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All Journal Ekonomi Bisnis Jurnal Manajemen Teknologi Journal of Business Strategy and Execution Jurnal Administrasi Bisnis Jurnal Widya Manajemen & Akuntansi Gadjah Mada International Journal of Business Jurnal Manajemen. Jurnal Manajemen Teori dan Terapan Jurnal Ekonomi dan Bisnis Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Expose: Jurnal Ilmu Komunikasi Evangelikal: Jurnal Teologi Injili dan Pembinaan Warga Jemaat Research In Management and Accounting (RIMA) MABIS: Manajemen dan Bisnis FIRM: Journal of Management Studies International Journal of Business Studies MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Jurnal Akuntansi Jurnal Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences IDEAS: Journal of Management & Technology Proceeding of the International Conference on Family Business and Entrepreneurship (ICFBF) Makara Human Behavior Studies in Asia The South East Asian Journal of Management ASEAN Marketing Journal Transformatif: Ekonomi, Bisnis dan Kewirausahaan Media Riset Bisnis & Manajemen Proceeding National Conference Business, Management, and Accounting (NCBMA) Seminar Ilmiah Nasional Teknologi, Sains, dan Sosial Humaniora (SINTESA) Research In Management and Accounting (RIMA)
Jony Oktavian Haryanto
President University
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Journal : ASEAN Marketing Journal

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Analysis Effect of Environment Attitude, Health Consciousness and Knowledge in Developing Product Perception and Intention to Buy (A Study on Organic Food Product) Widyasari, Widyasari; Haryanto, Jony Oktavian
ASEAN Marketing Journal Vol. 2, No. 2
Publisher : UI Scholars Hub

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This research intends to study the factors that can affect the product perception and consumer intention in buying organic product.The study is necessary in that it explores at least some of the factors that can affect the product perception and consumer intention in buying organic product. The research results indicated that there was a positive influence of health consciousness towards environment attitude, consumer’s organic product knowledge towards organic product perception, environment attitude and consumer’s organic knowledge towards intention to buy organic product. But, there was a negative influence between environment attitude, health consciousness towards consumer’s organic product perception, and consumer’s organic product towards intention to buy organic product.
ARE ENTREPRENEURS BORN OR MADE? A LOOK AT ENTREPRENEURIAL MARKETING EDUCATION WITHIN VOCATIONAL HIGH SCHOOL Santoso, Adhi Setyo; Haryanto, Jony Oktavian; Widyanto, Hanif; Suryanto, Hari; Rosmawati, Lina
ASEAN Marketing Journal Vol. 13, No. 1
Publisher : UI Scholars Hub

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Manuscript Type: Research Article Research Aims: The research studies the contextual stimuli (business knowledge and environment) toward entrepreneurial self-efficacy and locus of control that influence entrepreneurial intention. Design/methodology/approach: The survey involved vocational high school students in Mataram, Nusa Tenggara Barat, Indonesia, and collected 101 responses. The research applies a quantitative method of 2-steps Partial Least Square – Structural Equation Modelling (PLS-SEM). Research Findings: Results confirms that business knowledge influences entrepreneurial intention mediated by entrepreneurial self-efficacy. Environment influences entrepreneurial intention mediated by locus of control only if students participate in entrepreneurial marketing education. Theoretical Contribution/Originality: The findings contributed to entrepreneurship literature by showing the role of entrepreneurial marketing education in enhancing student’s locus of control, which enables student’s environment to determine entrepreneurial intention. Managerial Implications in the Southeast Asian context: Research highlights important, yet, less discussed context regarding young-age entrepreneurial intention in vocational high school level. Research also demonstrates the significance of integrating entrepreneurial marketing education into school’s curriculum or supplementary curriculum. Research limitations and implications: This study is limited to vocational high school student context. Research on a more mature respondent context may produce different result
Evading the “Entrepreneurial Blocks” through Entrepreneurial Marketing Education in Vocational High Schools in an Emerging Country Haryanto, Jony Oktavian; Widyanto, Hanif Adinugroho; Suryanto, Hari; Santoso, Adhi Setyo
ASEAN Marketing Journal Vol. 14, No. 2
Publisher : UI Scholars Hub

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Entrepreneurial marketing education is considered an essential platform to stimulate successful entrepreneurs, especially for vocational high school (SMK) graduates in Indonesia, which has the highest open unemployment rate and mostly comes from low-income backgrounds. Hence, the researchers investigated why most SMK graduates, supposedly skilful, do not opt for entrepreneurship. This is an under-researched study that could carry enormous implications. The researchers interviewed participants from SMKs in Mataram, Indonesia, three entrepreneurship teachers and six students of entrepreneurship classes from grades 10 to 12. They referred to the extant literature as a basis for a proposed “Entrepreneurial Blocks” framework to explain the barriers and supporting factors for becoming an entrepreneur. Our findings show that entrepreneurial mindset, starting capital, challenges, risk aversion, and limited skills and resources were part of the entrepreneurial blocks. Conversely, working experience, desire for freedom, and the need for achievements were considered the factors to evade the entrepreneurial blocks for SMK graduates.
Co-Authors A Yunita Adhi Setyo Santoso Agung Pramajaya Agusanto Mulyawan Agusanto Mulyawan Alberta Honylia Novitasari Sambe Ananda, Indhy Agustya Andi Ina Yustina Anton Wachidin Widjaja Bambang Wiharto Bambang Wiharto, Bambang Chang, Florencia Irene Cherish Anggie Cherish Anggie Chongmi An Daniel Blanchett Dermawan Waruwu Dian Yudhiartika Dita Dwi Maura Titania Donald Samuel Slamet Santosa, Donald Samuel Slamet Eka Setya Nurani Eka Setya Nurani Florencia Irene Chang Gebby Maurizka Lembah Hanif Adinugroho Widyanto Hanif Widyanto Happy Sandra Hari Suryanto Hari Suryanto Herliani Gemmy I Wayan Ruspendi Junaedi Intiyas Utami Jeane Polluan Jehan Nabilah Jehan Nabilah Kerenhapukh Devi MentariUtomo Lanita Winata Lanita Winata, Lanita Lidia Agustin Lina Rosmawati Liza Agustina Maureen Nelloh Magyar Slamet Permana Magyar Slamet Permana mansyur abdul hamid Maria Patricia Gautama Ollivia Ollivia PAKPAHAN, GERNAIDA KRISNA R. Palus Palus Palus, Palus Polluan, Jeane Purwanto Purwanto Rendika Nugraha Richard Darmawan Andriyanto Rita Purnamasari Rosmawati, Lina Salsabila, Natasya Putri Silvia Irawan Silvia Irawan Siti Rahmawati Yuswanda Situmorang, Tumpal Pangihutan Suci Thesi Siana Suprapto, Samantha Neno Suzy Noviyanti Suzy Noviyanti, Suzy Syahrivar, Jhanghiz Tanugraha, Alvian Tirza Florence Manurip Widya. A. Sudarman Widyanto, Hanif Widyasari Widyasari Widyasari Widyasari, Widyasari Yefta Andi Kus Noegroho Yustina, Andi Ina