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All Journal JPM (Jurnal Pemberdayaan Masyarakat) Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) Abdimas Dewantara JMM (Jurnal Masyarakat Mandiri) JURNAL PRODUKTIVITAS MANAJEMEN DEWANTARA International Journal of Economics, Business and Accounting Research (IJEBAR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL MANDAR: Management Development and Applied Research Journal jurnal syntax admiration Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dynamic Management Journal Jurnal Bingkai Ekonomi (JBE) Jurnal Pendidikan Dasar dan Sosial Humaniora Tamansiswa International Journal in Education and Science (TIJES) JAPI: Jurnal Akses Pengabdian Indonesia Jurnal Akuntansi Dan Manajemen

Bernadetta Diansepti Maharani

Universitas Sarjanawiyata Tamansiswa

Author-ID : 2769080

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Analisis pengaruh persepsi harga dan kualitas produk terhadap keputusan pembelian melalui citra merek sebagai variabel intervening Muhammad Hafizh Ryananda; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
JURNAL MANAJEMEN Vol 14, No 2 (2022): Juni
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v14i2.11099

Penelitian ini bertujuan untuk mengetahui (1) pengaruh persepsi harga, terhadap citra merek, (2) pengaruh kualitas produk terhadap citra merek, (3) pengaruh citra merek terhadap keputusan pembelian, (4) pengaruh persepsi harga terhadap keputusan pembelian, (5) pengaruh kualitas produk terhadap keputusan pembelian. Sampel dalam penelitian ini adalah 126 responden di Yogyakarta yang pernah atau saat ini sedang menggunakan smartphone Xiaomi. Metode pengumpulan data menggunakan teknik purposive sampling. Dalam penelitian ini menggunakan uji kualitas data, uji asumsi klasik, uji regresi berganda dan uji hipotesis. Hal ini menunjukkan bahwa (1) terdapat tidak berpengaruh positif dan tidak signifikan Persepsi Harga terhadap Citra Merek (2) terdapat pengaruh positif dan signifikan Kualitas Produk terhadap Citra Merek (3) terdapat pengaruh positif dan signifikan Citra Merek terhadap Keputusan Pembelian (4) terdapat tidak berpengaruh positif dan tidak signifikan Persepsi Harga terhadap Keputusan Pembelian (5) terdapat pengaruh positif dan signifikan Kualitas Produk terhadap Keputusan Pembelian.

persaingan Analysis of the Effect of Perceived Product Quality, Price Feasibility and Brand Image on Customer Satisfaction: Alifia Lintang Dharmanisa; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 5 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This study aims to examine the effect of perceived product quality, price worthiness, and brand image to customer satisfaction at Mie Gacoan Tamansiswa. his type of research is descriptive with a quantitative approach. Research subjects are consumers who have purchased more than once products at Mie Gacoan Tamansiswa. Primary data obtained from a questionnaire with 154 respondents with purposive sampling. The results of the research on the test show that the Perceived Product Quality (X1) has positive and significant effect on Customer Satisfaction (Y) with a value of 0,000. The Price Worthiness (X2) has positive and significant effect on Customer Satisfaction (Y) with a value of 0,001. And the Brand Image (X3) has positive and significant effect on Customer Satisfaction (Y) with a value of 0,005. In the results of the F test Perceived Product Quality, Price Worthiness, Brand Image simultaneously affect to Customer Satisfaction which is indicated by a significance value of 0.000. Keyword: Perceived Product Quality, Price Worthiness, Brand Image, Customer Satisfaction.

Analisis Pengaruh Online Advertising dan Celebrity Endorser tehadap Minat Beli dan Dampaknya pada Keputusan Pembelian Konsumen Shopee M. Arif Mutawakil; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 5 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This research aims to analyze the influence of Online Advertising (X1), Celebrity Endorser (X2), on Purchase Intention (Z), and consequently on Purchase Decision (Y) (Study on Shopee Consumers, Active Student of the Faculty of Economics, University of Bachelor of Science, Tamansiswa). This type of research is quantitative research, by taking a sample of Shopee consumers, students of the Faculty of Economics, Tamansiswa University of Bachelor of Economics, as many as 93 respondents. Drawing illustrations using purposive sampling method, collecting information by means of a questionnaire survey. Information is processed using SPSS. Test results in this research, it proves that the Online Advertising and Celebrity Endorser variables positively and significantly affect Purchase Interest and support Purchase Decisions for Shopee consumers.Based on the results of this study the effect of online advertising on purchase intention based on the online advertising variable subtest is 4.093 and a significance value of 0.000 which is smaller than 0.05 (0.000 <0.05). The influence of celebrity endorsers on purchase intention is based on 2.199 subtests of the celebrity endorser variable and a significance value of 0.003 so it is smaller than 0.05 (0.003 <0.05). Based on the subtest, the variable value of buying interest on purchasing decisions is 3.845 and a significance value of 0.000 which is less than 0.05. The online advertising variable on purchasing decisions is 2.342 with a significance value of 0.030 which means less than 0.05 (0.030 <0.05), and the influence of celebrity endorsers on purchasing decisions based on the celebrity endorser variable subtest is 2.543 with significance. the value of 0.021 is more or less than 0.05 (0.021 <0.05). Keywords: Online Advertising, Celebrity End\orser, Purchase Interest, Purchase Decision

Pengaruh Kualitas Informasi, Nilai Yang Dirasakan Pelanggan, dan Kualitas Pengalaman Terhadap Kepuasan Pelanggan Pada Shopeefood Marchellino Ronaldo Sae; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

The purpose of this study was to determine how the influence of information quality, customer perceived value, and experience quality on customer satisfaction at Shopeefood. The population in this study were students of the Faculty of Economics, Universitas Sarjanawiyata Tamansiswa with a total sample of 93 respondents. The data sample selection in this study was carried out by purposive sampling, namely with students who made transactions more than twice as well as the 2019 and 2020 batches. The data collection method was using a questionnaire distributed online via Google Form. To test the quality of the data in this study using Validation Test and Reliability Test. The data analysis technique in this study used the Normality Test, Multicollinearity Test, Heteroscedasticity Test, Multiple Linear Regression Test, T Test, and Coefficient of Determination. The results of the data are processed using the help of IBM SPSS. The results showed that the quality of information had a significant value of 0.018, the customer perceived value had a significant value of 0.043, and the quality of experience had a significant value of 0.000, which means that information quality, customer perceived value, and experience quality have a significant influence on customer satisfaction at Shopeefood.

Pengaruh E-Service Quality dan E-Trust terhadap E-Loyalty dengan E-Satisfaction sebagai Variabel Intervening pada Aplikasi Belanja Online Shopee: Afik Melawati; Henny Welsa; Bernadetta Diansepti Maharani
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 6 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to determine whether there is an effect of e-service quality, e-trust, on e-loyalty: e-satisfaction as an intervening variable in the online shopping application, Shopee. The population used in this study are consumers or product buyers from the online shopping application Shopee in the city of Yogyakarta. This study uses a type of questionnaire that uses the Google form as a research tool. The research method used is purposive sampling technique. The sample used was 126 respondents. The data obtained from the questionnaire were then processed and analyzed using Multiple Linear Regression analysis with model accuracy (classical assumption test), hypothesis testing using the partial test (t) and determination test (R2) using the SPSS 25 program. The results in this study indicate that the variable e-service quality has a positive and significant effect on e-satisfaction, e-trust has a positive and significant effect on e-satisfaction, e-service quality has no positive and significant effect on e-loyalty, e-trust has no positive and significant effect on e-loyalty, e-satisfaction has a positive effect on e-loyalty, e-satisfaction has a positive and significant effect as an intervening variable the effect of e-service quality on e-loyalty, and e-satisfaction has a positive and significant effect as an intervening variable the effect of e-trust on e-loyalty . Keyword: e-service quality, e-trust, e-loyalty, e-satisfaction

PENGARUH PERCEIVED PRICE DAN TRUST TERHADAP PURCHASE INTENTION MELALUI PERCEIVED VALUE SEBAGAI VARIABEL INTERVENING PADA PRODUK SUNSCREEN AZARINE Herlina Nurul Sukmaningtyas; Bernadetta Diansepti Maharani; Nonik Kusuma Ningrum
Dynamic Management Journal Vol 7, No 2 (2023): April
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v7i2.8420

Penelitian ini bertujuan untuk mengetahui pengaruh Perceived Price Dan Trust Terhadap Purchase Intention Melalui Perceived Value Sebagai Media Intervening Pada produk Sunscreen Azarine. Populasi dalam penelitian ini adalah 1.739 Mahasiswa Universitas Fakultas Ekonomi Sarjanawiyata Tamansiswa. Purposive sampling digunakan untuk memilih sampel, menghasilkan 104 sampel responden yang mungkin dapat digunakan dalam penelitian. Regresi linier berganda adalah metode analisis yang diterapkan dalam penelitian ini. Menurut temuan uji berbasis data, diketahui bahwa Perceived Price berpengaruh positif yang signifikan terhadap perceived value, demikian juga dengan trust. Sebaliknya, perceived price berpengaruh negatif yang signifikan terhadap purchase intention, sedangkan trust berpengaruh positif yang signifikan terhadap purchase intention. Selain itu, perceived value juga berpengaruh positif yang signifikan terhadap purchase intention.

Implementation of Teaching Campus Program for the Students Soft Skill Development Alfiatul Maulida; Bernadetta Diansepti Maharani; Zaizafun Sintarana; Princessa Rakhita Enadi; Regine Aguilar Principe
TAMANSISWA INTERNATIONAL JOURNAL IN EDUCATION AND SCIENCE Vol 4 No 2 (2023): April 2023
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/tijes.v4i2.13543

The current study aims to determine the implementation of Teaching Campus Program designed by the Ministry of Education and Culture, Republic Indonesia to improve students' soft skills. This descriptive quantitative study used 4-Likert scale questionnaires. The present study invited forty-five university students who enrolled the first and second batch of the Teaching Campus Program. They are from thirteen higher education institutions in Indonesia. The results of this research found that the existence of a Teaching Campus improves the student learning outcomes in terms of the soft skills, namely Communication Skills, Commitment, Detail Orientation, Entrepreneur Skills, Flexibility, Integrity, Leadership, Lifelong Learning, Motivation, Self -Confident, dan Thinking Skills.

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN GUDEG YU DJUM YOGYAKARTA JL. WIJILAN No. 31 KOTA YOGYAKARTA Abdul Makbud; Ida bagus Nyoman; Bernadetta Diansepti Maharani
Jurnal Akuntansi Dan Manajemen Vol 33 No 3 (2022): JAM Vol 33 No 3 Desember 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v35i3.64

This study was conducted to analyze the variables that affect customer satisfaction Gudeg Yu Djum Yogyakarta. The independent variables consist of Product Quality (X1), Service Quality (X2), and Price Perception (X3). The dependent variable is Customer Satisfaction (Y). The sample taken is the customer Gudeg Yu Djum Jl. Wijilan No.31 Yogyakarta who bought and consumed Gudeg Yu Djum products Jl. Wijilan No.31 Yogyakarta. The number of samples taken amounted to 100 respondents using a purposive sampling technique. The analytical tool used is SPSS25. Based on the results of the analysis and discussion using multiple regression analysis shows that product quality, service quality, and price perception have a significant positive effect on customer satisfaction. Partially, product quality has a negative significant effect on customer satisfaction. Partially, service quality has a positive significant effect on customer satisfaction. Partially, price perception has a significant negative effect on customer satisfaction, while simultaneously product quality, service quality, and price perception have a significant positive effect on customer satisfaction.

Pengaruh Customer Satisfaction, Susceptibillity To Normative Influence Terhadap Brand Loyalty Dimediasi oleh Brand Love Diva Azharia Jauzaranti; Muinah Fadhilah; Bernadetta Diansepti Maharani
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 5 No. 6 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Oktober - November 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v5i6.3062

Penelitian ini bertujuan untuk mengetahui pengaruh customer satisfaction dan susceptibility to normative influence terhadap brand loyalty, dengan brand love sebagai variabel mediasi (Studi Kasus Gen Z pengguna iPhone di Yogyakarta). Saat ini, banyak anak muda menggunakan smartphone, termasuk iPhone, untuk kebutuhan sehari-hari. Penelitian ini mengkaji loyalitas pengguna iPhone dengan dua variabel bebas, yaitu customer satisfaction dan susceptibility to normative influence, serta brand love sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan 161 responden. Pengolahan data dilakukan menggunakan IBM SPSS Statistic 25 dan analisis data meliputi uji asumsi klasik, normalitas, multikolinieritas, heteroskedastisitas, regresi linear berganda, serta uji T, F, dan R². Hasil penelitian menunjukkan bahwa customer satisfaction dan susceptibility to normative influence berpengaruh pada brand loyalty, namun brand love belum terbukti sebagai variabel mediasi.

Co-Authors Abdul Makbud Afik Melawati Agus Dwi Cahya Ahmadi Sulaiman Aldri Afrianata Alfiatul Maulida Alifia Lintang Dharmanisa Ambar Lukitaningsih Annisa Widilia Rahmawati Atma Fadna Rinaja Dianna Ratnawati Dionisius Dominikus Daud Carvallo Diva Azharia Jauzaranti Epsilandri Septyarini Haque Rifky Anggela Putri Henny Welsa Herlina Nurul Sukmaningtyas Ian Febri Ida bagus Nyoman Ida Bagus Nyoman Udayana Intan Wulandari Ismi Suaidi Leli Alfiani Lusia Tria Hatmanti Hutami M. Arif Mutawakil Marchellino Ronaldo Sae Muhammad Hafizh Ryananda Muinah Fadhilah Muinah Fadhilah Nonik Kusuma Ningrum Princessa Rakhita Enadi Putri Dwi Cahyani Regine Aguilar Principe Rfanurhidayati Rudi Kurniawan Selfi Dayanti Sigit Purnomo Suyanto . Topri Dwi Wacono Uum Helmina Chaerunisak Zaizafun Sintarana

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