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All Journal International Journal of Electrical and Computer Engineering Jurnal Teknoin JURNAL SISTEM INFORMASI BISNIS Jurnal Buana Informatika Bulletin of Electrical Engineering and Informatics Journal of Education and Learning (EduLearn) Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) JUTI: Jurnal Ilmiah Teknologi Informasi Jurnal Algoritma Jurnal Teknologi Informasi dan Ilmu Komputer Jurnal Transformatika Journal of Information Systems Engineering and Business Intelligence Khazanah Informatika: Jurnal Ilmu Komputer dan Informatika Register: Jurnal Ilmiah Teknologi Sistem Informasi InfoTekJar : Jurnal Nasional Informatika dan Teknologi Jaringan Sistemasi: Jurnal Sistem Informasi Journal of Applied Geospatial Information JOIV : International Journal on Informatics Visualization Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi JURNAL MEDIA INFORMATIKA BUDIDARMA Information System for Educators and Professionals : Journal of Information System SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI Jurnal Sisfokom (Sistem Informasi dan Komputer) GUIDENA: Jurnal Ilmu Pendidikan, Psikologi, Bimbingan dan Konseling Indonesian Journal of Computing and Modeling JURIKOM (Jurnal Riset Komputer) Jurnal Informatika JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Journal of Information Systems and Informatics Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Jurnal Abdi Insani Abdimasku : Jurnal Pengabdian Masyarakat Aiti: Jurnal Teknologi Informasi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Teknik Informatika (JUTIF) Journal of Applied Data Sciences JOINTER : Journal of Informatics Engineering IJECS: Indonesian Journal of Empowerment and Community Services International Journal of Community Service Jurnal Impresi Indonesia Jurnal Nasional Teknik Elektro dan Teknologi Informasi Magistrorum et Scholarium: Jurnal Pengabdian Masyarakat Jurnal Rekayasa elektrika Jurnal INFOTEL Scientific Journal of Informatics JuTISI (Jurnal Teknik Informatika dan Sistem Informasi)
Kristoko Dwi Hartomo
Universitas Kristen Satya Wacana
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Journal : Scientific Journal of Informatics

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Aesthetic Photography Analysis on Instagram: A Visual Study of Social Media using ATLAS.ti Wibowo, Mars Caroline; Purnomo, Hindriyanto Dwi; Hartomo, Kristoko Dwi; Sembiring, Irwan
Scientific Journal of Informatics Vol. 11 No. 4: November 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/sji.v11i4.13985

Abstract

Purpose: This study aims to analyze the dominant trends in color and composition within aesthetic photography on Instagram and explore their influence on user interaction, specifically likes and comments. Given the growing role of visual aesthetics in digital marketing, understanding these elements is crucial for content creators, brands, and businesses aiming to maximize engagement. Unlike previous studies that focus on general social media engagement, this research integrates technology-driven qualitative analysis using ATLAS.ti, enabling structured coding and thematic identification of visual elements. Methods: A qualitative content analysis was conducted on 591 Instagram posts tagged with #AestheticPhotography and #VisualAesthetic. Data was collected using Instagram scraping (PhantomBuster), extracting both visual (color palettes, composition techniques) and textual (captions, metadata) elements. The ATLAS.ti software was used to analyze recurring visual patterns and color extraction was performed via Google Colab and Python for accuracy. Result: The results show that natural colors (48.18%) and pastel tones (30.90%) are dominant in aesthetic photography, contributing to higher engagement due to their harmonious and calming effect. Composition techniques such as center alignment (40.51%) and the Rule of Thirds (23.27%) significantly correlate with user interaction, as they align with cognitive load theory and visual perception principles. Additionally, short captions (≤10 words) were more effective in enhancing engagement, receiving 8,876 likes and 4,432 comments on average, compared to longer captions. Novelty: This study bridges the gap between visual aesthetics and computational analysis, using ATLAS.ti to systematically examine social media trends. Unlike previous studies that focus solely on quantitative metrics, this research provides qualitative insights into how color and composition influence engagement. The findings offer practical guidance for content creators, designers, and marketers, suggesting that strong visual composition and color harmony can enhance audience engagement.
Co-Authors Ade Iriani Adyatma Andhika Bagaskara Agus Bambang Nugraha Ahmad Ashifuddin Aqham Alexandra, Andrea Cellista Allu, Roy Armus Andeka Rocky Tanaamah Andreas Arga Rinjani Saputro Andriana, Myra Angelia Destriana Anggara Cahya Putra Anita Sulistiawati Anthony Y.M. Tumimomor April Firman Daru Ariany Mahastanti, Linda Ariel Kristianto Arthur, Christian Aruperes, Viveca Grivenda Aryanata Andipradana Baali, Gabriel Megfaden Kenisa Brilliananta Radix Dewana Chandra Husada Danny Manongga Danny Sebastian Dearmelliani Tarigan Desyandri Desyandri Dewi, Stefani Fransisca Dian Widiyanto Chandra Diky Candra Muria Pratama Djoko Hartanto Dwi Anggono Winarso Suparjo Putra Dwi Hosanna Bangkalang Eko Sediyono Enik Muryanti Estie Grace Melisa Sinulingga Evangs Evi Maria Evi Maria Evi Maria Ezra Julang Prasetyo Faudisyah, Alfendio Alif Gerry Santos Lasatira Gladiola Lavinia Ambayu Gogo Krisatyo Hanna Arini Parhusip Hanna Prillysca Chernovita Hindriyanto Dwi Purnomo Indrajaya, Denny Irwan Sembiring Ismanto, Bambang Ismanto Joanito Agili Lopo Joanito Agili Lopo Johan Jimmy Carter Tambotoh Joshua Rondonuwu Josua Josen Alexander Limbong Karina Bianca Lewerissa Kevin Benedictus Simarmata Kevin Hendra William Kevin Stevian Hermawan Kezia Sharent Kodoati Kuncoro, Wreda Agung Kurniawan, Timothy Arif Linda Ariany Mahastanti Lobo, Murry Albert Agustin Lutfi Rahmawati Magdalena Ariance Ineke Pakereng Martin Setyawan Martin Teddy Sihite Matheus Supriyanto Rumetna Mila Chrismawati Paseleng Mozad Timothy Waluyan Muflihanto, Ezar Juan Muhammad Rizky Ramadhan Muhammad Sholikhan Neilin Nikhlis Nicolas Evander Suhandi Nina Setiyawati Nining Fitriani nuranto, bogo Nurrokhman Nurrokhman Nuzhah Al Waaidhoh Penidas Fodinggo Tanaem Prakoso, Hendri Suryo Pramudhita Tunjung Seta Prasianto, Kornelius Reinand Purnomo, Andreas Wisnu Adi Purwanto Purwanto Raditya Ditto Aryaputra Radius Tanone Radjawane, Samy Rahmat Abadi Suharjo Raymond Elias Mauboy Rizaldi, Alexander Sandy Pratama Septian Silvianugroho Sinulingga, Yedija Sada Ukurta Sri Yulianto Sri Yulianto Joko Prasetyo Sri Yulianto Prasetyo Stevan Hamonangan Hardi Suhandi, Nicolas Evander Suryasatriya Trihandaru Sutarto Wijono T. Arie Setiawan P Takakobi, Michael Richard Teguh Wahyono Theopillus J. H. Wellem Tri Harjani Tri Wahyuningsih Triloka Mahesti Tumbade, Marcho Oknivan Wahab, Nur Haliza Abdul Wibowo, Mars Caroline Winarko, Edi Wiwien Hadikurniawati Yessica Nataliani Yohan Maurits Indey Zenitha Eunike Tridinatha