyalty. (2) brand image has a positive and significant effect on consumer loyalty. (3) electronic word of mouth (E-WOM) has a positive but insignificant effect on consumer satisfaction. (4) brand image has a positive and significant effect on consumer satisfaction. (5) consumer satisfaction has a positive and significant effect on consumer loyalty. (6) consumer satisfaction is unable to mediate the effect of electronic word of mouth (E-WOM) on consumer loyalty. (7) consumer satisfaction is able to partially mediate the effect of brand image on consumer loyalty

The Influence Of Competence On Employee Performance Moderated By Leadership At MTS Nurul Falah Kemuning And MTS Nurul Falah Gosali Mujiburrohman, Mujiburrohman; Ramdansyah, Agus David; Imron , Ali
Advances In Social Humanities Research Vol. 3 No. 7 (2025): Advances In Social Humanities Research
Publisher : Sahabat Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/adv.v3i7.467

This study aims to thoroughly examine the relationship between work motivation and employee competence on job performance, while also exploring the role of leadership as a moderating variable in this relationship. The research focuses on how individual internal factors—namely motivation and competence—contribute to achieving optimal performance, and the extent to which leadership can strengthen the influence of these two variables. A quantitative approach with a descriptive and explanatory design was employed to provide a comprehensive overview and to test the causal relationships among variables. The research subjects included all employees of MTS Nurul Falah Kemuning and MTS Nurul Falah Gosali, totaling 88 individuals. A census sampling technique (total sampling) was applied, in which the entire population was used as the sample. Data collection and analysis were conducted using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach, utilizing SmartPLS software to ensure the accuracy and reliability of the analysis. The findings reveal that work motivation has a positive and significant effect on employee performance, indicating that enthusiasm and intrinsic drive play a crucial role in enhancing productivity and achieving performance targets. Similarly, employee competence was found to have a significant positive influence on performance, suggesting that skills, knowledge, and technical abilities are essential for effective task execution. The moderation analysis further indicates that leadership enhances the impact of both motivation and competence on performance, although the moderating effect is relatively modest. Overall, the study underscores that performance improvement is not solely dependent on individual factors, but also significantly influenced by the quality of leadership within the organizational environment.

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