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HARIS MUNANDAR
STMIK Jakarta
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Journal : Jurnal Riset Manajemen dan Ekonomi

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Evaluasi Terhadap Program Franchise Studi Kasus Alfamart di Indonesia Rosiyani Oktavia; Giantoro Pamungkas; Ela Rosita; Robiyatul Aniyah; Haris Munandar
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 3 No. 1 (2025): JURNAL RISET MANAJEMEN DAN EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime-itb.v3i1.2836

Abstract

The evaluation of the Alfamart franchise program in Indonesia aims to analyze the effectiveness and sustainability of this business model. This research involves interviews with franchise owners as well as quantitative data analysis regarding the growth in the number of outlets. The results obtained show that by 2024, Alfamart will succeed in reaching more than 23,670 outlets, with a franchise strategy that has proven effective in expanding the distribution network. However, there are challenges that need to be overcome, such as improving marketing communications and cultural adaptation in new markets, so that long-term success can be guaranteed.
Co-Authors Achmad Zainul Rozikin Ahmad Kadir Kilo Alfian Amelia Dwi Astuti Arna Purtina Ayuni Rachmawati D Dea Monika Dibyo Waskito Guntoro Djafar La. Kilo Dwi Febriyanti Eka Khairunnisa Ela Rosita Endang Sri Suyati Erga Kurniawati Eti Ambarsari Dadi Febria Ditha Rosalina Ferry Kurniawan Fina Siti Safuroh Fitriani Giantoro Pamungkas Gusti, Iqbal Herman Ihsanu Rozikin Iin Nurbudiyani Ika Puji Rahayu ILHAM Intan Syifa Iskandar Budiman Istigfaris Rezki Iswandi Iswandi Julhim S. Tangio Lusi Risnadi M. Ziaurrahman Mangara Sihaloho Masrid Pikoli Muh. Arwin Mustanir Mustanir Najmah Najmah Nor Hairani Nur Annisa Nurdin, Safriadi Nurhasanah siregar Nurul Azkia Nurul Hudah Oki Hermansyah Petrus Jacob Pattiasina Rafli Satria Aji Ramdani, Hasbi Taobah Ratri Pramudita Rismawati Rismawati Rissa Megavitry Robiyatul Aniyah Rosiyani Oktavia Sabirullah Saifuddin Sa'dan Sonia Sufriyanto Ibrahim Suhendri Sulistia Harun Teya Agustina Thayban Thayban Tumini . Wiwin Rewini Kunusa Yiska hosana Yoseb Boari Yusrizal Yusrizal