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All Journal JPM (Jurnal Pemberdayaan Masyarakat) Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) Abdimas Dewantara JMM (Jurnal Masyarakat Mandiri) JURNAL PRODUKTIVITAS MANAJEMEN DEWANTARA International Journal of Economics, Business and Accounting Research (IJEBAR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL MANDAR: Management Development and Applied Research Journal jurnal syntax admiration Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dynamic Management Journal Jurnal Bingkai Ekonomi (JBE) Jurnal Pendidikan Dasar dan Sosial Humaniora Tamansiswa International Journal in Education and Science (TIJES) JAPI: Jurnal Akses Pengabdian Indonesia PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi IIJSE Empowering Humanity JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Akuntansi Dan Manajemen Indonesian Journal of Economics, Business, Accounting, and Management Manager : Jurnal Ilmu manajemen
Bernadetta Diansepti Maharani
Universitas Sarjanawiyata Tamansiswa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Implementation of Teaching Campus Program for the Students Soft Skill Development Alfiatul Maulida; Bernadetta Diansepti Maharani; Zaizafun Sintarana; Princessa Rakhita Enadi; Regine Aguilar Principe
TAMANSISWA INTERNATIONAL JOURNAL IN EDUCATION AND SCIENCE Vol 4 No 2 (2023): April 2023
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/tijes.v4i2.13543

Abstract

The current study aims to determine the implementation of Teaching Campus Program designed by the Ministry of Education and Culture, Republic Indonesia to improve students' soft skills. This descriptive quantitative study used 4-Likert scale questionnaires. The present study invited forty-five university students who enrolled the first and second batch of the Teaching Campus Program. They are from thirteen higher education institutions in Indonesia. The results of this research found that the existence of a Teaching Campus improves the student learning outcomes in terms of the soft skills, namely Communication Skills, Commitment, Detail Orientation, Entrepreneur Skills, Flexibility, Integrity, Leadership, Lifelong Learning, Motivation, Self -Confident, dan Thinking Skills.    
The Effect of Brand Image and Product Quality on Purchase Decision Through Purchase Intention at The Investment Gallery of Universitas Sarjanawiyata Tamansiswa Lusia Tria Hatmanti Hutami; Lalu Supardin; Enggar Kartika Cahyaning; Bernadetta Diansepti Maharani; Nico Pratama
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): October 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.107

Abstract

Investing is an important activity to achieve financial stability and personal economic growth. The investment gallery is an investment option that is increasingly popular among the public. This research aims to investigate people's perceptions and views on investing and the factors that influence it. The research method used is survey and quantitative data analysis. Samples were taken from various levels of society using a questionnaire as a data collection instrument. This research aims to analyze the influence of brand image and product quality on purchase decisions through purchase intention at the investment gallery at Universitas Sarjanawiyata Tamansiswa. This research provides an important contribution to the development of marketing strategies investment gallery in the academic environment.
Gerakan Bengkel Ramah Difabel, Aman, Mandiri, Intelligent, dan Sehat di Masa Adaptasi Kebiasaan Baru Covid-19 Dianna Ratnawati; Sigit Purnomo; Bernadetta Diansepti Maharani
Jurnal Pemberdayaan Masyarakat Vol 7 No 1 (2022): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v7i1.5977

Abstract

Community service activities for the RAMIS workshop movement (Disabled Friendly, Safe, Independent, Intelligent, and Healthy) include the following programs: (1) standardization of ergonomic disabled workshops, having SOPs for disabled motorcycle workshops, repairing workshop inventory, and obeying the principles of health protocols in work environment in the new normal life era; (2) motorcycle service training for workers; (3) launching of RAMIS workshop e-commerce and operation training. The objectives of this PKM include: (1) standardization of partner workshops into RAMIS workshops; (2) improving service skills and equipment maintenance skills for workers; (3) improve the quality of marketing and services through the RAMIS workshop e-commerce. The methods used to realize the program are pilot, training and mentoring. The PKM activity programs that have been implemented include: (1) completing the inventory of partner workshops and arranging workshop layouts; and (2) training and assistance for tricycle motorcycle service; (3) creation of an e-commerce web for partner workshops. The service training activity was attended by 20 participants. Based on the implementation of the PKM program, the results obtained are 100% complete workshop equipment, 100% skilled workers in maintaining workshop equipment, 85% skilled workers in carrying out tricycle motorcycle services, the RAMIS workshop e-commerce web can be accessed at www.bengkelramis.com. With the indicators of the achievement of the PKM program, it can be concluded that this service program activity has been carried out very well.
Pengaruh Media Sosial dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Dengan Kepercayaan Merek Sebagai Variabel Intervening Pada Fakelab Ariffaturrohim Ariffaturrohim; Muinah Fadhilah; Bernadetta Diansepti Maharani
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 1 (2026): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i1.538

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial dan electronic word of mouth terhadap keputusan pembelian melalui kepercayaan merek pada Fakelab. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan teknik analisis data menggunakan regresi linier berganda. Data dikumpulkan melalui penyebaran kuesioner kepada 130 responden yang dipilih menggunakan teknik non-probality sampling dengan metode purposive sampling dan signifikansi statistik, p < 0,05. Hasil penelitian menunjukkan sosial berpengaruh signifikan erhadap keputusan pembelian, electronic word of mouth tidak berpengaruh signifikan terhadap keputusan pembelian, kepercayaan merek berpengaruh signifikan terhadap keputusan pembelian, dan kepercayaan merek mampu memediasi media sosial dan electronic word of mouth terhadap keputusan pembelian.
The Role of E-wom in TikTok Shop in Improving Purchase Decisions with Brand Awareness and Viral Trends as Intervening Variables Adellia Amandasari; Agus Dwi Cahya; Bernadetta Diansepti Maharani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9975

Abstract

This study aims to analyze the effect of Electronic Word of Mouth (e-WOM) on Purchase Decision among TikTok Shop users, with Brand Awareness and Viral Trends as intervening variables. A quantitative approach was used with the SEM-PLS method on 120 active TikTok users who had made purchases through TikTok Shop. The results show that e-WOM has a positive and significant effect on purchase decisions, as well as a significant effect on Brand Awareness and Viral Trends. However, Brand Awareness was not found to have a direct effect on purchase decisions and did not mediate the relationship between e-WOM and purchase decisions. Conversely, Viral Trends acted as a significant mediating variable in strengthening the effect of e-WOM on purchase decisions. These findings indicate that in the context of TikTok Shop, viral phenomena and product popularity play a more dominant role in driving purchase decisions than mere brand awareness.
STRENGTHENING THE CROSS-BORDER COLLABORATION ECOSYSTEM: NETWORKING AND COMPETITIVENESS IN SMES Syamsul Hadi; Rima Sotlikova; Bernadetta Diansepti Maharani; Auliya Rosiana; Dika Prawita
EMPOWERING HUMANITY Vol. 4 No. 1 (2026): Current Issues 7
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v4i1.446

Abstract

The fashion Micro, Small, and Medium Enterprises (MSME) sector faces continuous challenges in expanding international networks, managing supply chains, and overcoming uneven digital adoption in the global market. This community service activity aimed to strengthen the cross-border collaboration ecosystem and enhance the competitiveness of the Muslim fashion SME "Dejubah" through an international empowerment framework. Conducted collaboratively by Universitas Sarjanawiyata Tamansiswa and Mindanao State University, the program featured three international experts from the Philippines, Uzbekistan, and Pakistan. The methodology employed a three-phase systematic approach: preparation and needs assessment, implementation via interactive hybrid lectures and Focus Group Discussions (FGD), and final evaluation. The results demonstrated that direct on-site mentorship effectively validated the SME's operational readiness and fostered meaningful person-to-person (P2P) networking. Furthermore, the engagement crystallized a strategic collaborative blueprint focusing on upstream supply chain integration, cross-border P2P reseller programs, and expansion into institutional B2B/B2G markets. Ultimately, targeted international interventions significantly elevate the dynamic capabilities and global market readiness of local fashion MSMEs.
Pengaruh Promosi Online dan Brand image terhadap Keputusan Pembelian melalui Minat Beli pada Produk Merek Eiger Jimi Hariyadi; Lusia Tria Hatmanti Hutami; Bernadetta Diansepti Maharani
Jurnal Ilmu Manajemen Terapan Vol. 8 No. 1 (2026): Jurnal Ilmu Manajemen Terapan (September - Oktober 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v8i1.9894

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi online dan brand image terhadap keputusan pembelian melalui minat beli pada produk merek Eiger. Penelitian menggunakan pendekatan kuantitatif dengan teknik non-probability accidental sampling. Populasi penelitian merupakan konsumen produk Eiger yang berdomisili di Yogyakarta dengan jumlah sampel sebanyak 96 responden sesuai kriteria penelitian. Data dikumpulkan melalui kuesioner skala Likert lima tingkat dan dianalisis menggunakan IBM SPSS melalui uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, uji parsial, koefisien determinasi, dan uji Sobel. Hasil penelitian menunjukkan bahwa promosi online dan brand image berpengaruh positif dan signifikan terhadap minat beli. Promosi online, brand image, dan minat beli juga berpengaruh positif dan signifikan terhadap keputusan pembelian. Selain itu, minat beli terbukti memediasi secara signifikan pengaruh promosi online dan brand image terhadap keputusan pembelian. Temuan menunjukkan bahwa minat beli merupakan mekanisme psikologis penting yang mengubah paparan promosi digital dan persepsi positif terhadap merek menjadi keputusan pembelian.
THE EFFECT OF PRIVACY PERCEPTION AND SECURITY PERCEPTION ON CUSTOMER LOYALTY WITH TRUST AS AN INTERVENING VARIABLES IN ZALORA E-COMMERCE (A Case Study of Zalora Users in Yogyakarta City) Rudi Kurniawan; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5 No 2 (2021): IJEBAR, VOL. 05 ISSUE 02, JUNE 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i2.2397

Abstract

A business using the internet will have a great opportunity to develop. Business activity through popular internet media is called electronic commerce (e-commerce). There are lots of e-commerce that offer various kinds of goods needed by consumers. Starting from daily necessities or other additional items are widely offered in online shops. Some online shopping sites are even favored and have good ratings by consumers, one of which is Zalora Indonesia. This study aims to determine (1) the effect of Perceptions of Privacy on Trust (2) the effect of Perceptions of Security on Trust (3) the effect of Trust on Loyalty. The sample in this study was 100 respondents from the city of Yogyakarta who had shopped using the Zalora Indonesia e-commerce. The data collection method uses a questionnaire that is distributed using a purposive sampling technique. This study using the Data Quality Test, Classical Assumption Test, Multiple Regression Test, and Hypothesis Test. The results of this study indicate (1) there is a positive and significant influence on Perceived Privacy on Trust (2) there is a positive and significant effect on Perceived Security on Trust (3) there is a positive and significant effect of Trust on Loyalty.
THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, BRAND IMAGE AND PRICE SUITABILITY ON CUSTOMER SATISFACTION: (CASE STUDY ON CONSUMERS OF SCRARLETT WHITENING PRODUCTS) Theresia Irene Taiso; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
Manager : Jurnal Ilmu Manajemen Vol. 7 No. 2 (2024): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is categorized into hypothesis testing. The type of this research is quantitative. This research aims to analyze the influence of product quality on customer satisfaction, service quality influences customer satisfaction, brand image influences customer satisfaction, and price appropriateness influences customer satisfaction with Scarlett Whitening products. The samples taken were 100 respondents who were consumers of Scarlett Whitening products who bought the product twice. This research uses the Purposive Sampling method with the technique used in this research using a questionnaire. Based on the results of this research, it was found that product quality does not have a positive and significant effect on customer satisfaction, this is proven by the t-count value of -0.432 and a significant value of 0.66 > 0.05. Service quality has a positive and significant effect on customer satisfaction as evidenced by the t-count value of 4.223 and a significant value of 0.00 <0.05. Brand image has a positive and significant effect on customer satisfaction as evidenced by the t-value of 5.669 and a significant value of 0.00 <0.05. Price feasibility does not have a positive and significant effect on customer satisfaction as evidenced by the t-value of -0.361 and a significant value of 0.71>0.05.
Co-Authors Abdul Makbud Adellia Amandasari Afik Melawati Agus Dwi Cahya Agus Dwi Cahya Ahmadi Sulaiman Aldri Afrianata Alfiatul Maulida Alfiatul Maulida Alifia Lintang Dharmanisa Ambar Lukitaningsih Annisa Widilia Rahmawati Ariffaturrohim Ariffaturrohim Atma Fadna Rinaja Auliya Rosiana Budi Setiawan Dianna Ratnawati Dika Prawita Dika Prawita Dionisius Dominikus Daud Carvallo Diva Azharia Jauzaranti Enggar Kartika Cahyaning Epsilandri Septyarini Friska Putri Wati Haque Rifky Anggela Putri Henny Welsa Herlina Nurul Sukmaningtyas Ian Febri Ida bagus Nyoman Ida Bagus Nyoman Udayana Intan Wulandari Ismi Suaidi Jimi Hariyadi Lalu Supardin Leli Alfiani Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami M. Arif Mutawakil Mahdanito Fadzika Bakti Marchellino Ronaldo Sae Muhammad Hafizh Ryananda Muinah Fadhilah Muinah Fadhilah Nico Pratama Nonik Kusuma Ningrum Princessa Rakhita Enadi Putri Dwi Cahyani Regine Aguilar Principe Rfanurhidayati Rima Sotlikova Rudi Kurniawan Selfi Dayanti Sigit Purnomo Suyanto . Syamsul Hadi Theresia Irene Taiso Topri Dwi Wacono Uum Helmina Chaerunisak Zaizafun Sintarana