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COMPANY PERFORMANCE MODEL BASED ON STRATEGIC ALLIANCES, STRATEGIC INNOVATION AND SOCIAL MEDIA FOR CONTEMPORARY BEVERAGE PRODUCTS Sudarman, Daman; Hananto, Djoko; Dadang, Dadang; Hasan, Diana
Dynamic Management Journal Vol 8, No 1 (2024): January
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/dmj.v8i1.10407

Abstract

The aim of this research is to see how the performance of contemporary beverage companies is influenced by Strategic Alliances, Strategic Innovation mediated by Social Media. This research method was designed with a quantitative approach, namely an approach that emphasizes aspects of social behavior that can be calculated and patterned. This research is based on the prositivism paradigm, namely research based on objectivity and intelligence to produce knowledge. The research results show that Strategic Alliances do not have a positive effect on Company Performance directly but must be through Social Media, while Strategic Innovation has a direct effect and through Social Media on Marketing Performance. 
Performance Measurement of Generation Y Employees with a Human Capital Approach Nuraeni; Hasan, Diana; Hadiati Putri Kinasih, Dini; Hafnidar, Siti
Dinasti International Journal of Economics, Finance & Accounting Vol. 3 No. 6 (2023): Dinasti International Journal of Economics, Finance & Accounting (January-Febru
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v3i6.1573

Abstract

The era of globalization has resulted in several changes in views on strategic resources within a company, including human capital. Human capital is considered very important related to the company's non-financial performance. So this research tries to measure the performance of Generation Y employees with the Human Capital approach in the South Jakarta area. The aim of this research ismeasure influencehuman capitalconsisting ofindividual capability, individual motivation, the organizational climate, workgroup effectiveness,and leadership on the performance of Generation Y employees in the South Jakarta area. The method used is associative quantitative research, with the sample technique used is simple random sampling.