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All Journal Ekonomi Bisnis Jurnal Manajemen Teknologi Journal of Business Strategy and Execution Jurnal Administrasi Bisnis Jurnal Widya Manajemen & Akuntansi Gadjah Mada International Journal of Business Jurnal Manajemen. Jurnal Manajemen Teori dan Terapan Jurnal Ekonomi dan Bisnis Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Expose: Jurnal Ilmu Komunikasi Evangelikal: Jurnal Teologi Injili dan Pembinaan Warga Jemaat Research In Management and Accounting (RIMA) MABIS: Manajemen dan Bisnis FIRM: Journal of Management Studies International Journal of Business Studies MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Jurnal Akuntansi Jurnal Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences IDEAS: Journal of Management & Technology Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Makara Human Behavior Studies in Asia The South East Asian Journal of Management ASEAN Marketing Journal Transformatif: Ekonomi, Bisnis dan Kewirausahaan Media Riset Bisnis & Manajemen Proceeding National Conference Business, Management, and Accounting (NCBMA) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Research In Management and Accounting (RIMA)
Jony Oktavian Haryanto
President University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : IDEAS: Journal of Management

 1 
Exploring motivations of social media influencers as an emerging job market Chongmi An; Jony Oktavian Haryanto
IDEAS: Journal of Management & Technology Vol 1, No 1 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (798.558 KB)

Abstract

The study explores the motivations of female Social Media Influencers (SMIs) in Indonesia during the Covid-19 pandemic. Phenomenological inquiry is adopted to capture the lived experience of the six Instagram SMIs. Two major themes emerge from the findings; 1) SMIs approach Instagram as a portfolio to showcase their values, hobbies and careers and 2) SMIs increasingly perceive Instagram as a source of income, where being SMI is a job rather than a hobby and endorsement as their main job task. In context of self-determination theory, SMI motivations are built on several intrinsic and extrinsic motives and the net value (Intrinsic minus extrinsic) correlates to authenticity of the SMI and their endorsements.
EXPLORING GREEN CONSUMER BEHAVIOR AND THE EFFECTIVENESS OF GREEN PRODUCT AVAILABILITY IN INTERNATIONAL - CHAIN BUDGET HOTEL IN BEKASI – INDONESIA Suprapto, Samantha Neno; Haryanto, Jony Oktavian
IDEAS: Journal of Management & Technology Vol 4, No 2 (2024)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v4i2.5860

Abstract

This study investigates the factors influencing green consumer behavior in budget hotels in Indonesia, focusing on the integration of Environmental Concern (EC) and Green Product Availability (GPA) into the Theory of Planned Behavior (TPB) framework. The research examines the relationships between Attitude (ATT), Subjective Norms (SN), Perceived Behavioral Control (PCB), Environmental Concern (EC), Green Intention (GI), Green Consumer Behavior (GCB), and Green Product Availability (GPA) as a moderating variable. Data were collected from 300 respondents through a structured questionnaire and analyzed using SEM-PLS. The findings reveal that ATT, SN, and EC significantly influence GI, with ATT as the strongest predictor. GI is the most significant driver of GCB, confirming its mediating role. However, PCB has limited influence on GCB, highlighting the importance of addressing structural barriers. The moderation analysis shows that GPA significantly strengthens the relationship between GI and GCB, emphasizing the critical role of accessible eco-friendly products in translating intentions into behavior. This study extends the TPB framework and provides practical recommendations for hotel managers and policymakers. Strategies to promote sustainability include fostering positive attitudes, leveraging social norms, and ensuring the availability of green products. Future research should explore additional moderating factors and expand the context to other regions or hotel segments. 
ANALYZING APPROACH SELECTIONS IN 99-ENDING PRICES AND THEIR IMPACT ON PURCHASE INTENTION IN THE INDONESIAN MARKET Ananda, Indhy Agustya; Haryanto, Jony Oktavian
IDEAS: Journal of Management & Technology Vol 5, No 2 (2025)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ideas.v5i2.6226

Abstract

This research seeks to find the relation from 99 marketing techniques in purchase intention for Indonesian market, how visualization with typographic and color brightness impact purchase intention Using a mixed-method approach, quantitative data from surveys combined with qualitative insights from post-survey interviews. The findings have significant implications for marketers and retailers aiming to enhance pricing strategies within Indonesia's evolving retail environment. The results show that 99-ending prices had a secondary beneficial influence on people's perception of their affordability and bright colors, and low curvature typefaces were shown to be the most practiced visual combinations. The research also exposes practical realities, including an in-built need for prices like Rp19,900 to fit in with local payment practices and cultural norms. Although the strategy is broadly effective, its impact differs by demographic group, highlighting the importance of targeted approaches.
Co-Authors A Yunita Adhi Setyo Santoso Agung Pramajaya Agusanto Mulyawan Agusanto Mulyawan Alberta Honylia Novitasari Sambe Ananda, Indhy Agustya Andi Ina Yustina Anton Wachidin Widjaja Bambang Wiharto Bambang Wiharto, Bambang Chang, Florencia Irene Cherish Anggie Cherish Anggie Chongmi An Daniel Blanchett Dermawan Waruwu Dian Yudhiartika Dita Dwi Maura Titania Donald Samuel Slamet Santosa, Donald Samuel Slamet Eka Setya Nurani Eka Setya Nurani Florencia Irene Chang Gebby Maurizka Lembah Hanif Adinugroho Widyanto Hanif Widyanto Happy Sandra Hari Suryanto Hari Suryanto Herliani Gemmy I Wayan Ruspendi Junaedi Intiyas Utami Jeane Polluan Jehan Nabilah Jehan Nabilah Kerenhapukh Devi MentariUtomo Lanita Winata Lanita Winata, Lanita Lidia Agustin Lina Rosmawati Liza Agustina Maureen Nelloh Magyar Slamet Permana Magyar Slamet Permana mansyur abdul hamid Maria Patricia Gautama Ollivia Ollivia PAKPAHAN, GERNAIDA KRISNA R. Palus Palus Palus, Palus Polluan, Jeane Purwanto Purwanto Rendika Nugraha Richard Darmawan Andriyanto Rita Purnamasari Rosmawati, Lina Salsabila, Natasya Putri Silvia Irawan Silvia Irawan Siti Rahmawati Yuswanda Situmorang, Tumpal Pangihutan Suci Thesi Siana Suprapto, Samantha Neno Suzy Noviyanti Suzy Noviyanti, Suzy Syahrivar, Jhanghiz Tanugraha, Alvian Tirza Florence Manurip Widya. A. Sudarman Widyanto, Hanif Widyasari Widyasari Widyasari Widyasari, Widyasari Yefta Andi Kus Noegroho Yustina, Andi Ina