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All Journal Jurnal Ilmiah Admnistrasi Niaga Jurnal Terapan Ilmu Ekonomi Manajemen dan Bisnis (JTIEMB) IGKOJEI: Jurnal Pengabdian Masyarakat Jurnal Penelitian Ekonomi Manajemen dan Bisnis Economics, Business, Management, & Accounting Journal Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Jurnal Pengabdian Masyarakat Jurnal Bisnis Kreatif dan Inovatif Journal of Social Entrepreneurship and Creative Technology Journal of Indonesian Management Suluh Abdi: Jurnal Ilmiah Pengabdian Kepada Masyarakat Journal Markcount Finance
Purwati Purwati
Politeknik Negeri Sriwijaya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Veterinary Other

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Strategi Pengembangan Usaha pada AK Laundry dengan Menggunakan Analisis Swot Rizkia Umami; Purwati Purwati; Dewi Fadila
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.777

Abstract

This research aims to formulate a business development strategy for AK Laundry, a micro, small, and medium enterprise (MSME) located in Palembang that operates in the laundry service industry. As competition in this sector continues to intensify, MSMEs are required to adapt quickly through effective strategic planning. The study employed a descriptive qualitative approach, with data collected through interviews, direct observations, documentation, and questionnaires, ensuring a holistic understanding of both internal and external conditions. The analysis was carried out using the SWOT framework, which identifies internal strengths and weaknesses, as well as external opportunities and threats. The findings reveal that AK Laundry possesses several strengths, including good relationships with its loyal customer base, competitive pricing that appeals to a wide range of market segments, and a strategic location that facilitates accessibility. However, weaknesses were also identified, such as limited promotional efforts, particularly in digital channels, and occasional delays in completing customer orders, which may affect satisfaction and trust. From an external perspective, AK Laundry has opportunities to expand its services, particularly through the growing demand for pickup and delivery facilities, as well as changes in consumer lifestyles that increasingly prioritize practicality and efficiency. Nevertheless, the enterprise must also address potential threats, such as intense competition in pricing strategies among similar businesses and the risk of item loss, which could undermine its reputation. Based on the SWOT matrix, AK Laundry is positioned in Quadrant I, indicating that it holds considerable potential for aggressive growth. Therefore, the recommended strategies include strengthening digital marketing initiatives, introducing innovative services to differentiate from competitors, enhancing employee competencies through training programs, and upgrading equipment to improve service quality and speed. These strategies are expected to help AK Laundry leverage its strengths and opportunities effectively, ensuring sustainable development and competitiveness in the MSME laundry service sector.
Analisis Perencanaan Anggaran Operasional Mebel X Adinda Hesti Wulandari; Purwati Purwati; Neneng Miskiyah
Jurnal Bisnis Kreatif dan Inovatif Vol. 2 No. 3 (2025): September : Jurnal Bisnis Kreatif dan Inovatif
Publisher : Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jubikin.v2i3.828

Abstract

The purpose of this study was to gain a better understanding of how the operational budget planning process is applied to the Mebel Serba Usaha (Mebel Serba Usaha) business, which falls into the micro, small, and medium-sized business category. A quantitative descriptive approach was used, collecting data through direct interviews and observing business activities. The obtained data was then examined to determine costs. Furthermore, sales records over the past four years were evaluated for their use. The analysis revealed that Mebel Serba Usaha has never created an operational budget. This situation makes it difficult for the company to manage its finances, which ultimately impacts performance and profitability. The study shows that an operational budget is a crucial tool for more targeted financial management. Operational budget planning helps companies develop long-term business plans and organize and monitor expenses. The results of this study also emphasize that the absence of a budget tends to make companies lack a clear reference point for determining sales targets and controlling production costs. With structured budget planning, companies can more easily identify spending priorities, estimate cash flow, and assess the efficiency of resource use. Furthermore, implementing an operational budget can improve managerial discipline because every financial decision is based on careful planning, not just on immediate needs. Another benefit is increased transparency in fund management, thereby minimizing the risk of waste or misallocation of costs. Therefore, this study provides a practical contribution in the form of recommendations on the importance of implementing an operational budget for micro, small, and medium enterprises, particularly in maintaining sustainability and increasing competitiveness amidst increasingly fierce business competition.This research is expected to be a reference for other MSMEs in developing a more effective and sustainable financial system.
Strategi Pengembangan Usaha Daur Ulang Siecraft Menggunakan Analisis SWOT untuk Meningkatkan Efisiensi di Pasar Lokal dan Global Felica Virda Alystha; Purwati Purwati; Neneng Miskiyah
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 3 No. 4 (2025): Oktober : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v3i4.2175

Abstract

This study aims to analyze the business development strategy of Siecraft, a creative that transforms waste into environmentally friendly and marketable products. The research uses a qualitative method with a case study approach through in-depth interviews, observation, documentation, and the distribution of questionnaires to 30 respondents. The analysis focuses on production, finance, marketing, and human resources, supported by a SWOT analysis. The results show that Siecraft’s main strengths lie in its unique products, use of waste materials, and social value. However, weaknesses remain in digital promotion and production management. The SWOT analysis places the business in Quadrant I (aggressive strategy). Development strategies are directed toward product innovation, improving digital promotion quality, and expanding partnerships to support business sustainability. However, despite these strengths, the business faces several challenges. The weaknesses identified include limited digital promotion efforts and inefficient production management. These areas require urgent attention to enhance overall business performance and market visibility. Furthermore, the SWOT analysis places Siecraft in Quadrant I, signifying an aggressive growth strategy. This suggests that the company should capitalize on its current strengths while addressing its weaknesses to achieve sustainable growth. The recommended development strategies include focusing on product innovation to keep up with market trends and customer demands. Improving the quality of digital marketing efforts is also crucial to expand its customer base and reach new markets. Additionally, expanding partnerships with other businesses and organizations can provide the necessary resources and networks to foster sustainability and long-term success. Overall, the business development strategy aims to strengthen Siecraft’s competitive edge and promote environmental consciousness while achieving financial success.
Analisis Kinerja Keuangan PT Astra International Tbk. Menggunakan Metode Value Added Vina Damayanti; Purwati Purwati; Keti Purnamasari
Ebisma (Economics, Business, Management, & Accounting Journal) Vol. 6 No. 3 (2026): Economics, Business, Management, & Accounting Journal (Ebisma)
Publisher : Haka Vyza Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61083/ebisma.v6i3.309

Abstract

This study examines the financial performance of PT Astra International Tbk during the 2021–2025 period from a Value-Based Management (VBM) perspective by applying five value-added indicators: Economic Value Added (EVA), Financial Value Added (FVA), Market Value Added (MVA), Refined Economic Value Added (REVA), and Shareholder Value Added (SVA). The research employed a descriptive quantitative design using supporting data obtained from the company's annual financial reports over the five-year period. Data were collected through documentation and literature review, then analyzed using the calculation formulas for each method. The findings indicate that EVA, FVA, and SVA consistently remained positive with an upward trend, reaching their highest values in 2025, indicating the company's success in creating economic value, financial value, and shareholder value. In contrast, MVA remained negative throughout the observation period. Meanwhile, REVA recorded a positive value only in 2024. These patterns are associated with the company's substantial investment activities, the high market-based cost of capital, as well as the dynamics of the automotive industry and global economic conditions. Overall, PT Astra International Tbk. was considered capable of maintaining positive operational performance while continuing to create value.
Analisis Rasio Keuangan untuk Menilai Kinerja Keuangan PT PP London Sumatera Indonesia Tbk Periode 2016-2025 Hendra Riyaldi; Purwati Purwati; Dwi Riana
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 4 (2026): November: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i4.7146

Abstract

This study aims to analyze the financial performance of PT PP London Sumatera Indonesia Tbk for the 2016–2025 period based on liquidity, profitability, and solvency ratios. A quantitative descriptive method using secondary data in the form of the company’s annual financial statements—sourced from PT PP London Sumatera Indonesia Tbk and the IDX—was applied in this study. Data was collected through documentation, while the analysis utilized financial ratios including the Current Ratio, Quick Ratio, Cash Ratio, Net Profit Margin (NPM), Return on Assets (ROA), Return on Equity (ROE), Debt-to-Asset Ratio (DAR), and Debt-to-Equity Ratio (DER). The findings indicate that the company’s liquidity ratios are in “very good” condition, as it is able to meet its short-term obligations. Solvency ratios also indicate a “good” condition, as the company’s debt utilization level remains below the industry standard, suggesting it is capable of meeting its long-term obligations. However, regarding profitability ratios, the company still experiences fluctuations and has failed to meet certain indicators as per established standards—particularly Return on Assets (ROA) and Return on Equity (ROE)—resulting in profits that have not yet reached optimal levels. Overall, the financial performance of PT PP London Sumatera Indonesia Tbk for the 2016–2025 period is “fairly good,” although improvements in the efficiency of asset and capital management are still needed to enhance the company’s profitability.
Pengaruh Penerapan SAP dan Pengelolaan Bukti Kas terhadap Efektivitas Pengendalian Kas: Studi Kasus pada PT PLN (Persero) Unit Induk Pembangunan Sumatera Bagian Selatan Nadia Hermayunita Sari; Purwati Purwati; Rizal Afif Abdullah Napitupulu
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 4 No. 5 (2026): Oktober : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v4i5.2961

Abstract

This study examines the effect of SAP system implementation and cash evidence management on the effectiveness of cash control at PT PLN (Persero) Unit Induk Pembangunan Sumatera Bagian Selatan (UIP SUMBAGSEL). A quantitative approach was employed involving 30 employees engaged in SAP use and cash management. The entire population was selected as the research sample using a saturated sampling technique. Data were collected through questionnaires and analyzed using validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination with IBM SPSS Statistics. The findings indicate that SAP system implementation does not have a significant partial effect on cash control effectiveness, with a significance value of 0.740 > 0.05, although it shows a positive relationship. In contrast, cash evidence management has a positive and significant effect, with a significance value of 0.000 < 0.05. Simultaneously, SAP system implementation and cash evidence management have a significant effect on cash control effectiveness, with an F-test significance value of 0.000 < 0.05. The coefficient of determination shows an R Square value of 0.776, indicating that the two independent variables explain 77.6% of cash control effectiveness, while the remaining 22.4% is explained by factors outside the scope of this study.
Video Storytelling dan Saran Pengembangan Produk Limbah Tekstil untuk Pemberdayaan Kelompok Tangan Ibu Palembang Purwati Purwati; Andriansyah Bari; Dayang Hummida binti Abang Abdul Rahman; Heni Yuvita; Imas Permatasari
Suluh Abdi Vol. 8 No. 2 (2026): Suluh Abdi
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM), Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/suluhabdi.v8i2.2426

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk mengatasi dua permasalahan utama Kelompok Tangan Ibu, kelompok pemberdayaan perempuan binaan Satu Amal Indonesia di Sungai Pedado, Kecamatan Kertapati, Kota Palembang, yaitu rendahnya pengembangan produk dan belum optimalnya promosi melalui media sosial. Melalui kolaborasi pengabdian internasional dengan Universiti Teknologi MARA, Sarawak, Malaysia, praktik pengrajin Gunung Lesung dijadikan rujukan benchmarking untuk merumuskan solusi yang sesuai dengan kapasitas mitra. Metode yang digunakan berupa pendampingan yang mencakup observasi lapangan, benchmarking daring lintas negara, serta penyampaian saran dan masukan tanpa transfer alat produksi. Kegiatan ini menghasilkan video storytelling sebagai luaran promosi dan rekomendasi pengembangan produk bantal berbahan limbah kain melalui metode pencacahan. Hasil pengamatan awal terhadap interaksi pada media sosial Tangan Ibu menunjukkan bahwa konten video yang menonjolkan proses produksi dan nilai pemberdayaan memperoleh respons calon konsumen yang lebih baik dibandingkan konten berbasis foto produk. Sementara itu, rekomendasi pengembangan produk bantal memberikan alternatif pemanfaatan bahan baku limbah kain menjadi produk dengan nilai jual yang lebih beragam. Kedua strategi tersebut berpotensi saling melengkapi dalam memperkuat posisi produk di pasar digital. Namun, hasil ini masih bersifat awal karena belum didukung oleh pengukuran kuantitatif yang komprehensif dan belum dapat digunakan untuk menyimpulkan peningkatan kesadaran merek secara pasti.
Co-Authors Adinda Hesti Wulandari Agung Yuliyanto Nugroho Andriansyah Bari Chintia Romadayanti Dayang Hummida binti Abang Abdul Rahman Desloehal Djumrianti Devi Napisah Dewi Fadila Dwi Riana Felica Virda Alystha Geri Ronaldo Hamka Hamka Hendra Riyaldi Hendra Sastrawinata Hendro Sukoco Heni Yuvita Imas Permatasari Jalaludin Sayuti Keti Purnamasari Kuspuji Isti Ningdyah Lisnini Lisnini Mariskha Z Markoni Badri Melsha Ayu Citra Miskiyah, Neneng Nadhira Tasya Melati Nadia Hermayunita Sari Nur Annisa Fadli Rizal Afif Abdullah Napitupulu Rizkia Umami Tiara Noviana Tika Handayani Vina Damayanti Yulia Pebrianti