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All Journal JPM (Jurnal Pemberdayaan Masyarakat) Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) Abdimas Dewantara JMM (Jurnal Masyarakat Mandiri) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURNAL PRODUKTIVITAS Jurnal Ilmiah Akuntansi Manajemen JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) MANAJEMEN DEWANTARA Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL MANDAR: Management Development and Applied Research Journal jurnal syntax admiration Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dynamic Management Journal Jurnal Bingkai Ekonomi (JBE) Jurnal Pendidikan Dasar dan Sosial Humaniora Tamansiswa International Journal in Education and Science (TIJES) JAPI: Jurnal Akses Pengabdian Indonesia El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Akuntansi Dan Manajemen Journal of Ekonomics, Finance, and Management Studies Manager : Jurnal Ilmu manajemen
Bernadetta Diansepti Maharani
Universitas Sarjanawiyata Tamansiswa
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Analisis Persepsi Manfaat dan Harga terhadap Minat Beli Melalui Kepercayaan sebagai Variabel Intervening: Studi Kasus pada Konsumen Tiktok Shop di Yogyakarta Nosya Hestina Wati; Henny Welsa; Bernadetta Diansepti Maharani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.653

Abstract

This study aims to examine the effect of perceived benefits and prices on purchase intention through trust as an intervening variable for TikTok Shop consumers in Yogyakarta. The variables of this study consist of perceived benefits, price, purchase intention, and trust. The sample in this study was 112 respondents who had made purchases at the TikTok Shop. The data collection method used a questionnaire which was distributed using a purposive sampling technique. This study using Data Quality Test, Classical Assumption Test, Multiple Regression Test and Hypothesis Test. The results of this study indicate there is a positive and significant influence of Perceived Benefits on Trust with a significance value of 0.000, there is a positive and significant influence of Price on Trust with a significance value of 0.000, there is a positive and significant influence of Perceived Benefits on Purchase Interest with a significance value of 0.011, there is a positive and significant influence of price on purchase interest with a significance value of 0.000, there is a positive and significant influence of Trust on Purchase Interest with a significance value of 0.008.
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN GUDEG YU DJUM YOGYAKARTA JL. WIJILAN No. 31 KOTA YOGYAKARTA Abdul Makbud; Ida bagus Nyoman; Bernadetta Diansepti Maharani
Jurnal Akuntansi Dan Manajemen Vol 33 No 3 (2022): JAM Vol 33 No 3 Desember 2022
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v35i3.64

Abstract

This study was conducted to analyze the variables that affect customer satisfaction Gudeg Yu Djum Yogyakarta. The independent variables consist of Product Quality (X1), Service Quality (X2), and Price Perception (X3). The dependent variable is Customer Satisfaction (Y). The sample taken is the customer Gudeg Yu Djum Jl. Wijilan No.31 Yogyakarta who bought and consumed Gudeg Yu Djum products Jl. Wijilan No.31 Yogyakarta. The number of samples taken amounted to 100 respondents using a purposive sampling technique. The analytical tool used is SPSS25. Based on the results of the analysis and discussion using multiple regression analysis shows that product quality, service quality, and price perception have a significant positive effect on customer satisfaction. Partially, product quality has a negative significant effect on customer satisfaction. Partially, service quality has a positive significant effect on customer satisfaction. Partially, price perception has a significant negative effect on customer satisfaction, while simultaneously product quality, service quality, and price perception have a significant positive effect on customer satisfaction.
Pengaruh E-Service Quality Dan Customer Perceived Value Terhadap Customer Satisfaction Dengan Trust Sebagai Variabel Mediasi Pada Transportasi Grab (Studi Kasus Pada Pengguna Grab Di Kota Yogyakarta) Thoriq Abdillah Mutiara; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24336

Abstract

This study aims to determine (1) The effect of E-Service Quality on Customer Satisfaction (2) The effect of Customer Perceived Value on Customer Satisfaction (3) The effect of E-Service Quality on Trust (4) The effect of Customer Perceived Value on Trust (5) The effect of Trust on Customer satisfaction. The sample in this study were 105 respondents from the people of Yogyakarta City who had used Grab Transportation. The data collection method uses a questionnaire method which is distributed using purposive sampling technique. This study uses Data Quality Test, Classical Assumption Test, Multiple Regression Test and Hypothesis Test. The results of this study indicate (1) there is a positive and significant effect of E-Service Quality on Customer Satisfaction (2) there is a positive and significant effect of Customer Perceived Value on Customer Satisfaction (3) there is a positive and significant effect of E-Service Quality on Trust (4) there is a positive and significant effect of Customer Perceived Value on Trust (5) there is no positive and significant effect of Trust on Customer Satisfaction.
Analisis Purchasing Intention Melalui Penggunaan Augmented Reality Di Aplikasi Belanja Online Lusia Tria Hatmanti Hutami; Bernadetta Diansepti Maharani; Nurul Myristica Indraswari
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.18466

Abstract

Research aim: This study aims to analyze consumers' online purchase intentions by adopting AR technology in online sales applications in Indonesia. The main objective of this study is to analyze the extent of the influence of perceived ease of use, the effect of perceived pleasure, and the influence of personal innovation on attitudes towards AR in online purchasing as a mediating variable with online purchase intention being the dependent variable. Design/Methode/Approach: The research method used in this research is path analysis using the AMOS program before the path analysis goodness of fit test is performed to test the model's fit. The sampling method used is non-probability sampling with the purposive sampling method. The sampling criteria used in this study are consumers who are interested in buying using AR technology or have used AR technology in online shopping applications. Research Finding: People feel that AR technology makes purchasing easier. People who tend to be open to using AR technology are people who have a high level of innovation. This result of the research filled the gap of the use of technology involvement in the marketing area. Theoretical contribution/Originality: Based on these results, The contribution of the research is to bring clarity and development of the technology involved in the marketing field, particularly the use of AR technology. Practitioner/Policy implication: The implications for companies need to make appropriate and fun promotional strategies such as advertising with the aim of building positive attitudes of prospective consumers towards the use of AR in e-commerce media and providing instructions for using AR technology in an interesting way, for example by collaborating with celebrities or celebrity endorsers. Research limitation: This research is limited to shopping applications only. So it is necessary further to investigate the use of AR in other applications.
Analisis Persepsi Manfaat dan Harga terhadap Minat Beli Melalui Kepercayaan sebagai Variabel Intervening: Studi Kasus pada Konsumen Tiktok Shop di Yogyakarta Nosya Hestina Wati; Henny Welsa; Bernadetta Diansepti Maharani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.653

Abstract

This study aims to examine the effect of perceived benefits and prices on purchase intention through trust as an intervening variable for TikTok Shop consumers in Yogyakarta. The variables of this study consist of perceived benefits, price, purchase intention, and trust. The sample in this study was 112 respondents who had made purchases at the TikTok Shop. The data collection method used a questionnaire which was distributed using a purposive sampling technique. This study using Data Quality Test, Classical Assumption Test, Multiple Regression Test and Hypothesis Test. The results of this study indicate there is a positive and significant influence of Perceived Benefits on Trust with a significance value of 0.000, there is a positive and significant influence of Price on Trust with a significance value of 0.000, there is a positive and significant influence of Perceived Benefits on Purchase Interest with a significance value of 0.011, there is a positive and significant influence of price on purchase interest with a significance value of 0.000, there is a positive and significant influence of Trust on Purchase Interest with a significance value of 0.008.
Pengaruh Desain Produk dan Promosi Digital terhadap Keputusan Pembelian melalui Pembelian Implusif sebagai Variabel Mediasi pada Konsumen Tiktok Shop: Studi Kasus Mahasiswa Yogyakarta Diki Ramadhan; Henny Welsa; Bernadetta Diansepti Maharani
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 4 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i4.654

Abstract

This research aims to determine the influence of product design and digital promotions on the purchasing decisions of TikTok shop consumers and to determine the influence of product design and digital promotions on the impulsive purchases of TikTok shop consumers. This research uses quantitative or survey research methods, a purposive sampling technique, where the sample for this research was taken from 112 respondents from Yogyakarta students who had made purchases at the TikTok shop. To test data quality, use validity and reliability tests. Classic assumption test, normality test, heteroscedasticity test, multicollinearity test and data analysis techniques using multiple regression analysis tests and hypothesis testing using partial tests (T test), coefficient of determination (R2) and Sobel test. The research results show that the product design variable (X1) does not significantly influence purchasing decisions (Y). Digital promotions (X2) have a positive and significant effect on purchasing decisions (Y). Product design (X1) has a positive and significant effect on impulsive purchasing (Z). Digital promotions (X2) have a positive and significant effect on impulsive purchases (Z). Impulsive buying (Z) has a positive and significant effect on purchasing decisions (Y).
Pengaruh Customer Satisfaction, Susceptibillity To Normative Influence Terhadap Brand Loyalty Dimediasi oleh Brand Love Diva Azharia Jauzaranti; Muinah Fadhilah; Bernadetta Diansepti Maharani
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 5 No. 6 (2024): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Oktober - November 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v5i6.3062

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh customer satisfaction dan susceptibility to normative influence terhadap brand loyalty, dengan brand love sebagai variabel mediasi (Studi Kasus Gen Z pengguna iPhone di Yogyakarta). Saat ini, banyak anak muda menggunakan smartphone, termasuk iPhone, untuk kebutuhan sehari-hari. Penelitian ini mengkaji loyalitas pengguna iPhone dengan dua variabel bebas, yaitu customer satisfaction dan susceptibility to normative influence, serta brand love sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan 161 responden. Pengolahan data dilakukan menggunakan IBM SPSS Statistic 25 dan analisis data meliputi uji asumsi klasik, normalitas, multikolinieritas, heteroskedastisitas, regresi linear berganda, serta uji T, F, dan R². Hasil penelitian menunjukkan bahwa customer satisfaction dan susceptibility to normative influence berpengaruh pada brand loyalty, namun brand love belum terbukti sebagai variabel mediasi.
THE EFFECT OF PRODUCT QUALITY, SERVICE QUALITY, BRAND IMAGE AND PRICE SUITABILITY ON CUSTOMER SATISFACTION: (CASE STUDY ON CONSUMERS OF SCRARLETT WHITENING PRODUCTS) Theresia Irene Taiso; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
Manager : Jurnal Ilmu Manajemen Vol. 7 No. 2 (2024): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research is categorized into hypothesis testing. The type of this research is quantitative. This research aims to analyze the influence of product quality on customer satisfaction, service quality influences customer satisfaction, brand image influences customer satisfaction, and price appropriateness influences customer satisfaction with Scarlett Whitening products. The samples taken were 100 respondents who were consumers of Scarlett Whitening products who bought the product twice. This research uses the Purposive Sampling method with the technique used in this research using a questionnaire. Based on the results of this research, it was found that product quality does not have a positive and significant effect on customer satisfaction, this is proven by the t-count value of -0.432 and a significant value of 0.66 > 0.05. Service quality has a positive and significant effect on customer satisfaction as evidenced by the t-count value of 4.223 and a significant value of 0.00 <0.05. Brand image has a positive and significant effect on customer satisfaction as evidenced by the t-value of 5.669 and a significant value of 0.00 <0.05. Price feasibility does not have a positive and significant effect on customer satisfaction as evidenced by the t-value of -0.361 and a significant value of 0.71>0.05.
Co-Authors Abdul Makbud Afik Melawati Agus Dwi Cahya Ahmadi Sulaiman Aldri Afrianata Alfiatul Maulida Alifia Lintang Dharmanisa Ambar Lukitaningsih Annisa Widilia Rahmawati Atma Fadna Rinaja Diah Ayu Retno Ningrum Dianna Ratnawati Diki Ramadhan Dionisius Dominikus Daud Carvallo Diva Azharia Jauzaranti Epsilandri Septyarini Haque Rifky Anggela Putri Henny Welsa Henny Welsa Herlina Nurul Sukmaningtyas Ian Febri Ida bagus Nyoman Ida Bagus Nyoman Udayana Intan Wulandari Ismi Suaidi Leli Alfiani Lusia Tria Hatmanti Hutami M. Arif Mutawakil Marchellino Ronaldo Sae Muhammad Hafizh Ryananda Muinah Fadhilah Muinah Fadhilah Nonik Kusuma Ningrum Nosya Hestina Wati Nurul Myristica Indraswari Princessa Rakhita Enadi Putri Dwi Cahyani Regine Aguilar Principe Rfanurhidayati Rudi Kurniawan Selfi Dayanti Sigit Purnomo Susanto Susanto Suyanto . Theresia Irene Taiso Thoriq Abdillah Mutiara Topri Dwi Wacono Tri Ratna Purnamarini Uum Helmina Chaerunisak Zaizafun Sintarana