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All Journal JPM (Jurnal Pemberdayaan Masyarakat) Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) Abdimas Dewantara JMM (Jurnal Masyarakat Mandiri) JURNAL PRODUKTIVITAS MANAJEMEN DEWANTARA International Journal of Economics, Business and Accounting Research (IJEBAR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL MANDAR: Management Development and Applied Research Journal jurnal syntax admiration Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dynamic Management Journal Jurnal Bingkai Ekonomi (JBE) Jurnal Pendidikan Dasar dan Sosial Humaniora Tamansiswa International Journal in Education and Science (TIJES) JAPI: Jurnal Akses Pengabdian Indonesia PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi IIJSE JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Akuntansi Dan Manajemen Indonesian Journal of Economics, Business, Accounting, and Management
Bernadetta Diansepti Maharani
Universitas Sarjanawiyata Tamansiswa
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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Implementation of Teaching Campus Program for the Students Soft Skill Development Alfiatul Maulida; Bernadetta Diansepti Maharani; Zaizafun Sintarana; Princessa Rakhita Enadi; Regine Aguilar Principe
TAMANSISWA INTERNATIONAL JOURNAL IN EDUCATION AND SCIENCE Vol 4 No 2 (2023): April 2023
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/tijes.v4i2.13543

Abstract

The current study aims to determine the implementation of Teaching Campus Program designed by the Ministry of Education and Culture, Republic Indonesia to improve students' soft skills. This descriptive quantitative study used 4-Likert scale questionnaires. The present study invited forty-five university students who enrolled the first and second batch of the Teaching Campus Program. They are from thirteen higher education institutions in Indonesia. The results of this research found that the existence of a Teaching Campus improves the student learning outcomes in terms of the soft skills, namely Communication Skills, Commitment, Detail Orientation, Entrepreneur Skills, Flexibility, Integrity, Leadership, Lifelong Learning, Motivation, Self -Confident, dan Thinking Skills.    
The Effect of Brand Image and Product Quality on Purchase Decision Through Purchase Intention at The Investment Gallery of Universitas Sarjanawiyata Tamansiswa Lusia Tria Hatmanti Hutami; Lalu Supardin; Enggar Kartika Cahyaning; Bernadetta Diansepti Maharani; Nico Pratama
Indonesian Journal of Economics, Business, Accounting, and Management (IJEBAM) Vol 3 No 1 (2024): October 2024
Publisher : PT SOLUSI EDUKASI BERDIKARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63901/ijebam.v3i1.107

Abstract

Investing is an important activity to achieve financial stability and personal economic growth. The investment gallery is an investment option that is increasingly popular among the public. This research aims to investigate people's perceptions and views on investing and the factors that influence it. The research method used is survey and quantitative data analysis. Samples were taken from various levels of society using a questionnaire as a data collection instrument. This research aims to analyze the influence of brand image and product quality on purchase decisions through purchase intention at the investment gallery at Universitas Sarjanawiyata Tamansiswa. This research provides an important contribution to the development of marketing strategies investment gallery in the academic environment.
Gerakan Bengkel Ramah Difabel, Aman, Mandiri, Intelligent, dan Sehat di Masa Adaptasi Kebiasaan Baru Covid-19 Dianna Ratnawati; Sigit Purnomo; Bernadetta Diansepti Maharani
Jurnal Pemberdayaan Masyarakat Vol 7 No 1 (2022): Mei
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v7i1.5977

Abstract

Community service activities for the RAMIS workshop movement (Disabled Friendly, Safe, Independent, Intelligent, and Healthy) include the following programs: (1) standardization of ergonomic disabled workshops, having SOPs for disabled motorcycle workshops, repairing workshop inventory, and obeying the principles of health protocols in work environment in the new normal life era; (2) motorcycle service training for workers; (3) launching of RAMIS workshop e-commerce and operation training. The objectives of this PKM include: (1) standardization of partner workshops into RAMIS workshops; (2) improving service skills and equipment maintenance skills for workers; (3) improve the quality of marketing and services through the RAMIS workshop e-commerce. The methods used to realize the program are pilot, training and mentoring. The PKM activity programs that have been implemented include: (1) completing the inventory of partner workshops and arranging workshop layouts; and (2) training and assistance for tricycle motorcycle service; (3) creation of an e-commerce web for partner workshops. The service training activity was attended by 20 participants. Based on the implementation of the PKM program, the results obtained are 100% complete workshop equipment, 100% skilled workers in maintaining workshop equipment, 85% skilled workers in carrying out tricycle motorcycle services, the RAMIS workshop e-commerce web can be accessed at www.bengkelramis.com. With the indicators of the achievement of the PKM program, it can be concluded that this service program activity has been carried out very well.
Pengaruh Media Sosial dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Dengan Kepercayaan Merek Sebagai Variabel Intervening Pada Fakelab Ariffaturrohim Ariffaturrohim; Muinah Fadhilah; Bernadetta Diansepti Maharani
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 1 (2026): July
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i1.538

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial dan electronic word of mouth terhadap keputusan pembelian melalui kepercayaan merek pada Fakelab. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan teknik analisis data menggunakan regresi linier berganda. Data dikumpulkan melalui penyebaran kuesioner kepada 130 responden yang dipilih menggunakan teknik non-probality sampling dengan metode purposive sampling dan signifikansi statistik, p < 0,05. Hasil penelitian menunjukkan sosial berpengaruh signifikan erhadap keputusan pembelian, electronic word of mouth tidak berpengaruh signifikan terhadap keputusan pembelian, kepercayaan merek berpengaruh signifikan terhadap keputusan pembelian, dan kepercayaan merek mampu memediasi media sosial dan electronic word of mouth terhadap keputusan pembelian.
The Role of E-wom in TikTok Shop in Improving Purchase Decisions with Brand Awareness and Viral Trends as Intervening Variables Adellia Amandasari; Agus Dwi Cahya; Bernadetta Diansepti Maharani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.9975

Abstract

This study aims to analyze the effect of Electronic Word of Mouth (e-WOM) on Purchase Decision among TikTok Shop users, with Brand Awareness and Viral Trends as intervening variables. A quantitative approach was used with the SEM-PLS method on 120 active TikTok users who had made purchases through TikTok Shop. The results show that e-WOM has a positive and significant effect on purchase decisions, as well as a significant effect on Brand Awareness and Viral Trends. However, Brand Awareness was not found to have a direct effect on purchase decisions and did not mediate the relationship between e-WOM and purchase decisions. Conversely, Viral Trends acted as a significant mediating variable in strengthening the effect of e-WOM on purchase decisions. These findings indicate that in the context of TikTok Shop, viral phenomena and product popularity play a more dominant role in driving purchase decisions than mere brand awareness.
Co-Authors Abdul Makbud Adellia Amandasari Afik Melawati Agus Dwi Cahya Agus Dwi Cahya Ahmadi Sulaiman Aldri Afrianata Alfiatul Maulida Alfiatul Maulida Alifia Lintang Dharmanisa Ambar Lukitaningsih Annisa Widilia Rahmawati Ariffaturrohim Ariffaturrohim Atma Fadna Rinaja Auliya Rosiana Budi Setiawan Dianna Ratnawati Dika Prawita Dika Prawita Dionisius Dominikus Daud Carvallo Diva Azharia Jauzaranti Enggar Kartika Cahyaning Epsilandri Septyarini Friska Putri Wati Haque Rifky Anggela Putri Henny Welsa Herlina Nurul Sukmaningtyas Ian Febri Ida bagus Nyoman Ida Bagus Nyoman Udayana Intan Wulandari Ismi Suaidi Lalu Supardin Leli Alfiani Lusia Tria Hatmanti Hutami Lusia Tria Hatmanti Hutami M. Arif Mutawakil Mahdanito Fadzika Bakti Marchellino Ronaldo Sae Muhammad Hafizh Ryananda Muinah Fadhilah Muinah Fadhilah Nico Pratama Nonik Kusuma Ningrum Princessa Rakhita Enadi Putri Dwi Cahyani Regine Aguilar Principe Rfanurhidayati Rima Sotlikova Rudi Kurniawan Selfi Dayanti Sigit Purnomo Suyanto . Syamsul Hadi Topri Dwi Wacono Uum Helmina Chaerunisak Zaizafun Sintarana