Article Per Year (5 Year)
p-Index From 2021 - 2026
3.67
P-Index
This Author published in this journals
All Journal Sains: Jurnal Manajemen dan Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal INTECH Teknik Industri Universitas Serang Raya Buletin Ilmiah Marina : Sosial Ekonomi Kelautan dan Perikanan Journal of Education, Humaniora and Social Sciences (JEHSS) Business Innovation and Entrepreneurship Journal Jurnal Mantik Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Enrichment : Journal of Management International Journal of Environmental, Sustainability, and Social Science Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Management Science Research Journal Jurnal Integrasi Sumber Daya Manusia Advances In Social Humanities Research Indonesian Journal of Innovation Multidisipliner Research
Ramdansyah, Agus David
Universitas Sultan Ageng Tirtayasa
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Transportation Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Strategic Scarcity Message in Live Commerce: Driving Impulsive Buying through Perceived Value and FOMO Zaky Mubarak; Agus David Ramdansyah; Yanto Azie Setya
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 6 No. 2 (2026)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v6i2.5491

Abstract

Addressing Indonesia’s live commerce “conversion paradox,” where livestream viewership increased from 71% to 86% while purchase rates remained stagnant at 56%, this study examines the inconsistent effectiveness of scarcity messages in stimulating impulsive buying behavior. Drawing upon the Stimulus–Organism–Response (S-O-R) framework, the study investigates whether scarcity messages influence impulsive purchases through the dual mediating roles of Fear of Missing Out (FOMO) as an emotional response and Perceived Value as a cognitive evaluation. A quantitative research design was employed using an online survey of 538 Shopee Live users across Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both the measurement and structural models. The findings reveal that scarcity messages do not exert a significant direct effect on impulsive buying behavior. However, scarcity messages significantly enhance both FOMO and Perceived Value. While FOMO significantly mediates the relationship between scarcity messages and impulsive buying, Perceived Value does not demonstrate a significant mediating effect. These results indicate that the emotional pathway represented by FOMO is more influential in driving impulsive purchases than the cognitive pathway represented by Perceived Value. This study contributes to the live commerce and consumer behavior literature by extending the application of the S-O-R framework to a nationwide Indonesian context and highlighting the dominant role of emotional mechanisms in shaping impulsive buying behavior. The findings suggest that marketers and livestream sellers should prioritize strategies that create a sense of urgency and fear of missing opportunities, rather than relying solely on communicating functional product benefits, to improve purchase conversion in live commerce environments.
PERAN CUSTOMER SATISFACTION & BRAND TRUST SEBAGAI VARIABEL INTERVENING DALAM MEMEDIASI HUBUNGAN CUSTOMER EXPERIENCE DAN REPURCHASE ITENTION (Kasus Pembelian Melalui Platform Online Paket Data XL) Hisan Ariq Athallah; Agus David Ramdansyah; Diqbal Satyanegara
Sains: Jurnal Manajemen dan Bisnis Vol 18, No 1 (2025)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v18i1.34892

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Customer Experience terhadap Repurchase Intention, dengan Customer Satisfaction dan Brand Trust sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik purposive sampling sebanyak 128 responden yang merupakan pengguna paket data XL Axiata di Kota Serang. Teknik analisis data dilakukan menggunakan Structural Equation Modelling (SEM) berbasis Partial Least Square (SmartPLS) versi 4.1.1.2. Hasil penelitian ini menunjukkan bahwa: (1) Customer Experience tidak berpengaruh secara langsung terhadap Repurchase Intention; (2) Customer Experience berpengaruh positif dan signifikan terhadap Customer Satisfaction; (3) Customer Experience berpengaruh positif dan signifikan terhadap Brand Trust; (4) Customer Satisfaction berpengaruh positif dan signifikan terhadap Repurchase Intention; (5) Brand Trust tidak berpengaruh signifikan terhadap Repurchase Intention; (6) Customer Satisfaction mampu memediasi pengaruh Customer Experience terhadap Repurchase Intention; dan (7) Brand Trust tidak mampu memediasi pengaruh Customer Experience terhadap Repurchase Intention.
Increase Public Trust With Interaction Quality and Outcome Quality Through Satisfaction and Social Media Risma RAUETA; Agus David RAMDANSYAH
International Journal of Environmental, Sustainability and Social Science Vol. 7 No. 5 (2026): International Journal of Environmental, Sustainability, and Social Science (Sep
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v5i5.1165

Abstract

This research aimed to develop a basic theoretical model and a new empirical one to resolve the gap in previous research results regarding the role of Interaction Quality and Outcome Quality on Public Trust through Public Satisfaction and social media. This research uses descriptive and explanatory quantitative methods. The population in this study are people in Serang City with social media accounts aged 15 - 64 years who have experienced or received public services from BNN Banten Province. The sampling technique in this study used a non-probability sampling technique, namely the purposive sampling method. The data analysis technique uses Partial Least Square (PLS) with SmartPLS software. The results of the study are known: Interaction quality has a positive and significant effect on public trust; Interaction quality has a positive and significant effect on public satisfaction; Outcome quality has a positive and significant effect on public trust; Outcome quality has a positive and significant effect on public satisfaction; Public satisfaction has a positive and significant effect on public trust; Social media has a positive and significant effect on public trust; Social media moderates the effect of interaction quality on public trust.
Co-Authors Abda Abda Andri Yulianto Dibyantoro Didit Haryadi Diqbal Satyanegara Erma Suriadarma Hayati Nupus HER Taufik Hisan Ariq Athallah I Gusti Agung Komang Diafari Djuni Hartawan Imron , Ali Jamjuri Jamjuri Kambara, Roni Karsikah Karsikah Khadafi, Daffa Muhammad Liza Mumtazah Damarwulan Liza Mumtazah Damarwulan Lutfi Lutfi Lutfi, Lutfi Marliani, Retni Meutia, Meutia Mochamad Alvin Fikri Monica Pricilia Putri Mujiburrohman Mujiburrohman Novaria, Vidy Kun Raden Mohamad Herdian Bhakti Rahmat Al Amin RAUETA, Risma Risma RAUETA Rizal Zulkarnain Roni Kambara Sofi’i, Imam SP Tambunan, Galuh Suci, Stannia Cahaya Uwes Hermawan Wawan Prahiawan Wawan Prahiawan Yanto Azie Setya Yanto Azie Setya, Yanto Azie Yugi Adhari Nugraha Zahara, Vadilla Mutia Zaky Mubarak