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All Journal ETIKONOMI MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Prosiding Seminas Competitive Advantage JDM (Jurnal Dinamika Manajemen) JAS (Journal of ASEAN Studies) Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Journal of Economics, Business, & Accountancy Ventura MIX : Jurnal Ilmiah Manajemen OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Jurnal Pertanian Terpadu Jurnal Bisnis dan Manajemen Informatika Pertanian AFEBI Management and Business Review ALQALAM Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) International Journal of Social Science and Business STI Policy and Management Journal Jurnal MEBIS (Manajemen dan Bisnis) Creative Research Management Journal The Journal of Indonesia Sustainable Development Planning (JISDeP) Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Pemasaran Jasa Proceeding of International Conference Health, Science And Technology (ICOHETECH) Research Horizon

Budi Harsanto

FEB Universitas Padjadjaran Bandung

Author-ID : 276583

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

Published : 33 Documents Claim Missing Document

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Integration of service quality, benchmarking and Ishikawa diagram in service operations Adrian Noor Prayudha; Budi Harsanto
Jurnal Manajemen dan Pemasaran Jasa Vol. 13 No. 2 (2020): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

This paper aims to explore the integration of Service Quality (SERVQUAL) and two specific Total Quality Management (TQM) techniques -benchmarking and Ishikawa diagram- to improve quality in the service industry, particularly in the hospitality industry. The survey was administered to respondents at one five-star hotel in Bandung City, Indonesia. Benchmarking was conducted to compare this hotel to two other hotels at similar levels and within geographical proximity. Ishikawa analysis was then performed to analyze potential causes. The results of the study identified eleven negative score attributes (out of twenty-one) from SERVQUAL, which was in line with the benchmarking results. The Ishikawa diagram showed the root causes of these attributes and helped with developing ideas for practical quality improvements in the future. Most studies in the hospitality industry have examined SERVQUAL and TQM separately. Our study contributes uniquely to the existing literature by providing insight into the combination of SERVQUAL and two TQM specific tools to improve quality operations in a hospitality setting.

Implementation of Six Sigma Method in Small and Medium Enterprises (SMEs) (Case Study on CV. Berkah Abadi) M. ABDILLAH RORKE ILYASA; MERITA BERNIK; BUDI HARSANTO
Jurnal Bisnis Manajemen Vol 17, No 1 (2016): March 2016
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

The increasing economic growth in Indonesia encourages the growth of SMEs (Small and Medium Enterprises). This condition results in the intense competition among similar SMEs. This encourages companies to always produce quality products in order to meet customers’ satisfaction. One of the methods to control the quality is by using Six Sigma. Six sigma is a method of improving the quality towards the target of 3.4 failures per million opportunities for each production of goods and services. Six sigma is divided into two methods, namely DMAIC (Define, Measure, Analyze, Improve, Control) and DMADV (Define, Measure, Analyze, Design, Verify). Six Sigma can be implemented not only for big companies but also for SMEs. This study was conducted to determine the application of quality control aspect of Six Sigma in CV. Berkah Abadi as an SME in producing shoes under the name BNA. This study utilized DMAIC method. By using Six Sigma, it can be seen that the sigma value in the production process of CV Berkah Abadi is 3,274 with the possibility of error products contained is 38758.87 in a million occasions. In the application of Six Sigma in this study, there are six causes of defective products, namely untidy glue application (41.7%), stains (23.8%), squiggled pattern (11.9%), untidy stitches neat (10.4%), wrinkles (8.9%) and torn materials (2.9%).

Innovation in hospital: Learning from Malcolm Baldrige Awards latest winners in healthcare Budi Harsanto
Proceeding of International Conference on Science, Health, And Technology 2021: Proceeding of the 2nd International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

The purpose of this paper is to take lessons about innovations made by the latest winners of the Malcolm Baldrige National Quality Award (MBNQA) in the healthcare sector. In 2018-2019 three hospitals won the awards, and all have the excellence in innovation. The method used is qualitative by analyzing the three winning organizations’ MBNQA application documents related to innovation and other sources as supporting and triangulation materials. The analysis was carried out using content analysis guided by the innovation management measurement framework. The analysis results show that these organizations emphasize the importance of innovation input and knowledge management for successful innovation implementation/commercialization. This paper’s uniqueness is innovation management’s concept involvement and is carried out in recent healthcare organization cases.

Decision Making in The Culture and Creative Industries Environment: Lessons from The Cultural Village Chrisna T. Permana; Budi Harsanto
AFEBI Management and Business Review Vol. 6 No. 1 (2021): June
Publisher : Asosiasi Fakultas Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47312/ambr.v6i1.403

Cultural village is an area-based development concept that engages with the culture and creative industries as well as tactical urbanism. Typically, a cultural village is situated in geographical areas that have traditionally had strong cultural themes and have the potential for socio-economic growth in the surrounding region. Decision-making in this environment differs from pure-profit sector decision-making. This study set out to draw lessons from the cultural village, especially in Global South, where the culturally-led consensus approach is used to reshape group decision-making processes. This study uses a systematic review method as a way to search, screen, analyze and synthesize knowledge from the academic database. The Scopus academic database is used for the search process. This paper concludes that the inclusion of culture into decision-making offers three stages of fundamental lessons for the community, which are flexibility, openness, and innovation. These three forms the foundation for the five main elements of decision-making in the cultural village, which include inclusive, participatory, collaborative, agreement-seeking, and cooperative. These findings suggest that the culturally-led consensus approach is a potential tool for policymakers to work with the community, especially to organize more bottom-up decision-making processes in traditional environments.

NIAT PERPINDAHAN PELANGGAN PADA E-MARKETPLACE DI KOTA BENGKULU Shandy, Venny Mellandhia; Alfansi, Lizar; Mulyana, Asep; Harsanto, Budi
Creative Research Management Journal Vol 5 No 2 (2022): December
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i2.3088

This study aims to examine and analyze whether there is an influence between price fairness, relationship quality, perceived betrayal on switching intentions. This research uses Partial Least Square Structural Equation Model (SEM PLS). The method used in this study is non-probability sampling. The population used in this study are consumers who have transacted in e-marketplaces and moved to other e-marketplaces in Bengkulu city and 353 samples were selected. The results showed that price fairness had a negative effect on the perception of betrayal, the quality of the relationship had a negative effect on the perception of betrayal, price fairness had a positive effect on the relationship, the perception of betrayal had a positive effect on switching intention, price fairness had a negative effect on switching intentions, and the quality of the relationship had no negative effect. on switching intentions. Even though the quality of the relationship with customers is good, customers can still intend to switch to other e-marketplaces. For further research, the authors suggest examining other factors that may influence the relationship, such as alternative product offerings, prices, promotions, discounts, and others so that this research will be more extensive.

The Management of Power System Reliability in the Offshore Oil and Gas Field Reinhard, Welly; Yulius, Gustav; Sarasi, Vita; Harsanto, Budi; Azis, Yudi; Yunani, Akhmad
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 2 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441//jurnal_mix.2023.v13i1.014

The reliability of electric power systems is needed in offshore oil and gas field operations because disruptions can have a direct impact on oil production, costs, and company profits.Objectives: to determine the evaluation of reliability performance and propose a model for managing the power system reliability of the PHE OSES offshore oil and gas field.Methodology: A case study with data collected through observation, interviews, and analysis of relevant documents.Finding: Reliability in 2015-2016 has not reached the target but from 2017-2021 has reached the target of 97.5%, as well as availability in 2015, 2018, 2019 & 2020 has not reached the target but in 2016, 2017 & 2021 has reached the target of 95%. This resulted in the highest production losses in 2015 at 266,965 and the lowest in 2021 at 21,388 barrels of oil. The model is proposed by combining elements in risk-based asset management method, RCM method, and redesign.Conclusion: In recent years, reliability has been on target but availability is volatile. The model is proposed to maintain reliability & availability on target so that production losses can be minimized.

Impact of Climate Change on Sustainable Competitive Advantage of Traditional Salt in Central Java Badi'ah, Roudlotul; Harsanto, Budi; Kaltum, Umi; Zulham, Armen; Rahman Nidar, Sulaeman
Jurnal Mebis Vol. 10 No. 1: July 2025
Publisher : UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/mebis.v10i1.684

Indonesia's salt production has great potential, but is still hampered by fluctuations in quality and productivity influenced by weather factors. Dependence on the weather causes instability in salt production results, which impacts achieving salt self-sufficiency. Therefore, this study aims to analyze the influence of climate factors on the productivity and quality of traditional salt in Central Java Province, including temperature, humidity, rainfall, and wind speed. This study uses a quantitative approach, with data collected from 8 salt-producing districts/cities in Central Java with purposive sampling. Climate data was obtained from BMKG, while productivity and quality data were obtained from the Central Java DKP. The analysis technique used panel data regression with the Least Squares (OLS) approach and the Chow, Hausman, and Lagrange Multiplier tests to select the best model. The results showed that rainfall significantly negatively affected traditional salt productivity, while temperature, humidity, and wind speed did not show a significant effect. Overall, climate conditions were shown to affect salt productivity positively. Temperature and humidity have a significant positive effect on salt quality, wind speed has a significant negative effect, and rainfall has no significant effect on salt quality. Overall, climate conditions have a positive effect on salt quality. Rainfall and temperature management are essential to increase salt productivity and quality, while climate factor management will produce optimal results. The development of modern salt production technology that reduces dependence on extreme weather and better management of natural resources and technology can support the achievement of more stable and sustainable salt self-sufficiency.

Pengaruh Kreativitas Produk, Strategi Digital Marketing, dan Kepatuhan Prinsip Bisnis Syariah Terhadap Keberlanjutan Usaha UMKM Delizzi Rendang Siap Saji: Pendekatan Mixed Methods Permana, Muhammad Alwi; Harsanto, Budi
Jurnal Locus Penelitian dan Pengabdian Vol. 4 No. 10 (2025): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v4i10.4488

Dalam menghadapi dinamika pasar yang kompetitif dan semakin terdigitalisasi, UMKM dituntut untuk mampu berinovasi, memanfaatkan teknologi pemasaran, dan menjalankan usaha berdasarkan nilai-nilai etis. Penelitian ini bertujuan untuk menganalisis pengaruh kreativitas produk, strategi digital marketing, dan kepatuhan terhadap prinsip bisnis syariah terhadap keberlanjutan usaha pada UMKM Delizzi Rendang Siap Saji. Penelitian ini menggunakan pendekatan mixed methods dengan pengumpulan data kuantitatif melalui kuesioner terhadap 100 responden konsumen, serta data kualitatif melalui wawancara mendalam dengan lima informan kunci. Analisis kuantitatif dilakukan menggunakan SEM-PLS 4, sedangkan analisis kualitatif menggunakan pendekatan tematik. Hasil penelitian menunjukkan bahwa strategi digital marketing berpengaruh signifikan terhadap keberlanjutan usaha, sedangkan kreativitas produk dan kepatuhan prinsip bisnis syariah tidak berpengaruh signifikan secara statistik. Namun, data kualitatif mengungkapkan bahwa ketiga variabel memiliki peran sinergis dalam menopang keberlangsungan usaha melalui integrasi inovasi, teknologi, dan nilai etis. Temuan ini menekankan pentingnya pendekatan holistik dalam membangun keberlanjutan UMKM di era digital.

Analysis of intention toward halal products: an empirical study of young consumers Harsanto, Budi; Jatnika, Dika
Journal of Economics, Business, and Accountancy Ventura Vol. 20 No. 2 (2017): August - November 2017
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i2.760

The purpose of this paper is to determine the intention of consumer in choosing halal products, particularly for food products. The three main elements in the Theory of Planned Behavior (TPB) consisting of attitude, subjective norm, and perceived behavioral control is connected to the intention to consume halal products, particularly halal food. This study refers to the two studies both in the Malaysian context. This is a survey-based research. It used a questionnaire for collecting the data taken from Â 151 active students of Faculty of Economics and Business in Unpad who participated as the respondents in this research. The data were analysed using a descriptive statistics, correlation, chi-square. and multiple regression. The findings show that the three main elements have a significance effect on the intention. This study is unique since it was conducted in Indonesiaâ€™s context and the results is slightly different from the findings of the previous one.

Inovasi lingkungan dan dampak pandemi: Studi kasus pada UMKM makanan dan minuman Harsanto, Budi; Mulyana, Asep; Faisal, Yudi Ahmad; Shandy, Venny Mellandhia
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 5 No 2 (2022)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v5i2.14147

Tujuan artikel berbasis pengabdian pada masyarakat ini adalah untuk memahami inovasi lingkungan dan dampak pandemi COVID-19 terhadap UMKM. Mitra yang dipilih yaitu UMKM yang bergerak di bidang makanan dan minuman di Kota Bandung, Jawa Barat, Indonesia. Metode pelaksanaan pengabdian adalah melalui wawancara kepada pelaku usaha disertai observasi dan analisis dokumen. Hasil dari kegiatan pengabdian ini menunjukkan bahwa dampak pandemi secara umum adalah negatif bagi usaha ditandai dengan penurunan permintaan serta terhambatnya rantai pasok baik ke arah pemasok maupun ke arah konsumen. Kegiatan pengabdian memberikan dampak meningkatnya awareness pelaku usaha mengenai praktik-praktik inovasi lingkungan untuk meraih tujuan ekonomi sekaligus meminimalisir dampak negatif usaha terhadap lingkungan.

Co-Authors Adrian Noor Prayudha Akhmad Yunani Alfansi, Lizar Andi Achmadi Ardiansyah, Muhammad Kholifatul I ARMEN ZULHAM Asep Mulyana Asep Mulyana Badi'ah, Roudlotul Chrisna Permana Chrisna T. Permana Chrisna T. Permana Cupian Cupian Dika Jatnika Egi Arvian Firmansyah Limbong, Abigail Farren M. ABDILLAH RORKE ILYASA Merita Bernik Muhammad Kholifatul I Ardiansyah Musthopa Musthopa Permana, Chrisna Permana, Muhammad Alwi Reinhard, Welly Shandy, Venny Mellandhia Sulaeman Rahman Nidar Sutrisno, Debbie Umi Kaltum Venny Mellandhia Shandy Vita Sarasi Yudi Ahmad Faisal Yudi Azis Yulius, Gustav Yunizar Yunizar Yunizar Yunizar, Yunizar

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